Fintech Business Plan Template

how to start a fintech  business plan template

Are you interested in starting your own fintech Business?

If you're reading this, you're probably interested in starting a fintech business. But where do you start? What are the necessary steps to get your business off the ground? In this blog post, we'll go over the basics of starting a fintech business. We'll cover everything from choosing a business model to raising capital. By the end, you'll have a good understanding of what it takes to start a fintech business. Let's get started!
Global Market Size
The global fintech market is growing at an unprecedented rate. In 2018, the fintech industry was worth an estimated $127 billion and is expected to grow to $310 billion by 2022. This rapid growth is being driven by a number of factors, including the increasing use of mobile devices, the rise of digital banking, and the growth of alternative lending. There are a number of reasons why now is a great time to start a fintech business. First, the industry is still relatively new, which means there is plenty of room for new entrants. Second, the barriers to entry are relatively low, especially when compared to traditional financial businesses. Finally, there is a growing demand for fintech products and services, which creates a large opportunity for businesses that are able to meet this demand. If you're thinking about starting a fintech business, here are a few things to keep in mind:
1. Understand the market. Before you start any business, it's important to have a good understanding of the industry you're entering. This is especially true for fintech, as the landscape is constantly changing and evolving. Spend some time researching the different aspects of the fintech market, including its size, growth potential, key players, and major trends.
2. Identify a need. One of the best ways to succeed in any industry is to identify a need that isn't being met by existing businesses. In the fintech space, there are plenty of opportunities to do just that. Whether it's developing a new payment platform or creating a financial management tool for small businesses, there's always room for innovation in this rapidly growing industry.
3. Find the right partners. Starting a fintech business can be a complex undertaking, so it's important to find partners that can help you navigate the often-complicated landscape. Look for partners that have experience in the financial sector
Target Market
When you’re starting a fintech business, it’s important to have a clear understanding of your target market. This will help you determine what services or products you should offer, how to reach your target market, and what marketing messages will resonate with them. There are a few key things to keep in mind when identifying your target market:
1. Define your audience by demographics, interests, and needs.
2. Consider both individuals and businesses as potential customers.
3. Research your competition to see who they’re targeting and how you can differentiate your business.
4. Keep in mind that your target market may change over time as your business grows and evolves. Once you have a good understanding of your target market, you can start developing your business strategy and marketing plan. If you need help getting started, there are plenty of resources available online and from small business organizations.
Business Model
There are a few different ways to go about starting a fintech business. You could develop a new financial product or service, build a new financial platform or marketplace, or create a new financial data or analytics tool. No matter which route you decide to take, there are a few key things to keep in mind. First, you need to have a deep understanding of the financial industry and the specific problem you're trying to solve. Second, you need to be able to build or acquire the necessary technology to power your solution. And finally, you need to put together a strong team of experts to help you bring your vision to life. If you have a great idea for a fintech business but don't know where to start, this guide is for you. We'll cover the basics of each approach and give you some practical tips for getting your business off the ground..
Competitive Landscape
In the financial technology (fintech) space, startups face a competitive landscape with well-established players. To be successful, fintech startups need to offer a differentiated product or service that addresses a specific pain point for consumers or businesses. Startups that can identify a niche market and offer a unique solution will be in a strong position to compete against the incumbents. For example, companies like Acorns and Robinhood have been successful in attracting customers.
If you're looking to start a fintech business, there are a few things you need to keep in mind.
First, you need to have a clear understanding of the financial technology landscape. What products and services are out there? What's the competition like? What are the latest trends?
Second, you need to build a strong team. A fintech business is only as good as the team behind it. Make sure you have experienced professionals in fields like engineering, design, finance, and marketing.
Third, you need to have a solid business plan. This includes having a clear understanding of your target market, your business model, your go-to-market strategy, and your financial projections.
Fourth, you need to raise money. A fintech business is a capital-intensive venture. You'll need to have a good story to tell investors and be prepared to answer their tough questions.
Finally, you need to execute. A fintech business is all about execution. Having a great team and a solid business plan is worthless if you can't execute on your vision. So make sure you have the right people in place and the right processes in place to make your fintech business a success.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect fintech business plan, fill out the form below and download our fintech business plan template. The template is a word document that can be edited to include information about your fintech business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your fintech Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the fintech industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your fintech business. We would also be happy to create a bespoke fintech business plan for your fintech business including a 5-year financial forecast to ensure the success of your fintech business and raise capital from investors to start your fintech business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.

Fintech Business Plan Template FAQs

What is a business plan for a/an Fintech business?

A business plan for a Fintech business is a comprehensive document that outlines the goals, strategies, and financial projections for starting and operating a Fintech company. It serves as a roadmap for entrepreneurs, investors, and stakeholders to understand the business concept, market analysis, target audience, competitive landscape, and the financial viability of the venture.

A Fintech business plan typically includes sections such as an executive summary, company description, market analysis, product or service offerings, marketing and sales strategies, organizational structure, financial projections, and funding requirements. It provides a detailed explanation of how the Fintech startup will generate revenue, acquire customers, and achieve profitability.

The business plan also highlights the unique selling proposition (USP) of the Fintech business, showcasing how it differentiates itself from competitors and addresses customer pain points. It outlines the technology infrastructure, regulatory compliance measures, and risk management strategies implemented to ensure the security and efficiency of financial transactions.

Overall, a Fintech business plan acts as a crucial tool for entrepreneurs seeking funding, as it showcases the potential of the business, the market opportunity, and the strategies to achieve sustainable growth and profitability in the Fintech industry.

How to customize the business plan template for a Fintech business?

To customize the business plan template for your Fintech business, follow these steps:

1. Review the template: Familiarize yourself with the structure and content of the template. Understand the sections included and their purpose.

2. Gather information: Collect all the necessary information about your Fintech business, its goals, target market, products or services, competition, and financial projections. This information will be crucial for filling out the template accurately.

3. Modify the executive summary: Start by customizing the executive summary to reflect your Fintech business's unique value proposition, market opportunity, and growth plans. Tailor it to grab the attention of potential investors or stakeholders.

4. Customize market analysis: Adapt the market analysis section to include specific data and research related to the Fintech industry, such as market size, trends, regulatory landscape, and target market demographics. Highlight how your business will address market needs and stand out from competitors.

5. Tailor products/services description: Describe your Fintech products or services in detail, emphasizing their features, benefits, and how they cater to customer needs. Highlight any unique selling points or technological innovations that differentiate your offerings.

6. Adjust the operational plan: Customize the operational plan section to outline your Fintech business's day-to-day operations, including technology infrastructure, partnerships, key resources, and regulatory compliance measures. Ensure it aligns with the specific requirements of your business model.

7. Personalize the marketing strategy: Customize the marketing strategy section

What financial information should be included in a Fintech business plan?

A comprehensive Fintech business plan should include the following financial information:

1. Revenue Model: Clearly outline how your Fintech business generates revenue. This could include subscription fees, transaction fees, licensing fees, or any other revenue streams specific to your business model.

2. Financial Projections: Include projected financial statements such as income statements, balance sheets, and cash flow statements. These projections should cover at least three to five years and should be based on realistic assumptions and market research.

3. Expenses: Provide a detailed breakdown of your anticipated expenses, including operating costs, technology infrastructure, employee salaries, marketing expenses, regulatory compliance costs, and any other relevant expenses.

4. Funding Requirements: State the amount of funding required to start and operate your Fintech business. This should include a breakdown of how the funds will be utilized, such as for product development, marketing, hiring, or any other necessary expenses.

5. Break-even Analysis: Include a break-even analysis to determine the point at which your Fintech business will start generating profits. This analysis helps investors understand the timeline for recouping their investment and can demonstrate the viability of your business model.

6. Key Performance Indicators (KPIs): Identify and define the KPIs that will be used to measure the success of your Fintech business. This can include metrics such as customer acquisition cost, customer lifetime value, user growth rate, revenue per user, or any other relevant metrics specific to your industry.


Are there industry-specific considerations in the Fintech business plan template?

Yes, there are industry-specific considerations in the Fintech business plan template. The template will include sections that are specifically tailored to the unique aspects of the Fintech industry, such as regulatory compliance, technology infrastructure, data security, and customer acquisition strategies. It will also provide guidance on addressing industry trends, market analysis, and competitive landscape specific to the Fintech sector. Additionally, the template may include financial projections and metrics that are relevant to Fintech companies, such as transaction volume, user growth, and revenue streams specific to Fintech products or services. Overall, the Fintech business plan template will ensure that your business plan accurately reflects the intricacies and opportunities of the Fintech industry.

How to conduct market research for a Fintech business plan?

Conducting market research for a Fintech business plan is essential to understand the industry landscape, identify potential customers, and assess market opportunities. Here's a step-by-step guide on how to conduct market research for a Fintech business plan:

1. Define your target market: Start by identifying the specific segment of the Fintech industry you want to focus on, such as payments, lending, wealth management, or insurance. Determine your target audience, whether it's consumers, businesses, or both.

2. Identify key competitors: Research and analyze the competitive landscape to identify existing Fintech companies offering similar products or services. Evaluate their strengths, weaknesses, pricing strategies, market share, and customer reviews.

3. Understand customer needs: Conduct surveys, interviews, or focus groups to gather insights on customer preferences, pain points, and expectations. Determine how your Fintech solution can address these needs and differentiate itself from competitors.

4. Analyze industry trends: Stay up to date with the latest trends and developments in the Fintech industry. This includes technological advancements, regulatory changes, consumer behavior shifts, and market forecasts. Utilize industry reports, news articles, and expert opinions to gain a comprehensive understanding of the industry's direction.

5. Assess market size and growth potential: Determine the size of the addressable market for your Fintech solution. Consider factors such as the total number of potential customers, market penetration rates, and revenue projections. Evaluate the growth potential and scalability of your

What are the common challenges when creating a business plan for a Fintech business?

When creating a business plan for a Fintech business, there are several common challenges that entrepreneurs may encounter. These include:

1. Regulatory Compliance: Fintech businesses operate in a heavily regulated industry, and navigating the complex regulatory landscape can be a challenge. Ensuring that your business plan addresses the necessary licenses, permits, and compliance requirements is crucial.

2. Technology and Infrastructure: Fintech businesses heavily rely on technology and infrastructure to operate efficiently. Challenges may arise when identifying the right technology stack, integrating various systems, and ensuring the security and scalability of the infrastructure.

3. Market Competition: The Fintech industry is highly competitive, with a growing number of startups entering the market. Differentiating your business from competitors and clearly articulating your unique value proposition in the business plan is essential.

4. Customer Acquisition and Retention: Acquiring and retaining customers can be a challenge in the Fintech industry, as customers often have concerns about data security and privacy. Addressing these concerns and outlining your customer acquisition and retention strategies in the business plan is critical.

5. Funding and Investment: Fintech businesses often require significant funding to develop and scale their products or services. Convincing investors or lenders to provide the necessary capital can be challenging, requiring a detailed financial plan and a compelling business case.

6. Partnerships and Collaborations: Fintech businesses often need to collaborate with traditional financial institutions, technology providers, or regulatory bodies. Building and maintaining these partnerships can be challenging,

How often should I update my Fintech business plan?

It is recommended to update your Fintech business plan at least once a year or whenever there are significant changes in your business or the industry. This ensures that your plan remains relevant and aligned with your current goals and market conditions. Additionally, regular updates allow you to incorporate new strategies, technologies, or regulatory changes that may impact your business. It is essential to keep your business plan dynamic and reflective of your evolving Fintech venture.

Can I use the business plan template for seeking funding for a Fintech business?

Yes, you can definitely use the business plan template for seeking funding for a Fintech business. The template is specifically designed to help entrepreneurs in the Fintech industry create a comprehensive and professional business plan that will impress potential investors and lenders. It includes sections that are relevant to Fintech businesses, such as market analysis, product/service description, competitive analysis, financial projections, and funding requirements. By using the template, you will be able to showcase the unique aspects of your Fintech business and demonstrate its potential for growth and profitability.

What legal considerations are there in a Fintech business plan?

When creating a Fintech business plan, there are several important legal considerations that should be taken into account. These considerations may vary depending on the specific nature of your Fintech business, but some common legal aspects to consider include:

1. Regulatory Compliance: Fintech companies often operate in highly regulated industries, such as banking, lending, or payments. It is crucial to understand and comply with relevant laws, regulations, and licensing requirements to avoid legal penalties or business disruptions.

2. Privacy and Data Protection: Fintech businesses typically handle sensitive financial and personal data. Compliance with data protection laws, such as the General Data Protection Regulation (GDPR), is essential. Ensuring proper data security measures and obtaining consent from customers for data collection and processing is critical.

3. Intellectual Property: Protecting your Fintech business's intellectual property (IP) is important to safeguard your unique ideas, software, algorithms, or designs. Consider registering trademarks, copyrights, or patents to prevent others from infringing upon your IP rights.

4. Consumer Protection: Fintech companies must consider consumer protection laws to ensure fair and transparent practices. This includes providing accurate and accessible product information, addressing customer complaints, and complying with regulations that prohibit unfair or deceptive practices.

5. Anti-Money Laundering (AML) and Know Your Customer (KYC): Fintech businesses may be subject to AML and KYC regulations to prevent money laundering, fraud, and terrorism financing. Implementing robust AML