Food Truck Business Plan Template

How to start a food truck business plan template

Are you interested in starting your own Food Truck Business?

Starting a food truck business can be a great way to get into the food business with a lower overhead than a brick-and-mortar restaurant. But there are a few things you need to know before you get started. Here's a quick introduction to starting a food truck business.
1. Decide what type of food you want to serve. This may seem like an obvious first step, but it's important to narrow down your focus so you can target the right customers. Are you going to serve breakfast, lunch, or dinner? What type of cuisine will you specialize in?
2. Find a commissary or commercial kitchen to prepare your food. This is a critical step, as you'll need a place to cook and store your food. Many cities have regulations about where food trucks can prepare their food, so be sure to check with your local authorities.
3. Get your food truck. Once you've decided on the type of food you want to serve and found a place to prepare it, you'll need to purchase or lease a food truck. There are a number of companies that specialize in food trucks, so shop around to find the right one for your business.
4. Develop a marketing plan. A food truck is only as successful as its marketing. You'll need to let people know where you'll be and when, so they can come and try your food. Social media can be a great way to get the word out, so be sure to create accounts on Twitter, Facebook, and Instagram.
5. Keep your costs low. One of the benefits of starting a food truck business is that it has relatively low start-up costs. However, you'll still need to keep an eye on your expenses so you can make a profit. Track your costs carefully and be sure to price your menu items accordingly.
Starting a food truck business can be a great way to get into the food business with a lower overhead than a brick-and-mortar restaurant. But there are a few things you need to know before you get started. Follow these tips and you'll be on your way to success.
Global Market Size
The global food truck market is expected to reach $2.5 billion by 2025, up from $1.5 billion in 2019, according to a report by Grand View Research. The growing popularity of food trucks is attributable to the rising number of young adults and working professionals who are seeking new and innovative dining experiences. Food trucks offer a unique and convenient dining experience that is often more affordable than traditional restaurants. They also allow customers to try new and different cuisines that they may not otherwise have access to. The increasing number of food truck festivals and events is also driving market growth. These events provide a platform for food truck owners to showcase their products and attract new customers. With the growing popularity of food trucks, it's no surprise that the demand for mobile kitchens is on the rise. If you're thinking about starting a food truck business, now is a great time to get started. Here are a few tips to help you get started:
1. Choose your concept: What type of food do you want to serve? Will your menu be based on a certain cuisine or theme?
2. Create a business plan: This will help you map out the costs, revenue, and profits of your business.
3. Choose the right location: Food trucks can be successful in a variety of locations, from busy city streets to suburban shopping centers. Choose a location that will give you the most exposure to potential customers.
4. Invest in a quality truck: Your truck is your mobile kitchen, so make sure it's up to the task. Choose a truck that is large enough to accommodate all of your equipment and supplies, and make sure it's equipped with the necessary safety and health features.
5. Promote your business: Use social media, online directories, and flyers to promote your food truck business. Make sure to include your truck's schedule and locations so potential customers can find you.
Target Market
Before you can even begin to think about starting a food truck business, you need to know who your target market is. This is key to determine everything from your menu to your location. Once you know who your target market is, you can begin to cater to their needs and wants. There are a few different ways to identify your target market. One way is to look at the demographics of your area. This includes factors like age, income, and education level. Another way to identify your target market is to look at psychographics. This includes factors like lifestyle, personality, and values. Once you have a good idea of who your target market is, you can begin to think about what sort of food they would like. This will help you determine your menu and your overall concept. Once you have your concept down, you can start thinking about the logistics of your food truck business.
Business Model
There are a few key things you need to consider when starting a food truck business. First, you need to develop a business model. What kind of food truck do you want to operate? What type of food will you serve? How will you generate revenue? Next, you need to obtain the necessary permits and licenses to operate your food truck. This can vary depending on your location, but you will likely need a food handling license and a business license. Finally, you need to secure a location for your food truck. This could be a parking lot, a street corner, or even a special event. Once you have a location, you need to promote your food truck to potential customers. With a little planning and some hard work, you can start a successful food truck business!.
Competitive Landscape
In the food truck business, it's important to stand out from the crowd. There are a lot of food trucks out there, and each one is vying for the attention of customers. To be successful, you need to find a way to make your food truck unique. One way to do this is to focus on a specific niche. Find a type of food that you're passionate about and make your food truck the go-to spot for that cuisine. If you can become known for making the best tacos in town, or the most delicious BBQ, you'll be able to draw in a loyal customer base. Another way to make your food truck stand out is to offer something that no one else does. This could be a unique menu item, or a special way of preparing food. If you can offer something that no one else can, you'll be sure to draw in curious customers. Finally, don't forget about branding. Your food truck should have a strong visual identity that makes it recognizable. Use bold colors and graphics, and make sure your truck is always clean and well-maintained. These small details will make a big impression on potential customers.

Choosing a Location

When starting a food truck business, it is important to choose the right location. It must be easy to access, have plenty of foot traffic, and be in an area with few competing food trucks. Research the local area and zoning regulations to make sure that opening a food truck is allowed. Consider the demographic of the area and whether there is a need for your specific type of cuisine. Having a good location can make or break your business so make sure to do your due diligence.

Financing Options

Starting any business requires some form of financing, and a food truck is no different. There are many financing options available such as small business loans, grants, crowdfunding campaigns, and even family and friends. Evaluate each option carefully to determine which one is best for you and your business needs.

Licensing Requirements

Before opening a food truck business, you must obtain the necessary licenses and permits from local, state, and federal authorities. This can include health permits, food service permits, operating licenses, etc. Be sure to research what types of permits you need in order to legally operate your business.

Equipment Needs

One of the most important steps in starting a food truck business is making sure you have all the necessary equipment. This includes things like a generator, exhaust hoods, refrigeration units, sinks, fire suppression systems, etc. Research what type of equipment you need based on the type of cuisine you plan on serving and budget accordingly.

Food Supplier Selection

Selecting the right supplier for your food truck business is essential for success. Look for suppliers who offer quality ingredients at reasonable prices as well as reliable delivery times. Make sure that all ingredients are fresh and safe to eat before serving it to customers.

Marketing Strategy

Having an effective marketing strategy is key when starting a food truck business. Consider things like online advertising campaigns, social media marketing, creative promotional events such as giveaways or discounts, word of mouth referrals from satisfied customers, etc. A good marketing strategy will help get the word out about your business and draw in more customers.

Staffing Considerations

It’s important to consider staffing needs when starting a food truck business as this will have an impact on operations. Think about how many people you need to hire in order to run the business efficiently and how much they should be paid in terms of wages or salary. Make sure that all employees are properly trained in food safety regulations and that they follow all health code regulations when preparing meals for customers.

Maintenance and Insurance

Operating a successful food truck requires regular maintenance of equipment as well as insurance coverage for any potential accidents or injuries that may occur on the premises or during operation of the vehicle itself. Make sure to budget for these expenses when planning for startup costs or ongoing operational costs so that you can keep your business running smoothly without any unexpected costs down the line.

Health and Safety Regulations

It’s important to understand all local health code regulations when operating a food truck business as this will ensure that you are serving safe meals to customers at all times. Make sure that all employees are properly trained in proper handling techniques such as proper storage temperatures for ingredients, cross contamination prevention methods etc., so that everyone is aware of what needs to be done in order to keep customers safe from potential foodborne illnesses.

Potential Pitfalls to Avoid

Starting any new venture can come with its fair share of risks but with proper planning these risks can be minimized or avoided altogether. Things like not doing enough research on local laws or health code regulations could lead to costly fines or even closure of your business if not taken seriously from day one so make sure you are fully prepared before taking any steps towards launching your new venture!
If you're thinking about starting a food truck business, there are a few things you need to keep in mind. First, you need to make sure you have the proper permits and licenses. Second, you need to find the right location. And third, you need to make sure you have a solid business plan. With the proper planning and execution, starting a food truck business can be a great way to achieve your entrepreneurial dreams.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Food Truck business plan, fill out the form below and download our Food Truck business plan template. The template is a word document that can be edited to include information about your Food Truck business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Food Truck Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Food Truck industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Food Truck business. We would also be happy to create a bespoke Food Truck business plan for your Food Truck business including a 5-year financial forecast to ensure the success of your Food Truck business and raise capital from investors to start your Food Truck business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.