Franchise Business Plan Template

Are you interested in starting your own franchise Business?

How to start a Franchise business

A franchise business is a great way to start your own business with the support of an established brand. Franchises are available in a variety of industries, so you can choose a business that aligns with your interests and skills. Before you start a franchise business, there are a few things you need to do to get started. First, you need to research the different franchise opportunities available to find the right fit for you. Once you've found a few potential franchises, you'll need to contact the franchisor to learn more about the franchise opportunity and request franchise information. After you've reviewed the franchisor's information and spoken with them about the franchise opportunity, you'll need to decide if starting a franchise is the right decision for you. If you decide to move forward with starting a franchise, you'll need to sign a franchise agreement and make an initial investment. Once you've made the decision to start a franchise business, there are a few key things you need to do to get started on the right foot. These include finding the right location, hiring staff, and marketing your business. With the right planning and execution, starting a franchise business can be a great way to achieve your entrepreneurial goals.
Global Market Size
The global franchise market is growing at a rapid pace. In 2018, the industry was worth an estimated $2.38 trillion and is expected to reach $3.02 trillion by 2023. Franchises offer a unique opportunity for entrepreneurs to start and grow a business with the support of an established brand. While the process of starting a franchise can be complex, it can be a very rewarding experience for those who are up for the challenge. If you're thinking about starting a franchise business, here are a few things to keep in mind:
1. Research the Franchise Market Before you jump into franchising, it's important to do your research and understand the industry. The first step is to identify the type of franchise you're interested in and then assess the current demand for that type of business.
2. Choose the Right Franchise There are thousands of franchises to choose from, so it's important to select one that's a good fit for your skillset and interests. Once you've narrowed down your options, compare the costs, territories, and support systems of each franchise.
3. Understand the Franchise Agreement The franchise agreement is a legally binding document that outlines the rights and responsibilities of both the franchisor and franchisee. It's important to fully understand the agreement before signing on the dotted line.
4. Financing Your Franchise Most franchises require some form of upfront investment, so you'll need to secure financing before you can get started. There are a number of ways to finance a franchise, including loans, grants, and investment capital.
5. Launching Your Franchise Business Once you've secured financing and signed the franchise agreement, it's time to launch your business! This process can be challenging, but with hard work and dedication, you can make your franchise a success.
Target Market
Before you can start a franchise business, you need to identify your target market. This can be a challenging task, as there are many factors to consider. But with a little research and planning, you can narrow down your target market and start reaching out to potential customers. Here are a few tips for identifying your target market:
1. Know your product or service. Before you can start targeting a specific group of people, you need to know what you’re selling. What are the benefits of your product or service? Who would be most interested in these benefits?
2. Do your research. Once you have a good understanding of your product or service, it’s time to start doing some research. Look at demographics, such as age, income, and location. Consider what lifestyle choices or interests might make someone more likely to be interested in your product or service.
3. Narrow down your options. Based on your research, start narrowing down your target market. You may want to focus on a specific age group, income level, or location. Or you might choose to target a specific interest group, such as parents or pet owners.
4. Start reaching out. Once you’ve identified your target market, it’s time to start reaching out to them. This can be done through marketing campaigns, social media, and other channels. If you’re not sure where to start, consider hiring a marketing firm that specializes in reaching your target market.
Business Model
There are a few key things to keep in mind when you're exploring how to start a franchise business. The first is that you'll need to find a business model that works for you. There are a few different types of franchise businesses, and each has its own set of benefits and drawbacks. The second thing to keep in mind is that you'll need to make sure you have the financial resources in place to get your franchise business off the ground. Franchises can be expensive to start, so you'll need to make sure you have the capital you need to get things going. Finally, you'll need to do your research and make sure you understand the franchising process before you jump in. There's a lot to learn, and it's important to be prepared before you take the plunge. If you keep these things in mind, you'll be on your way to starting a successful franchise business..
Competitive Landscape
When you're looking to start a franchise business, it's important to understand the competitive landscape. After all, you'll be competing with other businesses that offer similar products or services. To get a better understanding of the competitive landscape, you can start by doing some research online. You can also talk to other franchise owners and get their insights on the competition. Once you have a good understanding of the competitive landscape, you can start developing strategies on how to best compete. This may include offering lower prices, better quality products or services, or more convenient locations. By understanding the competitive landscape and developing strategies to compete effectively, you'll be well on your way to starting a successful franchise business.

Financing Options

Finding the right financing option for your franchise business is essential for success. There are a variety of options available, from traditional bank loans and small business loans to venture capital, angel investors, or crowdfunding. Research your funding options and compare the terms and benefits to determine which financing option fits best with your franchise business plan.

Franchise Legal Requirements

Before starting a franchise business, it is important to understand the legal requirements that you must meet in order to operate a successful franchise. This includes research into relevant federal and state regulations, as well as the franchisor's contract. Make sure you have consulted with a lawyer who specializes in franchise law before signing any documents or agreements.

Franchisor Support

Working with a franchisor is key to success when running a franchise business. Your franchisor should provide you with training, resources, and ongoing support as you build and maintain your franchise. Make sure to communicate regularly with your franchisor and take advantage of any available resources they can provide you.

Franchise Marketing Strategies

Effective marketing strategies are essential for a successful franchise business. Make sure you have a well-defined marketing plan that includes researching target audiences, developing an online presence through social media, creating promotional materials such as flyers or brochures, and using both traditional and digital marketing tactics to reach new customers.

Managing Franchise Relationships

Building relationships with customers is key to success when running a franchise business. Make sure you are providing excellent service and treating all customers with respect in order to build loyalty and trust in your brand. Developing relationships with other local businesses can also help to bring more customers into your franchise location.

Financial Forecasting

Accurate financial forecasting is important for any successful franchise business. Have an understanding of past performance, current trends, and future projections so you can make informed decisions about operations, budgeting, staffing, and expansion plans for your franchise business.

Operational Strategies

Developing effective operational strategies is essential for any successful franchise business. This includes creating processes and procedures for both daily operations as well as long-term goals such as staffing needs and customer service standards that are aligned with the franchisor's goals and values.

Growth Strategies for Franchises

Having a plan for growth is essential for any successful franchise business. Research potential markets for expansion, identify target customer groups, develop relationships with suppliers and vendors, and create processes for managing logistics such as shipping or inventory management in order to ensure continued growth of your franchise business.

Troubleshooting Common Franchise Challenges

When running a franchise business there will inevitably be challenges that come up along the way. It is important to have strategies in place to troubleshoot these challenges quickly in order to keep operations running smoothly at all times. This includes having an understanding of legal issues related to franchising as well as developing systems for customer service issues or disputes between franchises locations or franchisors/franchisees partnerships.

Staying Ahead of the Competition in a Franchise Business

In order to stay competitive in a crowded market it is important to keep up with industry trends and remain ahead of the competition by offering innovative products or services that set you apart from other franchises in the area. Develop relationships with vendors who can provide unique products or services that can help differentiate your brand from competitors in order to stay ahead of the competition in your local market
A franchise can be a great way to start your own business. It can be a less risky way to get into business, and you can often get training and support from the franchisor. But it's important to do your research and make sure you are buying a franchise that is a good fit for you. Before you buy a franchise, you should:
- Research the franchisor and the franchise opportunity.
- Make sure the franchisor is registered with the Franchise Rule.
- Get the franchisor's disclosure document and read it carefully.
- Talk to other franchisees.
- Consider getting help from a lawyer or accountant who is familiar with franchises.
If you do your homework and find a good franchise opportunity, owning a franchise can be a great way to start your own business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect franchise business plan, fill out the form below and download our franchise business plan template. The template is a word document that can be edited to include information about your franchise business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your franchise Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the franchise industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your franchise business. We would also be happy to create a bespoke franchise business plan for your franchise business including a 5-year financial forecast to ensure the success of your franchise business and raise capital from investors to start your franchise business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.

Franchise Business Plan Template FAQs

What is a business plan for a/an Franchise business?

A business plan for a franchise business is a comprehensive document that outlines the goals, strategies, and financial projections for a franchised business. It serves as a roadmap for the franchisee to follow in order to achieve success and profitability. The business plan typically includes information about the franchise brand, market analysis, competition, target audience, marketing and sales strategies, operational plans, and financial forecasts. It also helps the franchisee to secure financing, attract potential investors, and make informed decisions throughout the life of the business.

How to customize the business plan template for a Franchise business?

To customize the business plan template for a Franchise business, follow these steps:

1. Understand the franchise concept: Familiarize yourself with the franchise model, its unique requirements, and the expectations of the franchisor. Gather information about the franchise's target market, products or services, brand values, and operational guidelines.

2. Research the industry: Conduct thorough market research to gain insights into the industry in which the franchise operates. Analyze competitors, industry trends, and potential challenges to develop a comprehensive business strategy.

3. Modify the executive summary: Tailor the executive summary section of the business plan template to highlight the unique aspects of the franchise. Emphasize the franchise's competitive advantages, the strength of the brand, and the support provided by the franchisor.

4. Adapt the marketing plan: Customize the marketing plan to align with the franchise's marketing guidelines and strategies. Incorporate local market analysis, target demographics, and specific marketing tactics recommended by the franchisor.

5. Adjust the financial projections: Modify the financial projections section to reflect the franchise's revenue model, initial investment costs, and ongoing fees. Consider any specific financial requirements outlined by the franchisor, such as royalty payments or marketing fund contributions.

6. Incorporate operational details: Customize the operations section to include specific details about the franchise's operational processes, supply chain management, staffing requirements, and any unique operational guidelines provided by the franchisor.

7. Include franchise-specific documents: Ensure that all necessary franchise-related documents are appended to

What financial information should be included in a Franchise business plan?

In a Franchise business plan, the following financial information should be included:

1. Startup Costs: Provide a detailed breakdown of all the costs required to start the franchise, such as franchise fees, equipment purchases or leases, leasehold improvements, initial inventory, and any other necessary expenses.

2. Sales Forecasts: Outline projected sales figures, both in terms of units sold and revenue generated. This should be based on market research and analysis, considering factors such as target market size, competition, pricing strategy, and marketing efforts.

3. Profit and Loss Statement: Include a detailed income statement that outlines your projected revenue, cost of goods sold, operating expenses, and other financial indicators. This statement will help you determine the profitability of your franchise business over a specific period, usually three to five years.

4. Cash Flow Projections: Provide a cash flow statement that illustrates the inflows and outflows of cash within your franchise business. This will help assess your ability to meet financial obligations, identify potential cash shortages, and plan for contingencies.

5. Balance Sheet: Include a balance sheet that outlines the assets, liabilities, and equity of your franchise business. This financial statement provides a snapshot of your business's financial health at a specific point in time and helps analyze its overall financial position.

6. Breakeven Analysis: Conduct a breakeven analysis to determine the point at which your franchise business will cover all its costs and start generating a profit. This analysis will help you understand the sales volume required

Are there industry-specific considerations in the Franchise business plan template?

Yes, there are industry-specific considerations in the Franchise business plan template. The template is designed to cater to various industries, such as food and beverage, retail, service, healthcare, and many others. Each industry has its unique set of requirements, market trends, and regulations that need to be considered when creating a business plan. The Franchise business plan template takes into account these industry-specific considerations, providing you with a comprehensive and tailored plan for your specific industry. It includes sections that focus on industry analysis, market research, competitor analysis, target audience, marketing strategies, operational plans, and financial projections, all of which are customized to suit the specific needs and challenges of your industry.

How to conduct market research for a Franchise business plan?

To conduct market research for a Franchise business plan, follow these steps:

1. Identify your target market: Determine the demographics, preferences, and characteristics of the customers you want to target. Consider factors such as age, gender, location, income level, and interests.

2. Utilize existing data: Start by researching existing market reports, industry publications, and government resources. These sources can provide valuable insights into market trends, customer behaviors, and potential competition.

3. Analyze your competition: Identify and analyze the competitors operating in your chosen market. Study their strengths, weaknesses, pricing strategies, marketing techniques, and customer reviews. This analysis will help you differentiate your franchise from competitors.

4. Conduct surveys and interviews: Create surveys or conduct interviews to gather firsthand information from potential customers. Ask questions about their preferences, needs, buying habits, and opinions about existing products or services. This data will help you tailor your franchise offerings to meet customer demands.

5. Visit trade shows and events: Attend industry trade shows, exhibitions, and events related to your franchise business. This will allow you to network with potential customers, gain insights into emerging trends, and observe competitors in action.

6. Test your concept: Consider conducting a pilot program or launching a pop-up store to test your franchise concept. This will help you gauge customer response, gather feedback, and make necessary adjustments before launching on a larger scale.

7. Explore online research tools: Utilize online tools such as Google Trends, Keyword Planner, and

What are the common challenges when creating a business plan for a Franchise business?

Creating a business plan for a franchise business can present certain challenges. Some common challenges include:

1. Understanding the Franchise Model: Franchise businesses operate under a specific model, and it is crucial to understand the intricacies of the franchise system. This includes knowing the franchisor's requirements, fees, support, and the overall structure of the franchise.

2. Gathering Accurate Financial Information: Franchise business plans require accurate financial data, such as initial investment costs, ongoing expenses, royalty fees, and projected revenue. Obtaining this information can be challenging, especially if the franchisor does not provide it upfront.

3. Customizing the Plan for Specific Franchise: Each franchise business is unique, and a one-size-fits-all approach may not work. Adapting the business plan template to suit the specific franchise's requirements, target market, and brand guidelines can be a challenge.

4. Balancing Autonomy and Franchisor Expectations: Franchisees need to strike a balance between following the franchisor's guidelines and incorporating their own ideas into the business plan. It can be challenging to align the franchisor's expectations with the franchisee's vision and goals.

5. Market Research and Competition Analysis: Conducting thorough market research and competition analysis is vital for any business plan. However, franchisees may face challenges in accessing relevant data or understanding the local market dynamics in their chosen location.

6. Managing Growth and Expansion: Franchise businesses often have growth and expansion plans. Creating a business

How often should I update my Franchise business plan?

It is recommended to update your Franchise business plan at least once a year. However, there are certain situations that may prompt you to update it more frequently. These include significant changes in the market or industry, modifications in your business model, introduction of new products or services, changes in target audience, or any other factors that can impact your business's performance. Regularly reviewing and updating your business plan ensures that it remains relevant, reflects your current goals and strategies, and helps you stay on track towards success.

Can I use the business plan template for seeking funding for a Franchise business?

Yes, you can definitely use our business plan template for seeking funding for a Franchise business. Our template is designed to help you outline your business goals, strategies, financial projections, and other important details that potential investors or lenders would want to see. By using our template, you can effectively communicate your plans and demonstrate the viability and profitability of your Franchise business, increasing your chances of securing funding.

What legal considerations are there in a Franchise business plan?

When creating a franchise business plan, it is essential to consider various legal aspects to ensure compliance and protect the interests of both the franchisor and the franchisee. Some key legal considerations in a franchise business plan include:

1. Franchise Disclosure Document (FDD): The FDD is a legal document that outlines important information about the franchise opportunity. It is required by law and includes details about the franchisor, fees, obligations, territory, intellectual property, and more. Franchisees must receive this document before signing any agreement.

2. Franchise Agreement: This legally binding contract sets out the rights and responsibilities of both the franchisor and franchisee. It typically covers aspects such as the term of the agreement, renewal options, fees, territory, intellectual property rights, operating standards, training, and support.

3. Intellectual Property: Protecting intellectual property is crucial for franchisors. Trademarks, logos, patents, copyrights, and trade secrets must be properly registered and adequately protected to prevent unauthorized use or infringement.

4. Compliance with Franchise Laws: Franchise laws vary from country to country and even within states or provinces. It is essential to understand and comply with these laws, which may include registration requirements, disclosure obligations, advertising guidelines, and termination procedures.

5. Consumer Protection Laws: Franchise businesses often involve consumer transactions, so it is important to comply with relevant consumer protection laws. This may include providing accurate and truthful information to potential franchisees, adhering to advertising regulations, and ensuring