Gas Station Business Plan Template

how to start a gas station  business plan template

Are you interested in starting your own Gas Station Business?

If you're thinking about starting a gas station business, there are a few things you need to know. First, you'll need to find a good location. Second, you'll need to get the necessary permits and licenses. And third, you'll need to figure out how to run the business. In this blog post, we'll give you an overview of each of these steps so you can get started on your new business venture.
Global Market Size
The global gas station market is valued at $1.3 trillion. The top three countries with the largest gas station market share are the United States, China, and Japan. The United States gas station market is valued at $400 billion, while China and Japan are valued at $200 billion and $100 billion, respectively. The global gas station market is expected to grow at a compound annual growth rate (CAGR) of 4.5% from 2018 to 2025. The growth of the market is driven by the increasing global demand for transportation fuels, the growing number of vehicles on the road, and the need for convenience and accessibility of fuel. The United States is the largest market for gas stations, accounting for 30.6% of the global market in 2017. The country is expected to maintain its leading position over the forecast period, due to the increasing demand for transportation fuels, growing number of vehicles on the road, and rising disposable incomes. China is the second-largest market for gas stations, accounting for 25.8% of the global market in 2017. The country is expected to witness the highest growth over the forecast period, due to the increasing number of vehicles on the road and the growing demand for transportation fuels. Japan is the third-largest market for gas stations, accounting for 12.4% of the global market in 2017. The country is expected to witness a moderate growth over the forecast period, due to the presence of a large number of gas stations and the growing demand for transportation fuels.
Target Market
Assuming you would like tips on how to start a gas station business, your target market is key. Who are you selling to? How will your gas station be different from the others? Location is important, but so is your target market. Before you can select a location and start building your gas station, you need to decide who your target market is. Are you going to cater to local businesses and commuters? Or are you going to try to attract long-distance travelers? Your target market will dictate the type of gas station you build, the services you offer, and the location you choose. Do your research and make sure you know who you want to sell to before you start construction on your gas station.
Business Model
There are a few different ways to start a gas station business. The most common way is to buy an existing gas station business. Another way is to start a gas station business from scratch. The most important thing to do when starting a gas station business is to make sure that you have a solid business plan. This business plan should include a detailed financial analysis, a marketing plan, and a operations plan. Without a solid business plan it will be very difficult to get your gas station business off the ground. Another important thing to consider when starting a gas station business is the location. The location of your gas station will be one of the most important factors in determining your success. It is important to choose a location that is convenient for your customers and that has high visibility. Once you have a solid business plan and a good location, the next step is to get the necessary licenses and permits. This can be a lengthy and complicated process, so it is important to be prepared. After you have your licenses and permits in place, the next step is to find a supplier for your gas. It is important to find a supplier that is reliable and that offers competitive prices. Now that you have your gas station up and running, it is important to market your business. There are a number of ways to market a gas station, including advertising, promotions, and word-of-mouth. By following these steps, you can start a gas station business with ease..
Competitive Landscape
There are a few things to consider when starting a gas station business. The first is the competitive landscape. Who are the other gas station businesses in the area? What are their strengths and weaknesses? How can you position your gas station business to be the best in the market? Another thing to consider is the location of your gas station. Is it convenient for customers? Is it visible from the road? Is there enough parking? These are all important factors to consider when choosing a location for your gas station. Finally, you need to have a good business plan. This should include your marketing strategy, your financial projections, and your operating plan. Without a good business plan, it will be difficult to make your gas station business a success.

Financing Options

Securing the necessary financing for a gas station business is critical for getting off the ground. Business owners should explore a variety of options, such as traditional bank loans, SBA loans, lines of credit, and private investors. It is important to understand the different terms and conditions associated with each financing option to ensure the best deal and minimize risk.

Location Selection

Selecting the right location for a gas station business is key to success. The ideal location will have easy access via major roads and highways, a large population base to draw from, and minimal competition from other gas stations in the area. Additionally, potential business owners should consider zoning and regulations in their chosen location that might affect their operations.

Licenses Permits

Before opening a gas station business, it is important to be aware of the licenses and permits needed in order to operate legally. Depending on the jurisdiction, these may include licenses for selling fuel and alcohol, retail sales permits, food handling permits, environmental permits, and more. Carefully research local requirements to make sure all necessary paperwork is obtained before opening.

Supplier Relationships

Establishing strong relationships with suppliers is essential for any gas station business. These relationships can help ensure competitive pricing on fuel and other products, as well as access to reliable deliveries and customer service support. Business owners should work to develop positive relationships with their chosen suppliers early on in order to get the most out of those partnerships.

Operational Costs

Setting up a gas station requires significant capital investment in things like fuel storage tanks, pumps, security systems, signage, and more. It is essential for potential business owners to understand all of their operational costs before committing to a purchase or lease agreement for equipment or space. Additionally, ongoing operating costs like taxes, insurance premiums, utilities, staffing costs, and repairs must be taken into account when creating financial projections for a gas station business.

Staffing Training

Once the necessary equipment has been acquired and installed at a new gas station location, it is time to focus on staffing and training. This involves hiring experienced personnel who are knowledgeable about the products sold at the station as well as any safety protocols that may be required by law or company policy. Training should include customer service skills as well as safety protocols specific to gas stations like safe fueling practices and emergency response plans.

Pricing Strategies

In order to remain competitive while still turning a profit, it is important for businesses to use proper pricing strategies when selling fuel and other items at their gas station locations. This means understanding current market prices for fuel in the area as well as pricing strategies used by competitors in order to set prices that are attractive to customers while still allowing for reasonable profits on each sale.

Advertising Promotion

Effective marketing can help drive traffic to new gas stations and increase sales once they are open for business. Advertising campaigns should consider both traditional methods such as print or radio ads as well as digital methods like social media campaigns or targeted online ads. Additionally promotional efforts like offering discounts or special deals can help bring in customers who may not already be familiar with a particular location or brand of fuel.

Environmental Considerations

Gas stations must take into account environmental issues when considering new locations or operational changes at existing sites. This includes understanding local regulations regarding things like waste management practices or air pollution controls as well as making sure that all equipment used at the site meets industry standards for safety and efficiency in order to minimize any negative impacts on local ecosystems or habitats nearby.

Risk Management Plan

To protect themselves from potential liabilities that could arise from owning a gas station business, potential business owners should consider creating a comprehensive risk management plan before opening their doors for business. This should include measures like properly training personnel on safety protocols or implementing regular inspections of equipment in order to reduce risks associated with operating
If you're thinking about starting a gas station business, there are a few things you need to keep in mind. First, you'll need to find a good location. Second, you'll need to get the necessary permits and licenses. And third, you'll need to make sure you have the right insurance. With that said, starting a gas station business can be a great way to earn a living. Just make sure you do your homework and plan everything out carefully.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Gas Station business plan, fill out the form below and download our Gas Station business plan template. The template is a word document that can be edited to include information about your Gas Station business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Gas Station Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Gas Station industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Gas Station business. We would also be happy to create a bespoke Gas Station business plan for your Gas Station business including a 5-year financial forecast to ensure the success of your Gas Station business and raise capital from investors to start your Gas Station business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.