General Contractor Business Plan Template

how to start a general contractor business plan template

Are you interested in starting your own general contractor Business?

A contractor is a professional who is responsible for the execution of construction projects. Contractors are in charge of managing and coordinating all aspects of a construction project, from its inception to its completion. If you're thinking about starting your own contracting business, there are a few things you need to know. First, you'll need to obtain the proper licenses and insurance. You'll also need to create a business plan and find the right financing. Here's a step-by-step guide to help you start your own contracting business:
1. Obtain the proper licenses and insurance.
2. Create a business plan.
3. Find the right financing.
4. Hire employees and subcontractors.
5. Purchase the necessary equipment and supplies.
6. Market your business.
7. Stay organized and efficient.
8. Be prepared for the unexpected.
With the proper preparation, starting your own contracting business can be a rewarding experience.
Global Market Size
The global construction market is expected to grow by 3.6% in 2019 to reach $10.8 trillion. The construction market includes all work done by general contractors, including new work, repair and maintenance, and work done on existing structures. In 2018, the global market for construction was $10.4 trillion. The top 10 countries in the world for construction are China, United States, India, Japan, Russia, Brazil, Germany, Indonesia, Turkey, and United Kingdom. These countries make up more than 60% of the world's construction market. The Asia-Pacific region is the largest market for construction, accounting for more than 30% of the global market. China is the largest country in the region, and is also the largest construction market in the world. India is the second largest construction market in the world. The United States is the third largest construction market in the world. The commercial and institutional building sector is the largest market segment in the United States, accounting for 30% of all construction spending. The European Union is the fourth largest construction market in the world. Germany is the largest construction market in the EU, followed by France and United Kingdom. Latin America is the fifth largest construction market in the world. Brazil is the largest construction market in Latin America, followed by Mexico. Africa is the sixth largest construction market in the world. Nigeria is the largest construction market in Africa, followed by South Africa.
Target Market
When you’re starting a business, you can’t be all things to all people. It’s important to identify your target market and focus your marketing efforts on reaching them. If you’re starting a general contractor business, your target market is likely to be homeowners and businesses in need of repair or renovation work. To reach them, you can advertise in local newspapers and online, participate in home and business trade shows, and distribute flyers and brochures in your community. When you’re starting out, it’s also important to build relationships with other businesses in your industry, such as suppliers, subcontractors, and other contractors. These relationships can help you get your foot in the door with potential clients and help you grow your business.
Business Model
If you're thinking about starting a general contractor business, there are a few things you need to know about the business model. First, you'll need to obtain the proper licenses and insurance. You'll also need to find a reliable group of subcontractors to help you with the day-to-day work. In addition, you'll need to create a strong marketing strategy to attract new clients. To get started, you'll need to obtain the proper licenses and insurance. You can find more information on this by contacting your local Chamber of Commerce. Once you have the proper licenses and insurance in place, you'll need to find a reliable group of subcontractors to help you with the day-to-day work. A good place to start is by asking for recommendations from friends or family members who have used a contractor in the past. In addition to finding reliable subcontractors, you'll also need to create a strong marketing strategy to attract new clients. One way to do this is to create a website and use social media to promote your business. You can also distribute flyers and business cards in your local community. Finally, don't forget to network with other businesses in your area. By taking these steps, you'll be on your way to starting a successful general contractor business..
Competitive Landscape
As a potential contractor, you will be competing against other businesses offering similar services. It is important to research the competition in your area to determine what services they offer, their prices, and their reputation. You can learn about your competition by searching online, talking to other businesses in the same industry, or attending trade shows or events. You can also hire a research company to conduct a competitive analysis for you. Once you have a good understanding of the competition, you can start to develop a marketing strategy to differentiate your business. Some ways to stand out from the competition include offering lower prices, superior customer service, or unique services.

Licensing Requirements

Starting a general contractor business requires obtaining the necessary licenses and permits required in your state or local jurisdiction. This will likely include a business license, contractor's license and any special permits required for the type of work you plan to do. Research the exact licensing requirements in your area to ensure you are in compliance.

Financing Capital Needs

Starting a general contractor business will likely require significant capital to cover startup costs such as insurance, equipment, supplies, vehicles, and any other items necessary to get your business off the ground. You may need to secure financing through a bank loan, line of credit, or other source of capital to cover these costs.

Hiring Staffing

Depending on the size and scope of your general contractor business, you may need to hire additional employees or subcontractors to help with projects. When hiring staff, be sure to check references and verify credentials and qualifications. Additionally, have all new hires sign a contract outlining expectations and job duties.

Advertising Strategies

Developing an advertising strategy for your general contractor business is key to gaining new clients and customers. Consider utilizing various forms of advertising such as online ads, social media, print ads, radio spots or word-of-mouth marketing. Additionally, create marketing materials including a website or blog that provides information about your services.

Business Insurance

Insurance is an essential part of running a successful general contractor business. Be sure to obtain liability insurance as well as workers' compensation insurance if applicable. Additionally, look into any other types of insurance that may be beneficial depending on the scope of your business.

Accounting Bookkeeping

Proper accounting and bookkeeping are key components of running any successful business. Make sure you are familiar with setting up accurate records for income and expenses as well as taxes and other liabilities associated with running a business. Consider hiring an accountant or bookkeeper if needed for more complex tasks such as budgeting or tax preparation.

Business Plan Review Analysis

To ensure success when starting a general contractor business it is important to review and analyze your business plan regularly. Take time to evaluate what is working well and what needs improvement in order to make changes where necessary and adjust goals accordingly. Doing so will help keep your business on track for long-term success.
If you're thinking of starting your own general contractor business, there are a few things you should keep in mind. First, you'll need to make sure you have the proper licenses and insurance in place. Secondly, you'll need to put together a strong team of subcontractors to help you with the day-to-day operations of your business. And finally, you'll need to create a marketing plan to help you get the word out about your new business. By following these tips, you'll be well on your way to starting a successful general contractor business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect general contractor business plan, fill out the form below and download our general contractor business plan template. The template is a word document that can be edited to include information about your general contractor business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your general contractor Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the general contractor industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your general contractor business. We would also be happy to create a bespoke general contractor business plan for your general contractor business including a 5-year financial forecast to ensure the success of your general contractor business and raise capital from investors to start your general contractor business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.

General Contractor Business Plan Template FAQs

What is a business plan for a/an General Contractor business?

A business plan for a General Contractor business is a written document that outlines the goals, strategies, and financial projections for starting or expanding a General Contractor business. It serves as a roadmap for the business, providing a clear direction and objectives to achieve success. The plan typically includes information about the company's mission and vision, target market, services offered, competition analysis, marketing strategies, operational processes, organizational structure, and financial forecasts. It helps entrepreneurs and business owners to articulate their ideas, identify potential challenges, and develop a comprehensive approach to effectively manage and grow their General Contractor business.

How to customize the business plan template for a General Contractor business?

To customize the business plan template for a General Contractor business, follow these steps:

1. Review the template: Start by reviewing the entire template to get an understanding of its structure and content. Familiarize yourself with the sections, such as the executive summary, company overview, market analysis, marketing strategy, financial projections, and so on.

2. Replace placeholder text: Replace the placeholder text in the template with your own information. For instance, update the company name, address, and contact details throughout the document. Modify the executive summary to reflect your unique business concept and objectives.

3. Describe your business: Provide a comprehensive description of your General Contractor business. Explain the services you offer, your target market, and any unique selling points or competitive advantages. Customize this section to showcase your expertise and experience in the industry.

4. Conduct market research: Research your local market and analyze the competition. Modify the market analysis section to include data and insights specific to your region. Identify your target customers and outline your marketing strategies to reach them effectively.

5. Develop financial projections: Customize the financial projections section based on your business's financial goals and expectations. Update the sales forecasts, expense estimates, and profit projections to reflect your unique circumstances. Ensure that your financial projections are realistic and aligned with industry standards.

6. Tailor the marketing strategy: Adapt the marketing strategy section to suit your General Contractor business. Outline the marketing channels you plan to utilize, such as online advertising, local directories, social media, or

What financial information should be included in a General Contractor business plan?

In a General Contractor business plan, the following financial information should be included:

1. Start-up Costs: This includes the initial expenses required to set up your general contracting business. It may include costs such as equipment, tools, insurance, licenses, permits, and marketing expenses.

2. Revenue Projections: Provide a detailed analysis of your projected revenue for the first few years of your business. This can be based on market research, industry trends, and anticipated contracts.

3. Cost of Goods Sold: This includes all direct costs associated with delivering your services, such as materials, labor, subcontractors, and any other expenses directly related to the completion of projects.

4. Operating Expenses: Include all the ongoing expenses required to run your general contracting business, such as rent, utilities, salaries, marketing, insurance, taxes, and any other overhead costs.

5. Cash Flow Statement: A cash flow statement shows the inflow and outflow of cash in your business over a specific period. It helps you understand how much cash you have available at any given time and identify potential cash flow issues.

6. Break-Even Analysis: This analysis helps you determine how much revenue you need to generate in order to cover all your expenses and reach the break-even point. It helps you understand the minimum amount of work you need to secure to cover your costs.

7. Balance Sheet: A balance sheet provides a snapshot of your business's financial position at a specific point in time. It includes your assets (such as

Are there industry-specific considerations in the General Contractor business plan template?

Yes, the General Contractor business plan template includes industry-specific considerations. It is designed specifically for the General Contractor industry and takes into account the unique aspects and challenges of running a general contracting business. The template includes sections such as market analysis, competition analysis, pricing strategies, project management, and marketing strategies that are tailored to the needs and requirements of the General Contractor industry. It also includes financial projections and key performance indicators that are relevant to a general contracting business. Overall, the template provides a comprehensive framework for developing a business plan that is specific to the General Contractor industry.

How to conduct market research for a General Contractor business plan?

To conduct market research for a General Contractor business plan, follow these steps:

1. Identify your target market: Determine the specific geographic area or areas you plan to operate in and the type of customers you want to serve. This could include residential, commercial, or industrial clients.

2. Analyze the industry: Research the current state of the construction industry, including trends, growth projections, and potential challenges. Look for information on market size, key players, and any regulations or certifications required.

3. Assess competition: Identify and study your direct and indirect competitors. Analyze their strengths, weaknesses, pricing strategies, services offered, and target markets. This will help you differentiate your business and develop a competitive advantage.

4. Customer analysis: Understand your potential customers' needs, preferences, and buying behaviors. Conduct surveys, interviews, or focus groups to gather insights. Analyze demographic data, such as age, income, and occupation, to tailor your services and marketing efforts accordingly.

5. Pricing analysis: Determine the average rates charged by competitors and evaluate the pricing strategies that work best for your target market. Consider factors like labor costs, materials, and overhead expenses to set competitive and profitable pricing.

6. SWOT analysis: Conduct a comprehensive analysis of your business's strengths, weaknesses, opportunities, and threats (SWOT). This will help you identify areas to capitalize on and potential risks to mitigate.

7. Marketing channels: Research the most effective marketing channels to reach your target customers. This could include online

What are the common challenges when creating a business plan for a General Contractor business?

Creating a business plan for a General Contractor business can be a complex task, as there are several challenges that entrepreneurs may face. Some common challenges include:

1. Understanding the market: General Contractors operate in a competitive industry, and it is crucial to have a clear understanding of the market dynamics, including the target market, customer preferences, and industry trends. Conducting thorough market research can be time-consuming and require significant effort.

2. Identifying the target audience: General Contractors serve a wide range of clients, including homeowners, businesses, and government agencies. Determining the specific target audience and their needs can be challenging, as it may vary based on location, specialization, and other factors.

3. Estimating costs accurately: Accurately estimating the costs involved in starting and running a General Contractor business is crucial for financial planning. This includes costs for equipment, licenses, insurance, labor, materials, and overhead expenses. Estimating costs can be challenging, as they may vary based on the size and scope of the projects undertaken.

4. Managing cash flow: Cash flow management is vital for any business, including General Contractors. Balancing expenses, such as paying suppliers and employees, with incoming payments from clients can be challenging, especially when dealing with project delays or unexpected costs.

5. Compliance with regulations: General Contractors must comply with various regulations and licensing requirements. These regulations may vary based on the location and type of work performed. Understanding and adhering to these regulations can be complex and time-consuming.


How often should I update my General Contractor business plan?

We recommend updating your General Contractor business plan at least once a year, or whenever there are significant changes in your business or industry. This ensures that your plan remains relevant and aligned with your current goals and objectives. Additionally, updating your business plan regularly allows you to adapt to market trends, incorporate new strategies, and address any challenges or opportunities that may arise. Remember, a well-maintained and up-to-date business plan can serve as a valuable tool for guiding your business growth and attracting potential investors or lenders.

Can I use the business plan template for seeking funding for a General Contractor business?

Yes, you can definitely use the business plan template to seek funding for a General Contractor business. A well-written and comprehensive business plan is essential when approaching potential investors or lenders. The template will guide you through the process of creating a professional business plan that highlights the unique aspects of your General Contractor business, such as your target market, services offered, competitive advantages, and financial projections. By presenting a clear and detailed plan, you can demonstrate the viability of your business and increase your chances of securing funding. Remember to customize the template to align with your specific business goals and objectives.

What legal considerations are there in a General Contractor business plan?

When creating a General Contractor business plan, there are several legal considerations that should be addressed. These considerations include:

1. Business Structure: You need to determine the legal structure of your business, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different legal requirements and implications, such as personal liability and tax obligations.

2. Licensing and Permits: General Contractors are typically required to obtain specific licenses and permits to operate legally. Research the specific requirements in your state or country, which may include a contractor's license, building permits, or trade-specific licenses.

3. Insurance: General Contractors should carry appropriate insurance coverage to protect themselves and their clients. Common types of insurance for contractors include general liability insurance, workers' compensation insurance, and professional liability insurance.

4. Contractual Agreements: Establishing clear and legally binding contracts with clients, subcontractors, suppliers, and other stakeholders is crucial. These contracts should outline project scope, payment terms, warranties, dispute resolution mechanisms, and other important terms to protect your interests.

5. Compliance with Building Codes and Regulations: General Contractors must comply with local, state, and federal building codes and regulations. Ensure your business plan outlines strategies to stay updated with these codes and regulations to avoid legal issues or penalties.

6. Environmental Regulations: Construction activities can have environmental impacts. It is important to be aware of and comply with any environmental regulations and obtain necessary permits related to waste disposal, erosion control, and other environmental