The rise of genetically modified organisms (GMOs) has sparked both innovation and controversy in the food industry. As consumers increasingly demand transparency and safety in their food supply, the need for reliable testing services has never been greater. Starting a business focused on food safety testing for genetically modified products offers a unique opportunity to contribute to public health and environmental stewardship while tapping into a growing market. This article will guide you through the essential steps to launch a successful venture in this critical field, from understanding regulatory requirements to establishing effective testing protocols and building a client base. Whether you are a scientist, entrepreneur, or simply passionate about food safety, this comprehensive guide will equip you with the knowledge and tools necessary to make your mark in the world of GMO testing.

The global market for genetically modified (GM) food safety testing is witnessing significant growth, driven by increasing consumer awareness regarding food safety, regulatory requirements, and the rising prevalence of genetically modified organisms (GMOs) in the food supply. As of recent estimates, the market size for food safety testing, including GM food testing, is projected to reach several billion dollars within the next few years, with a compound annual growth rate (CAGR) that reflects the growing demand for rigorous testing methods. Key factors contributing to this expansion include heightened regulatory scrutiny in various regions, particularly in North America, Europe, and parts of Asia, where governments are implementing stringent guidelines concerning the labeling and safety assessments of GM foods. Additionally, the rise of health-conscious consumers who are increasingly concerned about the implications of consuming GMOs has spurred demand for testing services that can verify the safety and compliance of these products. Furthermore, advancements in testing technologies, such as polymerase chain reaction (PCR) and next-generation sequencing (NGS), are enhancing the accuracy and efficiency of GM food testing. These innovations not only improve the reliability of test results but also reduce turnaround times, making it easier for businesses to navigate the complex landscape of food safety regulations. As consumers continue to advocate for transparency in food sourcing and production, the importance of establishing a robust food safety testing business, particularly one that specializes in genetically modified foods, becomes increasingly evident. The market presents numerous opportunities for startups and established companies alike, as they seek to cater to the needs of food manufacturers, retailers, and regulatory bodies that prioritize food safety and consumer trust.

Identifying the target market for a genetically modified (GM) food safety testing business is crucial for establishing a successful venture in this niche sector. The demand for GM food safety testing is driven by various stakeholders concerned about the health, environmental, and regulatory implications of genetically modified organisms (GMOs).
1. Food Manufacturers and Producers: Companies involved in the production and processing of genetically modified crops and food products make up a significant portion of the target market. These businesses require testing services to ensure compliance with safety regulations, verify labeling claims, and maintain consumer trust. They seek reliable and accurate testing to mitigate risks associated with GMOs.

2. Government Agencies and Regulatory Bodies: Government entities responsible for food safety and public health, such as the FDA in the United States or EFSA in Europe, require rigorous testing of GM foods. These agencies often collaborate with testing businesses to conduct research, enforce regulations, and monitor compliance standards. Establishing relationships with these organizations can lead to contracts and partnerships.
3. Retailers and Supermarkets: Retailers, especially those focused on organic and natural products, are increasingly concerned about the presence of GMOs in their offerings. They may seek testing services to validate the purity of their products and assure customers about their safety. Providing testing services tailored to the needs of retailers can be an effective avenue for business growth.
4. Consumers and Advocacy Groups: With growing public interest in food safety and transparency, individual consumers and advocacy organizations focused on food labeling and safety represent a unique market segment. While these groups may not directly purchase testing services, they influence demand by pushing for more rigorous testing and clearer labeling of GMO products. Engaging with these groups can enhance a business's reputation and drive consumer awareness.
5. Research Institutions and Universities: Academic and research institutions conducting studies on GMOs often require specialized testing services. Partnering with these entities can lead to collaborative research opportunities and access to funding for innovative testing methodologies. This segment can also provide valuable insights into emerging trends and technologies in food safety.
6. Food Safety Consultants and Risk Assessment Firms: Consulting firms that specialize in food safety and risk management may seek partnerships with testing labs to provide comprehensive solutions for their clients. By aligning with these consultants, a GM food safety testing business can expand its reach and enhance its service offerings. Understanding the diverse needs and concerns of these target market segments will enable a genetically modified food safety testing business to tailor its services, marketing strategies, and communication approaches effectively. By addressing the specific requirements of each group, the business can establish a strong presence in the growing field of food safety testing.

When considering the establishment of a genetically modified (GM) food safety testing business, it's essential to explore various business models that can effectively address market needs while ensuring profitability and sustainability. Here are several potential business models to consider:
1. Fee-for-Service Testing: This traditional model involves charging clients a fee for each testing service provided. Businesses can offer a range of tests, including DNA analysis, allergen testing, and contaminant screening. By establishing a transparent pricing structure, clients can easily understand the costs associated with each service, making it appealing for manufacturers, retailers, and regulatory bodies.

2. Subscription-Based Model: In this model, clients pay a recurring fee to receive ongoing testing services. This could include regular monitoring of GM food products, annual compliance checks, or access to a suite of testing services. This approach not only provides a steady revenue stream but also fosters long-term relationships with clients who require consistent testing to meet safety standards.
3. Partnerships with Food Producers: Establishing strategic partnerships with food producers can create a mutually beneficial arrangement. By offering bundled services that include testing alongside consulting on GM food safety regulations, businesses can enhance their value proposition. These partnerships can also help in co-developing new testing protocols tailored to specific client needs.
4. Research and Development Services: This model focuses on providing specialized testing and analysis for research institutions, universities, or biotech companies involved in GM crop development. By offering expert analysis and insights, the business can position itself as a leader in the field of GM food safety, opening doors for grants and funded research projects.
5. Educational Workshops and Training: Another avenue is to provide training programs and workshops for food industry professionals on GM food safety testing and regulations. This model can generate additional revenue while contributing to the overall knowledge and compliance within the industry. By establishing a reputation as a thought leader, the business can attract both individual professionals and corporate clients.
6. Mobile Testing Units: In response to the growing demand for convenience, a mobile testing service can be developed, allowing for on-site testing at food production facilities or farms. This model reduces downtime for clients and can be particularly appealing to smaller producers who may not have the resources for in-house testing.
7. Regulatory Compliance Consulting: In addition to testing services, offering consulting on regulatory compliance can attract clients who need assistance navigating the complex landscape of GM food safety laws. This advisory role can provide an additional revenue stream while reinforcing the business’s expertise in the field.
8. Data Analytics and Reporting Services: With the increasing importance of data in decision-making, a business can also offer data analytics services that interpret testing results and provide actionable insights. This can be an attractive option for companies looking to enhance their quality control processes and improve their product offerings based on comprehensive data analysis. By carefully evaluating these business models, entrepreneurs can choose the one that aligns best with their expertise, market demand, and overall business strategy. Each model has unique advantages and challenges, and the right choice will depend on the specific goals and resources of the business.

In the burgeoning field of genetically modified (GM) food safety testing, the competitive landscape is diverse and evolving. As public awareness and regulatory scrutiny surrounding GM foods increase, the demand for reliable testing services has grown, attracting a mix of established players and new entrants. Key competitors in this market include large, well-known testing laboratories that have expanded their services to include GM food testing. These companies often leverage their existing infrastructure, expertise, and client relationships to offer comprehensive testing solutions. They typically provide a wide range of services, including DNA analysis, allergen testing, and nutritional assessments, which can create a competitive advantage due to their ability to offer one-stop solutions. Emerging startups specializing in GM food safety testing are also making their mark. These companies often focus on niche markets or innovative testing methodologies, such as rapid testing technologies that deliver results in a shorter time frame. Their agility and focus on innovation can allow them to carve out a specific segment of the market, appealing to clients looking for cutting-edge solutions. Moreover, regulatory bodies and government agencies play a significant role in shaping the competitive landscape. Companies must stay abreast of evolving regulations and compliance requirements, which can create barriers to entry for new entrants. Established testing labs that have built strong relationships with regulatory authorities may have an advantage in navigating these complexities. Collaboration and partnerships with agricultural producers, food manufacturers, and retailers are also critical in this sector. Businesses that can establish strong networks and trust with these stakeholders are likely to thrive. Strategic alliances may provide access to resources, technologies, and markets that can enhance competitiveness. Additionally, the competitive landscape is influenced by public perception and consumer demand for transparency in food sourcing. Companies that can effectively communicate their testing processes and demonstrate reliability and accuracy may differentiate themselves in a crowded market. As consumers increasingly seek assurance about the safety of GM foods, businesses that prioritize transparency and quality in their testing practices will likely gain a competitive edge. In summary, the competitive landscape for genetically modified food safety testing is characterized by a mix of established laboratories, innovative startups, regulatory complexities, and evolving consumer expectations. Success in this market will require a strategic approach that leverages technological advancements, builds strong partnerships, and aligns with regulatory requirements while addressing the growing demand for food safety and transparency.

When embarking on a venture in genetically modified (GM) food safety testing, it is crucial to navigate the complex landscape of legal and regulatory requirements that govern food safety and biotechnology. These regulations are designed to ensure that GM foods are safe for consumption, environmentally sustainable, and properly labeled. First and foremost, businesses in this field must comply with federal regulations established by the U.S. Food and Drug Administration (FDA), which oversees the safety of food products, including genetically modified organisms (GMOs). The FDA’s guidelines require that any genetically modified food undergo rigorous safety assessments before it can be marketed. This involves evaluating the potential for allergenicity, toxicity, and nutritional equivalence compared to non-GM counterparts. Your testing business must be prepared to conduct or facilitate these assessments, adhering to FDA protocols. Additionally, the U.S. Department of Agriculture (USDA) plays a significant role in the regulation of GM crops, particularly concerning their environmental impact. The USDA’s Animal and Plant Health Inspection Service (APHIS) administers regulations that may require permits for the field testing of genetically engineered organisms. If your business involves the testing of GM crops in a research setting or field trials, you will need to ensure compliance with APHIS regulations and obtain the necessary permits. At the state level, regulations can vary significantly. Some states have enacted their own laws regarding the labeling and testing of GM foods. It is essential to familiarize yourself with state-specific requirements, which may include registration, testing standards, and reporting obligations. Certain states may also have stricter regulations concerning the cultivation and sale of GM crops. Your business will also need to consider compliance with international regulations if you plan to export your services or products. Many countries have their own regulatory frameworks for GM foods that may differ from U.S. standards. For example, the European Union has stringent regulations regarding the approval and labeling of GM foods, which requires comprehensive testing and documentation. Understanding these international requirements is vital for businesses looking to operate on a global scale. Moreover, intellectual property considerations are paramount in the biotechnology field. If your testing business involves proprietary methods or technologies, you may need to secure patents or licensing agreements to protect your intellectual property. This includes being aware of any existing patents related to GM food testing methods that could impact your operations. Finally, it is essential to stay informed about ongoing changes in legislation and public policy regarding genetically modified foods. The regulatory landscape is continually evolving due to advancements in biotechnology and shifting public perceptions. Engaging with industry associations and participating in forums can provide valuable insights and updates that will help your business remain compliant and competitive. In summary, starting a genetically modified food safety testing business requires a thorough understanding of federal, state, and international regulations, as well as the implications of intellectual property rights. Proactive compliance with these legal frameworks will not only help ensure the safety and efficacy of GM foods but also position your business for success in a highly regulated market.

When embarking on the journey to establish a genetically modified food safety testing business, securing adequate financing is crucial. Various options exist to fund your venture, each with its advantages and potential drawbacks. Here are some common financing avenues to consider:
1. Personal Savings: Utilizing personal savings is often the most straightforward way to finance your business. This method allows you to retain full ownership without owing debt or equity to external parties. However, it carries the risk of personal financial loss if the business does not succeed.

2. Family and Friends: Borrowing money from family and friends can provide a quick source of funding. This approach may offer more favorable terms than traditional financing. However, it's important to approach these arrangements formally to avoid straining personal relationships.
3. Bank Loans: Traditional bank loans are a common option for entrepreneurs. You'll need a solid business plan and financial projections to secure this type of funding. Banks typically require collateral and may impose strict repayment terms, making it essential to ensure that your business can generate sufficient cash flow.
4. Small Business Administration (SBA) Loans: The SBA offers various loan programs designed to help small businesses access financing. These loans often have lower interest rates and longer repayment terms than conventional bank loans. To qualify, you must meet specific criteria and submit a comprehensive business plan.
5. Grants: Research potential grants available for biotechnology and food safety initiatives. Government agencies, non-profits, and private foundations may offer grants that do not require repayment. These funds can provide a valuable boost, especially in the early stages of establishing your business.
6. Angel Investors: Attracting angel investors can provide not only funds but also valuable industry connections and mentorship. In exchange for their investment, these individuals typically seek equity in your business. A compelling pitch that highlights your unique value proposition is key to securing their interest.
7. Venture Capital: If your business has high growth potential, consider seeking venture capital. This form of financing involves selling equity in exchange for investment, usually from firms or individuals looking for substantial returns. Venture capitalists often look for innovative ideas and a strong management team.
8. Crowdfunding: Online crowdfunding platforms allow you to raise small amounts of money from a large number of people. This approach can also serve as a marketing tool, helping to build a community around your brand. However, success in crowdfunding requires a compelling campaign and a strong outreach strategy.
9. Incubators and Accelerators: Joining a business incubator or accelerator can provide not only funding but also essential resources, mentorship, and networking opportunities. These programs often culminate in a pitch event where you can showcase your business to potential investors.
10. Strategic Partnerships: Collaborating with established companies in the food industry or biotechnology sector can provide access to funding, resources, and expertise. In return, you may offer your testing services or share revenue from your innovations. Each financing option has its unique set of requirements and implications. It’s vital to evaluate your business model, growth potential, and personal risk tolerance when choosing the best financing strategy for your genetically modified food safety testing business.

To successfully launch a genetically modified (GM) food safety testing business, it is crucial to develop effective marketing and sales strategies that resonate with your target audience. Your primary customers will likely include food manufacturers, regulatory bodies, agricultural producers, and research institutions. Here are several strategies to consider:
1. Identify Your Target Market: Begin by clearly defining your target audience. Understand the specific needs of different segments such as organic food producers, conventional food manufacturers, and government agencies. Tailoring your offerings to address their unique concerns about GM foods can enhance your relevance in the market.

2. Educate Your Audience: Given the complexity and potential controversies surrounding GM foods, providing educational content is vital. Develop white papers, webinars, and informative blog posts that explain the importance of food safety testing, the science behind GM foods, and the regulatory landscape. Positioning your business as a trusted source of information will build credibility and attract potential clients.
3. Leverage Digital Marketing: Utilize search engine optimization (SEO) and content marketing to increase your online visibility. Create a professional website that showcases your testing services, expertise, and client testimonials. Use social media platforms to engage with your audience, share industry news, and promote your services. Paid advertising on platforms like Google Ads can also help target specific demographics interested in food safety.
4. Network and Build Partnerships: Attend industry conferences, trade shows, and seminars related to food safety, agriculture, and biotechnology. Networking in these spaces can lead to valuable partnerships with other businesses, researchers, and regulatory bodies. Collaborating with universities or research institutions may also provide credibility and open doors to new clients.
5. Offer Comprehensive Testing Packages: Differentiate your services by offering comprehensive testing packages that cater to various needs. This could include not only GM detection but also allergen testing, nutritional analysis, and shelf-life studies. Bundling services can provide added value to clients and encourage them to choose your business for multiple testing needs.
6. Implement a Referral Program: Encourage satisfied clients to refer new customers by offering incentives such as discounts on future services. Positive word-of-mouth can be a powerful tool in the B2B sector, especially in niche markets like food safety testing.
7. Focus on Customer Service: Providing exceptional customer service can set your business apart. Ensure that your team is responsive, knowledgeable, and capable of guiding clients through the testing process. Building strong relationships with clients can lead to repeat business and long-term partnerships.
8. Stay Compliant and Transparent: Transparency in your testing methods and compliance with industry regulations will enhance your reputation. Publicly share your certifications and the methodologies you use for testing. This not only builds trust but also reassures clients that they are working with a reputable organization. By implementing these marketing and sales strategies, you can effectively position your genetically modified food safety testing business in the marketplace, attract clients, and foster sustainable growth.

Establishing a genetically modified (GM) food safety testing business requires careful planning and execution of operations and logistics to ensure efficiency, compliance, and reliability. Facility and Equipment: The first step is to secure a suitable facility that meets laboratory standards for GM food analysis. This facility should be equipped with state-of-the-art laboratory instruments capable of conducting various tests, including PCR (polymerase chain reaction) for DNA detection, ELISA (enzyme-linked immunosorbent assay) for protein analysis, and other relevant methodologies. The layout should facilitate a smooth workflow, from sample receipt through testing to reporting results. Additionally, the laboratory must comply with relevant health and safety regulations, including biosafety and chemical handling protocols. Staffing and Training: Hiring qualified personnel is crucial for the success of the business. This includes molecular biologists, chemists, and lab technicians with experience in GM testing protocols. Training staff on the specific methodologies and equipment used in the laboratory, as well as on quality assurance practices, is essential to maintain the integrity of testing results. Regular training updates should also be implemented to stay current with advancements in technology and regulatory requirements. Sample Collection and Handling: Developing a robust system for sample collection and handling is vital. This may involve establishing partnerships with food producers, manufacturers, and retailers to facilitate the submission of samples for testing. Clear guidelines should be provided on how samples should be collected, stored, and transported to ensure they remain uncontaminated and viable for accurate testing. Implementing a chain-of-custody protocol will help maintain the integrity of the samples. Quality Control and Assurance: A comprehensive quality control (QC) and quality assurance (QA) program must be instituted to ensure that all testing meets industry standards and regulatory requirements. This includes regular calibration and maintenance of equipment, participation in proficiency testing programs, and adherence to Good Laboratory Practices (GLP). Documenting all processes, results, and quality checks will be critical for demonstrating compliance and reliability to clients and regulatory bodies. Regulatory Compliance: Navigating the regulatory landscape is a vital aspect of operations. Understanding and complying with local, national, and international regulations regarding GM food testing is essential. This includes obtaining necessary certifications and accreditations, such as ISO 17025 for laboratory testing. Staying informed about changes in regulations and standards will help ensure the business remains compliant and competitive. Logistics and Supply Chain Management: Efficient logistics are crucial for timely testing and delivery of results. Establishing a reliable supply chain for laboratory reagents, consumables, and equipment is essential. Partnering with reputable suppliers and maintaining an inventory management system will help avoid delays in testing due to stock shortages. Additionally, implementing a digital system for tracking samples throughout the testing process can enhance efficiency and transparency. Client Communication and Reporting: Finally, establishing effective communication channels with clients is essential for managing expectations and providing excellent customer service. Developing a user-friendly reporting system that delivers test results in a clear, concise manner will enhance client satisfaction. Offering personalized consultations to discuss results and implications can also differentiate the business in a competitive market. By thoughtfully addressing these operational and logistical components, a genetically modified food safety testing business can position itself for success while ensuring the safety and quality of GM food products in the market.

Establishing a genetically modified (GM) food safety testing business requires a strategic approach to human resources and management to ensure compliance, efficiency, and effectiveness in operations. A well-structured team is essential for navigating the complexities of regulatory requirements, conducting rigorous testing procedures, and maintaining high standards of quality assurance. Team Composition and Roles To begin with, it is crucial to assemble a diverse team with expertise in various fields. Key roles should include:
1. Laboratory Technicians: Skilled professionals who will carry out the actual testing of GM foods. They should have a solid background in molecular biology, biochemistry, or a related field.

2. Quality Assurance Specialists: These individuals will develop and implement quality control protocols to ensure that all testing meets industry standards and regulatory requirements.
3. Regulatory Affairs Experts: Professionals who understand the legal landscape surrounding GM food testing, including local and international regulations, to ensure that the business remains compliant.
4. Data Analysts: Experts who can interpret test results and generate reports that are accessible and understandable to clients.
5. Sales and Marketing Personnel: Individuals who can effectively communicate the value of the testing services offered and build relationships with potential clients, including food manufacturers and regulatory agencies.
6. Administrative Staff: Essential for managing day-to-day operations, including scheduling, finance, and human resources management. Recruitment and Training Recruitment should focus on attracting candidates with relevant experience and a passion for food safety and biotechnology. Networking within industry conferences, universities, and research institutions can help identify potential hires. Additionally, investing in ongoing training and professional development is vital, as it ensures that staff stay updated on the latest testing methodologies, technologies, and regulatory changes. Workplace Culture and Collaboration Fostering a collaborative and innovative workplace culture is key to the success of a GM food safety testing business. Encouraging open communication and teamwork can lead to more effective problem-solving and a more engaged workforce. Regular team meetings and brainstorming sessions can help maintain alignment on goals and promote a culture of continuous improvement. Performance Management Implementing a performance management system can help track employee performance and set clear expectations. Regular reviews and feedback sessions will not only aid in employee development but also ensure that the team meets the business's operational goals. Recognizing and rewarding contributions will further motivate employees and enhance job satisfaction. Compliance and Ethical Standards Given the sensitive nature of genetically modified foods, establishing a clear set of ethical guidelines and compliance protocols is paramount. Employees should be trained on the importance of ethical considerations in testing and reporting. This not only protects the integrity of the business but also builds trust with clients and the public. By carefully selecting and managing a capable team, fostering a positive work environment, and maintaining strict compliance with regulations, a GM food safety testing business can position itself for success in a rapidly evolving industry.

In conclusion, embarking on a venture in genetically modified food safety testing offers both significant opportunities and responsibilities. As consumer awareness and regulatory scrutiny surrounding GMOs continue to grow, the demand for reliable testing services is poised to increase. By establishing a solid foundation through thorough research, compliance with relevant regulations, and the implementation of cutting-edge testing technologies, entrepreneurs can position themselves as trusted leaders in this crucial sector. Building partnerships with agricultural producers, food manufacturers, and regulatory bodies will enhance credibility and expand market reach. Ultimately, a commitment to transparency and scientific integrity will not only ensure the success of your business but also contribute to the safe and informed consumption of genetically modified foods in a rapidly evolving marketplace.

A business plan is a critical tool for businesses and startups for a number of reasons
Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the mark
et.Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
Business plans allow you to position your brand by understanding your company’s role in the marketplace.
Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:Executive Summary
Company Overview
Industry Analysis
Consumer Analysis
Competitor Analysis & Advantages
Marketing Strategies & Plan
Plan of Action
Management Team
The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at info@avvale.co.uk . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

To complete your perfect genetically modified food safety testing business plan, fill out the form below and download our genetically modified food safety testing business plan template. The template is a word document that can be edited to include information about your genetically modified food safety testing business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.