Graphic Design Business Plan Template

how to start a graphic design  business plan template

Are you interested in starting your own graphic design Business?

Starting a graphic design business can be a daunting task. There are so many things to think about and so many things to do. But don't worry, we're here to help. In this section, we'll walk you through everything you need to know to get your business up and running. We'll start with the basics, like how to choose a name and create a logo. Then we'll move on to more advanced topics, like how to find clients and market your business. By the end of this section, you'll have all the information you need to start your very own graphic design business. So let's get started!
Global Market Size
The global graphic design industry is worth an estimated $15 billion dollars. The United States is the largest market for graphic design, accounting for about a third of the industry. Other countries with a large graphic design industry include China, Japan, and Germany. The graphic design industry is growing at a rate of about 4% per year. This growth is being driven by a number of factors, including the increasing use of digital media, the need for more sophisticated design in advertising and marketing, and the growing importance of branding.
Target Market
As a graphic design business, your target market is anyone who needs graphic design services. This can include businesses of all sizes, from small businesses to large corporations. You can also target specific industries, such as the healthcare industry or the food and beverage industry. If you have a niche or specialty, such as web design or logo design, you can also target those markets.
Business Model
There are a number of ways to start a graphic design business. The most common way is to start as a freelancer, working from home or a shared office space. This can be a great way to get started, as it requires little upfront investment and you can work at your own pace. Another option is to start a design studio. This involves renting space, hiring employees, and investing in equipment and software. This option is more expensive and requires more commitment, but it can be a great way to build a team of designers and offer a wider range of services. Whichever route you decide to take, there are a few things you need to do to get your business off the ground. First, you need to develop a portfolio of your work. This will help you attract clients and show them what you’re capable of. Second, you need to create a website for your business. This will be your main platform for marketing your services and showcasing your work. Finally, you need to get the word out about your business. This can be done through online advertising, social media, or good old-fashioned word-of-mouth. If you’re serious about starting a graphic design business, then follow these tips and you’ll be on your way to success..
Competitive Landscape
As a graphic design business owner, it's important to be aware of your competition. Who are they and what are they doing well? How can you differentiate your business and make it stand out in the marketplace? Take some time to research your competition. Check out their websites and social media accounts. See what they're doing that's working well and what could be improved. Then, create a plan for how you can make your graphic design business the best it can be. Differentiate your business by offering unique services or products. Focus on your strengths and what makes your company special. Build a strong branding strategy that will make your business recognizable and memorable. Create a marketing plan that will get the word out about your business. Use social media, advertising, and public relations to reach your target market. And finally, provide excellent customer service to keep clients coming back. By following these tips, you can build a successful graphic design business that stands out from the competition.

Business Funding

Starting a graphic design business requires adequate funding to get the operations off the ground. To make sure you have the capital to do this, consider several options including business loans, grants, venture capital and crowdfunding. Each of these funding options has its own advantages and disadvantages, so it is important to research them thoroughly and make a decision that is right for you and your particular business.

Equipment Software

To successfully run a graphic design business, there are certain pieces of equipment and software that need to be in place. This includes computers, design software, printers, projectors, scanners and other items necessary for the production of graphic designs. Researching the market for these items will help ensure you are getting the best equipment for your needs at an affordable price.

Licensing Permits

Depending on where you are located, there may be certain licensing and permits required to operate a graphic design business. Make sure you know what your local laws require before starting your business and obtain any necessary licenses or permits before beginning operations.

Marketing Promotion Strategies

Once you have your business up and running, it's important to have an effective marketing plan in place so that potential customers can find out about your services. Consider strategies such as building a website or blog, creating content for social media platforms such as Twitter and Instagram, utilizing email marketing tools such as MailChimp or Constant Contact, attending local events to promote your business and more. With the right combination of strategies, you can reach your target audience and get your graphic design business off to a successful start.
If you're thinking about starting a graphic design business, there are a few key things you need to keep in mind. First, you need to make sure you have the skills and experience necessary to be successful. Secondly, you need to create a strong portfolio that showcases your talent. And finally, you need to market yourself effectively and build a client base. By following these steps, you can set yourself up for success in the graphic design industry.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect graphic design business plan, fill out the form below and download our graphic design business plan template. The template is a word document that can be edited to include information about your graphic design business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your graphic design Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the graphic design industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your graphic design business. We would also be happy to create a bespoke graphic design business plan for your graphic design business including a 5-year financial forecast to ensure the success of your graphic design business and raise capital from investors to start your graphic design business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.