Grocery Business Plan Template

how to start a grocery store business plan template

Are you interested in starting your own grocery store Business?

Starting a grocery store business can be a daunting task, but with careful planning and execution it can be a successful endeavor. In this guide, we will cover the basics of starting a grocery store business, from writing a business plan to choosing a location and stocking your shelves. With some hard work and dedication, you can be on your way to owning and operating a successful grocery store.
Global Market Size
The global grocery store industry is worth an estimated $8.5 trillion. The United States grocery store industry is the largest in the world, with sales of $1.2 trillion in 2017. The grocery store industry is forecast to grow at a compound annual growth rate (CAGR) of 2.3% from 2018 to 2023. There are numerous opportunities for entrepreneurs to start a grocery store business. The first step is to research the industry and develop a business plan. The second step is to choose a location for the store. The third step is to obtain the necessary licenses and permits. The fourth step is to purchase or lease a retail space. The fifth step is to hire staff and train them on store procedures. The sixth step is to stock the shelves with merchandise. The seventh step is to promote the store through advertising and marketing campaigns. The global grocery store industry is growing, and there are many opportunities for entrepreneurs to start a grocery store business. With a well-developed business plan and a good location, a grocery store can be a profitable venture.
Target Market
When starting a grocery store business, it is important to think about who your target market is. Are you targeting families? Young adults? Seniors? Once you know who your target market is, you can start to think about things like location, store layout, and product selection. All of these things will be important in attracting your target market to your store.
Business Model
There are many different ways to start a grocery store business. The most important thing is to have a clear business model. The first step is to decide what type of grocery store you want to start. There are three main types of grocery stores: convenience stores, supermarkets, and specialty stores. Convenience stores are small stores that are typically open 24 hours a day and offer a limited selection of items. They are typically located in high-traffic areas such as gas stations or near busy intersections. Supermarkets are larger stores that offer a wider selection of items. They are typically open 7 days a week and have extended hours. Supermarkets are usually located in suburban areas or in shopping malls. Specialty stores are stores that focus on selling a specific type of product, such as organic foods or ethnic foods. They are typically located in urban areas. Once you have decided on the type of store you want to open, the next step is to develop a business plan. This should include a detailed description of your store, your target market, your marketing strategy, your financial projections, and your management team. After your business plan is complete, the next step is to find a location for your store. The location should be in a high-traffic area with good visibility and easy access for customers. Once you have found a suitable location, the next step is to build out your store. This includes installing shelving, coolers, and other necessary fixtures. You will also need to stock your store with inventory. The last step is to promote your store and attract customers. This can be done through online marketing, traditional marketing, or by offering special deals and promotions..
Competitive Landscape
When it comes to starting a grocery store business, it's important to understand the competitive landscape. After all, grocery stores are big business, and there are already a lot of established players in the space. That doesn't mean it's impossible to start a successful grocery store business, but you will need to be aware of the competition. Here are a few things to keep in mind:
1. The grocery store industry is highly competitive. There are already a lot of big players, and it can be tough to break into the market.
2. There are a few different business models for grocery stores, so you'll need to decide which one is right for you. For example, some stores focus on low prices, while others focus on organic or specialty items.
3. The location of your store is also important. You'll need to choose a location that is convenient for customers and has good foot traffic.
4. Finally, you'll need to have a well-executed marketing and advertising plan. This will help you attract customers and build brand awareness.
If you're thinking about starting a grocery store business, there are a few key things to keep in mind. First, you need to make sure you have a strong business plan. This will help you secure funding and ensure that your business is successful. Second, you need to choose the right location for your store. This includes considering the demographics of the area and the competition. Third, you need to stock your store with the right products. This means having a mix of essential and niche items that will appeal to your target customers. Finally, you need to market your store effectively. This includes creating a strong branding strategy and using social media to reach your target audience. By following these tips, you can set your grocery store business up for success.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect grocery store business plan, fill out the form below and download our grocery store business plan template. The template is a word document that can be edited to include information about your grocery store business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your grocery store Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the grocery store industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your grocery store business. We would also be happy to create a bespoke grocery store business plan for your grocery store business including a 5-year financial forecast to ensure the success of your grocery store business and raise capital from investors to start your grocery store business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.