Gym Business Plan Template

How to start a Gym Business - Gym Business Plan Template

Are you interested in starting your own Gym Business?

If you're thinking about starting a gym business, there are a few things you should know. First, you'll need to decide what type of gym you want to start. There are many different types of gyms, from small, personal trainers to large, full-service gyms. Once you've decided on the type of gym you want to start, you'll need to develop a business plan. This will help you determine the start-up costs, marketing strategy, and operational plan for your gym. In addition to developing a business plan, you'll also need to obtain the necessary licenses and permits to operate a gym. You'll need to check with your local government to see what licenses and permits are required in your area. Once you have all the necessary licenses and permits, you'll need to find a suitable location for your gym. This can be a challenge, as you'll need to find a location that is large enough to accommodate your gym equipment and has adequate parking. Once you've found a location and obtained the necessary licenses and permits, you're ready to start your gym business. Be sure to develop a sound marketing strategy and operational plan to ensure the success of your business.
Global Market Size
The global fitness and gym market is huge, and it’s only getting bigger. In 2015, the market was worth an estimated $84.2 billion, and it’s expected to grow to $98.4 billion by 2025. There are a number of reasons for this growth, including an aging population, a growing middle class, and increasing awareness of the importance of health and fitness. If you’re thinking about starting a gym business, this is good news. However, it’s important to remember that the competition will be stiff. In order to succeed, you’ll need to have a well-thought-out business plan and a clear understanding of the market.
Target Market
When starting a gym business, it's important to think about your target market. Who are you trying to reach with your gym? What type of people do you want to attract? Your target market will dictate many aspects of your gym, from the type of equipment you offer to the type of classes you provide. Therefore, it's important to take some time to think about who you want to serve before you launch your business. Here are a few things to consider when defining your target market:
-What type of people do you want to attract?
-What are their fitness goals?
-What is their budget for a gym membership?
-What is their schedule like?
-What type of atmosphere do they prefer?
By taking the time to answer these questions, you'll be able to better tailor your gym to attract the type of people you want as customers.
Business Model
There are a few different business models that you can choose from when starting a gym business. You can either go the franchise route, where you pay a fee to an existing gym chain in order to use their name and benefit from their brand recognition. Or, you can start an independent gym, which gives you more control over your business but also requires more start-up capital. Another option is to start a small, local gym that caters to a specific niche market. For example, you could start a women-only gym, or a gym that specializes in weightlifting or CrossFit. The key to success with this model is to choose a niche that isn't already being served by a large gym in your area. No matter which model you choose, there are a few key things that you'll need to do in order to be successful. First, you'll need to choose the right location. Your gym should be in a safe area with plenty of parking, and it should be easily accessible for your target market. Next, you'll need to invest in quality equipment. Your gym should have all of the latest equipment and technology to attract customers and keep them coming back. Finally, you'll need to create a marketing and advertising plan to get the word out about your gym. You can use traditional methods like print and TV ads, or you can get creative and use social media or viral marketing. Whatever you do, make sure you're reaching your target market and letting them know what your gym has to offer.
Competitive Landscape
When starting any business, it's important to understand the competitive landscape. The same is true when starting a gym business. There are a few key things to understand about the competitive landscape for gyms. First, the gym business is highly fragmented. There are many small, independent gyms as well as large chains. This fragmentation gives you a lot of opportunity to find a niche and succeed. Second, the gym business is very price sensitive. This means that you need to be very competitive on price in order to attract and retain customers. Third, the gym business is very competitive on amenities. This means that you need to offer a unique combination of amenities and services in order to stand out from the competition. Finally, the gym business is very competitive on location. This means that you need to choose a location that is convenient for your target market. By understanding the competitive landscape, you can develop a strategy for success in the gym business.
If you're thinking about starting a gym business, there are a few things you should keep in mind. first, you need to make sure you have the financial backing to get your business off the ground. second, you need to create a business plan that outlines your goals and how you plan to achieve them. finally, you need to make sure you have the passion and commitment to see your business through the ups and downs. if you can do all of these things, you'll be well on your way to success.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Gym company business plan, fill out the form below and download our Gym business plan template. The template is a word document that can be edited to include information about your Gym business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Gym Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Gym industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Gym business. We would also be happy to create a bespoke Gym business plan for your Gym business including a 5-year financial forecast to ensure the success of your Gym business and raise capital from investors to start your Gym business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.