Hair Salon Business Plan Template

how to start a hair salon  business plan template

Are you interested in starting your own hair salon Business?

Starting a hair salon business can be a daunting task. There are so many things to think about, from finding the right location to hiring the right stylists. But don't worry, we're here to help. In this section, we'll walk you through everything you need to know to get your salon up and running.
Global Market Size
The hair salon industry is growing globally. The market size for hair salon businesses was estimated to be worth $103 billion in 2019, and is projected to grow to $106 billion by 2022. This industry is driven by factors such as an increase in the number of women working, the trend of men becoming more concerned with their appearance, and an aging population that is more concerned with looking young. There are a few things to consider when starting a hair salon business, such as the target market, the location, the services offered, and the price point. The target market for a hair salon business can be divided into three main segments: men, women, and children. Each segment has different needs and preferences when it comes to hair care. For example, men are more likely to visit a barber shop for a haircut, while women are more likely to go to a salon for a style or color. Children’s hair care needs are typically simple and basic, so most salons offer basic cuts and styles for them. The location of a hair salon is important to consider because it will determine the type of clientele that the business attracts. For example, a salon in a high-end neighborhood will attract wealthier clients who are willing to pay more for services. Conversely, a salon in a lower-income neighborhood will attract price-sensitive customers who are looking for discounts and deals. The services offered by a hair salon will also vary depending on the target market. For example, salons that cater to men may offer services such as shaving and beard trimming, while salons that cater to women may offer services such as styling and coloring. Children’s salons typically offer basic cuts and styles. The price point of a hair salon will also vary depending on the target market. For example, high-end salons will charge premium prices for their services, while lower-priced salons will offer discounts and deals to attract budget
Target Market
When you’re starting a hair salon business, it’s important to identify your target market. Who will you be catering to? Will your salon be geared towards men, women, or both? What age group will your typical clientele belong to? Once you’ve answered these questions, you can start to develop a marketing strategy that will help you reach your target market. There are a number of ways to reach your target market. Traditional advertising methods, such as print ads, radio ads, and TV ads, can be effective. But, with the rise of digital media, there are new ways to reach your target market. Social media is a great way to connect with potential clients and create a rapport before they even step foot in your salon. You can also use targeted online advertising to reach people who are searching for hair salon businesses in your area. No matter what methods you use to reach your target market, it’s important that you focus on providing quality services and creating a positive experience for your clients. If you do that, you’ll be well on your way to success.
Business Model
There are a few different business models you can choose from when starting a hair salon business. You can start from scratch and build your own salon, purchase an existing salon, or convert a space in your home into a salon. If you're starting from scratch, you'll need to find the right location, build out the space, and hire staff. This option is the most expensive and time-consuming, but it gives you the most control over your business. If you're buying an existing salon, you'll need to take over the lease, buy any existing equipment, and hire new staff if necessary. This option is less expensive than starting from scratch, but it still requires a significant investment. Converting a space in your home into a salon is the least expensive option, but it has some downsides. You'll need to comply with any local zoning laws and make sure your insurance covers your business. Plus, you'll have to be comfortable working in close proximity to your home..
Competitive Landscape
When starting any business, it’s important to understand the competitive landscape. The hair salon industry is no different. In order to be successful, you need to know who your competition is and what they’re doing. There are a few things to consider when researching the competitive landscape for your hair salon business:
1. Location Where are your competitors located? If you’re planning on opening a salon in a small town, you may not have much competition. But if you’re in a large city, there may be dozens of other salons competing for customers.
2. Services Offered What services do your competitors offer? If you’re planning on offering unique services that other salons don’t offer, you may have an advantage. But if all the other salons in your area offer the same services as you do, you’ll need to find another way to stand out from the crowd.
3. Prices Charged How much do your competitors charge for their services? This is an important consideration when setting your own prices. If you charge too much, you may not get any customers. But if you charge too little, you may not make enough profit to stay in business.
4. Target Market Who is your competition targeting as their customer base? If you’re planning on targeting a different market than your competitors are, you may have an advantage. But if you’re going after the same customers, you’ll need to find a way to differentiate yourself from the competition.
5. Marketing Strategies What marketing strategies are your competitors using? If they’re using traditional methods like print ads and TV commercials, you may be able to reach potential customers through online marketing methods like SEO and social media marketing. By understanding the competitive landscape, you can develop strategies to help your hair salon business succeed

Funding Options

When starting a hair salon business, it is important to consider how you will fund your business. There are a variety of options available, including grants, loans, and crowdfunding. Doing research on each of these can help you determine which might be the best fit for your business.

Supplies and Equipment

In order to open a successful hair salon, you must have the proper supplies and equipment on hand. This includes beauty products, styling tools, and salon furniture. Researching different vendors can help you find the best prices and quality products to ensure your customers are satisfied.


Hiring the right staff is essential for any hair salon business. Developing an effective interviewing process is key to finding the right people with the right skillset for your business. Additionally, understanding payroll regulations can help you ensure you are compliant in all areas of employee management.

Advertising and Promotion

To make sure that your hair salon business is successful, advertising and promotion is key. Utilizing digital marketing techniques such as social media strategy and local PR can help get the word out about your salon in an effective way.

Regulations and Licensing

Before opening a hair salon, it is important to understand local laws and health regulations that apply to your business. This includes obtaining necessary licensing and permits to operate legally. Doing research on local regulations will help you make sure that you are compliant in all areas of operation.

Budgeting and Forecasting

Creating a budget for your hair salon before opening is essential for financial success. Cost analysis of supplies, equipment, staffing costs, and advertising can help you create a realistic budget that will set your business up for success in the long run. Additionally, financial forecasting can be helpful in predicting future cash flow.

Technology Solutions

Technology solutions such as point of sale systems and appointment scheduling software can help streamline operations in a hair salon business. Researching which software options are available can help you determine what might be the best fit for your business needs.

Professional Services

Hiring professional services such as accounting services or legal counsel may also be necessary when starting a hair salon business. Doing research on reputable professionals in your area can help ensure that you find the right services for your needs.
If you're thinking about starting a hair salon business, there are a few things you need to keep in mind. First, you'll need to find the right location. Second, you'll need to get the right equipment. And third, you'll need to make sure you have the right licenses and permits. With the right planning and execution, starting a hair salon can be a very rewarding experience. Not only will you be able to offer your clients a great service, but you'll also be able to build a successful business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect hair salon business plan, fill out the form below and download our hair salon business plan template. The template is a word document that can be edited to include information about your hair salon business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your hair salon Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the hair salon industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your hair salon business. We would also be happy to create a bespoke hair salon business plan for your hair salon business including a 5-year financial forecast to ensure the success of your hair salon business and raise capital from investors to start your hair salon business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.

Hair Salon Business Plan Template FAQs

What is a business plan for a/an Hair Salon business?

A business plan for a Hair Salon business is a comprehensive document that outlines the goals, strategies, and financial projections for starting and running a successful salon. It serves as a roadmap for the salon owner, providing a detailed analysis of the industry, target market, competition, marketing strategies, operational processes, and financial forecasts. The business plan helps to identify potential challenges and opportunities, and provides a framework for making informed decisions to achieve long-term growth and profitability. Additionally, the plan acts as a tool to attract investors or secure loans by showcasing the salon's potential for success and demonstrating a thorough understanding of the industry and market trends.

How to customize the business plan template for a Hair Salon business?

To customize the business plan template for a Hair Salon business, you can follow these steps:

1. Open the template: Start by opening the business plan template in a compatible software program such as Microsoft Word or Google Docs.

2. Review the content: Carefully read through the entire template to understand the structure and sections included. This will give you an overview of what information needs to be customized.

3. Customize the executive summary: Begin by modifying the executive summary, which provides a concise overview of your Hair Salon business. Tailor it to reflect your unique salon concept, services offered, target market, and competitive advantage.

4. Edit the company description: Update the company description section with details about your salon's name, location, ownership structure, and any other relevant information.

5. Define your salon's mission and vision: Clearly state your salon's mission, vision, and values. Customize these sections to align with your specific goals and objectives.

6. Conduct market research: Research and analyze the target market for your salon. Customize the market analysis section to include information about your local area, target demographics, competition, and market trends.

7. Describe your services: Detail the services your salon will offer, such as haircuts, styling, coloring, treatments, etc. Customize this section to reflect your specific services and pricing structure.

8. Develop a marketing strategy: Customize the marketing and promotional strategies section to outline how you will attract and retain customers. This may include online marketing, social media, partnerships

What financial information should be included in a Hair Salon business plan?

A Hair Salon business plan should include various financial information to provide a comprehensive overview of the financial aspects of the business. Some key financial information to include are:

1. Start-up costs: This includes the initial investment required to set up the salon, such as leasehold improvements, equipment purchases, inventory, licenses, permits, and other start-up expenses.

2. Sales projections: Estimating the expected revenue based on factors like the number of clients, average ticket price, and services offered. This helps determine the salon's potential income.

3. Operating expenses: Listing all the ongoing expenses necessary to run the salon, such as rent, utilities, insurance, marketing, employee wages, inventory costs, and any other recurring expenses.

4. Break-even analysis: Calculating the point at which revenue equals expenses, determining how much the salon needs to sell to cover all costs. This analysis helps determine the salon's profitability.

5. Profit and loss statement: Providing an overview of the salon's financial performance, including revenue, expenses, and net profit or loss over a specific period. This statement helps assess the salon's profitability.

6. Cash flow projections: Estimating the inflow and outflow of cash over a specific period, indicating when cash is expected to be received and when expenses need to be paid. This helps ensure the salon has enough cash to cover its obligations.

7. Balance sheet: A snapshot of the salon's financial position, including its assets, liabilities, and equity at a specific point in

Are there industry-specific considerations in the Hair Salon business plan template?

Yes, our Hair Salon business plan template includes industry-specific considerations that are relevant to the hair salon industry. These considerations may include information on market analysis, target market demographics, competition analysis, pricing strategies, marketing and advertising plans, services offered, staffing requirements, and financial projections specific to the hair salon industry. Additionally, the template may also provide guidance on industry regulations, licensing requirements, and best practices to help you navigate the unique challenges and opportunities in the hair salon industry.

How to conduct market research for a Hair Salon business plan?

To conduct market research for a Hair Salon business plan, follow these steps:

1. Identify your target market: Determine the demographic profile of your potential customers, such as age, gender, income level, and location. This will help you tailor your salon's offerings to meet their needs.

2. Analyze the competition: Research other local hair salons to understand their pricing, services, and customer base. Identify gaps or opportunities that can set your salon apart from the competition.

3. Conduct surveys and interviews: Create surveys or conduct interviews with potential customers to gather insights on their preferences, needs, and expectations from a hair salon. This will help you refine your business strategy and offerings.

4. Analyze trends and industry data: Stay updated with the latest trends and industry data related to hair salons. Look for information on customer preferences, popular services, and emerging technologies to ensure your salon remains competitive.

5. Visit local trade shows and events: Attend trade shows and events related to the beauty industry to network with professionals, learn about new products, and gain insights into industry developments.

6. Utilize online research tools: Take advantage of online resources such as industry reports, market research databases, and social media platforms to gather data on customer preferences, industry trends, and competitor analysis.

7. Analyze customer reviews and feedback: Read online reviews and gather feedback from customers who have visited other hair salons. This can provide valuable insights into customer satisfaction, areas for improvement, and potential opportunities for your

What are the common challenges when creating a business plan for a Hair Salon business?

Creating a business plan for a Hair Salon business can come with its own set of challenges. Some common challenges include:

1. Market Research: Conducting thorough market research to understand the local competition, customer preferences, and industry trends can be challenging. It requires time and effort to gather accurate and up-to-date information.

2. Financial Projections: Estimating the financial aspects of a Hair Salon business, such as start-up costs, revenue projections, and expenses, can be tricky. It is important to consider various factors like rent, utilities, employee wages, inventory, marketing expenses, and equipment costs.

3. Unique Value Proposition: Differentiating your Hair Salon business from competitors is crucial for success. Identifying and clearly defining your unique value proposition can be challenging, as it requires understanding your target market's needs and preferences.

4. Marketing and Promotion: Developing an effective marketing strategy to attract customers and build brand awareness is essential. However, formulating a comprehensive marketing plan that includes online and offline channels, social media, advertising, and promotions can be overwhelming.

5. Staffing and Training: Hiring and retaining skilled hair stylists and other staff members can be a challenge. Finding qualified individuals who align with your salon's vision and providing ongoing training to keep up with the latest trends and techniques is crucial.

6. Operational Management: Managing day-to-day operations like appointment scheduling, inventory management, customer service, and maintaining a clean and organized salon can be a challenge. Creating efficient systems and processes is necessary to

How often should I update my Hair Salon business plan?

It is recommended to update your Hair Salon business plan at least once a year. However, it is also important to revise and make adjustments to your plan whenever significant changes occur in your business or the industry. This includes changes in your target market, competition, financial projections, marketing strategies, and any other relevant factors that may impact the success of your salon. Regularly updating your business plan ensures that it remains accurate, relevant, and aligned with your business goals.

Can I use the business plan template for seeking funding for a Hair Salon business?

Yes, you can definitely use the business plan template for seeking funding for your Hair Salon business. In fact, having a well-written and comprehensive business plan is crucial when approaching potential investors or lenders. The business plan will outline your salon's mission, target market, marketing strategies, financial projections, and more. This will provide potential funders with a clear understanding of your salon's objectives, profitability potential, and growth plans. By using the business plan template, you can ensure that you include all the necessary information and present it in a professional and organized manner, increasing your chances of securing funding for your Hair Salon business.

What legal considerations are there in a Hair Salon business plan?

When creating a hair salon business plan, there are several important legal considerations to keep in mind. These include:

1. Business Structure: You need to determine the legal structure of your hair salon, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different legal and tax implications.

2. Licensing and Permits: Check with your local government to identify the required licenses and permits for operating a hair salon. This may include cosmetology licenses for yourself and your staff, as well as permits for operating a business in your specific location.

3. Employment Laws: Ensure that you comply with all relevant employment laws, including minimum wage, overtime, and anti-discrimination regulations. Familiarize yourself with the applicable labor laws to ensure proper hiring, employee classification, and working conditions.

4. Health and Safety Regulations: Hair salons must adhere to health and safety regulations to protect both employees and clients. This may involve maintaining a clean and sanitary environment, proper disposal of hazardous materials, and implementing safety protocols for equipment and chemicals.

5. Intellectual Property: Consider trademarking your salon name or logo to protect your brand identity. Additionally, ensure that you are not infringing on existing trademarks or copyrights when naming your salon or developing marketing materials.

6. Contracts and Agreements: Draft and review contracts and agreements carefully, including rental agreements for your salon space, contracts with suppliers, employment agreements, and client service contracts. It is essential to clearly define expectations,