Health Coach Business Plan Template

Are you interested in starting your own health coach Business?

If you're passionate about health and helping others, you may be wondering how to start a health coach business. Health coaching is a growing industry that can be extremely rewarding, both personally and financially. As a health coach, you'll help your clients make lifestyle and behavior changes that lead to improved health. If you're thinking about starting a health coach business, here's what you need to know.
1. Define your niche. The first step in starting a health coach business is to define your niche. What population do you want to serve? What kinds of health goals do you want to help your clients achieve? Once you know your niche, you can start to build your business around it.
2. Build your brand. Your brand is what will make you stand out in the health coaching industry. Take some time to develop your brand strategy, including your name, logo, website, and social media presence. This will be the foundation of your business, so make sure it's something you're proud of.
3. Get certified. While there is no formal education or certification required to become a health coach, many clients will feel more comfortable working with a coach who has completed a certified program. There are many great programs out there, so do your research and choose one that's right for you.
4. Create a marketing plan. Once you have your brand in place, it's time to start marketing your business. Develop a marketing plan that includes both online and offline marketing tactics. This could include things like creating a blog, speaking at local events, or partnering with other businesses in your niche.
5. Set up your business. Now it's time to get everything in place for your new business. This includes setting up your business structure, getting insurance, and creating contracts for your clients. Once everything is in place, you're ready to start coaching and helping others achieve their
Global Market Size
The global health coaching market is estimated to be worth $11.1 billion as of 2019. This figure is expected to grow to $14.6 billion by 2024, at a compound annual growth rate (CAGR) of 5.8%. The health coaching market is growing due to a number of factors, including an increase in chronic diseases, a growing aging population, and a rise in health awareness. The growing prevalence of obesity and type 2 diabetes is also driving the market growth. The Asia-Pacific region is expected to be the fastest-growing market for health coaching, with a CAGR of 6.5% from 2019 to 2024. The region's growth is attributed to the rising awareness of health and wellness, the growing middle class, and the increasing number of working women. The North American market is the largest market for health coaching, accounting for 36.4% of the global market in 2019. The region is expected to grow at a CAGR of 4.7% from 2019 to 2024. Some of the key players in the health coaching market are Wellcoaches Corporation, Duke Integrative Medicine, Healthways, Virgin Pulse, and Omada Health.
Target Market
If you want to start a health coach business, one of the first things you need to do is identify your target market. There are a lot of different people who could potentially benefit from health coaching, so it’s important to narrow down your focus. Think about who you want to help and what kind of difference you want to make in their lives. Once you have a clear idea of your target market, you can start creating a marketing plan to reach them. There are a few different ways to reach your target market, such as online advertising, word-of-mouth marketing, and print advertising. Choose the method or methods that will work best for you and your business.
Business Model
There are a few different business models you can choose from when starting your health coaching business. You can be an independent contractor, work for a company, or start your own business. If you want to be an independent contractor, you will need to find clients on your own. You can do this by networking, online marketing, or word-of-mouth. Once you find clients, you will need to set your own rates and schedule. Working for a company is a great way to get started in the health coaching industry. Companies will usually provide training, leads, and support. The downside is that you may not have as much control over your business as you would if you were an independent contractor or owned your own business. Starting your own business is the most risky option, but it also has the potential to be the most rewarding. When starting your own business, you will need to do all the legwork yourself including finding clients, creating marketing materials, and handling the finances. However, you will have complete control over your business and its direction..
Competitive Landscape
As a health coach, it is important to be aware of the competitive landscape within your industry. This will allow you to position yourself in a way that differentiates you from other health coaches and attracts your ideal clients. Some key things to consider when researching your competition:
-What services do they offer?
-What is their pricing structure?
-What is their target market?
-What is their brand identity?
-What are their marketing channels?
By understanding these things about your competition, you will be able to fine-tune your own offering and marketing strategy to make your business the go-to choice for your ideal clients.
If you're thinking about starting a health coach business, there are a few things you should keep in mind. First, you'll need to get certified as a health coach. This will give you the knowledge and skills you need to help your clients make lasting changes to their health. Next, you'll need to create a business plan and set up your business. This will help you get organized and figure out how you're going to market your business and attract clients. Finally, make sure you're prepared to work hard and be patient. It takes time to build a successful business, but if you're passionate about helping people improve their health, it will be worth it in the end.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect health coach business plan, fill out the form below and download our health coach business plan template. The template is a word document that can be edited to include information about your health coach business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your health coach Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the health coach industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your health coach business. We would also be happy to create a bespoke health coach business plan for your health coach business including a 5-year financial forecast to ensure the success of your health coach business and raise capital from investors to start your health coach business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.