How to Determine the Market Size for Your Startup: TAM, SAM SOM

1. What is TAM, SAM and SOM?
TAM (total addressable market), SAM (serviceable available market) and SOM (serviceable Obtainable market) are all different methods of calculating a startup's market size. TAM measures the total potential market size for a product or service, SAM measures the potential market size that is accessible to a startup, and SOM measures the potential market size that is achievable given the current market conditions.

2. How do you calculate TAM, SAM and SOM?
There are a few different ways to calculate TAM, SAM and SOM. The most common methods are to use market research data, industry reports or statistical data. You can also use surveys or interviews to calculate your startup's market size.

3. What are the limitations of TAM, SAM and SOM?
TAM, SAM and SOM are all limited by the amount of data that is available. They also do not take into account the competition or the current market conditions.

4. How do you determine your startup's market size?
To determine your startup's market size, you first need to calculate TAM, SAM and SOM. Once you have these figures, you can then decide which type of market sizing best suits your business.

5. What are the different types of market sizing?
There are three main types of market sizing: top-down, bottom-up and sideways. Top-down market sizing starts with a large figure and then breaks it down into smaller segments. Bottom-up market sizing starts with smaller figures and then builds them up to create a larger figure. Sideways market sizing is a combination of the two methods.

6. What are the benefits of market sizing?
Market sizing can help you understand your target market, determine your startup's competitive landscape and assess your business's potential growth. It can also help you determine your marketing strategy and how much capital you will need to start your business.

7. How do you determine your startup's target market?
To determine your startup's target market, you need to understand who is most likely to use your product or service. You can then use this information to create a customer profile and target your marketing efforts towards these customers.

8. What are the different methods for targeting a market?
There are four main methods for targeting a market: demographic targeting, geographic targeting, psychographic targeting and behavioural targeting. Demographic targeting focuses on characteristics such as age, gender, income level or education level. Geographic targeting focuses on areas such as cities, states or countries. Psychographic targeting focuses on attitudes, interests or lifestyle choices. Behavioural targeting focuses on past behaviour such as website visits or purchase history.

9. What are the benefits of targeting a market?
Targeting a market has several benefits including increased brand awareness, increased sales and improved profitability. It can also help you understand your customers better and create a more effective marketing strategy.

10. How do you determine your startup's competitive landscape?
To determine your startup's competitive landscape, you need to understand who your competitors are and what they offer. You can then use this information to develop a competitive strategy that sets you apart from the competition