How to Start a Bagel Shop Business

How to start a bagel shop business plan template

Are you interested in starting your own Bagel Shop Business?

If you love bagels and have always dreamed of starting your own business, then a bagel shop could be the perfect option for you! Bagels are a popular breakfast and snack food, so opening a bagel shop in a busy area can be a great way to bring in customers. Starting a bagel shop can be a bit daunting, but with some careful planning and execution it can be a successful endeavor. In this blog post, we will walk you through some of the key steps to starting your own bagel shop business.
1. Choose your location. When choosing a location for your bagel shop, you'll want to consider factors like foot traffic, competition, and lease costs. Try to find a spot that is convenient for potential customers and that will allow you to keep your overhead costs low.
2. Develop your menu. Of course, bagels will be the star of the show at your restaurant, but you'll also need to come up with a variety of other menu items. Decide what kinds of sandwiches, soups, and salads you want to offer, and make sure to have a few vegan and gluten-free options available. 
Business Plan
If you're thinking of starting a bagel shop, the first thing you need to do is develop a business plan. This will outline your business goals, strategies, and how you plan on making your bagel shop a success. Some key points to include in your business plan are:
1. Executive Summary
2. Company Description
3. Products and Services
4. Market Analysis
5. Sales and Marketing Plan
6. Operational Plan
7. Financial Plan
Creating a comprehensive business plan is essential for any new business, and a bagel shop is no exception. By taking the time to develop a well-thought-out business plan, you'll increase your chances of success and avoid potential pitfalls down the road.
Target Market
The first step to starting a bagel shop business is to identify your target market. Who do you want to sell your bagels to? Are you targeting busy commuters who are looking for a quick breakfast on the go? Or are you aiming for a more relaxed atmosphere where people can sit down and enjoy a leisurely breakfast or lunch? Once you know who your target market is, you can start planning your shop layout, menu, and marketing strategy. If you're not sure who your target market is, think about what type of bagel shop you want to create. Do you want to focus on traditional bagels, or do you want to offer a more unique selection of flavors and toppings? Will you be selling breakfast items like coffee and muffins, or will your focus be on lunchtime fare like sandwiches and soup? Once you have a good idea of the type of bagel shop you want to create, you can start thinking about who your ideal customer is. Once you've identified your target market, the next step is to start planning your shop layout, menu, and marketing strategy. You'll need to decide what type of equipment you'll need, what type of décor will appeal to your target market
Business Model
There are a few different ways you can start a bagel shop business. You can either start from scratch, buy an existing bagel shop, or franchise a bagel shop. Starting from scratch will require the most work, but you'll have complete control over your business. You'll need to find a location, build out a kitchen, and hire staff. You'll also need to create a menu and marketing materials. Buying an existing bagel shop can be a less expensive option, but you'll need to do your due diligence to make sure the shop is a good fit for you. You'll also need to negotiate the purchase price and terms with the current owner. Franchising a bagel shop can be a good option if you want to be part of a larger brand. You'll need to pay a franchise fee and follow the franchisor's guidelines. No matter which option you choose, there are a few things you'll need to do to get your business up and running. First, you'll need to obtain the necessary permits and licenses. You'll also need to create a business plan and track your finances. Finally, you'll need to market your business.
Competitive Landscape
In the bagel shop business, it is important to be aware of the competitive landscape. There are a few large chain bagel shops, as well as many smaller, independent shops. The competition can be intense, but there are ways to stand out from the crowd. One way to stand out is to offer unique flavors of bagels that the big chain shops don't have. This can be anything from unique flavor combinations to more traditional flavors that are not as common. Another way to stand out is to have a focus on customer service and making sure that each customer has a great experience. This can be something as simple as smiling and being friendly or going above and beyond to help with whatever they need. No matter what, it is important to always be aware of the competition and what they are doing. By keeping an eye on the competition, you can adjust your own business accordingly and make sure that you are always offering the best possible product and experience to your customers.
Costs & Pricing Strategy
When you’re planning to open a bagel shop, one of the first things you need to think about is your pricing strategy. You have to consider the cost of ingredients, overhead, and labor when setting your prices. You also need to think about what your competition is charging. If you’re too high, you may not get any customers. But if you’re too low, you may not make enough profit to keep your business running. The best way to find the right price point is to do some market research. Talk to potential customers and see how much they’re willing to pay for a bagel. Once you have an idea of what people are willing to pay, you can set your prices accordingly. Remember, your prices don’t have to be static. You can always adjust them as you see fit. So don’t be afraid to experiment and see what works best for your business.
Forming a Legal Entity
If you're starting a bagel shop business, one of the first things you need to do is form a legal entity. This will protect you from liability and help you get started on the right foot. There are a few different options for legal entities, but the most common for small businesses is the LLC. To form an LLC, you'll need to file paperwork with your state and pay a filing fee. Once your LLC is formed, you'll need to get a business license and start following all the other regulations for running a business. Forming an LLC is a good way to protect yourself from liability, but it's not the only option. You could also form a corporation or a partnership. Each has its own advantages and disadvantages, so you'll need to do some research to figure out which one is right for your business. No matter what legal entity you choose, make sure you consult with an attorney to help you get started on the right foot.
Opening a Business Bank Account
Opening a business bank account is one of the first things you need to do when starting a bagel shop business. A business bank account will help you manage your finances and keep track of your business expenses. Here are a few tips to help you open a business bank account:
1. Choose the right bank. When choosing a bank for your business, it’s important to consider what type of banking services you need. For example, if you plan on accepting credit cards, you’ll need a bank that offers merchant services.
2. Consider your business location. If your bagel shop is going to be located in a specific city or town, it might be beneficial to open a business account with a local bank. This can help you build relationships with other local businesses.
3. Compare fees and features. Once you’ve narrowed down your options, it’s time to compare fees and features. Some banks charge monthly fees for business accounts, so be sure to ask about this before making your decision. Also, consider what features are important to you and your business. For example, if you travel often, you might want a bank that has branches in other cities. 
Setting up Business Accounting
There are a few key things you need to do to set up your business accounting for your new bagel shop. First, you need to get an Employer Identification Number (EIN) from the IRS. This will be your business's tax ID number. Next, you need to open a business bank account. This will help you keep your personal and business finances separate. Finally, you need to set up accounting software. This will help you track your income and expenses and keep your financial records organized.
Setting up Business Insurance
As a bagel shop owner, you need to make sure you have the right insurance in place to protect your business. Here are a few things to keep in mind when setting up your business insurance:
1. Property insurance - This will protect your shop in case of any damage to the physical property, such as fire or vandalism.
2. Product liability insurance - This is important in case someone gets sick from eating your bagels.
3. Workers' compensation insurance - This will protect you in case an employee is injured while working at your shop.
4. Business interruption insurance - This will help cover your expenses if your shop has to close down for any reason, such as a natural disaster.
5. Make sure you understand your policy and what it covers. You don't want to be caught off guard if something happens and you're not properly insured.
Setting up a Business Website
Assuming you already have a domain name and hosting account set up, the next step is to install WordPress. This can usually be done through your hosting account’s control panel. Once WordPress is installed, you’ll need to choose a theme and plugins for your site. There are many themes and plugins available for free, but you may also want to consider investing in a premium theme or plugin to get access to more features and customization options. Once you have your theme and plugins installed, you can start adding content to your site. Some things you may want to include on your site are: -An about page, telling visitors about your bagel shop and what makes it special -A menu page, featuring all of the different types of bagels and other items you offer -A contact page, with your shop’s address, phone number, and email address -A blog, where you can write about topics related to your business, such as recipes, tips for making the perfect bagel, or interesting facts about bagels As you add content to your site, be sure to optimize it for search engines so that people can easily find your
Obtaining the Necessary Permits
You will need to obtain a few different permits in order to open a bagel shop. The first is a business license, which you can get from your city or county clerk’s office. You will also need a food service license, which you can obtain from your state’s health department. Finally, you will need a retail food establishment license, which you can get from your local health department.
Setting up a Business Number or Appointment Setter
If you're starting a bagel shop, one of the first things you'll need to do is set up a business phone number or appointment setter. This will allow customers to reach you and schedule appointments for bagel tastings or purchases. There are a few different ways to set up a business phone number. One option is to use a VoIP service, which will give you a professional-sounding phone number that you can use from any location. Another option is to use a traditional landline, which may be more expensive but can be more reliable. Once you have your business phone number set up, you'll need to decide how you want to handle appointments. You can either use an online scheduling tool like Google Calendar, or you can hire someone to manage appointments for you. If you're using an online scheduling tool, be sure to include all the relevant information (such as your contact information and business hours) so that customers can easily find and book appointments. If you're hiring someone to manage appointments, be sure to train them on your scheduling system and provide them with clear instructions on how to book appointments.
If you're thinking of starting a bagel shop, there are a few key things you need to keep in mind. First, you'll need to find the right location. A busy street corner or a spot near a college campus could be ideal. Next, you'll need to perfect your recipe. This is where experimentation comes in - try out different flavor combinations and baking techniques until you find something that really works. Finally, you'll need to market your business effectively. Spread the word through social media, word-of-mouth, and good old-fashioned flyers and posters. With a little hard work and a lot of dedication, you can make your bagel shop dream a reality. So what are you waiting for? Get started today!

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Bagel Shop business plan, fill out the form below and download our Bagel Shop business plan template. The template is a word document that can be edited to include information about your Bagel Shop business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Bagel Shop Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Bagel Shop industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Bagel Shop business. We would also be happy to create a bespoke Bagel Shop business plan for your Bagel Shop business including a 5-year financial forecast to ensure the success of your Bagel Shop business and raise capital from investors to start your Bagel Shop business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.