How to start a Custom Doll Business?


how to start a custom doll  business plan template

Are you interested in starting your own Custom Doll Business?

If you love dolls and have always wanted to start your own business, then a custom doll business might be perfect for you! In this blog post, we'll go over what you need to do to get started, including finding the right suppliers, marketing your business, and pricing your dolls. Keep reading to learn everything you need to get started in the custom doll business!
Business Plan
When starting any business, it’s important to have a solid business plan. This will be your roadmap to success and will help you secure funding, if needed. When starting a custom doll business, here are a few things to keep in mind:
1. Define your target market. Who will you be selling your dolls to? Consider age, gender, interests, etc.
2. Research your competition. What other businesses are out there making custom dolls? How can you set yourself apart?
3. Create a marketing plan. How will you get the word out about your business? Consider online marketing, traditional advertising, or even word-of-mouth marketing.
4. Determine your pricing strategy. How much will you charge for your dolls? Make sure your prices are competitive but also cover the cost of materials and production.
5. Plan for growth. As your business grows, you’ll need to scale up your operations. Think about how you can expand your business without sacrificing quality or customer service.
Target Market
Assuming you want to start a business making and selling custom dolls, who would be your target market? One potential target market for custom dolls could be people who are looking for a unique gift for a child. This could include parents, grandparents, aunts, uncles, etc. Another potential target market could be people who collect dolls. This could include people of all ages, but may be especially appealing to those who are nostalgic for their childhood toys. To reach these potential customers, you could advertise on parenting or gift-giving websites, in magazines targeted at collectors, or even at doll conventions. You could also set up an online store or sell through consignment shops. Where you advertise and sell your dolls will depend on your target market and where they are most likely to see or hear about your business.
Business Model
Assuming you want to start a business making custom dolls: There are a few different ways you could go about starting a custom doll business. One option would be to start from scratch, creating your own designs, patterns, and manufacturing process. This option would require a significant investment of time and money upfront, but could potentially be the most rewarding in the long run. Another option would be to purchase an existing doll business. This could be a less risky option, as the business would already have an established customer base and production process. However, it would likely be more expensive than starting from scratch. Finally, you could partner with another company that manufactures dolls, and simply design and market your own line of custom dolls. This option would require the least amount of startup capital, but you would be reliant on the manufacturing partner to produce your dolls. No matter which option you choose, there are a few key things you will need to do to get your business up and running. First, you will need to create a business plan. This will help you map out your goals and objectives, as well as establish your budget and marketing strategy. Next, you will need to obtain the necessary licenses and permits to operate your business..
Competitive Landscape
The custom doll business is a competitive one. There are many businesses that offer custom dolls, and each has its own strengths and weaknesses. It is important to know the competitive landscape before starting your own custom doll business. One of the most important aspects of the competitive landscape is knowing who your competitors are. There are many businesses that offer custom dolls, so it is important to research who they are and what they offer. You can find this information by searching online, talking to other businesses in the industry, or attending trade shows. It is also important to know what your competitors’ strengths and weaknesses are. This information can help you position your own business in the market. You can learn about your competitors’ strengths and weaknesses by talking to customers, researching online, or talking to other businesses in the industry. Once you know more about the competitive landscape, you can start to determine what your own business’s strengths and weaknesses are. This information will help you create a business plan and determine what strategies you will use to grow your business.
Costs & Pricing Strategy
There are a few things you need to take into account when pricing your custom dolls. The first is the cost of materials. You'll need to factor in the cost of the materials you'll use to make the doll, including the fabric, stuffing, and any other materials. The second is the cost of your time. You'll need to factor in how long it will take you to make the doll, from start to finish. The third is the cost of shipping. You'll need to factor in the cost of shipping the doll to your customer. And finally, you'll need to factor in a profit margin. When pricing your custom dolls, you'll need to strike a balance between making a profit and making sure your prices are competitive. If your prices are too high, you may not get any customers. If your prices are too low, you may not make a profit. It's important to do some research on similar products before settling on a price for your custom dolls. Once you've determined your pricing strategy, it's important to stick to it. Don't be tempted to lower your prices just to get a sale, as this will only erode your profits. Similarly, don't be tempted to raise your
Forming a Legal Entity
If you want to start a Custom Doll business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders. 
Opening a Business Bank Account
When you’re ready to start your Custom Doll business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Custom Doll business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Custom Doll business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Custom Doll business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Custom Doll business
Obtaining the Necessary Permits
If you want to start a custom doll business, the first step is to obtain the necessary permits. Depending on the type of business, you may need a business license, a zoning permit, and a sales tax permit. You will also need to register your business with the IRS. Once you have obtained all of the necessary permits, you can start marketing your business.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Custom Doll business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Custom Doll business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.
In conclusion, starting a custom doll business can be a great way to be your own boss and make a unique product. It is important to do your research, create a business plan, and find the right suppliers. With some hard work and dedication, you can be successful in this fun and creative industry!

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Custom Doll business plan, fill out the form below and download our Custom Doll business plan template. The template is a word document that can be edited to include information about your Custom Doll business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Custom Doll Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Custom Doll industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Custom Doll business. We would also be happy to create a bespoke Custom Doll business plan for your Custom Doll business including a 5-year financial forecast to ensure the success of your Custom Doll business and raise capital from investors to start your Custom Doll business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.