How to start a Custom Engraving Business?


how to start a custom engraving business plan template

Are you interested in starting your own Custom Engraving Business?

Hello and welcome! If you're reading this, then you're probably interested in starting your own custom engraving business. This is a great idea! Custom engraving is a unique and rewarding way to make a living. There are a few things you'll need to do in order to get your business up and running. In this blog post, we'll go over everything you need to know about starting a custom engraving business, from finding the right equipment to marketing your services. So let's get started!
Business Plan
If you're thinking about starting a custom engraving business, the first step is to create a business plan. This will help you determine the costs of starting and running your business, as well as set some goals for your business. To create a business plan, you'll need to research the engraving industry and your potential market. You'll also need to determine the start-up costs for your business, including the cost of equipment and supplies. Once you have this information, you can start to put together your business plan. Your business plan should include:
- An executive summary
- A description of your business
- Your target market
- Your marketing strategy
- Your financial projections
- Your management team
Creating a well-thought-out business plan is essential for any new business, and a custom engraving business is no exception. By taking the time to do your research and put together a solid plan, you'll be setting your business up for success.
Target Market
If you're starting a custom engraving business, it's important to first identify your target market. Who will be your ideal customer? What type of engraving do they need? Once you've identified your target market, you can begin to craft a marketing strategy that will reach them. Here are a few tips for finding your target market:
1. Do your research. There's no substitute for good old-fashioned research. Use the internet, visit trade shows, and talk to other engravers to get an idea of who your target market might be.
2. Know your product. What kind of engraving do you offer? What are its unique selling points? Keep these in mind as you identify your target market.
3. Consider your location. Where are you situated? This can play a big role in who your target market is. If you're in a rural area, for example, your target market might be different than if you're in a city. Once you've identified your target market, you can start to craft a marketing strategy that will reach them.
Business Model
There are a few different ways that you can go about starting a custom engraving business. The first option is to start your own business from scratch. This option will require you to have some experience with engraving, as well as some business acumen. You'll need to be able to market your services, manage finances, and handle customer service. Another option is to franchise an existing engraving business. This option can be less risky than starting your own business, as the franchise will already have an established brand and customer base. However, it will still require you to have some experience with engraving, and you'll need to be able to manage the franchise location. Whichever route you choose, there are a few things you'll need to keep in mind in order to be successful. First, it's important to choose a niche market and become an expert in that area. This will help you stand out from the competition and attract customers who are looking for a specific type of engraving. Second, it's important to have a strong marketing strategy. You'll need to find ways to reach your target market and convince them that your engraving services are the best option for their needs..
Competitive Landscape
When starting a custom engraving business, it is important to be aware of the competition. There are many businesses that offer similar services, so it is important to identify what makes your business unique. One way to stand out from the competition is to offer a unique product or service. If you can find a niche market, you will be able to better target your advertising and marketing efforts. Another way to set your business apart is to offer superior customer service. This can include things like quick turnaround times, friendly service, and competitive pricing. By offering a unique product or service and superior customer service, you will be able to build a loyal customer base that will help your business thrive.
Costs & Pricing Strategy
The cost of starting a custom engraving business can vary depending on the type of equipment you need and the size of your operation. A small home-based business can be started for as little as $1,000, while a more professional operation may cost up to $10,000. Pricing your services is one of the most important aspects of running a successful custom engraving business. You need to make sure you are charging enough to cover your costs and make a profit, but not so much that your customers are unwilling to pay. A good rule of thumb is to charge $1 per square inch of engraving. So, for example, if you are engraving a nameplate that is 3 inches by 5 inches, you would charge $15. Of course, you can also charge by the hour, which may be a better option if your projects are very complex or time-consuming. In general, you should expect to charge between $50 and $100 per hour for your services. Finally, don’t forget to factor in the cost of materials when pricing your projects. This includes things like the cost of the blank item being engraved, as well
Forming a Legal Entity
If you want to start a Custom Engraving business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Custom Engraving business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Custom Engraving business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Custom Engraving business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Custom Engraving business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Custom Engraving business
Obtaining the Necessary Permits
Before you can start your custom engraving business, you need to obtain the necessary permits from your local government. Depending on your location, you may need a business license, a zoning permit, and/or a sales tax permit. You can usually apply for these permits online or in person at your local city hall or courthouse. The application process is typically pretty straightforward, but it’s always a good idea to check with your local government to find out exactly what you need to do. Once you have all the necessary permits, you’ll be one step closer to starting your custom engraving business!
Setting up a Business Number or Appointment Setter
When you’re ready to start your Custom Engraving business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Custom Engraving business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Custom Engraving Equipment and Supplies

When starting a custom engraving business, the right equipment and supplies are essential for success. Investing in quality tools and materials will ensure that you are able to produce high-quality work for your customers. Research the best engraving machines and supplies available on the market to find the best fit for your business. Make sure to choose products that are easy to use and will last a long time.

Advertising and Promotion

Advertising and promotion are key components of any successful business. When starting a custom engraving business, consider online marketing strategies, such as search engine optimization (SEO) campaigns and social media advertisements. You can also reach out to local newspapers and magazines for additional exposure. Developing promotional materials such as flyers or brochures can also be a great way to spread the word about your business.

Hiring Employees

As your custom engraving business grows, you may need to hire additional employees to help with day-to-day operations. When recruiting new staff, make sure to properly vet candidates for their skills and experience in the industry. Once you have chosen the right people for the job, consider offering training programs to help them become more familiar with your processes and procedures.

Networking and Building Connections

Networking is an important part of running a successful custom engraving business. Reach out to other businesses in the industry to form mutually beneficial relationships. Attend local events or join trade associations to meet potential partners or clients. Building lasting connections can help you stay ahead of the competition and increase your customer base.

Time Management Strategies

Time management is critical when running any business, especially a custom engraving one with tight deadlines. Develop a system that keeps track of orders, customer inquiries, invoices, and more. Consider automating certain tasks such as scheduling appointments or sending automated emails when possible. Utilizing tools such as project management software can also help keep projects organized and on track.

Quality Control Measures

Quality control measures should be implemented in any custom engraving business in order to produce consistent results for clients. Setting up quality assurance systems can help guarantee that all products meet customer expectations as well as safety standards in the industry. Conducting customer satisfaction surveys can also be beneficial as it allows customers to voice their feedback on your services directly.

Business Expansion Strategies

Growing a custom engraving business requires careful planning and execution of various strategies. Research potential markets by studying current trends in the industry as well as customer feedback from surveys or reviews. Look into ways you can expand your services or offerings, such as offering new product lines or expanding into new areas geographically. Establishing partnerships with other businesses can also help increase brand visibility and tap into new customer bases.
If you're considering starting your own custom engraving business, there are a few things you should keep in mind. First, you'll need to invest in quality equipment. Second, it's important to create a detailed business plan that includes your start-up costs, target market, and marketing strategy. Finally, be sure to network with other engravers and businesses in your area to get started.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Custom Engraving business plan, fill out the form below and download our Custom Engraving business plan template. The template is a word document that can be edited to include information about your Custom Engraving business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Custom Engraving Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Custom Engraving industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Custom Engraving business. We would also be happy to create a bespoke Custom Engraving business plan for your Custom Engraving business including a 5-year financial forecast to ensure the success of your Custom Engraving business and raise capital from investors to start your Custom Engraving business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.