How to start a Day Spa Business?


how to start a day spa  business plan template

Are you interested in starting your own Day Spa Business?

If you've ever dreamed of owning your own day spa, now is the time to make that dream a reality. Starting a day spa can be a daunting task, but with careful planning and execution, it can be a very successful business venture. In this blog series, we'll walk you through everything you need to know to start your very own day spa, from finding the right location to choosing the right treatments to offer. So let's get started!
Business Plan
If you want to start a day spa, the first thing you need to do is create a business plan. This will help you determine your start-up costs, find the right location, and set your financial goals. Here are a few tips to get you started:
1. Define your business. What services will you offer? What is your target market? Who is your competition?
2. Create a budget. How much money do you need to start your business? How much can you realistically expect to bring in each month?
3. Find the perfect location. Location is key for a day spa. You want to be in a high-traffic area with plenty of parking.
4. Hire qualified staff. Your staff will be the face of your business, so be sure to hire qualified and experienced professionals.
5. Market your business. Get the word out about your new day spa with marketing and advertising initiatives.
Target Market
The first step to starting a day spa business is to identify your target market. Who will you be catering to? What type of services will they be looking for? What is the demographics of your target market? Once you have a good understanding of who your target market is, you can begin to craft your business plan and marketing strategy around them. Some day spa businesses cater to a specific demographic, such as brides-to-be or mothers-to-be. Others may offer a more general range of services that appeal to a wider range of people. Regardless of who your target market is, it is important to have a clear understanding of who you want to attract to your business. Once you have identified your target market, the next step is to determine what services they will be looking for. What type of treatments do they want? What are their budget constraints? What are their scheduling needs? By understanding the needs and wants of your target market, you can start to develop a menu of services that will appeal to them. Once you have a clear understanding of your target market and what services they are looking for, you can begin to develop your business plan and marketing strategy. This will help you attract the
Business Model
There are several business models that can be used when starting a day spa business. The most common and popular model is the franchise model. In this model, the day spa owner purchases a franchise from an existing day spa company. The company then provides the owner with all the necessary materials, equipment, and training needed to run the business. This model is popular because it allows the owner to get started quickly and with little risk. Another common model is the independent model. In this model, the day spa owner starts the business from scratch. They may purchase some equipment and supplies from an existing company, but they will need to create their own marketing materials, train their own staff, and find their own clients. This model is more risky than the franchise model, but it can be more rewarding if the business is successful..
Competitive Landscape
In the day spa business, it is important to be aware of your competition and what they are offering. Here are some tips on how to stay ahead of the competition:
1. Know your competition. Take the time to research your local competition and find out what services they offer and at what price points. This will give you a good idea of what you need to do to be competitive.
2. Offer unique services. If you can offer services that your competition does not, you will be more likely to attract customers. For example, if you offer massage services, you could differentiate yourself by offering hot stone massages or other types of specialty massages.
3. price your services competitively. If your prices are too high, customers will go to your competitors. If your prices are too low, customers may question the quality of your services. Find a happy medium that allows you to make a profit while still being competitive.
4. Promote your business. Make sure potential customers know about your day spa by promoting it through advertising, social media, and word-of-mouth. By following these tips, you can stay ahead of the competition in the day spa business.
Costs & Pricing Strategy
There are a lot of costs associated with starting a day spa business. The most significant costs will be for leasing or purchasing a retail location, outfitting the space with furniture and equipment, and hiring staff. Other costs can include marketing, advertising, and business insurance. Pricing your services can be one of the most difficult aspects of starting a day spa business. You need to strike a balance between pricing that is competitive enough to attract customers but high enough to cover your costs and make a profit. A good pricing strategy takes into account the cost of your services, the price of similar services in the market, and what your target customer is willing to pay.
Forming a Legal Entity
If you want to start a Day Spa business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Day Spa business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Day Spa business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Day Spa business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Day Spa business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Day Spa business
Obtaining the Necessary Permits
It's important to obtain the proper permits before opening your business. The first step is to check with your local zoning board to see if a day spa is allowed in your area. Once you have the green light from the zoning board, you need to apply for a business license. Depending on your state, you may also need to get a professional license if you plan on offering massages or other services that require one. To get a feel for the permitting process, it's a good idea to visit a couple of day spas in your area and ask the owners how they went about obtaining their permits.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Day Spa business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Day Spa business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Supplies and Equipment

When starting a day spa business, it is essential to have the right supplies and equipment. Keywords such as “day spa equipment” and “day spa supplies” will help you find the items you need to create a tranquil and comfortable atmosphere for your clients. Make sure you have the necessary equipment for massage therapy, manicures, pedicures, facial treatments, waxing, body treatments, and more.

Hiring Staff

When looking to hire staff for your day spa business, it is important to search for keywords such as “hiring day spa staff”. Having qualified professionals who can provide exceptional customer service will ensure your business succeeds. Look for experienced massage therapists, aestheticians, nail technicians, receptionists, and any other positions you may need to fill in order to run a successful day spa.

Marketing Strategies

To get the word out about your day spa business, use keywords such as “day spa marketing strategies” and “day spa promotions” to help you create effective advertising campaigns. Utilize social media platforms such as Facebook, Instagram and Twitter to reach potential customers. Consider offering discounts or promotions to draw in new customers or reward loyal patrons.

Financial Forecasting

When it comes to financial planning for your day spa business, use keywords such as “financial projections for a day spa” and “financial forecasts for a day spa” in order to get an accurate picture of your expected income and expenses. Calculate how much money you will need upfront to purchase supplies and equipment as well as monthly operating costs. Estimate how much money you can expect to make in the first few months of operation.

Location Considerations

Choosing the right location is essential when starting a day spa business. Use keywords such as “location for day spa business” and “choosing the right location for a day spa business” in order to identify potential areas that could be suitable for your business. Consider factors such as accessibility, parking availability, competition from other businesses in the area, local demographics, zoning regulations and any other factors that may influence the success of your business.

Data Security

In order protect customer data in a day spa business, use keywords such as “protecting customer data in a day spa business” and “data security measures for a day spa”. Ensure that all customer information is securely stored in an encrypted database or on secure servers with limited access rights. Implement strict protocols regarding who can access customer information and how it is used or shared with third parties.

Customer Service

Offering outstanding customer service is essential when running a day spa business. Use keywords such as “customer service standards for a day spa business” in order to ensure that customers are satisfied with their experience at your establishment. Train staff on how to interact with clients in a polite and friendly manner while providing excellent service throughout their visit.

Building Relationships with Suppliers and Vendors

Establishing strong relationships with suppliers and vendors should be one of your top priorities when starting a day spa business. Utilize keywords such as “building vendor relationships for a day spa business” and “establishing relationships with suppliers for a day spa business" in order to find reliable suppliers who offer quality products at competitive prices. Having good relationships with vendors can save you time and money while ensuring that you always have the supplies you need on hand.

Business Growth Strategies

Developing effective strategies for growing your day spa business is key to its success over time. Use keywords such as “business growth strategies for a day spa business” in order to find ideas on how to expand your services or increase customer acquisition rate over time. Consider different ways of attracting new customers while keeping existing ones satisfied through loyalty programs or special discounts or offers available only at your establishment; these strategies will help your business grow over time while ensuring profitability year after year.

Setting Goals

Establishing achievable goals is important when starting up any type of new business venture including a day spa one! Searching terms like "goal setting for a day spa business" can help you determine what objectives you want to reach within certain points of time while also helping you measure progress over time. Be sure that each goal set has measurable outcomes so that you can adjust accordingly if needed!
There you have it! These are the basics of how to start your own day spa business. Of course, there is a lot more that goes into it, but this should give you a good foundation. Remember to do your research, create a business plan, and consult with experts to make sure you are on the right track. And most importantly, don’t forget to have fun!

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Day Spa business plan, fill out the form below and download our Day Spa business plan template. The template is a word document that can be edited to include information about your Day Spa business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Day Spa Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Day Spa industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Day Spa business. We would also be happy to create a bespoke Day Spa business plan for your Day Spa business including a 5-year financial forecast to ensure the success of your Day Spa business and raise capital from investors to start your Day Spa business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.