How to start a Fitness Apparel business?


how to start a fitness apparel business plan template

Are you interested in starting your own Fitness Apparel Business?

Starting a fitness apparel business can be a great way to tap into the growing health and fitness industry. There are a few things you need to keep in mind when starting your own fitness apparel business. First, you need to make sure you have a good product. Second, you need to find the right market for your product. And third, you need to have a good marketing and sales strategy. If you can take care of these three things, then you should have no problem starting and growing your fitness apparel business. Let's take a closer look at each of these three points. First, you need to have a good product. This means that your fitness apparel needs to be well-made and stylish. It should also be affordable so that people will actually buy it. There are a lot of fitness apparel brands out there, so you need to make sure yours stands out from the crowd. Second, you need to find the right market for your product. This means finding the people who are most likely to buy your fitness apparel. If you're selling high-end fitness apparel, then you need to target people who are interested in health and fitness and who have the money to spend on expensive workout clothes. On
Business Plan
If you're thinking about starting a fitness apparel business, the first thing you need to do is create a business plan. This will give you a roadmap to follow as you start your business and will help you stay on track as you grow. There are a few key components that should be included in your business plan:
1. Executive Summary
2. Company Description
3. Market Analysis
4. Sales and Marketing Strategy
5. Financial Plan
Each of these sections will provide valuable information that will help you make decisions as you start and grow your fitness apparel business. Let's take a closer look at each section.
1. Executive Summary: This section should provide a brief overview of your business plan. Include your company name, your mission statement, and a brief description of your products or services.
2. Company Description: In this section, you'll provide more details about your company, including your history, your team, and your company culture. This is also where you'll describe your target market and your competitive landscape.
3. Market Analysis: In this section, you'll need to do some research on the fitness apparel market. What is the size of the market?
Target Market
Starting a fitness apparel business is a great way to get involved in the fitness industry and to tap into a growing market. There are a few things to consider when choosing your target market. The first thing to think about is what type of fitness apparel you want to sell. There are many different options available, from everyday wear to high-performance gear. You'll need to decide what type of customer you want to target. Are you looking to sell to casual gym-goers? Or are you targeting serious athletes? Each type of customer will have different needs and wants. Once you've decided on your target market, you'll need to consider where they shop. Do they prefer brick-and-mortar stores? Or do they do most of their shopping online? This will help you determine the best way to reach your target market. If they're online shoppers, you'll need to make sure your website is optimised for search engines and that you're active on social media. If they prefer brick-and-mortar stores, you'll need to identify the best retailers to partner with. You'll also need to make sure your products are well-made and competitively priced.
Business Model
Assuming you want to start a new fitness apparel business, there are a few key things you need to consider for your business model. The first step is to choose what type of fitness apparel you want to sell. There are many different options for fitness apparel, so it is important to choose a niche that you are passionate about. Once you have chosen your niche, you need to research the competition. See what other fitness apparel brands are out there and what they are doing well. Also, take note of what they are doing poorly and see if there is an opportunity for you to improve upon their weaknesses. Next, you need to develop a pricing strategy for your fitness apparel. Make sure to consider the cost of materials, production, shipping, and marketing when developing your prices. You want to be competitive with other brands, but also make sure you are making a profit. Now that you have your niche and pricing figured out, it's time to start thinking about marketing. How are you going to get the word out about your new fitness apparel brand? Develop a marketing plan that includes both online and offline marketing tactics. And don't forget to include a social media strategy! The last step.
Competitive Landscape
When it comes to fitness apparel, there are a few big players that dominate the market. Nike, adidas, and Under Armour are all major brands that have a large share of the market. However, there are many other brands that are trying to break into the market and gain a larger share. Some of these other brands include lululemon, Athleta, and Fabletics. These brands are all trying to tap into the growing fitness apparel market and gain a larger share of the pie. The fitness apparel market is growing at a rapid pace and is expected to continue to grow in the coming years. This is due to the growing popularity of fitness and the rising health consciousness of consumers. As the market grows, there will be more room for new brands to enter and compete. The competitive landscape of the fitness apparel market is constantly changing and evolving.
Costs & Pricing Strategy
When you’re starting a business, one of the first things you need to think about is the cost. This is especially true when you’re starting a fitness apparel business. There are a lot of costs associated with starting and running a business, and if you don’t plan carefully, you could end up spending more than you make. The good news is that there are ways to keep your costs down. One way is to choose a pricing strategy that works for your business. There are a few different pricing strategies you can use, and which one you choose will depend on your business model and what you’re selling. One popular pricing strategy is called value-based pricing. With this strategy, you charge based on the value your product or service provides. This means that you need to have a good understanding of what your customer is willing to pay for your product or service. Another pricing strategy is called cost-plus pricing. With this strategy, you add a markup to the cost of your product or service to cover your expenses and make a profit.
Forming a Legal Entity
If you want to start a Fitness Apparel business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Fitness Apparel business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Fitness Apparel business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Fitness Apparel business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Fitness Apparel business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Fitness Apparel business
Obtaining the Necessary Permits
If you want to start a fitness apparel business, the first step is to obtain the necessary permits. Depending on your location, you may need a business license, a zoning permit, and/or a sales tax permit. You can usually obtain these permits from your local city or county government. Once you have the necessary permits, you will need to find a location for your business. If you plan to sell your fitness apparel online, you will need to set up a website and choose a web hosting service. If you plan to sell your fitness apparel in brick-and-mortar stores, you will need to find retail space and build out your store. After you have obtained the necessary permits and found a location for your business, you will need to stock your store with inventory. You can either purchase inventory from wholesalers or manufacturers, or you can produce your own fitness apparel. If you produce your own fitness apparel, you will need to invest in some sewing machines and other equipment. Once you have obtained the necessary permits, found a location for your business, and stocked your store with inventory, you are ready to start selling fitness apparel!
Setting up a Business Number or Appointment Setter
When you’re ready to start your Fitness Apparel business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Fitness Apparel business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Financing Options

When starting a fitness apparel business, it’s important to consider all of your financing options. Common sources of financing are business loans, investments, and other funding sources. Before deciding what route to take, research each option and determine which best fits your needs.

Sourcing Suppliers

When it comes to sourcing suppliers for your fitness apparel business, finding the right manufacturing and wholesale partners is key. Research the market to find reliable vendors that can provide the quality you need for your products. Consider negotiating prices and delivery times in order to get the best deal.

Branding and Marketing

Developing a strong brand identity and marketing strategy is essential when starting a fitness apparel business. Invest time into creating a logo, tagline, and website that defines your brand and resonates with your target audience. Additionally, put together a social media strategy and content marketing plan that will help you reach your potential customers.

Building an E-commerce Platform

Setting up an online store is essential for any fitness apparel business. Choose an e-commerce platform that meets your needs and build out an attractive website with easy navigation. Consider adding features such as a payment gateway, shipping options, and customer reviews to enhance the user experience.

Hiring Employees

When launching a fitness apparel business, it’s important to hire the right team members who share your vision and passion. Develop a recruiting plan that outlines what skills you’re looking for in potential employees. Once hired, make sure to provide them with the necessary training so they can help you reach success.

Business Resources

Starting a fitness apparel business can be overwhelming at times, but there are plenty of resources available to help entrepreneurs navigate the process. Look for guides on how to set up a business plan or how to build an e-commerce store. Additionally, research small business organizations in your area that can provide advice and support along the way.
If you're thinking about starting a fitness apparel business, there are a few things you need to keep in mind. First, you need to make sure you have a great product. There's no point in starting a business if you don't have a product that people want to buy. Second, you need to make sure you have a good marketing strategy. You need to be able to get your product in front of the right people and make sure they know about it. Third, you need to have a good business plan. This will help you figure out how much money you need to start your business and how you're going to make money. Lastly, you need to be patient. Starting a business takes time and there will be ups and downs along the way. But if you stick with it, you can be successful.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Fitness Apparel business plan, fill out the form below and download our Fitness Apparel business plan template. The template is a word document that can be edited to include information about your Fitness Apparel business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Fitness Apparel Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Fitness Apparel industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Fitness Apparel business. We would also be happy to create a bespoke Fitness Apparel business plan for your Fitness Apparel business including a 5-year financial forecast to ensure the success of your Fitness Apparel business and raise capital from investors to start your Fitness Apparel business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.