How to start a Furniture Store?


how to start a furniture store  business plan template

Are you interested in starting your own Furniture Store Business?

Starting a furniture store business can be a daunting task. There are many things to consider when starting a business, such as location, inventory, marketing, and financing. However, with careful planning and execution, starting a furniture store can be a rewarding and profitable venture. The first step in starting a furniture store is to choose a location. The ideal location for a furniture store is one that has high foot traffic and is easily accessible to potential customers. Once a location has been selected, the next step is to obtain the necessary permits and licenses from the city or county in which the store will be located. The next step is to procure inventory for the store. When choosing inventory, it is important to select items that will appeal to the target market. It is also important to purchase items that are high quality and durable, as this will help to ensure repeat customers. Once the store is open for business, marketing is essential to attract customers and generate sales. There are many ways to market a furniture store, such as advertising in local newspapers and online, participating in local events, and partnering with other businesses in the community. Finally, it is important to have a solid financial plan in place to ensure the long
Business Plan
Starting a furniture store can be a rewarding and lucrative business venture. But like any other business, there are a few things you need to do to get started on the right foot. Here’s what you need to know about starting a furniture store business.
1. Write a business plan This is perhaps the most important step in starting any kind of business. A business plan will give you a roadmap to follow as you get your business up and running. It will also be useful when it comes time to apply for loans or investors.
2. Find the right location Your furniture store will need to be located in a place where there is high foot traffic and a lot of potential customers. Look for a spot that is close to other retail stores, restaurants, and office buildings.
3. stock your store Of course, you will need to have furniture in your store! Decide what kind of furniture you want to sell, and then find reliable suppliers who can provide you with high-quality products at a good price.
4. market your business Once you have everything set up, it’s time to start marketing your furniture store. Create some attractive window displays
Target Market
When you’re planning to start a furniture store business, it’s important to think about your target market. Who are you selling to? What type of furniture do they want? How much are they willing to spend? Your target market will determine many aspects of your business, from the type of furniture you sell to the location of your store. So it’s important to spend some time thinking about who you want to sell to before you get started. Here are a few things to consider when defining your target market:
1. Who is your ideal customer? Think about who you want to sell to. What type of person is your ideal customer? What are their demographics? What do they like and dislike? What type of furniture do they want?
2. Where do they live? Where do your ideal customers live? If you’re selling high-end furniture, you’ll likely want to be located in an affluent area. But if you’re selling more affordable furniture, you might want to be located in a more middle-class area.
3. How much are they willing to spend? How much money are
Business Model
There are a few different ways to go about starting a furniture store business. The first thing you need to do is decide what kind of store you want to open. Are you going to sell new furniture, used furniture, or a combination of the two? Once you know what kind of store you want to open, you need to decide on a business model. The most common business model for furniture stores is the brick-and-mortar store. This type of store has a physical location that customers can visit. You will need to lease or purchase a retail space, and then stock it with furniture. You will also need to hire sales staff and create a marketing plan to attract customers to your store. Another option for starting a furniture store is to open an online store. This type of store does not have a physical location, but sells furniture through an online platform such as a website or marketplace. You will need to create a website and list your furniture for sale. You will also need to handle shipping and delivery for your customers. Finally, you could start a mobile furniture store. This type of business brings the furniture directly to the customer’s home or office. You will need a truck or van.
Competitive Landscape
When it comes to starting a furniture store, it's important to understand the competitive landscape. After all, there are already a lot of furniture stores out there competing for customers. Here's a quick overview of the competitive landscape for furniture stores: -There are a lot of big box furniture stores out there like Ikea, Ashley Furniture, and Rooms to Go. These stores have a lot of name recognition and can offer low prices due to their volume. -There are also a lot of small, independent furniture stores. These stores usually have more unique items and a more personal touch, but they may be more expensive. -There are also online furniture retailers like Wayfair and Amazon. These retailers have a wide selection but may not have the same personal touch as a small, independent store. So, what does this all mean for you? If you're thinking about starting a furniture store, you'll need to find a way to differentiate yourself from the competition. Otherwise, it will be very difficult to succeed. Do some research and figure out what makes your store unique and appealing to customers. Once you have that figured out, you'll be on your way to starting a successful furniture store business!
Costs & Pricing Strategy
Starting a furniture store can be a costly endeavor. You'll need to factor in the cost of rent, inventory, staffing, and marketing. Pricing your furniture can be tricky. You'll need to find the right mix of affordable and high-end pieces to appeal to a wide range of customers. A good pricing strategy can help you stay competitive and make a profit.
Forming a Legal Entity
If you want to start a Furniture Store business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Furniture Store business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address -Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Furniture Store business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Furniture Store business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft. -Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Furniture Store business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Furniture Store business
Obtaining the Necessary Permits
If you're planning to start a furniture store, you'll need to obtain the proper permits from your local government. This process can vary depending on where you're located, but you'll generally need to submit a business license application and pay any associated fees. You may also need to obtain a zoning permit, which will allow you to operate your business in a specific location. Once you have all the necessary permits, you'll be ready to start your furniture store!
Setting up a Business Number or Appointment Setter
When you’re ready to start your Furniture Store business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Furniture Store business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Suppliers and Inventory

For a successful furniture store business, it is essential to establish relationships with reliable suppliers and manage inventory effectively. Furniture suppliers should offer competitive prices and a wide selection of products. Quality control is also important to ensure that customers receive quality pieces. Additionally, shop owners should have an effective inventory management system that tracks stock levels and helps them anticipate customer demand.

Marketing and Advertising

To attract customers to a furniture store, it is important to have an effective marketing and advertising strategy. Digital marketing tools such as social media, email campaigns, and pay-per-click advertising can help spread the word about the business. Additionally, traditional advertising methods such as print ads, radio spots, and television commercials can help reach potential customers.

Financing Options

Financing is an essential part of starting a furniture store business. Shop owners should explore all available financing options including small business loans, crowdfunding campaigns, venture capital investments, and personal loans. It is important to research the terms and conditions of each option carefully before deciding which one is best for the business.

Staffing and Management

A successful furniture store requires competent staff members and an experienced management team. Shop owners should look for employees who have experience in sales, customer service, and inventory management. Additionally, they should consider hiring experienced professionals to help manage the business operations.


When choosing a retail location for a furniture store, it is important to consider factors such as customer traffic, nearby competitors, access to public transportation, parking availability, visibility from the street, neighborhood demographics, rent costs, zoning regulations, etc. A strategic location will help attract more customers to the store.

Hiring a Professional

Although it is possible to start a furniture store without professional help, many shop owners hire experienced consultants or industry professionals to help them with the process. Consultants can provide valuable advice on topics such as marketing strategies, financing options, risk management plans, and expansion plans. They can also offer guidance on legal matters such as trademark registration or copyright protection.

Technology Considerations

Technology plays an important role in the success of a furniture store business. Shop owners should invest in point of sale systems that allow customers to make payments quickly and easily. Additionally, they should consider setting up an e-commerce platform that allows customers to purchase items online from their website or mobile app.

Risk Management

Risk management is an essential part of starting any business venture including a furniture store business. Shop owners should create a risk assessment plan that identifies potential risks associated with running the business and develop contingency plans in case any of these risks materialize. This will help minimize losses in case of unexpected events or disasters.

Expansion and Growth Strategies

Once the business is up and running successfully, shop owners should start thinking about expansion plans for their furniture store business. They should develop growth strategies that focus on increasing sales volumes by expanding into new markets or launching new products or services. Additionally, they should research potential opportunities for partnerships or collaborations with other businesses in the industry that could benefit both parties involved in the partnership.

Financial Forecasting

Financial forecasting is an important part of running any business venture including a furniture store business. Shop owners must develop accurate financial projections based on market trends so they can prepare for any unexpected events or changes in customer demand. They should also analyze their cash flow regularly to ensure that their finances remain healthy throughout their operations.

Resources for Furniture Store Owners

There are many resources available for those starting or running a furniture store business such as industry organizations like FURNITEX (Furniture Retailers Association of Australia) which offer advice on topics such as marketing strategies and financing options as well as publications such as Furniture Store Magazine which feature articles written by experts in the field who share their insights into successful retail operations practices within the industry sector.
If you're considering starting a furniture store, there are a few key things to keep in mind. First, you'll need to choose a niche and build a strong brand around it. Next, you'll need to create a comprehensive business plan and secure financing. Finally, you'll need to find the right location and build out your store. By following these steps, you'll be well on your way to starting a successful furniture store.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Furniture Store business plan, fill out the form below and download our Furniture Store business plan template. The template is a word document that can be edited to include information about your Furniture Store business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Furniture Store Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Furniture Store industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Furniture Store business. We would also be happy to create a bespoke Furniture Store business plan for your Furniture Store business including a 5-year financial forecast to ensure the success of your Furniture Store business and raise capital from investors to start your Furniture Store business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.
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Furniture Store Business Plan Template FAQs

What is a business plan for a/an Furniture Store business?

A business plan for a Furniture Store business is a written document that outlines the goals, strategies, and financial projections for starting and operating a successful furniture store. It serves as a roadmap for the business owner, providing a comprehensive overview of the company's objectives, target market, competition, marketing strategies, operational procedures, and financial forecasts. A well-crafted business plan helps to identify potential challenges, attract investors or secure financing, and guide decision-making processes to ensure the long-term success of the furniture store.

How to customize the business plan template for a Furniture Store business?

To customize the business plan template for a Furniture Store business, follow these steps:

1. Open the template: Download the business plan template for a Furniture Store business from the website where you purchased it. Save the file to your computer and open it using a compatible software program, such as Microsoft Word or Google Docs.

2. Customize the cover page: Replace the placeholder text on the cover page with your own business name, logo, and contact information. Make sure to use a professional and visually appealing design.

3. Modify the executive summary: Review the existing executive summary in the template and tailor it to your specific Furniture Store business. Highlight the unique aspects of your business, such as your target market, competitive advantage, and financial projections.

4. Describe your business: In the template, you will find sections dedicated to describing your Furniture Store business. Replace the generic content with information about your store's location, size, layout, and any additional services you plan to offer, such as delivery or custom furniture design.

5. Analyze the market: Research and update the market analysis section of the template. Include information about the demand for furniture in your area, your target customers, and your competitors. Use market research data and statistics to support your claims.

6. Outline your products and services: Customize the section that outlines the products and services your Furniture Store will offer. List the types of furniture you plan to sell, including any niche or specialty items. Describe your pricing strategy, quality standards, and any

What financial information should be included in a Furniture Store business plan?

In a Furniture Store business plan, the following financial information should be included:

1. Start-up costs: This includes the initial investment required to open the furniture store. It should cover expenses such as lease or purchase of the store space, renovations, furniture inventory, equipment, licenses, permits, marketing, and legal fees.

2. Sales projections: Provide estimated sales figures for the first few years of operation. This should be based on market research, industry trends, and your target market. Include details on the average sale per customer, number of customers per day/week/month, and the expected growth rate.

3. Pricing strategy: Outline your pricing strategy for different furniture items. Consider factors such as production costs, competitor pricing, and customer demand when determining your prices. Explain how your pricing strategy will help you achieve profitability.

4. Operating expenses: List all the ongoing expenses required to run the furniture store. This includes rent, utilities, insurance, employee salaries, advertising, inventory restocking, maintenance costs, and any other relevant expenses. Provide details on the monthly or annual costs for each expense category.

5. Cash flow projections: Create a cash flow statement that demonstrates the inflow and outflow of cash throughout the year. This will help you understand how much cash you will have at any given time and ensure you can cover your expenses. Include details on sales revenue, operating expenses, loan repayments, and any other cash transactions.

6. Profit and loss statement: Prepare a profit and loss statement

Are there industry-specific considerations in the Furniture Store business plan template?

Yes, there are industry-specific considerations in the Furniture Store business plan template. The template includes sections that are specific to the furniture industry, such as market analysis, competitive analysis, product and service offerings, pricing strategy, and marketing strategies that are tailored to the furniture store industry. It also covers operational considerations, such as inventory management, sourcing suppliers, and managing delivery logistics. The financial projections section of the template takes into account the specific revenue streams and cost structures of a furniture store business. Overall, the template is designed to provide a comprehensive and industry-specific roadmap for starting and running a successful furniture store.

How to conduct market research for a Furniture Store business plan?

To conduct market research for a Furniture Store business plan, you can follow these steps:

1. Define your target market: Identify the specific group of customers you want to target, such as homeowners, renters, office spaces, or commercial establishments.

2. Gather demographic data: Collect information about your target market's age, gender, income level, education, and location. This data will help you understand their preferences and purchasing power.

3. Analyze competitors: Research other furniture stores in your area to understand their offerings, pricing, marketing strategies, and customer reviews. This will help you identify gaps in the market and differentiate your business.

4. Conduct surveys and interviews: Create questionnaires or conduct interviews to gather insights from potential customers. Ask about their preferences, buying habits, and what factors influence their purchasing decisions.

5. Analyze online trends: Utilize online tools, such as Google Trends and social media analytics, to identify popular furniture styles, colors, and designs. This will help you align your offerings with current market demands.

6. Visit trade shows and exhibitions: Attend furniture trade shows, exhibitions, and industry events to observe the latest trends and connect with suppliers, manufacturers, and other industry professionals.

7. Study industry reports: Access market research reports specific to the furniture industry. These reports provide valuable data on market size, growth projections, and key trends that can inform your business plan.

8. Consider economic factors: Evaluate economic indicators such as employment rates, income levels, and housing market conditions

What are the common challenges when creating a business plan for a Furniture Store business?

Creating a business plan for a Furniture Store business can come with its fair share of challenges. Some of the common challenges you may encounter include:

1. Identifying the target market: Understanding your target market and their preferences can be challenging. You need to conduct thorough market research to determine the demand for furniture in your area, the competition, and the specific needs and preferences of your potential customers.

2. Developing a competitive advantage: The furniture market is highly competitive, and to succeed, you need to stand out from the crowd. Identifying and developing a unique selling proposition or competitive advantage can be a challenge. This could involve offering a wide range of products, focusing on a specific niche, providing exceptional customer service, or offering competitive pricing.

3. Managing inventory and suppliers: Furniture stores require a significant investment in inventory, and managing it efficiently can be challenging. You need to ensure you have a reliable supply chain and establish relationships with trustworthy suppliers. Balancing supply and demand while minimizing costs and avoiding stockouts can be a complex task.

4. Developing a marketing strategy: Creating awareness and attracting customers to your furniture store is crucial for success. Developing an effective marketing strategy can be challenging, particularly if you are not familiar with marketing techniques or lack experience in the industry. It's important to craft a marketing plan that includes online and offline advertising, social media presence, partnerships with local influencers, and other strategies to reach your target audience.

5. Financial planning and forecasting: Creating a realistic financial plan and accurate financial

How often should I update my Furniture Store business plan?

It is recommended to update your Furniture Store business plan at least once a year. However, the frequency of updates may vary depending on various factors such as changes in the market, industry trends, new competitors, and internal changes within your business. It is important to regularly review and revise your business plan to ensure it remains relevant and aligned with your goals and objectives. Additionally, updating your business plan can help you adapt to evolving market conditions and make informed strategic decisions for the growth and success of your Furniture Store.

Can I use the business plan template for seeking funding for a Furniture Store business?

Yes, you can definitely use the business plan template for seeking funding for a Furniture Store business. The purpose of a business plan is to provide a comprehensive overview of your business, including its goals, strategies, market analysis, financial projections, and more. This information is crucial for potential investors or lenders who want to assess the viability and potential return on investment of your Furniture Store business. By utilizing a business plan template specifically designed for a Furniture Store, you will have a structured and professional document that showcases the unique aspects of your business and convinces stakeholders of its potential for success.

What legal considerations are there in a Furniture Store business plan?

When creating a Furniture Store business plan, there are several legal considerations that should be addressed. These include:

1. Business structure: Determine the legal structure of your Furniture Store, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different legal requirements and implications, so it's essential to choose the one that best suits your needs.

2. Permits and licenses: Research and obtain all the necessary permits and licenses required to operate a Furniture Store in your location. This may include general business licenses, sales tax permits, zoning permits, and any specific licenses related to selling furniture.

3. Contracts and agreements: Establish contracts and agreements with suppliers, manufacturers, and distributors to ensure a steady supply of furniture for your store. Additionally, consider creating terms and conditions for customers regarding sales, returns, warranties, and any other relevant policies.

4. Intellectual property: Protect any unique designs, logos, or trademarks associated with your Furniture Store. Consider registering for copyrights or trademarks to prevent others from using or copying your intellectual property without permission.

5. Employment law: Familiarize yourself with local labor laws and regulations, such as minimum wage requirements, employee benefits, overtime rules, and workplace safety guidelines. Ensure that your Furniture Store adheres to all applicable employment laws.

6. Data protection and privacy: If your Furniture Store collects customer data, such as names, addresses, or payment information, it is crucial to comply with data protection and privacy laws. Safeguard