Are you interested in starting your own Hardware Store Business?
Introduction
If you're thinking about starting a hardware store, there are a few things you should know. First, it's a competitive business, so you'll need to find a way to stand out from the competition. Second, it's important to have a good business plan and a clear understanding of the costs involved. Here's a brief overview of what you need to do to start a hardware store business.
1. Research the competition. Take a look at what other hardware stores are doing in your area and try to find a niche that you can fill.
2. Develop a business plan. This is critical to your success and will help you secure funding, if needed.
3. Understand the costs involved. There are many costs associated with starting and running a hardware store, from rent to inventory to insurance. Make sure you have a handle on all of the costs before you get started.
4. Promote your business. Once you're open for business, let everyone know! Spread the word through advertising and marketing, and make sure your store is welcoming and inviting.
Starting a hardware store can be a great way to tap into the home improvement market. Just be sure to do your homework first and
Business Plan
If you're thinking about starting a hardware store, the first step is to create a business plan. This will outline your goals and objectives, as well as your strategies for achieving them. Here's a quick overview of what your business plan should include:
Executive Summary: This is a brief summary of your entire business plan, highlighting the most important points.
Company Description: In this section, you'll provide an overview of your hardware store, including its history (if any), mission statement, and location.
Product and Service Offerings: Here, you'll describe the products and services you'll be offering at your hardware store. Include information on pricing, product features, and any unique selling points.
Market Analysis: In this section, you'll need to research the hardware store industry and your target market. This will help you understand the potential demand for your products and services, as well as the competition you'll be up against.
Sales and Marketing Strategy: This is where you'll detail how you plan to market and sell your products and services. Include information on your sales goals, promotional activities, and marketing budget.
Operational Plan: This section will outline the day-to-day operations
Target Market
If you want to start a hardware store business, you need to identify your target market. Are you selling to businesses or consumers? If you're selling to businesses, what kinds of businesses? If you're selling to consumers, what kinds of consumers? Your target market will determine the type of hardware store you need to create. For example, if you're selling to businesses, you'll need a store that's convenient for them to get to and that has the products they need. If you're selling to consumers, you'll need a store that's easy for them to find and that has the products they need. Once you know your target market, you can start planning your store. You'll need to choose a location, design your store, and stock it with the products your target market needs.
Business Model
There are a few different ways to go about starting a hardware store business. The most common and likely the most successful model is to open a brick-and-mortar store. This involves renting or buying commercial space, outfitting it with shelves and displays, and stocking it with inventory. You will also need to hire employees and register your business with the appropriate government agencies. Another option is to start an online hardware store. This can be a more cost-effective option since you won't have the overhead of a physical store. You will need to invest in a good eCommerce platform and make sure your website is optimised for search engine ranking. You will also need to source your inventory from wholesalers or manufacturers. Finally, you could start a mobile hardware store. This involves having a van or truck that is stocked with inventory and travelling to different neighbourhoods or events to sell your goods. This can be a great option if you are unable to secure commercial space or if you want to keep your overhead costs low. No matter which model you choose, there are some key things you will need to do to get your hardware store business up and running. First, you will need to create a business plan that.
Competitive Landscape
If you're thinking about starting a hardware store, you'll need to understand the competitive landscape. Home improvement stores like Lowe's and Home Depot are the big players in the industry, but there are also many smaller, regional chains and independent stores. To be successful, you'll need to offer competitive prices and selection. You'll also need to be convenient for customers and have a good location. Keep in mind that many people shop for hardware online now, so you'll need to have a strong online presence as well. There are a few things that you can do to stand out from the competition. One is to focus on customer service. If you can provide exceptional service, that will give you a leg up. Another is to focus on a niche market. For example, you could specialize in green products or products for do-it-yourselfers. Whatever strategy you choose, make sure you understand the competitive landscape before you start your hardware store business.
Costs & Pricing Strategy
Assuming you're starting a hardware store from scratch, there are a few key costs you'll need to account for:
- The cost of inventory will be your biggest initial expense. You'll need to purchase enough merchandise to stock your shelves, and you'll need to make sure you have a good mix of products to appeal to a wide range of customers.
- The cost of rent or mortgage payments, if you're not purchasing an existing store. - The cost of utilities and other basic operating expenses.
- The cost of labor. You'll need to hire employees to staff your store, and you'll need to pay them competitive wages.
- The cost of marketing and advertising. You'll need to let people know that your store exists, and you'll need to do it in a way that stands out from the competition.
Your pricing strategy will be a key part of your overall business plan. You'll need to strike a balance between charging enough to cover your costs and making your prices competitive enough to attract customers. A good place to start is by looking at what your competition is charging for similar products. You'll also need to consider the demographics of your target market and what they're
Forming a Legal Entity
If you want to start a Hardware Store business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Hardware Store business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Hardware Store business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Hardware Store business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Hardware Store business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Hardware Store business
Obtaining the Necessary Permits
If you want to start a hardware store business, the first step is to obtain the necessary permits from your local government. This can be a complicated process, so it's important to do your research and be prepared before you begin. The first step is to contact your local zoning office and find out if there are any restrictions on starting a business in your area. If there are, you'll need to obtain a variance before you can proceed. Once you've taken care of the zoning requirements, the next step is to obtain a business license from your local government. This will allow you to legally operate your business in your area. In addition to these two permits, you'll also need to obtain a resale license if you plan on selling products that are subject to sales tax. This license will allow you to collect and remit sales tax on behalf of your customers. Finally, if you're going to be hiring any employees, you'll need to obtain a federal employer identification number (EIN). This number will be used for tax purposes and will be required when you file your quarterly tax return. Obtaining the necessary permits can be a complicated process, but it's important to do your research
Setting up a Business Number or Appointment Setter
When you’re ready to start your Hardware Store business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Hardware Store business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.
Choosing the Right Space for Your Hardware Store
Location is a key factor when it comes to starting a hardware store business. When selecting a space for your store, make sure to consider factors such as accessibility, visibility, parking, foot traffic, and any zoning regulations that may apply. With the right location, you can ensure that your store will be easily accessible to customers and attract more business.
Financing Your Hardware Store
When considering how to finance your hardware store business, you need to consider budgeting, cash flow, and what kind of capital you will need for start-up costs and ongoing expenses. Be sure to work with an experienced financial advisor who can help you plan and manage your finances for the long-term success of your business.
Inventory Management
Successful inventory management is key when running a hardware store business. Make sure to effectively control your stock levels and rotate inventory regularly so that you can maximize profits while keeping customers satisfied. It’s also important to invest in an inventory management system that can help you track products and monitor stock levels.
Building a Customer Base
Developing a strong customer base is essential for the success of any hardware store business. Invest in marketing strategies such as email campaigns and social media advertising, and look into loyalty programs that can help you retain customers over time. Additionally, make sure to provide excellent customer service so that customers keep coming back for more.
Staffing and Training
Finding the right employees for your hardware store is key in order to ensure that customers are receiving top-notch service. Look for experienced staff who are knowledgeable about the products being sold in the store and have good customer service skills. Providing comprehensive training programs will help ensure that employees have the necessary skills and knowledge they need to be successful in their roles.
Laws and Regulations
Before opening a hardware store business, it’s important to be aware of all relevant laws and regulations in order to avoid any legal issues down the line. Make sure to research licensing requirements as well as other rules that may apply so that you can stay compliant with the law and protect your business from any potential risks or liabilities.
Business Insurance
Having adequate insurance coverage is essential for protecting your hardware store from any potential losses or damages due to unforeseen circumstances such as theft or natural disasters. Make sure to research different types of insurance policies available so that you can find one that best fits your needs and provides adequate protection for your business operations.
Technology Solutions
Investing in technology solutions such as point-of-sale systems and e-commerce platforms can help streamline operations and improve efficiency in a hardware store business. Consider investing in automated systems that can help manage inventory levels, track sales data, process payments, and provide customers with an optimal experience when shopping at your store.
Measuring Success
Once your hardware store is up and running, it’s important to measure success by looking at key metrics such as revenue growth, customer satisfaction levels, employee retention rates, etc.. Regularly benchmarking performance against industry standards will help you identify areas where improvements need to be made in order to achieve greater success with your business over time.
Resources to Help You Succeed
Starting a hardware store business can be challenging but there are plenty of resources available to help you along the way including mentorship programs, business support organizations, online forums, webinars, etc.. Seek out these resources so that you can gain valuable insights from experienced professionals who have been through similar experiences before you embark on this journey with your own hardware store business
Conclusion
If you're thinking about starting a hardware store, there are a few things you need to keep in mind. First, you need to make sure you have the right location. Second, you need to stock your store with the right products. And third, you need to make sure you have the right insurance coverage. Starting a hardware store can be a great business venture, but it's important to do your homework first. With the right planning and preparation, you can be on your way to a successful hardware store business.
Why write a business plan?
A business plan is a critical tool for businesses and startups for a number of reasons:
Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
Business plans allow you to position your brand by understanding your company’s role in the marketplace.
Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.
Business Plan Content
Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
Executive Summary
Company Overview
Industry Analysis
Consumer Analysis
Competitor Analysis & Advantages
Marketing Strategies & Plan
Plan of Action
Management Team
The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.
The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at info@avvale.co.uk . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.
Instructions for the Business Plan Template
To complete your perfect Hardware Store business plan, fill out the form below and download our Hardware Store business plan template. The template is a word document that can be edited to include information about your Hardware Store business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.
Ongoing Business Planning
With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.
Want a Bespoke Business Plan for your Hardware Store Business?
Our Expertise
Avvale Consulting has extensive experience working with companies in many sectors including the Hardware Store industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Hardware Store business. We would also be happy to create a bespoke Hardware Store business plan for your Hardware Store business including a 5-year financial forecast to ensure the success of your Hardware Store business and raise capital from investors to start your Hardware Store business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.
About Us
Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.
Hardware Store Business Plan Template FAQs
What is a business plan for a/an Hardware Store business?
A business plan for a hardware store is a comprehensive document that outlines the goals, strategies, and financial projections for starting or running a hardware store business. It serves as a roadmap for the business owner, providing a detailed overview of how the business will be structured, how it will operate, and how it will generate revenue.
A hardware store business plan typically includes sections such as an executive summary, business description, market analysis, organization and management structure, product and service offerings, marketing and sales strategies, financial projections, and funding requirements. It also includes information about the target market, competition, pricing strategies, and operational plans.
The purpose of a hardware store business plan is to provide a clear and concise overview of the business and its potential for success. It helps the business owner understand the market dynamics, identify potential risks and challenges, and develop strategies to overcome them. Additionally, it is often required by lenders or investors when seeking financing for the business.
Overall, a well-prepared business plan for a hardware store serves as a valuable tool for setting goals, making informed decisions, and attracting potential investors or lenders. It provides a roadmap for the business owner to follow, ensuring that the business is on track to achieve its objectives and remain competitive in the market.
How to customize the business plan template for a Hardware Store business?
To customize the business plan template for a Hardware Store business, follow these steps:
1. Review the template: Start by thoroughly reviewing the business plan template to understand its structure and sections. This will give you an overview of the information you need to include in your plan.
2. Customize the executive summary: Begin by personalizing the executive summary with your hardware store's unique value proposition, mission statement, and a brief overview of your business.
3. Modify the company description: Update the company description section with details about your hardware store, including its name, location, ownership structure, and any unique features or services you offer.
4. Tailor the market analysis: Conduct thorough market research to understand your target market, competition, and industry trends. Use this information to customize the market analysis section of the template by providing accurate and up-to-date data.
5. Adjust the products and services section: Describe the specific products and services your hardware store offers, including any niche or specialty areas. Customize this section to highlight the unique aspects of your offerings and how they meet customer needs.
6. Personalize the marketing and sales strategies: Develop a marketing and sales plan specific to your hardware store. Outline the strategies and tactics you will use to attract customers, such as advertising, promotions, partnerships, and online presence. Modify the template accordingly.
7. Customize the organizational structure: Define the roles and responsibilities of your hardware store's key personnel and organizational structure. Consider including an organizational chart and brief bios of key team
What financial information should be included in a Hardware Store business plan?
When creating a Hardware Store business plan, it is essential to include comprehensive financial information to demonstrate the feasibility and profitability of the venture. Here are some key elements to include:
1. Start-up costs: Provide an estimate of the initial investment required to launch the hardware store, including costs for equipment, inventory, leasehold improvements, licenses, permits, and legal fees.
2. Sales forecast: Develop a sales projection that outlines the expected revenue for the first few years of operation. This should be based on market research, competitor analysis, and anticipated customer demand.
3. Operating expenses: Include a breakdown of the ongoing expenses necessary to run the hardware store, such as rent or mortgage payments, utilities, insurance, salaries, marketing expenses, and maintenance costs.
4. Cash flow statement: Present a detailed cash flow projection that illustrates the expected inflows and outflows of cash over a specific period. This will give a clear picture of when revenue will be generated and when expenses need to be paid.
5. Breakeven analysis: Calculate the point at which the hardware store will cover all its costs and start to generate profit. This analysis will help determine how much sales volume is needed to achieve profitability.
6. Profit and loss statement: Prepare a projected income statement that outlines the anticipated revenue, cost of goods sold, and operating expenses to determine the expected net profit or loss for each year.
7. Balance sheet: Include a projected balance sheet that summarizes the assets, liabilities, and owner's equity of the
Are there industry-specific considerations in the Hardware Store business plan template?
Yes, the Hardware Store business plan template includes industry-specific considerations. It covers various aspects that are unique to the hardware store industry, such as the type of products and services offered, target market analysis, competition analysis, pricing strategies, inventory management, and marketing strategies specific to hardware stores. Additionally, the template includes financial projections and key performance indicators relevant to the hardware store industry to help you better understand the financial aspects of running a hardware store.
How to conduct market research for a Hardware Store business plan?
To conduct market research for a Hardware Store business plan, follow these steps:
1. Define your target market: Determine the specific customer segments you plan to serve, such as homeowners, contractors, or DIY enthusiasts. Identify their needs, preferences, and buying habits.
2. Analyze industry trends: Research the hardware store industry to understand current market conditions, growth potential, and emerging trends. Look for market reports, trade publications, and industry associations for valuable insights.
3. Study competitors: Identify direct and indirect competitors in your target market. Analyze their offerings, pricing strategies, customer service, and marketing tactics. Look for gaps or untapped opportunities that you can capitalize on.
4. Conduct surveys and interviews: Create surveys or conduct interviews with your target customers to gather valuable feedback. Ask about their preferences, needs, and pain points related to hardware stores. This data will help you tailor your offerings and marketing strategies.
5. Analyze demographics and psychographics: Understand your target market's demographics (age, gender, income) and psychographics (interests, lifestyle, values). This information will help you tailor your product selection, marketing messages, and store layout.
6. Assess local market conditions: Study the local market where you plan to open your hardware store. Analyze factors like population growth, income levels, competition, and local regulations. This information will influence your pricing, location selection, and marketing strategies.
7. Utilize online research tools: Take advantage of online research tools like Google Trends
What are the common challenges when creating a business plan for a Hardware Store business?
Creating a business plan for a Hardware Store business can come with several challenges. Some of the common challenges include:
1. Market research: Conducting thorough market research to understand the target market, competition, and consumer preferences can be time-consuming and require specialized knowledge.
2. Financial projections: Estimating the financials, such as sales forecasts, operating expenses, and profit margins, can be challenging, especially for those without a background in finance or accounting.
3. Inventory management: Hardware stores typically have a wide range of products, and managing inventory levels, supplier relationships, and pricing strategies can be complex.
4. Marketing and promotion: Developing effective marketing strategies to reach the target audience, build brand awareness, and differentiate from competitors can be a challenge, especially in an increasingly digital world.
5. Staffing and training: Hiring and training knowledgeable staff who can provide excellent customer service and product expertise is crucial for a successful hardware store. However, finding and retaining skilled employees can be a challenge.
6. Adapting to industry trends: The hardware industry is constantly evolving, with new technologies and products entering the market. Staying up-to-date with industry trends and adapting the business accordingly is essential but can be demanding.
7. Seasonality: Hardware stores may experience fluctuations in demand based on seasonal trends, such as higher sales during the summer or holiday seasons. Planning for these fluctuations and managing inventory accordingly can be challenging.
By using a business plan template specifically designed for a hardware store, you can address these challenges
How often should I update my Hardware Store business plan?
It is recommended to update your Hardware Store business plan at least once a year. However, it is also important to review and revise your plan whenever significant changes occur in your business, such as expansion, new products or services, changes in the market, or shifts in your goals and objectives. Regularly updating your business plan ensures that it remains relevant, reflects your current strategies, and helps guide your decision-making process.
Can I use the business plan template for seeking funding for a Hardware Store business?
Yes, you can absolutely use the business plan template for seeking funding for a Hardware Store business. The template will provide you with a comprehensive and professional document that outlines your business concept, market analysis, financial projections, and strategies for success. This information is crucial for potential investors or lenders who will be considering whether to provide funding for your Hardware Store business. By using the template, you will be able to present a well-structured and convincing business plan that highlights the potential profitability and viability of your venture, increasing your chances of securing the necessary funding.
What legal considerations are there in a Hardware Store business plan?
There are several legal considerations to keep in mind when creating a Hardware Store business plan:
1. Business structure: You need to decide on the legal structure of your hardware store, such as sole proprietorship, partnership, or corporation. Each structure has different legal implications and requirements.
2. Licenses and permits: Check with your local government to determine the specific licenses and permits required to operate a hardware store in your area. This may include a general business license, sales tax permit, and any special permits for hazardous materials or equipment.
3. Zoning and location: Ensure that your chosen location is zoned for a hardware store. Check local zoning regulations and obtain any necessary permits or variances before starting your business.
4. Employment laws: Familiarize yourself with labor laws and regulations, such as minimum wage requirements, overtime pay, and employee benefits. Ensure compliance with equal employment opportunity laws and understand any local or state-specific labor laws that may apply.
5. Intellectual property: If you plan to develop or sell patented or trademarked products, ensure that you have the necessary licenses or permissions to do so. Avoid infringing on the intellectual property rights of others.
6. Contracts and agreements: Create or review contracts and agreements you may need, such as lease agreements, supplier contracts, and employment contracts. It is advisable to consult with a legal professional to ensure these documents protect your interests.
7. Health and safety regulations: Understand and comply with all health and safety regulations applicable to your hardware store.