How to start a Home Rental Business?


How to start a Home Rental business plan template

Are you interested in starting your own Home Rental Business?

The sharing economy has created opportunities for people to start all sorts of businesses, from dog walking to home sharing. Home rental businesses are a great way to make extra money, especially if you live in a desirable location. In this section, we'll cover the basics of how to start a home rental business. First, you'll need to find a property to rent out. This can be a room in your own home, or an entire house or apartment. If you're renting out a room in your own home, you'll need to make sure you have enough space for your own privacy and comfort. You'll also need to think about whether you're comfortable sharing your living space with strangers. Once you've found a property, you'll need to list it on a rental platform like Airbnb. Be sure to include clear photos and accurate descriptions of the space. You'll also need to set a price and decide what kind of rules and restrictions you want to set for your guests. Finally, you'll need to prepare for your first guest. This means making sure the space is clean and tidy, and stocking it with any essentials they might need. You should also be prepared to answer any questions they have about the area
Business Plan
If you're thinking about starting a home rental business, the first thing you need to do is create a business plan. This will give you a roadmap to follow as you start your business and will help you stay on track as you grow. Your business plan should include:
1. An executive summary. This is a brief overview of your business, including your goals and objectives.
2. A market analysis. This is a review of the rental market in your area, including a competitive analysis of your potential rivals.
3. A description of your business. This is where you'll describe your business model and how you plan to make money.
4. A marketing plan. This is your strategy for promoting your rental properties and attracting tenants.
5. A financial plan. This is a detailed look at your expected income and expenses, as well as your funding needs.
6. An appendix. This is where you'll include any additional information, such as resumes or lease agreements.
Once you have your business plan complete, you can start working on making your dream of owning a rental property a reality!
Target Market
Assuming you would like tips on targeting a market for a home rental business: There are a few ways to identify a target market for your home rental business. One way is to think about who would be most likely to need or want to rent a home from you. For example, if you live in a college town, students may be your target market. Another way to identify a target market is to consider what type of home you have to rent. For example, if you have a luxury home, your target market may be high-income earners. Once you have identified your target market, you need to figure out how to reach them. The best way to reach your target market is to use marketing channels that they already use and trust. For example, if you are targeting students, you may want to advertise on their college campus or in their student newspaper. If you are targeting high-income earners, you may want to advertise in upscale magazines or online directories.
Business Model
There are a few different ways to approach starting a home rental business. The first is to purchase a property outright and then find tenants to rent it from you. This option gives you complete control over the property and how it’s managed, but it also comes with a higher upfront cost. Another option is to partner with another business that already owns and manages properties. This can help to reduce your start-up costs and give you access to a larger pool of potential tenants. It’s important to carefully vet any partners you’re considering working with to make sure they’re reputable and have a good track record. Once you’ve decided on your business model, the next step is to start marketing your rental properties. The best way to do this is by creating a website and listing your properties on popular rental platforms like Airbnb and VRBO. You can also reach out to potential tenants directly through word-of-mouth or online ads. No matter what approach you take, starting a home rental business can be a great way to earn extra income. With careful planning and execution, you can build a successful business that provides long-term financial stability..
Competitive Landscape
There are a number of businesses that rent out homes, so customers have a lot of options to choose from. This can make it difficult to stand out from the competition and attract customers. Here are a few things you can do to make your home rental business more competitive:
-Rent out homes in popular vacation destinations. This will give customers a reason to choose your business over others.
-Offer a loyalty program for repeat customers. This will keep them coming back to you instead of going to a competitor.
-Make sure your homes are well-maintained and clean. This will give customers a good impression of your business and make them more likely to rent from you again in the future.
Costs & Pricing Strategy
There are a number of costs associated with starting a home rental business. The most important cost is the cost of the property itself. The price of the property will vary depending on its location, size, and amenities. Other costs include the cost of furniture, decor, and any necessary repairs or renovations. Pricing strategy is key when starting a home rental business. You want to price your rentals in a way that will maximize your profits while still attracting tenants. It is important to do some research on comparable properties in your area to get an idea of what a fair price would be. You may also want to offer discounts for longer leases or for multiple properties rented at once.
Forming a Legal Entity
If you want to start a Home Rental business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders. 
Opening a Business Bank Account
When you’re ready to start your Home Rental business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Home Rental business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Home Rental business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Home Rental business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Home Rental business
Obtaining the Necessary Permits
If you want to start a home rental business, you will need to obtain the necessary permits. The first step is to contact your local zoning office to find out if there are any restrictions on renting out property in your area. You will also need to obtain a business license from your local government. If you plan on having any employees, you will need to obtain workers' compensation insurance. Finally, you will need to get liability insurance to protect yourself from any lawsuits that may arise from your business.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Home Rental business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Home Rental business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Marketing Strategies

Whether you’re a seasoned real estate investor or a first-time homeowner looking to rent out your home, marketing is essential for success. With the right strategies, you can get your rental business noticed by prospective renters. SEO is a great place to start – optimizing your website with relevant keywords and phrases will help boost your visibility in search engine results pages. Additionally, take advantage of social media platforms such as Facebook and Instagram to reach potential renters. Finally, don’t underestimate the power of email campaigns – use an email list to keep in touch with past and current renters to remind them of what your rental business has to offer.

Finding Clients

Once you have your marketing strategy in place, it’s time to focus on finding clients for your rental business. Advertising is a great way to reach potential renters – consider using print, radio or TV ads in addition to online campaigns. You can also consider joining local organizations related to real estate or rental businesses and networking with other members to find potential clients. Additionally, don’t be afraid to try out creative outreach strategies such as direct mailers or door-to-door canvassing in order to spread the word about your business.

Property Maintenance

Maintaining the properties you rent out is essential for keeping tenants happy – but it can be challenging if you don’t have the right team in place. When searching for vendors, look for ones who have experience in the industry and are willing to work within your budget. Once you’ve hired vendors, create a plan for managing them – this could include scheduling regular check-ins and tracking progress on repairs or maintenance tasks. Additionally, it’s important to be flexible when it comes to scheduling so that you can accommodate tenants’ needs quickly and efficiently.

Property Management Software

Using property management software can be a huge time-saver when it comes to running a rental business – but there are many options available on the market today. When researching software solutions, make sure to compare features such as tenant management tools, maintenance trackers and payment processing capabilities so that you can find the best fit for your business needs. Additionally, read reviews from other users who have utilized the software before making your final decision.

Financing Options

Starting up a rental business requires both time and money – so it’s important to explore all of your financing options before getting started. Banks are often willing to provide loans specifically tailored toward real estate investments – however they may require collateral or a good credit score in order to qualify. Additionally, investors may be interested in funding rental businesses due to their potential for high returns on investments – but make sure that any agreements are well documented before signing on the dotted line. Finally, consider utilizing crowdfunding platforms or government grants as additional sources of capital for your business endeavors.

Tax Implications

Taxes are one of the most important considerations when running a rental business – so make sure that you understand all applicable regulations before getting started. Research which taxes apply at both federal and state levels so that you can accurately calculate what you owe each year. Additionally, familiarize yourself with filing requirements such as deadlines and forms needed when submitting taxes so that you can stay compliant throughout the year.

Success Stories

One of the best ways to learn how to run a successful rental business is by studying what others have done before you – so take some time to read up on success stories from other entrepreneurs in the industry. Look for stories about how they were able to build their businesses from scratch as well as any tips or insights they can offer regarding marketing strategies or customer service techniques that worked for them. By taking what worked for them and adapting it for your own needs, you can start off on the right foot when starting your own rental business venture.


Running a successful rental business takes more than just hard work – having access to reliable resources is also essential for success. Look into organizations such as professional real estate associations or landlord associations that offer advice on running a successful enterprise as well as access to networking opportunities with peers in the industry. Additionally, there are many blogs dedicated specifically toward landlords which provide helpful tips on everything from tenant screening processes to maintenance best practices. Finally, don’t forget about books – both fiction and nonfiction titles related to rental businesses can provide helpful insights into successful strategies used by others who have gone before you!
In conclusion, starting a home rental business can be a viable option for those looking for a way to earn extra income. There are a few key things to keep in mind when starting a home rental business, such as making sure the property is in good condition, pricing the rental correctly, and having a solid marketing strategy. By following these tips, you can be well on your way to success in the home rental business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Home Rental business plan, fill out the form below and download our Home Rental business plan template. The template is a word document that can be edited to include information about your Home Rental business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Home Rental Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Home Rental industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Home Rental business. We would also be happy to create a bespoke Home Rental business plan for your Home Rental business including a 5-year financial forecast to ensure the success of your Home Rental business and raise capital from investors to start your Home Rental business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.

Home Rental Business Plan Template FAQs

What is a business plan for a/an Home Rental business?

A business plan for a Home Rental business is a written document that outlines the goals, strategies, and financial projections for a company that focuses on renting out residential properties. It serves as a roadmap and a blueprint for the business, detailing how it will operate, attract customers, generate revenue, and ultimately achieve profitability.

The business plan typically includes sections such as an executive summary, company description, market analysis, organization and management structure, product or service offerings, marketing and sales strategies, operational plans, financial projections, and funding requirements. It provides a comprehensive overview of the business, outlining its unique value proposition, target market, competitive advantages, and growth potential.

A well-crafted business plan for a Home Rental business is essential for several reasons. It helps entrepreneurs clarify their vision and mission, set realistic goals, and create a roadmap for success. It also serves as a communication tool, allowing entrepreneurs to present their business idea to potential investors, lenders, or partners, and convince them of its viability and profitability.

Furthermore, a business plan acts as a strategic tool, enabling the business owner to identify and address potential challenges and risks, develop contingency plans, and make informed decisions. It also helps in financial planning, determining the initial investment required, projected revenue streams, and expected return on investment.

In summary, a business plan for a Home Rental business is a comprehensive document that outlines the strategy, operations, and financial projections for a company focused on renting residential properties. It is a crucial tool for entrepreneurs to plan,

How to customize the business plan template for a Home Rental business?

Customizing a business plan template for a Home Rental business is a straightforward process. Here's a step-by-step guide on how to do it:

1. Start by reviewing the template: Familiarize yourself with the entire template to understand its structure and content. This will help you identify which sections need customization to fit your Home Rental business.

2. Update the executive summary: Begin by modifying the executive summary to provide an overview of your Home Rental business. Include key details such as your business name, location, target market, unique selling proposition, and financial goals.

3. Revise the company description: Personalize the company description section to reflect your Home Rental business. Highlight your mission, vision, values, and key differentiators. Tailor this section to showcase the specific features and benefits of your rental properties.

4. Adapt the market analysis: Research and gather relevant data about the local real estate market, competition, and target audience. Update the market analysis section with this information to demonstrate your understanding of the industry and your target market.

5. Adjust the organization and management: Describe the organizational structure of your Home Rental business. If you have a team, provide their roles and responsibilities. Include any relevant experience or qualifications that make your team well-suited for the Home Rental industry.

6. Customize the products and services: Detail the rental properties you offer, including their location, size, amenities, and unique features. Emphasize how these properties meet the needs and preferences of your target market.

What financial information should be included in a Home Rental business plan?

When preparing a Home Rental business plan, it is essential to include comprehensive financial information to demonstrate the viability and profitability of your business. The financial section should include the following key components:

1. Revenue Projections: Provide a breakdown of the expected revenue streams from your home rentals. This can include rental income, additional services (such as cleaning or maintenance fees), and any other potential sources of income.

2. Expense Projections: Outline the anticipated expenses related to running your home rental business. This can include property acquisition and maintenance costs, marketing expenses, utilities, insurance, property management fees, and any other relevant expenses.

3. Start-up Costs: Identify the initial costs required to launch your home rental business. This may include property purchase or lease costs, renovations or repairs, furniture and equipment, licenses and permits, legal fees, marketing expenses, and working capital.

4. Cash Flow Projections: Present a detailed cash flow forecast, including monthly or quarterly projections for at least the first year of operation. This will help you assess the timing and amount of cash inflows and outflows, ensuring you have sufficient funds to cover expenses and operate the business smoothly.

5. Break-Even Analysis: Calculate the point at which your home rental business will generate enough revenue to cover all expenses and start making a profit. This analysis will help you understand the number of bookings or occupancy rate needed to reach profitability and guide your pricing strategy.

6. Profit and Loss Statement: Include a projected income statement that outlines the expected

Are there industry-specific considerations in the Home Rental business plan template?

Yes, there are industry-specific considerations in the Home Rental business plan template. The template will include sections that are specifically tailored to the home rental industry, such as market analysis, competitive analysis, target market segmentation, marketing strategies, and financial projections based on the specific dynamics of the home rental market. It will also cover aspects related to property acquisition, property management, rental pricing, lease agreements, and tenant screening, which are unique to the home rental industry. Additionally, the template may include information on regulations and legal requirements specific to the home rental industry, such as local zoning laws, property insurance, and tenant rights. Overall, the Home Rental business plan template will provide a comprehensive and industry-specific framework for entrepreneurs looking to start or expand their home rental business.

How to conduct market research for a Home Rental business plan?

To conduct market research for a Home Rental business plan, follow these steps:

1. Define your target market: Determine who your ideal customers are. Are you targeting vacationers, business travelers, or long-term renters? Consider factors such as demographics, interests, and preferences.

2. Analyze the competition: Identify existing home rental businesses in your area or niche. Evaluate their offerings, pricing, marketing strategies, and customer reviews. This will help you understand the competitive landscape and find opportunities to differentiate yourself.

3. Gather data on demand: Look for data on rental demand in your target market. You can find this information from industry reports, government data, and real estate websites. Consider factors like occupancy rates, rental prices, and seasonality.

4. Conduct surveys and interviews: Create surveys or conduct interviews with potential customers to gather firsthand insights. Ask about their preferences, pain points, and willingness to pay. This will help you tailor your offerings to meet customer needs effectively.

5. Utilize online research: Explore online platforms such as Airbnb, VRBO, and to analyze property listings, pricing trends, and customer reviews. This will provide a wealth of information on popular amenities, customer expectations, and market demand.

6. Consult industry experts: Seek advice from professionals in the home rental industry, such as property managers, real estate agents, or vacation rental associations. They can provide valuable insights into market dynamics, regulatory requirements, and emerging trends.

7. Consider local regulations: Research local laws and

What are the common challenges when creating a business plan for a Home Rental business?

When creating a business plan for a Home Rental business, there are several common challenges that you may encounter. These challenges include:

1. Market Research: Conducting thorough market research to understand the demand for home rentals in your target area can be a challenge. It is essential to analyze the current market trends, competition, and customer preferences to develop a successful business plan.

2. Financial Projections: Estimating the financial projections for your Home Rental business can be complex. It requires careful consideration of various factors such as property acquisition costs, maintenance expenses, marketing expenses, and projected rental income. Accurate financial projections are crucial for securing funding and ensuring the viability of your business.

3. Property Acquisition: Finding suitable properties for your Home Rental business can be a challenge. You need to identify properties in desirable locations with potential for high rental demand. Additionally, negotiating favorable purchase or rental agreements can be a complex process.

4. Regulatory Compliance: Complying with local laws, regulations, and licensing requirements related to home rentals can be overwhelming. You may need to familiarize yourself with zoning restrictions, health and safety regulations, tax obligations, and any other legal obligations specific to your area.

5. Marketing and Promotion: Effectively marketing your Home Rental business to attract potential tenants can be a challenge. Developing a comprehensive marketing strategy to reach your target audience and stand out from the competition is crucial. This may include online listings, social media marketing, partnerships with travel agencies, and other promotional efforts.

6. Property Management

How often should I update my Home Rental business plan?

It is recommended to update your Home Rental business plan at least once a year or whenever there are significant changes in your business operations or goals. Additionally, you should review and revise your business plan whenever there are changes in the market, industry trends, or competitive landscape that may impact your business. Regularly updating your business plan ensures that it remains relevant, accurate, and aligned with your current objectives, helping you make informed decisions and stay competitive in the market.

Can I use the business plan template for seeking funding for a Home Rental business?

Yes, you can certainly use the business plan template for seeking funding for a Home Rental business. The business plan will provide potential investors or lenders with a comprehensive overview of your business idea, including your target market, competitive analysis, marketing strategy, financial projections, and more. It will demonstrate your understanding of the industry and your ability to effectively manage and grow your Home Rental business. By using a well-structured and professionally designed business plan template, you can present your ideas in a clear and organized manner, increasing your chances of securing funding for your venture.

What legal considerations are there in a Home Rental business plan?

When creating a Home Rental business plan, it is crucial to consider various legal aspects to ensure compliance, protect your business, and maintain a positive relationship with your tenants. Some key legal considerations that should be addressed in your business plan include:

1. Rental laws and regulations: Familiarize yourself with local, state, and federal laws that govern rental properties, such as landlord-tenant laws, fair housing laws, and building codes. Ensure your business plan outlines your commitment to complying with these laws and staying updated on any changes.

2. Property ownership and insurance: Clearly state in your business plan the legal status of the property, whether you own it or plan to lease it. Additionally, outline the insurance coverage you will have, such as property insurance, liability insurance, and renter's insurance, to protect yourself and your tenants in case of accidents, damages, or other unforeseen events.

3. Lease agreements and contracts: Detail the types of lease agreements you will use, such as month-to-month or fixed-term leases, and include a sample lease agreement in your business plan. Address important clauses like rent collection, security deposits, maintenance responsibilities, late fees, and termination policies. Consult with a lawyer to ensure your lease agreements comply with local laws.

4. Tenant screening and fair housing: Explain your tenant screening process in your business plan, emphasizing your commitment to fair housing practices. Include guidelines for evaluating prospective tenants, such as conducting background checks, verifying income, and assessing credit history, while ensuring you