How to start a Literary Agency Business?


how to start a literary agency  business plan template

Are you interested in starting your own Literary Agency Business?

If you love literature and books, and you're looking for a new business venture, starting a literary agency could be the perfect fit for you. But where do you start? In this blog post, we'll give you an overview of what you need to do to get your literary agency business up and running. First, you'll need to decide what type of literary agency you want to start. There are generalist agencies that represent a wide range of authors and genres, and there are niche agencies that focus on specific genres or markets. Once you've decided on the focus of your agency, you'll need to build up a client base. This can be done through networking, online research, and attending industry events. Once you have a few clients on board, the next step is to start selling their books to publishers. This involves research into the best fit for each book, as well as negotiating terms and contracts. It's important to remember that as a literary agent, you're acting as both a salesperson and a advocate for your clients. If you're looking to start your own literary agency, these are the key steps you'll need to follow. With hard work and dedication, you can turn your passion
Business Plan
If you're thinking about starting a literary agency, the first step is to develop a business plan. This will help you determine the feasibility of your business, as well as set goals and objectives. To start, you'll need to answer some basic questions about your business, including:
- What services will you offer?
- Who is your target market?
- How will you generate revenue?
- What are your start-up costs?
- What are your long-term goals?
Once you have a good understanding of your business, you'll need to develop a marketing plan. This should include strategies for promoting your services to writers and publishers. You'll also need to create a website and social media presence for your business. Finally, you'll need to put together a financial plan. This will help you understand the costs of starting and running your business, as well as how much revenue you need to generate to be profitable.
Target Market
When starting a literary agency, it is important to consider your target market. Who are you trying to reach with your agency? What type of books are you looking to represent? What genre do you specialize in? It is important to have a clear target market in mind when starting a literary agency so that you can focus your efforts on reaching the right people. By targeting a specific market, you will be able to better promote your agency and attract the right authors.
Business Model
There are many ways to start a literary agency business. The most common way is to either start your own agency, or to join an established agency. The first step to starting your own literary agency is to decide what type of agency you would like to create. There are many different types of literary agencies, each with their own specialties. You may want to create an agency that specializes in a certain genre of writing, or you may want to create an agency that represents writers of all genres. Once you have decided on the type of agency you would like to create, you will need to establish a business model. There are many different business models for literary agencies, but the most common is the commission-based model. In this model, the literary agency will take a percentage of the writer’s earnings from their book sales. Another business model is the retainer-based model. In this model, the literary agency will charge the writer a monthly or yearly fee for their services. The third business model is the hybrid model. In this model, the literary agency will charge the writer a commission for their services, as well as a monthly or yearly retainer fee. .
Competitive Landscape
The literary agency business is a competitive one. There are many established agencies with well-known authors on their rosters. So, how can you start a literary agency and compete with the big boys? One way to differentiate your agency is to focus on a specific genre or type of writing. For example, you could start a literary agency that specializes in science fiction or romance novels. This would make your agency the go-to source for authors in those genres, and help you attract the attention of major publishers. Another way to stand out is to focus on representing underrepresented voices. For example, you could start a literary agency that specializes in representing authors of color or LGBTQIA+ authors. This would help you build a strong roster of authors with unique perspectives, and would make your agency more attractive to publishers who are looking for diverse voices. No matter what approach you take, remember that the key to success in the literary agency business is building strong relationships with authors and publishers. If you can do that, you’ll be well on your way to success.
Costs & Pricing Strategy
There are a few costs associated with starting a literary agency business. The first is the cost of incorporating the business. This can range from a few hundred dollars to a few thousand, depending on the state in which you incorporate. The second cost is the cost of office space and supplies. This can also range from a few hundred to a few thousand dollars, depending on the size and location of your office. The third cost is the cost of marketing and advertising your business. This can vary greatly, but should be factored into your overall business plan. Your pricing strategy will vary depending on the services you offer and the clientele you wish to attract. Many literary agencies charge a percentage of the royalties earned by their clients, typically 15%. Some agencies also charge an hourly rate for their services. If you are just starting out, it is important to price your services competitively in order to attract clients. As your business grows, you can adjust your pricing accordingly.
Forming a Legal Entity
If you want to start a Literary Agency business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders. 
Opening a Business Bank Account
When you’re ready to start your Literary Agency business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Literary Agency business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Literary Agency business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Literary Agency business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Literary Agency business
Obtaining the Necessary Permits
If you want to start your own literary agency, you will need to obtain the necessary permits from your local government. This process can vary depending on where you live, but you will generally need to apply for a business license and perhaps a permit to operate a literary agency. You may also need to register your business with the state in which you operate. Once you have obtained the necessary permits, you will be able to legally operate your literary agency.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Literary Agency business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Literary Agency business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Financing Options

Finding the right financing options for your literary agency business can be a daunting task. Depending on the size of your business, you may need to look into business loans, grants, and venture capital for additional funding. When researching potential financing options, it’s important to consider the differences between secured and unsecured loans, and to understand the requirements that lenders may have. Researching all of your options ahead of time can help you make the right decision when it comes to securing the necessary funds to get your business up and running.

Building a Team

When starting a literary agency business, it’s important to build a team of professionals who are passionate about literature and have the skillset necessary to help grow the business. Consider hiring people with experience in publishing, marketing, and customer service. Utilize online resources such as job boards and social media networks to advertise open positions and attract potential candidates. Developing a team that is knowledgeable about literature, publishing, and marketing will give your business an edge in the industry.

Business Structure

Determining what type of business entity to register as is an important step when starting a literary agency. Different types of business entities offer different legal protections and tax benefits, so it’s important to research each option carefully before making a decision. Popular choices include LLCs (limited liability companies), C corporations, S corporations, sole proprietorships, and partnerships. Consulting with a lawyer or accountant can help you make an informed decision based on your individual needs.

Legal Considerations

Before officially opening your literary agency business, there are several legal considerations that need to be taken into account. You may need to register with local governments or obtain licenses or permits in order to operate legally within your jurisdiction. Additionally, setting up contracts between yourself and other parties involved with the business is essential for protecting both parties involved in case of any disputes or disagreements in the future. Consulting with a lawyer can help ensure that all legal matters are taken care of properly before opening your doors for business.

Marketing and Promotion

An effective marketing strategy is essential for any successful literary agency business. Developing an online presence through websites, social media accounts, email lists, etc., is key for reaching potential customers. Utilizing digital marketing techniques such as search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, influencer marketing, and email campaigns can help you reach more people online and increase brand awareness for your literary agency business.

Registering Your Business

Once you have determined which type of business entity you want to register as, it’s time to officially register your literary agency with the state or local government where you plan on doing business. This process typically involves filing paperwork with various government agencies in order to receive an Employer Identification Number (EIN) as well as any permits or licenses required by law. Researching state-specific requirements ahead of time can save you time during this process.

Building an Online Presence

Having an online presence is essential for success in today’s digital landscape. Creating a website for your literary agency is a great way to showcase your services and reach potential customers from all over the world. When designing your website consider utilizing user friendly design elements such as intuitive navigation menus, clear calls-to-action buttons, mobile responsiveness for different devices sizes etc., in order to provide visitors with an enjoyable experience when exploring your website.

Keeping Accurate Financial Records

Keeping accurate financial records is essential for any successful literary agency business. Accounting software such as QuickBooks or FreshBooks can help simplify this process by allowing you to store financial data in one secure location and providing helpful tools such as invoicing capabilities and expense tracking features that make managing finances easier than ever before. Investing in accounting software can save time when preparing taxes at the end of each year while also helping ensure that all financial matters are kept organized throughout the year
If you're thinking about starting a literary agency, there are a few things you should keep in mind. First, you'll need to build a strong network of contacts in the publishing industry. Next, you'll need to create a business plan and track your progress. Finally, be prepared to put in the hard work required to make your business a success. With these tips in mind, you'll be on your way to starting a literary agency business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Literary Agency business plan, fill out the form below and download our Literary Agency business plan template. The template is a word document that can be edited to include information about your Literary Agency business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Literary Agency Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Literary Agency industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Literary Agency business. We would also be happy to create a bespoke Literary Agency business plan for your Literary Agency business including a 5-year financial forecast to ensure the success of your Literary Agency business and raise capital from investors to start your Literary Agency business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.