How to start a Makeup Artist (MUA) Business?


how to start a make up artist  business plan template

Are you interested in starting your own Makeup Artist Business?

Starting a makeup artist business can be a daunting task. There are many things to consider, from the initial investment to the day-to-day operations. But with a little planning and some hard work, you can make your dream a reality. In this guide, we'll cover everything you need to know to get started, including how to start your own makeup artist business, what you'll need to get started, and how to market your new business. So, if you're ready to start your own makeup artist business, let's get started!
Business Plan
If you want to start a makeup artist business, the first step is to create a business plan. This will help you determine your business goals, strategies, and how to get started. The first step in creating a business plan is to define your business goals. What are your long-term and short-term goals for your business? Once you have defined your goals, you can develop strategies to achieve them. Some important aspects of your business plan should include: -Your target market -Your niche -How you will reach your target market -Your marketing strategy -Your pricing strategy -Your business model -Your financial projections
Target Market
When starting a makeup artist business, it's important to identify your target market. This can be done by considering who your ideal customer is, what their needs are, and where they can be found. Once you have a good understanding of your target market, you can then create marketing and advertising strategies that will reach them effectively. Some things to consider when identifying your target market include: -Who is your ideal customer? -What are their needs? -Where can they be found? -What media do they consume? -How can you reach them effectively?
Business Model
There are a few different business models that makeup artists can follow. The most common is to work freelance, either working with individual clients or being hired by salons, spas, or other businesses. Makeup artists can also choose to open their own studio or cosmetics line. Freelance Makeup Artists The most common business model for makeup artists is to work freelance. This can involve working with individual clients or being hired by salons, spas, or other businesses. Freelance makeup artists typically have a portfolio of their work to show potential clients. They may also have a list of references. To get started working as a freelance makeup artist, it is often helpful to have a cosmetology degree or certification in makeup artistry. However, this is not always necessary. Many makeup artists learn through experience and practice. There are also many online tutorials and resources that can teach the basics of makeup artistry. Once you have a portfolio and list of references, you can start marketing your services to potential clients. This can be done through online platforms, word-of-mouth, or print advertisements. It is important to be professional and courteous when dealing with clients, as repeat business.
Competitive Landscape
In order to be a successful makeup artist, it is important to understand the competitive landscape. This includes knowing who your competition is, what they offer, and how you can differentiate yourself. Your competition includes both other freelance makeup artists as well as salons and spas. When considering other freelance makeup artists, it is important to research their portfolio and prices. When considering salons and spas, it is important to research their policies on outside vendors. There are a few ways to differentiate yourself from the competition. One way is to specialize in a certain type of makeup application, such as weddings or special effects. Another way is to offer a unique service, such as on-site makeup services or mobile makeup parties. Finally, you can differentiate yourself by offering a lower price point than your competition.
Costs & Pricing Strategy
There are a few costs associated with starting a makeup artist business. The first is the cost of supplies. Makeup artists need a variety of makeup, brushes, and other tools to do their job properly. The cost of these supplies can range from a few hundred dollars to a few thousand, depending on the quality of the products and the quantity of products purchased. Another cost to consider is the cost of advertising and marketing. Makeup artists need to get their name out there and attract clients. This can be done through a variety of means, such as advertising in local publications, setting up a website or blog, or attending trade shows. The cost of advertising and marketing can range from a few hundred dollars to a few thousand, depending on the scope of the marketing campaign. Finally, makeup artists need to consider the cost of insurance. This is important to protect themselves and their business in case of any accidents or injuries that may occur while working with clients. The cost of insurance can vary depending on the type of coverage purchased and the provider. When setting prices for their services, makeup artists need to consider all of these costs as well as their desired profit margin. They should also consider the going rates for
Forming a Legal Entity
If you want to start a Makeup Artist business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Makeup Artist business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Makeup Artist business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Makeup Artist business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Makeup Artist business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Makeup Artist business
Obtaining the Necessary Permits
If you want to start a makeup artist business, you will need to obtain the necessary permits. You can contact your local Chamber of Commerce to find out what type of business license you will need. You will also need to get a cosmetology license from your state. Once you have obtained the necessary permits, you will be able to start your business.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Makeup Artist business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Makeup Artist business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.
If you're thinking of starting a makeup artist business, there are a few things you need to keep in mind. First, you need to make sure you have the necessary skills and training. Second, you need to create a business plan and set some goals. And third, you need to marketing your business and get the word out. With the right preparation, starting a makeup artist business can be a great way to achieve your creative goals and make some extra money. Just be sure to do your research and planning first, and always put your customers first.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Makeup Artist business plan, fill out the form below and download our Makeup Artist business plan template. The template is a word document that can be edited to include information about your Makeup Artist business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Makeup Artist Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Makeup Artist industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Makeup Artist business. We would also be happy to create a bespoke Makeup Artist business plan for your Makeup Artist business including a 5-year financial forecast to ensure the success of your Makeup Artist business and raise capital from investors to start your Makeup Artist business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.