How to start a Mobile Makeup Business?

Scroll down to download a free Mobile Makeup business plan template


how to start a mobile makeup  business plan template

Are you interested in starting your own Mobile Makeup Business?

Starting a mobile makeup business can be a great way to become your own boss and make a career out of your passion for makeup. If you have a strong interest in makeup and want to share your talents with others, then starting a mobile makeup business may be the perfect opportunity for you. There are a few things to keep in mind when starting your own mobile makeup business. First, you will need to obtain the proper licenses and permits required by your state or local government. Secondly, you will need to purchase the necessary supplies and equipment to get started. Finally, you will need to create a marketing plan to help promote your business. With a little hard work and dedication, you can be on your way to success with your own mobile makeup business.
Business Plan
If you want to start a mobile makeup business, the first thing you need to do is create a business plan. This will give you a roadmap to follow as you launch your business. Here are some key components to include in your business plan:
1. Executive Summary Start your business plan with an executive summary. This is a concise overview of your business, including your goals, how you will achieve them, and why your business is viable.
2. Company Description In this section, describe your company in more detail. What is your mission? What products or services do you offer? What are your company values?
3. Market Analysis In this section, research and analyze your target market. Who are your potential customers? What needs do they have that your business can address? What is your competition?
4. Sales and Marketing Plan How will you reach your target market and generate sales? Your marketing plan should include a mix of online and offline marketing tactics, such as social media, search engine optimization, and event marketing.
5. Financial Plan Last but not least, your business plan should include a financial plan. This will outline your startup costs,
Target Market
When it comes to starting a mobile makeup business, one of the most important things to consider is your target market. Who are you going to be catering to? There are a few different options when it comes to this. One option is to focus on weddings. This can be a great market to tap into as many brides are always on the lookout for new and unique ways to make their big day even more special. If you can provide them with a service that is both convenient and professional, you're sure to be a hit. Another option is to focus on special events. This can be anything from birthdays and anniversaries to corporate events and parties. If you're able to provide your clients with a service that helps them look their best for these occasions, you're sure to be in high demand. No matter which market you decide to focus on, it's important to remember that your target market will have a big impact on your business. Make sure to do your research and choose a market that you're confident you can succeed in.
Business Model
There are a few different ways that you can go about starting a mobile makeup business. The first option is to start your own mobile makeup company. This option requires the most amount of work upfront, but it also gives you the most control over your business. You'll need to create a business plan, find investors, and build a team of employees. Another option is to franchise a mobile makeup company. This option requires less work upfront, but you'll have to pay royalties to the franchisor. You'll also have less control over your business than if you started your own company. The last option is to become an independent contractor for a mobile makeup company. This option is the least amount of work upfront, but you'll also make the least amount of money. You'll be working for someone else and won't have much control over your schedule or how much you're paid..
Competitive Landscape
In order to start a mobile makeup business, it is important to first understand the competitive landscape. This includes understanding who your competitors are, what they offer, and how they operate. Your competitors in the mobile makeup business can be broadly classified into two categories: direct and indirect. Direct competitors are those who offer similar services to you and compete for the same customers. Indirect competitors are those who offer complementary services to yours (e.g. hair styling, nails, etc.). It is important to understand both types of competitors in order to develop an effective business strategy. Here are some questions to consider when researching your competitors:
-Who are your direct competitors?
-What services do they offer?
-How do they market themselves?
-What is their pricing structure?
-What are their strengths and weaknesses?
Indirect Competitors
-Who are your indirect competitors?
-What services do they offer?
-How does their business complement yours?
-Could you partner with them to reach a wider audience?
Costs & Pricing Strategy
When it comes to starting a mobile makeup business, one of the key aspects you'll need to think about is costs and pricing. Here are a few things to keep in mind:
1. Start-up costs: When starting any business, there are always going to be initial start-up costs. For a mobile makeup business, these could include things like purchasing makeup and supplies, renting a space for storage, and getting insurance.
2. Operating costs: Once your business is up and running, you'll need to think about ongoing operating costs. For a mobile makeup business, these could include things like fuel costs for travel, salaries for employees, and marketing expenses.
3. Pricing strategy: One of the most important aspects of any business is pricing. When it comes to a mobile makeup business, you'll need to think about what prices to charge for your services. You'll need to strike a balance between charging enough to cover your costs and making a profit, but not so much that you price yourself out of the market.
Forming a Legal Entity
If you want to start a Mobile Makeup business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Mobile Makeup business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Mobile Makeup business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Mobile Makeup business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Mobile Makeup business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Mobile Makeup business
Obtaining the Necessary Permits
If you want to start a mobile makeup business, you will need to obtain the necessary permits. The first step is to contact your local business licensing office. You will need to provide them with information about your business, such as your business name, address, and contact information. They will also need to know what type of business you will be operating, and what type of makeup you will be using. Once you have obtained your business license, you will need to obtain a permit to operate a mobile makeup business. This permit will allow you to operate your business in a specific area, and it will also allow you to use specific types of makeup.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Mobile Makeup business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Mobile Makeup business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.
Assuming you have followed all of the steps in this guide, by now you should have a pretty good foundation for starting your own mobile makeup business! It's important to remember a few key things as you move forward: always get creative with your marketing, always be professional with your clients, and always be open to feedback so you can improve your services. With a little hard work and dedication, your business will be up and running in no time. Thanks for reading!

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Mobile Makeup business plan, fill out the form below and download our Mobile Makeup business plan template. The template is a word document that can be edited to include information about your Mobile Makeup business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Mobile Makeup Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Mobile Makeup industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Mobile Makeup business. We would also be happy to create a bespoke Mobile Makeup business plan for your Mobile Makeup business including a 5-year financial forecast to ensure the success of your Mobile Makeup business and raise capital from investors to start your Mobile Makeup business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.