How to start a Mural Painting Business?

how to start a mural painting  business plan template

Are you interested in starting your own Mural Painting Business?

Mural painting is a great way to make a living as an artist. You can work for yourself, set your own hours, and choose your own projects. Best of all, you can use your art to brighten up people's lives and make your community a more beautiful place. If you're thinking of starting a mural painting business, there are a few things you need to know. First, you'll need to be able to paint well enough to create murals that people will want to pay for. You'll also need to be organized and have good marketing skills to find and keep clients. Once you've got the basics down, starting your own mural painting business can be a great way to make a living as an artist. Keep reading to learn more about how to get started.
Business Plan
1. Figure out your niche – what kind of mural painting do you want to do? What style? What kinds of clients do you want to work with?
2. Create a business plan – what are your overhead costs? What are your marketing and advertising plans? How will you find and retain customers?
3. Get the word out – tell your friends, family, and social media followers about your new business! Make sure to have a strong online presence.
4. Start painting – once you have a few clients, start painting murals! Be sure to take pictures of your work to showcase on your website and social media.
Target Market
When starting a mural painting business, it's important to consider your target market. What type of clients are you looking to work with? Who will be most interested in your services? Some mural painters may choose to focus on residential clients, others on businesses, and still others on public institutions such as schools or libraries. There's no wrong answer here, but it's important to consider who your ideal clients would be and then tailor your marketing and business plan accordingly. If you're not sure who your target market is, consider doing some market research. Talk to people in your community who may be interested in your services, or look online for groups or forums related to mural painting. 
Business Model
There are many ways to start a mural painting business. The most important factor is to find a niche and focus on that. Other factors include building a portfolio, finding clients, and marketing your business. The first step is to find a niche. This can be done by identifying your strengths and weaknesses. Once you know what you’re good at, you can start to focus on that. For example, if you’re good at painting landscapes, focus on that. If you’re good at painting portraits, focus on that. There are many niches within the world of mural painting, so find one that suits you and focus on that. The second step is to build a portfolio. This is important because it will show potential clients what you’re capable of. Start by painting some murals for friends or family. Once you have a few under your belt, start to reach out to businesses in your area. Many businesses are always looking for new ways to spruce up their space, so mural painting can be a great option. The third step is to market your business. This can be done in a number of ways. Start by creating a website or blog where you can.
Competitive Landscape
When it comes to starting a mural painting business, it's important to understand the competitive landscape. This includes understanding the competition, their strengths and weaknesses, and what you can do to stand out from the crowd. Here are a few things to keep in mind when it comes to the competitive landscape for mural painting businesses:
1. There are a lot of mural painting businesses out there. With the popularity of murals and graffiti art, there are a lot of businesses offering this service. This can be both good and bad news for you as a potential business owner. On the one hand, it means there's a lot of competition. On the other hand, it means there's a lot of potential customers out there who are looking for someone to paint a mural for them.
2. The competition is varied. There are all sorts of businesses competing in the mural painting landscape. Some are professional outfits with years of experience and a team of artists. Others are one-man (or woman) operations. There are also companies that offer other services along with mural painting, such as graffiti removal or art installation.
3. The competition is fierce. Since there's so much competition out
Costs & Pricing Strategy
The cost of starting a mural painting business will vary depending on the size and scope of the business. For a small business, the startup costs may be as low as a few hundred dollars. For a larger business, the costs may be in the thousands. The most important cost to consider when starting a mural painting business is the cost of materials. Paint, brushes, and other supplies will be needed in order to complete a mural. The cost of these materials will vary depending on the type of mural being created and the size of the mural. Another important cost to consider is the cost of marketing and advertising. A mural painting business will need to market itself in order to attract customers. The cost of marketing and advertising will vary depending on the methods used to market the business. Finally, it is important to consider the cost of insurance. Insurance is important for any business, but it is especially important for a business that deals with paint and other potentially hazardous materials. The cost of insurance will vary depending on the type of policy that is purchased.
Forming a Legal Entity
If you want to start a Mural Painting business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Mural Painting business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company -Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Mural Painting business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Mural Painting business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Mural Painting business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Mural Painting business
Obtaining the Necessary Permits
If you want to start a mural painting business, the first step is to obtain the necessary permits. Depending on the city you're in, this may require a business license, a permit to operate a mural business, and/or a permit to paint murals. Before you can start your business, you need to make sure that you have all of the necessary permits in place. Depending on where you're located, this could include a business license, a permit to operate a mural business, and/or a permit to paint murals. The process of obtaining these permits can vary depending on the city and state you're in, so it's important to do your research ahead of time. Once you have all of the necessary permits in hand, you'll be ready to start your mural painting business!
Setting up a Business Number or Appointment Setter
When you’re ready to start your Mural Painting business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Mural Painting business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Marketing Strategy

To ensure the success of your mural painting business, it is important to develop a comprehensive marketing strategy. This should include creating a brand identity and presence, utilizing social media platforms to promote your services, setting up a newsletter to keep customers informed about upcoming projects, and optimizing your website for search engine optimization (SEO).

Equipment and Supplies

To get started in the mural painting business, it is important to have the right tools and supplies. Make sure to research the best materials for each project and find reliable suppliers who can provide them at a reasonable price. Additionally, consider investing in specialized equipment such as scaffolding or ladders for high-reach projects.


As a mural painter, building relationships with other professionals in the industry is essential. Consider attending conferences or seminars related to mural painting, joining professional organizations, and reaching out to other mural painters in your area.

Advertising and Promotion

To attract new customers and promote your business, consider various advertising and promotion strategies. This could include utilizing online advertising platforms such as Google Ads or Facebook Ads, creating press releases or print advertisements, or offering promotional discounts or specials.

Hiring Employees

If you plan on expanding your mural painting business by hiring employees, it is important to set job requirements, find qualified professionals through job postings or referrals, and create job descriptions outlining their duties and responsibilities.

Time Management

Establishing a daily routine and creating a schedule for yourself and any employees is key in running an efficient operation. Prioritize tasks based on importance and make sure you are not taking on more than you can handle.

Customer Service Strategies

Providing excellent customer service is essential for any business to succeed. Consider creating customer satisfaction surveys to get feedback from clients on how you can improve your services. Additionally, be prepared to handle customer complaints or feedback in a professional manner.

Financing Options

Securing the necessary funds for your business is an important step in getting started. Consider applying for grants or loans from government sources, finding investors or angel investors through crowdfunding platforms, or building relationships with banks that specialize in small business loans.
If you're thinking about starting a mural painting business, there are a few things you need to keep in mind. First, you need to be aware of the competition. There are already a lot of mural painting businesses out there, so you need to make sure you have a unique selling proposition. Secondly, you need to have a clear idea of your target market. Who are you going to be painting murals for? Once you have a good understanding of these two things, you can start putting together a business plan and marketing strategy. Starting a mural painting business can be a great way to tap into your creative side while also making some extra money. Just make sure you do your research and put together a solid business plan before getting started.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Mural Painting business plan, fill out the form below and download our Mural Painting business plan template. The template is a word document that can be edited to include information about your Mural Painting business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Mural Painting Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Mural Painting industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Mural Painting business. We would also be happy to create a bespoke Mural Painting business plan for your Mural Painting business including a 5-year financial forecast to ensure the success of your Mural Painting business and raise capital from investors to start your Mural Painting business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.