How to start a Museum Consulting Business?

Are you interested in starting your own Museum Consulting Business?

If you're passionate about art, history, and culture, and you have a business mind, then starting a museum consulting business may be the perfect career for you. Museum consultants help museums with everything from start-ups and feasibility studies to long-term strategic planning. If you're thinking about starting a museum consulting business, here's what you need to know. The first step is to decide what focus your museum consulting business will have. There are many different areas that museum consultants can specialize in, such as museum education, exhibition design, or fundraising. Once you've decided on your area of focus, you need to develop a business plan and marketing strategy. This will help you attract clients and get your business off the ground. Next, you need to build up your credentials and expertise. This can be done by working in the museum field, taking museum studies courses, or becoming involved with professional organizations. Once you have the necessary experience and credentials, you can start seeking out clients. Marketing your business to potential clients is essential to success, so make sure you have a strong marketing plan in place. If you're looking for a rewarding career that combines your love of art and history with your business savvy, then starting
Business Plan
When starting any business, it is essential to have a plan. This is especially true for a museum consulting business, as there are many moving parts that need to be taken into account. Here are some key components that should be included in your business plan: Museum Consulting Business Plan -Executive Summary: A brief overview of your business, including your mission statement and key goals.
-The Museum Market: An analysis of the museum market, including trends and potential growth areas.
-Your Museum Consulting Business: A description of your business, including your services and target clientele.
-The Competition: An overview of the competition in the museum consulting space.
-Marketing and Sales: Your marketing and sales strategy, including how you will reach your target market and convert them into clients.
-Financials: Your financial projections, including your start-up costs, revenue streams, and expenses.
-Risk Factors: An honest assessment of the risks associated with starting and running a museum consulting business.
-Exit Strategy: Your plan for exiting the business, whether it is through selling the business or passing it on to someone else.
Target Market
When starting a museum consulting business, it is important to consider who your target market is. There are a few different ways to identify your target market. First, you can consider the type of museum you would like to consult for. This could be a history museum, an art museum, or a science museum. Once you have identified the type of museum you would like to consult for, you can research the specific needs of that type of museum. For example, history museums may need help with exhibit design, while art museums may need help with fundraising. Another way to identify your target market is to consider the geographic area you would like to work in. This could be a specific city, region, or country. Once you have identified your geographic area, you can research the museums in that area and see what types of consulting services they are in need of. Once you have considered your target market, you can start to develop a marketing plan to reach them. This could include creating a website, attending industry conferences, or writing articles for trade publications.
Business Model
If you're interested in starting a museum consulting business, there are a few things you should know about the business model. First, it's important to understand that museum consulting is a highly specialized industry. There are few consultants who have the depth of knowledge and experience necessary to be truly effective. As a result, museum consulting businesses tend to be small, boutique firms. This can be both an advantage and a disadvantage. On the one hand, it allows you to be nimble and tailor your services to the specific needs of your clients. On the other hand, it can be difficult to scale up your business if you're relying on a small team of experts. Another important consideration is your target market. Because museum consulting is such a specialized field, it's important to identify the museums that you want to work with and understand their needs. This will help you create targeted proposals and marketing materials that will appeal to your ideal clients. Finally, you need to think about how you're going to generate revenue. Museum consulting is typically project-based, so you'll need to find ways to secure new clients on a regular basis. This can be done through a variety of marketing and business development strategies, such as networking, online marketing.
Competitive Landscape
The museum consulting industry is growing rapidly with the rise in popularity of museums and cultural attractions. The industry is expected to grow at a rate of 6.8% from 2019 to 2024, according to IBISWorld. This growth is driven by the increased demand for museum consulting services, as well as the continued expansion of the museum sector. There are a few large companies that dominate the museum consulting industry, such as Museum Group and AECOM. However, there are many small, independent firms that compete for business. To be successful in this competitive landscape, it is important to have a niche focus and to be able to differentiate your firm from the competition. Some ways to differentiate your firm include:
-Focusing on a specific type of museum or cultural attraction
-Offering unique services that your competitors don’t offer
-Having a team of experts with diverse backgrounds and experience
-Positioning your firm as a thought leader in the industry
If you can successfully differentiate your firm, you will be well-positioned to compete in the competitive landscape of the museum consulting industry.
Costs & Pricing Strategy
When it comes to starting a museum consulting business, one of the biggest questions on potential clients' minds is likely to be: how much will this cost me? Here, we'll outline some of the key cost considerations to keep in mind as you develop your pricing strategy. First and foremost, you'll need to factor in the costs of any professional fees associated with starting your business, such as legal fees, accounting fees, and insurance. You'll also need to set aside money for marketing and promotional expenses. Another key cost to consider is the cost of your time. When pricing your services, you'll need to decide how much you're willing to invest in each project. This will likely vary depending on the size and scope of the project, but it's important to have a general sense of how much time you're willing to commit upfront. Finally, you'll need to think about the costs associated with actually doing the work required for each project. This might include things like travel expenses, materials, and any other costs associated with completing the project to the client's satisfaction. 
Forming a Legal Entity
If you want to start a Museum Consulting business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Museum Consulting business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company -Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Museum Consulting business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Museum Consulting business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Museum Consulting business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Museum Consulting business
Obtaining the Necessary Permits
There are a few permits that are required in order to open up a museum consulting business. The first permit is a business license. This can be obtained through the local Chamber of Commerce or the city's business office. The second permit is a resale permit, which allows the business to purchase items for resale from other businesses. This permit can be obtained through the state's Department of Revenue. The last permit that is required is a surety bond. This bond protects the business from any damages that may occur while working on a project.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Museum Consulting business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Museum Consulting business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.
If you're thinking about starting your own museum consulting business, there are a few things you should keep in mind. First, make sure you have a passion for museums and a strong understanding of the industry. Second, create a business plan and build a strong team of experts to help you get started. Finally, market your business effectively and always be prepared to evolve as the museum industry changes. With these tips in mind, you'll be well on your way to starting a successful museum consulting business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Museum Consulting business plan, fill out the form below and download our Museum Consulting business plan template. The template is a word document that can be edited to include information about your Museum Consulting business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Museum Consulting Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Museum Consulting industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Museum Consulting business. We would also be happy to create a bespoke Museum Consulting business plan for your Museum Consulting business including a 5-year financial forecast to ensure the success of your Museum Consulting business and raise capital from investors to start your Museum Consulting business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.