How to start a Packaging Design Business?

how to start a packaging design business plan template

Are you interested in starting your own Packaging Design Business?

Are you an entrepreneur with a great idea for a packaging design business? If so, this guide is for you. Starting a packaging design business can be a great way to turn your creative passion into a successful and profitable enterprise. There are a few things you need to keep in mind when starting your own packaging design business. First, you need to determine what type of packaging design services you will offer. Will you specialize in designing packaging for food products, cosmetics, or perhaps electronic goods? Once you have decided on your specialty, you need to create a portfolio of your work that potential clients can review. It is also important to have a strong understanding of the packaging design process, from initial concepts to final production. Familiarity with the latest software and printing technologies will also be helpful in making your business a success. Last but not least, you need to market your packaging design business effectively. Networking with potential clients and promoting your services online are two great ways to get started.
Business Plan
When starting any business, it is important to have a solid business plan. This will help you to not only set goals for your business, but also to track your progress and ensure that you are making a profit. Here are some tips on how to create a business plan for your packaging design business:
1. Know your niche: Before you start your business, it is important to know what type of packaging design you want to specialize in. This will help you to create a portfolio that will attract the right clients.
2. Set your rates: Once you know your niche, you need to set your rates. This will depend on your experience, the type of packaging you are designing, and the market rate for similar services. Be sure to charge enough to cover your costs and make a profit.
3. Create a portfolio: A portfolio is essential for any packaging designer. This will showcase your work and help you to land clients. Make sure to include a variety of designs, so that potential clients can see the range of your skills.
4. Market yourself: Once you have a portfolio, it is time to start marketing yourself. This can be done through online directories, social media, or even word
Target Market
When starting a packaging design business, it's important to identify your target market. This will help you focus your marketing efforts and attract the right clients. There are a few ways to identify your target market. First, consider the type of products you'll be packaging. This will help you narrow down your target market to those who are likely to use your services. For example, if you'll be packaging food products, your target market will likely be food manufacturers or retailers. Another way to identify your target market is to consider your geographic location. If you're starting a packaging design business in a large city, you'll have a different target market than if you're starting in a small town. In a large city, you'll likely be targeting national or international companies, while in a small town, you'll be targeting local businesses. Once you've identified your target market, you can start developing your marketing strategy. This should include identifying the best channels for reaching your target market, such as trade shows, online directories, or print advertising.
Business Model
There are a few different ways to start a packaging design business. The most common is to either start as a freelance designer or to start a design studio with a team of designers. Starting as a freelance designer is the most common route for packaging designers. This involves working with clients directly to design their packaging. This can be done remotely or in person. The advantage of starting as a freelance designer is that it requires less initial investment and you can work at your own pace. The downside is that you will need to constantly be marketing your services and finding new clients. Starting a design studio involves more initial investment, but can be more profitable in the long run. This option also allows you to team up with other designers, which can be helpful in terms of networking and getting new clients. The downside of starting a design studio is that it can be more challenging to get started and you will need to manage a team of designers. No matter which route you decide to take, there are a few essential things you will need in order to start your packaging design business. These include a strong portfolio, good marketing materials, and strong business acumen..
Competitive Landscape
When starting any business, it's important to understand the competitive landscape. The same is true for starting a packaging design business. There are a few key things to keep in mind when understanding the competitive landscape for this type of business. First, it's important to understand what types of businesses are already out there. Are there other packaging design businesses in your area? If so, what do they specialize in? What makes them unique? Understanding your competition will help you better position your own business. Second, it's important to understand what type of clients your competition is targeting. Are they going after the same type of clients that you are? If not, what type of clients are they targeting? This information can help you fine-tune your own marketing strategy. Third, it's important to understand what pricing strategies your competition is using. Are they charging hourly rates? Flat fees? Or something else entirely? Knowing how your competition is pricing their services will help you better price your own. Fourth, it's important to understand what type of delivery methods your competition is using. Are they offering digital delivery? Physical delivery? Some combination of the two? Knowing how your competition is delivering their services will help you
Costs & Pricing Strategy
When starting a packaging design business, one of the key considerations will be costs and pricing strategy. Here are some important things to keep in mind:
1. Start by putting together a cost estimate for your business. This will include things like overhead costs, materials, labor, etc.
2. Once you have a good handle on your costs, you can start to think about pricing strategy. There are a number of different pricing models you can use, so it's important to choose one that makes sense for your business.
3. Remember that your pricing strategy should be flexible. As your business grows and changes, your pricing should adapt accordingly.
4. Finally, don't be afraid to experiment with your pricing. What works today may not work tomorrow, so it's important to always be testing and tweaking your prices.
Forming a Legal Entity
If you want to start a Packaging Design business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders. 
Opening a Business Bank Account
When you’re ready to start your Packaging Design business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Packaging Design business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Packaging Design business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Packaging Design business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Packaging Design business
Obtaining the Necessary Permits
If you want to start a packaging design business, the first step is to obtain the necessary permits from your local government. This will ensure that your business is legal and that you have the proper licenses to operate. You will also need to check with your local zoning laws to make sure that there is not a problem with starting a business in your area. Once you have all of the necessary permits in place, you can begin to look for clients and start your business.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Packaging Design business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Packaging Design business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.
If you're thinking about starting a packaging design business, there are a few things you should keep in mind. First, you'll need to be creative and have a strong understanding of the packaging design process. Secondly, it's important to have a strong marketing strategy in place to attract clients. And finally, you'll need to be organized and have a good business plan to ensure your business is successful. With these things in mind, you can be on your way to starting a successful packaging design business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Packaging Design business plan, fill out the form below and download our Packaging Design business plan template. The template is a word document that can be edited to include information about your Packaging Design business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Packaging Design Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Packaging Design industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Packaging Design business. We would also be happy to create a bespoke Packaging Design business plan for your Packaging Design business including a 5-year financial forecast to ensure the success of your Packaging Design business and raise capital from investors to start your Packaging Design business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.