How to start a Personal Concierge Business


How to start a Personal Concierge Business Plan Template

Are you interested in starting your own Personal Concierge Business?

If you've ever wished you had a personal assistant to help with the day-to-day tasks of your life, you're not alone. The demand for concierge services is on the rise, as more and more people seek ways to outsource the mundane and focus on what's important to them. Starting a personal concierge business can be a rewarding way to earn a living while helping others free up their time. Here's what you need to know to get started.
1. Define your services. The first step to starting any business is to define your services. What tasks will you help your clients with? Will you run errands, make appointments, handle travel arrangements, or all of the above? Knowing what services you'll offer will help you market your business and attract the right clients.
2. Choose your target market. Who will you be providing concierge services for? Individuals, families, businesses, or all of the above? Knowing your target market will help you fine-tune your services and marketing efforts to appeal to your ideal clients.
3. Set your rates. How much will you charge for your services? Rates will vary
Business Plan
When starting any business, it is important to have a solid business plan. This will be your roadmap to success and will help you to avoid any bumps in the road. For a personal concierge business, your business plan should include the following:
1. Company overview: Give a brief description of your company, what services you will offer, and your target market.
2. Company goals: What are your goals for your company? What do you hope to achieve in the short-term and long-term?
3. Marketing strategy: How will you market your company and services? Who is your target market? What channels will you use to reach them?
4. Financial projections: What are your expected revenues and expenses? How much money do you need to get started? When do you expect to become profitable?
5. Implementation plan: How will you turn your business plan into reality? What are the steps you need to take to get started? Who will be responsible for each task?
By following these steps, you will have a well-rounded business plan that will give you a good foundation for starting your personal concierge business.
Target Market
Your target market is anyone who struggles to find enough time in the day to get everything done. This includes busy professionals, working parents, retirees, and really anyone who feels like they could use an extra set of hands. Think about who would be most likely to use your services and how you can reach them. For example, busy professionals may not have time to search for a personal concierge service online, so you may need to market to them through print or radio ads. Working parents may be more likely to find you online or through word-of-mouth. Once you have a good understanding of your target market, you can start thinking about how to reach them.
Business Model
There are a few different business models that you can choose from when starting your own personal concierge business. You can either work as an independent contractor, or you can start your own concierge business. If you decide to work as an independent contractor, you will be responsible for finding your own clients and managing your own schedule. This option can be a great way to get started if you have a limited budget, but it does have its drawbacks. One of the biggest drawbacks is that you will not have the same level of control over your business as you would if you owned your own business. If you decide to start your own personal concierge business, you will need to invest more money upfront, but you will have more control over your business. One of the best ways to get started is to find a niche market that you can focus on. For example, you could start a concierge business that specializes in helping busy families with their everyday tasks. By specializing in a specific market, you will be able to better market your services and attract the right kind of clients..
Competitive Landscape
When you’re thinking about starting a personal concierge business, it’s important to understand the competitive landscape. Who are your potential customers? What services do they need? How much are they willing to pay? To get started, research other businesses in your area that offer similar services. Find out what sets them apart from the competition and what their customers love about them. Then, create a list of ways you can improve upon their offerings. For example, if you’re starting a personal concierge business that will provide errand-running services, you’ll want to make sure you offer competitive pricing, convenience, and reliability. Customers should be able to easily schedule your services online or via a mobile app, and they should be able to trust that you’ll show up on time and get the job done right. If you can provide all of this and more, you’ll be well on your way to starting a successful personal concierge business.
Costs & Pricing Strategy
There are several things to consider when pricing your services as a personal concierge. The most important factor is the cost of your time. How much are you worth per hour? This will vary depending on your experience, skills, and location. In addition to your time, you also need to consider the cost of any supplies or equipment you use, as well as any fees associated with running your business. To determine your hourly rate, start by considering how much you need to earn per year to cover your costs and live the lifestyle you want. Then, divide that number by the number of hours you plan to work. For example, if you need to earn $50,000 per year and you plan to work 40 hours per week, your hourly rate would be $25. Once you have your hourly rate, consider what services you can offer and how long they will take to complete. Then, come up with a pricing strategy that makes sense for both you and your clients. For example, you may charge a flat rate for certain services, or offer discounts for bulk bookings. Keep in mind that your prices should be flexible, as they will likely change over time as your business grows and
Forming a Legal Entity
If you want to start a Personal Concierge business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders. 
Opening a Business Bank Account
When you’re ready to start your Personal Concierge business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Personal Concierge business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Personal Concierge business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Personal Concierge business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Personal Concierge business
Obtaining the Necessary Permits
If you want to start a personal concierge business, you will need to obtain the necessary permits from your local government. Depending on your location, you may need a business license, a sales tax permit, and/or a permit to operate your business from your home. You can typically obtain the necessary permits by visiting your local government website or by contacting your city or county clerk's office. Once you have the necessary permits, you will be able to legally operate your personal concierge business.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Personal Concierge business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Personal Concierge business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.
If you're considering starting a personal concierge business, there are a few things to keep in mind. First, you'll need to be organized and efficient in order to manage your clients' requests. Second, you'll need to be good at multitasking and keeping track of details. Third, it's important to be able to think on your feet and come up with creative solutions to problems. Finally, remember that providing excellent customer service is essential to keeping your clients happy.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Personal Concierge business plan, fill out the form below and download our Personal Concierge business plan template. The template is a word document that can be edited to include information about your Personal Concierge business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Personal Concierge Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Personal Concierge industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Personal Concierge business. We would also be happy to create a bespoke Personal Concierge business plan for your Personal Concierge business including a 5-year financial forecast to ensure the success of your Personal Concierge business and raise capital from investors to start your Personal Concierge business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.