How to start a Public Speaking Instruction Business


How to start a Public Speaking Instruction Business

Are you interested in starting your own Public Speaking Instruction Business?

If you're reading this, you're probably considering starting your own public speaking instruction business. Congratulations! This is a great decision. Not only is public speaking a skill that is in high demand, but it's also a great way to earn a living. Starting a public speaking business is relatively easy and can be done with little start-up capital. In this guide, we'll cover everything you need to know to get your business up and running, including how to find clients, what to charge, and how to deliver your services. So let's get started!
Business Plan
If you're thinking about starting a public speaking instruction business, the first thing you need to do is create a business plan. This will help you map out the steps you need to take to get your business off the ground, and it will also give you a sense of what to expect as you start to grow your client base. To get started, sit down and write out your business goals. What do you hope to achieve with your business? Do you want to help people overcome their fear of public speaking? Do you want to teach people how to be more effective communicators? Once you have a clear idea of your goals, you can start to map out a plan for achieving them. Next, you'll need to think about your target market. Who do you want to work with? What kinds of clients do you want to attract? What needs do they have that your business can address? Once you have a good understanding of your target market, you can start to develop a marketing plan that will help you reach them. Finally, you'll need to put together a financial plan. How much money do you need to start your business? How will you generate revenue? What are your operating expenses? By creating
Target Market
When you’re thinking about starting a public speaking instruction business, it’s important to consider who your target market is. After all, you need to know who you’ll be marketing your services to in order to be successful. There are a few different ways to go about finding your target market. One is to look at your own public speaking skills and experiences and think about who would benefit most from your instruction. For example, if you’re an experienced public speaker who has a lot of knowledge to share, you might target people who are looking to improve their public speaking skills for work or for personal projects. Another way to identify your target market is to think about the type of public speaking instruction you want to offer. Do you want to focus on teaching people how to give speeches, or do you want to offer more general public speaking advice? This can help you narrow down your target market even further. Once you have a good understanding of who your target market is, you can start thinking about how to reach them. This might include creating marketing materials, reaching out to potential clients through networking, or even setting up a website or blog to share your public speaking tips and advice.
Business Model
There are many ways to start a public speaking instruction business. The most important factor is to determine what type of business model you will use. There are four common business models for public speaking instruction businesses:
1. One-on-one coaching
2. Group coaching
3. Online courses
4. Workshops and seminars
Each of these models has its own advantages and disadvantages. You will need to decide which model is right for your business based on your strengths, weaknesses, and target market.
1. One-on-one coaching is the most personal and customized option for public speaking instruction. It is also the most expensive option, as you will need to charge per hour or per session. This model is best suited for people who are willing to pay for high-quality, personalized instruction.
2. Group coaching is a more affordable option than one-on-one coaching, as you can charge per group rather than per person. This model is best suited for people who want to learn with others and who are willing to sacrifice some personalization for a lower price.
3. Online courses are a convenient and relatively affordable option for public speaking instruction. 
Competitive Landscape
When it comes to public speaking instruction businesses, the competition can be fierce. There are a number of established businesses that have been around for years, as well as a number of new businesses popping up all the time. To be successful in this industry, it is important to have a clear understanding of the competitive landscape. This includes knowing who your competitors are, what they offer, and what their strengths and weaknesses are. Here are a few tips to help you get started:
1. Do your research. This is one of the most important things you can do when starting any business. Take the time to learn about the public speaking instruction industry and find out who your competitors are.
2. Know your audience. It is important to know who your target market is and what they are looking for in a public speaking instruction business. This will help you create a unique selling proposition (USP) that will set you apart from your competitors.
3. Offer something unique. As mentioned above, it is important to have a USP that will make your business stand out from the rest. This could be anything from a unique teaching method to a customisable curriculum. 
Costs & Pricing Strategy
As with any business, there are costs associated with starting a public speaking instruction business. These costs can range from the costs of setting up a physical office space to the costs of marketing and advertising your business. One of the most important aspects of pricing your services is to make sure that your prices are competitive. This means doing some research on the prices that other public speaking instructors in your area are charging. You don't want to price yourself too high and risk losing potential customers, but you also don't want to price yourself too low and end up making less money than you could be making. Another important aspect of pricing is to make sure that your prices are fair and consistent. This means not undercharging for some services and overcharging for others. You want your customers to feel like they are getting a good deal every time they use your services, and that they can trust that your prices will stay the same over time. Finally, when pricing your services, you need to make sure that you are taking into account all of your costs, both fixed and variable. This includes things like rent, utilities, insurance, and marketing. By taking all of these costs into account, you can make sure that you are pricing
Forming a Legal Entity
If you want to start a Public Speaking Instruction business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Public Speaking Instruction business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Public Speaking Instruction business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Public Speaking Instruction business, you will need to consider the following types of insurance: -Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Public Speaking Instruction business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Public Speaking Instruction business
Obtaining the Necessary Permits
Starting a public speaking instruction business requires obtaining the necessary permits from the government. The first step is to obtain a business license from the government. The next step is to get a permit to operate a business from the local government. The last step is to obtain a permit to teach from the state government.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Public Speaking Instruction business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Public Speaking Instruction business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.
There you have it! These are the key steps to starting your own public speaking instruction business. Just remember to research your local market, create a niche for your business, and build a strong branding strategy. With these tips in mind, you'll be well on your way to becoming a successful public speaking instructor in no time!

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Public Speaking Instruction business plan, fill out the form below and download our Public Speaking Instruction business plan template. The template is a word document that can be edited to include information about your Public Speaking Instruction business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Public Speaking Instruction Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Public Speaking Instruction industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Public Speaking Instruction business. We would also be happy to create a bespoke Public Speaking Instruction business plan for your Public Speaking Instruction business including a 5-year financial forecast to ensure the success of your Public Speaking Instruction business and raise capital from investors to start your Public Speaking Instruction business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.