How to start a Resale Business?


How to start a Resale Business

Are you interested in starting your own Resale Business?

When it comes to starting a resale business, there are a few key things you need to keep in mind. First and foremost, you need to have a clear and concise understanding of what exactly you’re looking to sell. Whether it’s clothes, furniture, or even cars, you need to know your product inside and out. Secondly, you need to find the right platform to sell your goods. Whether it’s online, through a consignment shop, or even at a garage sale, you need to make sure you’re reaching your target market. Lastly, and most importantly, you need to price your goods fairly. Not too high that no one will buy them, but not too low that you’re not making a profit. With these tips in mind, you’ll be well on your way to starting a successful resale business!
Business Plan
If you want to start a resale business, the first step is to create a business plan. This will help you map out your business goals and figure out how to achieve them. Your business plan should include:
-An executive summary
-A description of your business
-Your target market
-Your marketing strategy
-Your financial projections
-An exit strategy
Creating a comprehensive business plan is essential for any new business, and a resale business is no exception. By taking the time to plan out your business, you increase your chances of success.
Target Market
When you’re starting a resale business, it’s important to know who your target market is. This will help you determine what products to sell, how to price them, and where to market your business. There are a few ways to identify your target market. First, consider who your customers will be. Are you selling to other businesses or to individual consumers? If you’re selling to other businesses, what types of businesses are you targeting? For example, are you selling office furniture to small businesses or to large corporations? You can also identify your target market by demographics. This includes factors like age, gender, income, location, and more. For example, if you’re selling children’s clothes, your target market would be parents or guardians of children. Once you know who your target market is, you can start to consider what products to sell. It’s important to sell items that your target market will be interested in and that are a good fit for your business. For example, if you’re selling children’s clothes, you might want to sell items like clothes, shoes, toys, and accessories. When you
Business Model
There are a few different ways to go about starting a resale business. The most common and successful model is to find a niche market and focus on selling items related to that niche. For example, you could start a resale business that specializes in selling vintage clothing or used books. Another option is to start a general resale business that buys and sells a wide variety of items. This can be a bit more challenging, as you'll need to have a good understanding of the different types of items you're dealing with and what people are willing to pay for them. Whichever model you choose, there are a few key things you'll need to do to get your business up and running:
1. Choose your business structure. Will you operate as a sole proprietor, partnership, or limited liability company (LLC)?
2. Obtain the necessary licenses and permits for your business. Depending on the type of items you'll be selling, you may need to obtain a resale license or permit.
3. Find a good location for your business. If you're selling online, this isn't as important, but if you're selling from a physical location, you'll need to make.
Competitive Landscape
When you’re trying to start a new business, it’s important to understand the competitive landscape. Who are your potential competitors? What are they doing well? What could you do better? Here are a few things to keep in mind when you’re researching the competition for your new resale business:
1. Know your niche. The first step is to make sure you know your niche inside and out. Who are your target customers? What do they need and want? What are they willing to pay for? Once you have a good understanding of your niche, you can start to research your potential competitors.
2. Check out their online presence. The next step is to take a look at your potential competitors’ online presence. What kind of website do they have? Are they active on social media? What do their customers say about them online? This research will give you a good idea of what they’re doing well and where they could improve.
3. Consider their brick-and-mortar locations. If your potential competitors have brick-and-mortar locations, it’s worth taking a look at their stores.
Costs & Pricing Strategy
There are a few costs associated with starting a resale business.
First, you'll need to purchase inventory. This can be done through wholesale suppliers, trade shows, or online marketplaces.
Second, you'll need to factor in the cost of shipping and handling for your inventory.
Third, you'll need to set aside money for marketing and advertising expenses. As far as pricing strategy goes, it's important to find a balance between making a profit and pricing your items competitively. You don't want to price yourself out of the market, but you also don't want to leave money on the table. A good rule of thumb is to start by pricing your items at 50% of their retail value. From there, you can adjust up or down based on how quickly you want to move your inventory.
Forming a Legal Entity
If you want to start a Resale business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Resale business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Resale business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Resale business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Resale business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Resale business
Obtaining the Necessary Permits
If you want to start a resale business, the first thing you need to do is obtain the necessary permits. Depending on the type of business you want to start, you may need a business license, a resale license, or both. You can usually get these licenses from your local city or county clerk's office. In addition to the licenses, you will also need to file for a fictitious business name, also known as a DBA. This is required if you are doing business under a name other than your own. Once you have obtained all of the necessary permits and licenses, you will be ready to start your resale business!
Setting up a Business Number or Appointment Setter
When you’re ready to start your Resale business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Resale business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Finding and Selecting Suppliers

When starting a resale business, it’s key to build relationships with reliable suppliers. To find the right suppliers for your business, research the products you plan to sell and compare prices, quality and delivery times. Once you’ve established a relationship with a supplier, check with other businesses to ensure that the supplier provides consistent customer service and upholds high standards.

Inventory Management

Stock management is a critical part of running a successful resale business. Keeping track of what items you have in stock and how many of each item you need is essential. Additionally, look into inventory tracking software that can help you monitor your stock levels, pricing and profits in real-time.

Setting Up Shop

Whether you plan to open a physical store or an online storefront, you’ll need to decide on the best location for your shop. Consider factors such as foot traffic, rent or leasing costs and accessibility when making your decision. Once you’ve selected your location, it’s time to begin stocking shelves, setting up display cases and organizing your store layout.

Promoting Your Business

Advertising is essential for any business, especially when it comes to getting the word out about your resale store. Invest in traditional marketing methods such as radio ads, billboards and newspaper ads. You can also use digital marketing techniques such as social media campaigns, email marketing and search engine optimization (SEO).

Hiring Employees

When it comes to hiring employees for your resale business, it’s important to be mindful of local labor laws and regulations. Recruitment can be done through job postings on job boards or through employee referrals from current staff members. Once hired, provide new employees with comprehensive training so they are familiar with the company policies and procedures.

Financial Planning and Strategies

Financial planning should be part of any successful business strategy. Create a budget plan that will allow you to track expenses and profits accurately. Additionally, create financial reports that will give you insights into how well your business is performing. Lastly, make sure to have cost control measures in place to ensure that costs are kept at an optimal level.

Customer Service

Customer experience should be top priority when running a resale shop. Establishing a customer-friendly return policy will encourage customers to make repeat purchases from your store. Additionally, provide excellent customer service by listening to customer feedback and addressing any issues promptly.

Legal Issues and Regulations

Before opening your resale shop, make sure to understand all of the legal requirements related to running a business in your area or state. Failing to comply with local regulations can lead to fines or other legal repercussions so research the necessary licenses and permits before starting operations. Additionally, make sure to keep up with tax compliance regulations as well as product safety regulations if applicable.

Expansion and Growth Strategies

As your resale business grows over time, consider ways that you can adapt your current business model for larger markets or new product lines. Staying up-to-date on market trends will help you identify opportunities for growth in the future so you can create strategies that will continue driving success for years down the line.

Networking and Partnerships

Building relationships with other businesses in the same industry is key for continued success in the resale market. Forming partnerships with local shops or online retailers can help expand your reach while also providing valuable resources such as shared costs on shipping or marketing campaigns. Additionally, attending industry events can give you access to potential customers while also networking with other entrepreneurs in the space which could lead to future collaborations down the line.
When starting a resale business, there are a few key things to keep in mind. First, research the market and find a niche that you can fill. Next, build a strong foundation by creating a detailed business plan and acquiring the necessary licenses and permits. Finally, promote your business through online and offline marketing channels. By following these steps, you can start a successful resale business that will thrive for years to come.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Resale business plan, fill out the form below and download our Resale business plan template. The template is a word document that can be edited to include information about your Resale business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Resale Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Resale industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Resale business. We would also be happy to create a bespoke Resale business plan for your Resale business including a 5-year financial forecast to ensure the success of your Resale business and raise capital from investors to start your Resale business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.