How to start a Restaurant Supply Business?


How to start a Restaurant Supply Business

Are you interested in starting your own Restaurant Supply Business?

If you're thinking about starting a restaurant supply business, there are a few things you need to know. First, you'll need to find a niche. Are you going to focus on selling supplies to restaurants? Or, will you also sell to individuals who are looking to start their own restaurants? Once you've decided on your niche, you'll need to start sourcing products. You can either manufacture your own products, or source them from other suppliers. If you're manufacturing your own products, you'll need to invest in some quality control measures to ensure that your products meet the needs of your customers. Once you have your products sorted out, you'll need to start marketing your business. You can do this through online channels, such as social media and your website. You can also get involved in local events and trade shows related to the restaurant industry. Starting a restaurant supply business can be a great way to tap into a growing industry. Just make sure that you do your research and marketing properly, and you'll be on your way to success.
Business Plan
When starting a restaurant supply business, the first step is to create a business plan. This document will outline your business goals, strategies, and how you plan on achieving them. It will also help you secure funding and investors, as well as keep track of your progress. Your business plan should include:
-An executive summary
-A description of your business
-Your target market
-Your marketing and advertising strategy
-Your financial projections
-An management and organizational plan
-A risk management plan
Target Market
If you're thinking about starting a restaurant supply business, one of the first things you need to do is identify your target market. Who are you going to sell to? Restaurants? Caterers? Home cooks? Once you know who your target market is, you can start to figure out what kinds of products they need and how to reach them. If you're selling to restaurants, you'll need to focus on commercial-grade kitchen equipment and supplies. These customers will be looking for durability and reliability, so make sure your products meet their standards. You'll also need to have a good understanding of the foodservice industry and what trends are popular at the moment. Caterers are another potential customer for your restaurant supply business. They often need large quantities of supplies for events, so it's important to be able to meet their demands. They'll also be interested in products that help make their job easier, such as disposables and prepackaged goods. Home cooks are a different kind of customer altogether. They're usually looking for lower-priced items that they can use in their own kitchens. They might not need commercial-grade equipment, but they still want quality products that will last. It's
Business Model
One of the first things you need to do when starting a restaurant supply business is to choose a business model. There are a few different options when it comes to restaurant supply businesses. You can choose to be a wholesaler, a retailer, or an online store. Each option has its own set of pros and cons that you need to consider before making a decision. Wholesaling: The biggest advantage of wholesaling is that you can get your products at a lower cost since you are buying in bulk. This means that you can sell your products for less and still make a profit. However, one of the disadvantages of wholesaling is that it can be difficult to find customers since you are not selling directly to them. You will need to market your business to restaurants and other food-related businesses in order to get their attention. Retailing: One of the advantages of retailing is that you have direct contact with your customers. This means that you can build relationships with them and get feedback about your products. However, one of the disadvantages of retailing is that it can be difficult to compete with larger retailers who can offer lower prices. You will need to find a niche market and focus on offering.
Competitive Landscape
In any industry, it is important to understand the competitive landscape before starting a business. The restaurant supply industry is no different. There are a few things you should take into account when considering entering this industry. First, the restaurant supply industry is highly fragmented. There are many small players in the market, which can make it difficult to establish a foothold. However, this also means that there are opportunities for new businesses to come in and compete. Second, the restaurant supply industry is also very competitive. There are a few large players that dominate the market, and many smaller businesses that are fighting for market share. This can make it difficult to be successful, but it also means that there is room for new businesses to grow and succeed. Third, the restaurant supply industry is changing rapidly. New technologies and trends are constantly emerging, which can create both challenges and opportunities for businesses in the industry. It is important to stay up-to-date on these changes in order to be able to compete effectively. overall, the restaurant supply industry is a challenging but potentially rewarding place to do business. By understanding the competitive landscape and staying up-to-date on industry changes, you can position your business for success.
Costs & Pricing Strategy
There are a lot of costs associated with starting a restaurant supply business. The most important cost is the inventory. You will need to purchase items like pots, pans, utensils, storage containers, and other necessary items. Another cost to consider is the cost of a commercial kitchen. If you do not already have a commercial kitchen, you will need to either lease or purchase one. You will also need to factor in the cost of marketing and advertising. This will be important to get your business off the ground and to attract customers. You may want to consider hiring a professional marketing firm to help you with this. Finally, you will need to factor in the cost of licensing and permits. Depending on where you live, there may be specific permits required for running a restaurant supply business. When it comes to pricing your products, you will need to consider your competition and the market rates for restaurant supplies. You will need to strike a balance between being competitive and making a profit. It is important to remember that your prices will need to cover your costs and leave you with a profit margin.
Forming a Legal Entity
If you want to start a Restaurant Supply business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Restaurant Supply business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Restaurant Supply business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Restaurant Supply business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Restaurant Supply business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Restaurant Supply business
Obtaining the Necessary Permits
If you're thinking about starting a restaurant supply business, one of the first things you'll need to do is obtain the necessary permits from your local government. Depending on the type of business you're starting, you may need to obtain a variety of different permits, including a business license, a resale license, and a permit to operate a commercial kitchen. The process of obtaining permits can be confusing and time-consuming, so it's important to do your research and start the process as early as possible. Once you have all the necessary permits in place, you'll be one step closer to opening your restaurant supply business!
Setting up a Business Number or Appointment Setter
When you’re ready to start your Restaurant Supply business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Restaurant Supply business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Securing Funding

Securing the funding necessary to start a restaurant supply business can be a daunting task, but there are several options available. Business owners could pursue traditional financing through banks and other lenders, apply for grants from government agencies and private foundations, secure investment capital from venture capitalists and angel investors, or even use crowdfunding platforms to raise funds. It is important to thoroughly research each option before applying and to understand the associated risks and rewards.


Establishing a successful restaurant supply business requires more than just funding; networking is equally important. Developing relationships with industry contacts can open up opportunities for growth and expansion. Attending networking events, joining industry organizations, or even just making phone calls can help to expand one’s network of contacts. By connecting with key players in the industry, entrepreneurs can increase their chances of success.

Hiring Employees

When it comes to hiring employees for a restaurant supply business, it is important to find the right people for the job. This involves the creation of job descriptions, posting job openings online or in newspapers, interviewing potential employees, and checking references. Once employees are hired, they must be trained on how to carry out their duties and expectations must be clearly set.

Supplier Relationships

Developing strong relationships with reliable suppliers is essential for any restaurant supply business. It is important to research potential suppliers on factors such as quality of products, pricing, delivery times, payment terms, etc. Once a supplier is chosen, it is important to foster a strong relationship by maintaining good communication and prompt payment.

Advertising and Promotions

Advertising and promotions are essential for raising awareness of a restaurant supply business and drawing in customers. Business owners can use both traditional methods such as print advertising or radio spots as well as digital marketing tactics such as SEO optimization or social media campaigns. It is important to create a comprehensive marketing strategy that takes into account budget constraints while also maximizing reach and visibility.
The restaurant business is a tough one, but if you're up for the challenge, starting a restaurant supply business can be a great way to get started. There are a few things to keep in mind when starting out, like making sure you have the right supplies and equipment, and keeping your customers happy. But if you're ready to take on the challenge, a restaurant supply business can be a great way to get started in the food industry.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Restaurant Supply business plan, fill out the form below and download our Restaurant Supply business plan template. The template is a word document that can be edited to include information about your Restaurant Supply business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Restaurant Supply Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Restaurant Supply industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Restaurant Supply business. We would also be happy to create a bespoke Restaurant Supply business plan for your Restaurant Supply business including a 5-year financial forecast to ensure the success of your Restaurant Supply business and raise capital from investors to start your Restaurant Supply business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.