How to start a Running Store Business?


how to start a running store business plan template

Are you interested in starting your own Running Store Business?

If you've ever dreamed of owning your own business, a running store may be the perfect option for you. Not only is it a rewarding and fun business to operate, but it can also be quite profitable. Of course, as with any business, there are a few things you'll need to do in order to get started. In this blog post, we'll walk you through everything you need to know about how to start a running store business. We'll cover topics like choosing a location, stocking your shelves, and marketing your business. By the end, you'll be ready to start your own successful running store!
Business Plan
If you're thinking about starting a running store, the first step is to create a business plan. This will help you determine the feasibility of your business, set goals and objectives, and map out a path to success. To get started, you'll need to research the running market in your area. This will help you understand the competition and what type of products and services runners are looking for. You'll also need to determine your target customer base and what type of running store they would be interested in patronizing. Once you have a good understanding of the market and your target customers, you can begin putting together your business plan. This should include an Executive Summary, which outlines your business concept and goals. The next section should detail your marketing strategy, including how you plan to attract and retain customers. Your financial projections should follow, along with a description of your management team and operating procedures. Finally, you'll need to include a section on risk management and insurance. Once your business plan is complete, you can use it to secure funding from investors or lenders. You can also use it as a roadmap to guide you as you launch and grow your running store business.
Target Market
When starting a running store business, it is important to consider your target market. Who are your potential customers? What are their needs and wants? There are a few key demographics to consider when targeting customers for a running store business: -People who are passionate about running and live an active lifestyle -People who are looking to start running and need guidance on what equipment to buy -People who are training for a specific race or event and need gear to help them reach their goals Think about what these potential customers might want or need from a running store. What type of products and services can you offer that will appeal to them? How can you make your store the go-to destination for all their running needs? By understanding your target market, you can better tailor your store to meet their needs and ultimately attract more customers.
Business Model
There are a few different business models that can be used when starting a running store business. The first model is the brick and mortar model where the store is a physical location that customers can visit. The second model is the online model where the store is operated entirely online. The third model is a hybrid model where the store has both a physical location and an online presence. The brick and mortar model is the most traditional model and involves opening a physical store in a location that has high foot traffic. This model requires a significant amount of upfront capital to lease or purchase a commercial space and to purchase inventory. The advantage of this model is that customers can come into the store and try on products before they purchase them. The disadvantage of this model is that it can be difficult to turn a profit if the location is not in a high foot traffic area. The online model is becoming increasingly popular as it requires less upfront capital and can be operated from anywhere in the world. The advantage of this model is that it has low overhead costs and can reach a global customer base. The disadvantage of this model is that customers cannot try on products before they purchase them and there is potential for shipping delays. The hybrid model is a combination.
Competitive Landscape
In order to start a successful running store business, it is important to first understand the competitive landscape. There are a few key things to keep in mind when considering the competition:
1. Who are the major players in the industry?
2. What do they offer?
3. How do they differ from one another?
The running industry is fairly consolidated, with a few major players accounting for a large percentage of the market share. The three largest companies in the industry are Nike, Adidas, and Under Armour. All three of these companies offer a wide range of running products, from shoes to apparel to accessories. They all have strong brand recognition and a loyal customer base. What sets each of these companies apart is their focus. Nike is the largest and most well-known brand, with a history of innovation in both their products and marketing. Adidas is focused on providing high-quality performance products, and has a strong presence in the professional running world. Under Armour is the newest entrant to the industry, and focuses on using cutting-edge technology to create unique products. When starting a running store business, it is important to be aware of the competition and what each company offers. This will help
Costs & Pricing Strategy
The first step to starting a Running Store business is to determine the costs associated with the business. This includes the cost of inventory, the cost of rent or lease, utilities, and other operating expenses. The next step is to develop a pricing strategy that will allow the business to generate revenue and profit. There are a number of factors to consider when developing a pricing strategy, including the cost of goods sold, the markup on products, and the target market.
Forming a Legal Entity
If you want to start a Running Store business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Running Store business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Running Store business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Running Store business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Running Store business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Running Store business
Obtaining the Necessary Permits
You will need to obtain a business license from your city or county. If you plan on selling running shoes and gear, you will need to obtain a seller's permit from the state. You will also need to obtain a federal tax ID number if you plan on hiring employees.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Running Store business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Running Store business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.
Assuming you have the passion and drive to start your own running store business, there are a few key things you need to do to get started. First, you need to research the industry and find out what it takes to be successful. This means learning about the different types of products available, understanding the customer base, and knowing what your competition is doing. Second, you need to create a business plan that outlines your goals and how you plan on achieving them. This plan should include a marketing strategy, financial projections, and a detailed operational plan. Third, you need to find the right location for your store and build out the space to meet your needs. Fourth, you need to purchase the necessary inventory and stock your shelves. Finally, you need to promote your store and get the word out to potential customers. By following these steps, you can be on your way to starting a successful running store business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Running Store business plan, fill out the form below and download our Running Store business plan template. The template is a word document that can be edited to include information about your Running Store business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Running Store Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Running Store industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Running Store business. We would also be happy to create a bespoke Running Store business plan for your Running Store business including a 5-year financial forecast to ensure the success of your Running Store business and raise capital from investors to start your Running Store business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.