How to start a Small Engine Repair Business?


How to start a Small Engine Repair Business

Are you interested in starting your own Small Engine Repair Business?

If you're reading this, you may be considering starting your own small engine repair business. This is a great idea! Small engine repair is a growing industry, and there is a lot of potential for success. Before you get started, there are a few things you should know. In this section, we'll cover the basics of starting a small engine repair business, including what you'll need to get started and some tips for success. With a little planning and preparation, you can be on your way to starting a successful small engine repair business. Let's get started!
Business Plan
If you're considering starting a small engine repair business, the first step is to create a business plan. This will help you determine the feasibility of your business, as well as set realistic goals and objectives. When putting together your business plan, there are a few key elements to keep in mind:
1. Executive Summary Start by briefly outlining your business idea and what you hope to accomplish. This is essentially your elevator pitch and should be no more than a few paragraphs long.
2. Company Description Next, provide a more detailed description of your company. What services will you offer? What are your core values? What makes you unique?
3. Market Analysis Research your target market and describe the demand for your services. Who will your customers be? What are their needs and wants?
4. Competitive Analysis Identify your competitors and analyze their strengths and weaknesses. How will you position yourself in the market?
5. Sales and Marketing Strategy Outline your sales and marketing strategy, including how you plan to attract customers and generate revenue. What marketing channels will you use? What are your pricing strategies? 
Target Market
The first step to starting any business is identifying your target market. When it comes to starting a small engine repair business, you'll want to focus on two main groups of people: those who own small engines and those who operate them. Owners of small engines are typically individuals who use them for personal projects or hobbies. They may have a lawn mower, snow blower, or other type of small engine-powered equipment that they need to maintain and repair. Operators of small engines are usually professionals who use them in their line of work. This could include landscapers, farmers, construction workers, and more. They rely on their small engines to do their jobs, so they'll need reliable and affordable repair services when something goes wrong.
Business Model
There are a few different business models that you can choose from when starting your small engine repair business. The first is a mobile repair business. This involves going to your customers’ homes or businesses to repair their small engines. You can also choose to open a repair shop, either as a standalone business or as an addition to an existing business. Another option is to start an online small engine repair business, which can be run from your home. No matter which business model you choose, there are a few things you will need to get started. First, you will need to have experience repairing small engines. This can be gained through working at a repair shop, taking classes, or even working on your own engines at home. Next, you will need to have the necessary tools and equipment for repairing engines. Finally, you will need to create a marketing plan to let potential customers know about your business..
Competitive Landscape
Assuming you're in the United States, the competitive landscape for small engine repair businesses is fairly open. There are a few large national brands, but mostly smaller regional ones. You'll need to research your local market to see what the competition looks like. The largest national brands are Sears, Ace Hardware, and The Home Depot. These companies all have large networks of stores and service centers across the country. They offer a wide variety of services, including repair and maintenance for small engines. There are also a number of smaller regional brands that offer small engine repair services. These companies typically have fewer locations, but may be more focused on servicing a particular type or brand of engine. Some of these companies include:
- Jack's Small Engine Repair
- Joe's Engine Repair
- Bob's Engine Repair You'll need to do some research to see what the competition looks like in your area. This will help you determine what kind of niche you can fill and how to best market your business.
Costs & Pricing Strategy
When it comes to pricing for your small engine repair business, there are a few things to keep in mind. First, you'll need to factor in the cost of your tools and equipment. Next, you'll need to consider the cost of your materials and supplies. Finally, you'll need to think about how much you'll charge for your services. To get started, you'll need to determine what your start-up costs will be. This includes the cost of your tools and equipment, as well as the cost of your materials and supplies. Once you know your start-up costs, you can begin to develop a pricing strategy. There are a few different ways to price your services. One option is to charge by the hour. This option is best for those who have experience with small engine repair and who are able to complete repairs quickly. Another option is to charge by the job. This option is best for those who are new to small engine repair or who need to take their time with repairs. No matter which pricing strategy you choose, be sure to keep your prices competitive. Check out what other small engine repair businesses in your area are charging and make sure your prices are in line with theirs.
Forming a Legal Entity
If you want to start a Small Engine Repair business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Small Engine Repair business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Small Engine Repair business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Small Engine Repair business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Small Engine Repair business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Small Engine Repair business
Obtaining the Necessary Permits
If you're thinking about starting a small engine repair business, there are a few permits and licenses you'll need to obtain first. Here's a quick guide to help you get started:
1. Business License: You'll need to obtain a business license from your local city or county.
2. Small Engine Repair License: In order to repair small engines, you'll need to obtain a license from the state you're operating in.
3. EPA Certification: You'll also need to be certified by the EPA in order to work on engines that use gasoline or other flammable liquids.
4. Zoning Permit: Depending on where you plan to operate your business, you may need to obtain a permit from your local zoning board.
5. Insurance: Last but not least, you'll need to purchase insurance for your business in order to protect yourself and your customers.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Small Engine Repair business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Small Engine Repair business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Finding the Right Tools and Equipment

Small engine repair requires a dedicated set of specialized tools and equipment. It is important to research the best tools for the job, as well as the most cost-effective options. Investing in quality tools and equipment is essential for a successful business, as these will be used for every job and will last for a long time.

Creating an Effective Marketing Plan

A strong marketing plan is key to success in any business, and small engine repair is no exception. The plan should include a marketing strategy that can be used to reach potential customers and increase awareness of the business. This could include advertising and promotion, as well as developing relationships with local businesses and customers.

Hiring and Training Employees

Hiring the right personnel is essential for any business, and small engine repair businesses are no exception. It is important to find employees who are experienced with small engines, so they can properly diagnose problems and make necessary repairs. Furthermore, it is important to ensure that all employees have adequate training in order to provide quality service.

Creating a Business Logo and Branding Strategy

A professional logo helps create brand recognition for a business, which can be especially important for small engine repair businesses. It is important to create a logo that reflects the company’s values and goals, as well as one that stands out from the competition. Additionally, developing a branding strategy can help ensure that customers remember the business when they need service or repairs.

Establishing a Strong Online Presence

An online presence is essential for any business today, including small engine repair businesses. Creating an effective website with useful content will help attract customers, while social media accounts can be used to engage with current and potential customers. Additionally, optimizing content for search engines can help increase visibility in search results.

Developing a Customer Service Plan

Customers are the lifeblood of any business, so providing excellent customer service should be at the top of the list when it comes to small engine repairs. Developing a customer service plan with clear policies and guidelines will help ensure that all customers receive consistent service throughout their experience with the business.

Finding Suppliers and Partners

Finding reliable suppliers and partners is an important part of running any small business, including those that specialize in small engine repair. It is important to develop relationships with trusted suppliers who can provide quality parts at competitive prices in order to keep costs low for customers. Additionally, partnering with other local businesses can be beneficial for growing the customer base.

Staying Up-to-Date with Industry Trends

To stay competitive in a fast-paced industry like small engine repair, it is essential to stay up-to-date on industry trends. This could include researching new products or techniques that could improve efficiency or make repairs easier, or staying informed about changes in regulations or laws that could affect operations.

Leveraging Technology for Streamlining Business Operations

Technology plays an important role in any business today, including those that specialize in small engine repair. Utilizing technology solutions such as online appointment scheduling or customer databases can help streamline operations and make it easier to manage multiple jobs at once.

Financial Forecasting and Budgeting

Financial forecasting and budgeting are essential parts of running any successful business, including those that specialize in small engine repair. Establishing realistic financial goals can help ensure that there are enough funds available to cover expenses while still making a profit each month or quarter. Additionally, creating a budget helps track expenses so there are no surprises when it comes time to pay bills or pay taxes at the end of each year
If you're thinking about starting your own small engine repair business, there are a few things you should keep in mind. First, you'll need to be knowledgeable about small engines and have the necessary tools and equipment. Second, you'll need to be prepared to market your business and attract customers. Finally, you'll need to be prepared to work hard and long hours to get your business off the ground. With dedication and hard work, you can be successful in starting your own small engine repair business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Small Engine Repair business plan, fill out the form below and download our Small Engine Repair business plan template. The template is a word document that can be edited to include information about your Small Engine Repair business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Small Engine Repair Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Small Engine Repair industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Small Engine Repair business. We would also be happy to create a bespoke Small Engine Repair business plan for your Small Engine Repair business including a 5-year financial forecast to ensure the success of your Small Engine Repair business and raise capital from investors to start your Small Engine Repair business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.