How to start a sports bar business


How to start a Sports Bar Business

Are you interested in starting your own Sports Bar Business?

Are you looking to start your own sports bar? If so, you're in the right place! In this blog post, we'll give you a step-by-step guide on how to start a sports bar business. We'll cover everything from choosing a location to stocking your bar with the right supplies. So, let's get started!
Business Plan
If you're thinking about starting a sports bar, there are a few things you need to do to get started. First, you need to create a business plan. This will help you determine how much money you need to start your business, as well as what your expenses will be. Next, you need to find a location for your sports bar. This is important because you want to make sure that your bar is easily accessible for your customers. Once you have a location and a business plan, you need to start stocking your bar. This includes buying furniture, TVs, and other equipment. You'll also need to purchase supplies like glasses, beer, and mixers. Finally, once your bar is open, you need to promote it. You can do this by hosting special events, such as happy hours or trivia nights. You can also promote your business through social media and traditional advertising.
Target Market
The first step to starting a sports bar business is to identify your target market. Who are the people that are most likely to enjoy your sports bar? Young professionals, for example, might enjoy coming to your sports bar after work to watch the game and have a few drinks. Families with young children might also enjoy coming to your sports bar on weekends to watch the game and eat some good food. Once you have identified your target market, you can start to think about how to reach them. Marketing and advertising campaigns that target your target market are essential to getting your sports bar off the ground.
Business Model
There are a few different business models you can use when starting a sports bar. The first option is to start from scratch. This involves finding a location, hiring staff, and stocking the bar with supplies and equipment. This option can be costly and time-consuming, but it gives you complete control over your business. Another option is to buy an existing sports bar. This can be a faster and less expensive option, but it comes with its own set of challenges. You will need to evaluate the business to make sure it is successful and has a good reputation. You will also need to negotiate the purchase price and terms with the current owner. Once you have decided on a business model, you will need to develop a business plan. This should include your financial goals, target market, and marketing strategy. You will also need to obtain the necessary licenses and permits to operate your sports bar..
Competitive Landscape
When starting any business, it’s important to understand the competitive landscape. The sports bar business is no different. There are a few key things to understand about the competition when starting a sports bar business. First, the sports bar business is highly competitive. There are already a lot of bars out there vying for attention from sports fans. So, you’ll need to find a way to stand out from the crowd. Second, sports bars tend to be local businesses. That means that the competition is usually limited to other bars in the same city or town. This can be both good and bad. On the one hand, it’s easier to stand out in a smaller market. On the other hand, there may not be as much demand for a sports bar in a smaller town. Third, many sports bars are affiliated with specific teams or leagues. This can give them a built-in customer base, but it also means they may only attract fans of those teams or leagues. So, if you want to attract a wider range of customers, you may want to consider not affiliating your sports bar with any particular team or league. Fourth, the sports bar business is seasonal.
Costs & Pricing Strategy
One of the most important aspects of starting a sports bar is creating a pricing strategy that will attract customers and generate revenue. There are a few things to consider when putting together a pricing strategy for your sports bar. Cost of Goods Sold: The cost of goods sold (COGS) includes the cost of ingredients, labor, and other supplies needed to serve your customers. To calculate your COGS, you will need to track the cost of all the items you purchase to run your business. Overhead Costs: Overhead costs are all the expenses associated with running your business that are not related to COGS. This can include rent, utilities, insurance, and marketing. Profit Margin: Your profit margin is the amount of money you have left after you subtract your COGS and overhead costs from your revenue. This is the money you will use to pay yourself and grow your business. To determine your pricing, you will need to calculate your COGS and overhead costs as a percentage of your revenue. For example, if your COGS is 20% and your overhead costs are 10%, you will need to charge customers 30% more than your COGS in order to make a
Forming a Legal Entity
If you want to start a Sports Bar business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders. div>
Opening a Business Bank Account
When you’re ready to start your Sports Bar business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Sports Bar business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Sports Bar business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business. Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Sports Bar business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services. By having a well-designed website, you’ll be able to attract more customers and grow your Sports Bar business
Obtaining the Necessary Permits
Before you can open your sports bar, you will need to obtain the proper permits from your city or county. The type of permit you need will depend on the regulations in your area, but you will likely need a business license and a liquor license. You may also need a permit to serve food, depending on the laws in your jurisdiction. To get started, you will need to contact your local business licensing office to find out what permits are required in your area. Once you have obtained the necessary permits, you will be ready to open your sports bar!
Setting up a Business Number or Appointment Setter
When you’re ready to start your Sports Bar business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Sports Bar business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.
If you're thinking about starting a sports bar, there are a few things you need to keep in mind. First, you need to make sure you have the right location. A sports bar should be in a place where there's a lot of foot traffic and where people are looking for a place to watch the game. Second, you need to make sure you have the right atmosphere. A sports bar should be a place where people can relax and have a good time. Third, you need to make sure you have the right menu. A sports bar should have a menu that includes all of the classic pub fare, like burgers and wings, as well as some healthier options. And finally, you need to make sure you have the right team in place. A sports bar should have a staff that is friendly and knowledgeable about all things sports. If you keep these things in mind, you'll be well on your way to starting a successful sports bar.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Sports Bar business plan, fill out the form below and download our Sports Bar business plan template. The template is a word document that can be edited to include information about your Sports Bar business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Sports Bar Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Sports Bar industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Sports Bar business. We would also be happy to create a bespoke Sports Bar business plan for your Sports Bar business including a 5-year financial forecast to ensure the success of your Sports Bar business and raise capital from investors to start your Sports Bar business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.