How to start a surfing school business


How to start a Surfing School Business - Surfing School Business Plan Template

Are you interested in starting your own Surfing School Business?

If you have always dreamed of owning your own business and love the ocean, then starting a surfing school could be the perfect venture for you! Not only is it a fun and exciting way to make a living, but it can also be very rewarding teaching others how to surf. Of course, as with any business, there are some things you will need to take into consideration before starting your own surfing school. In this blog post, we will give you some tips on how to start a surfing school business. So, if you are ready to ride the waves of success, read on!
Business Plan
If you're passionate about surfing and want to share your love of the sport with others, starting a surfing school may be the perfect business for you. But before you hang up your shingle, there are a few things you need to do to get your business off the ground.
First, you'll need to create a business plan. This document will outline your business goals, strategies, and financial projections. You'll need to do some market research to determine whether there is a demand for your services and what price point you can charge. You'll also need to secure funding, whether that's through savings, investor capital, or small business loans.
Next, you'll need to find the perfect location for your surfing school. This spot should have good waves and be relatively safe for beginners. Once you've found the perfect location, you'll need to get all the necessary permits and insurance in place. Then, it's time to start marketing your business.
Create a website and social media accounts to start getting the word out. You can also distribute flyers and run ads in local publications. And don't forget to reach out to your personal network of friends and family to let them know about your new business venture.
Target Market
When starting a surfing school business, it is important to consider your target market. Who are you trying to reach with your business? What are their needs and how can your business meet those needs? Some factors to consider when determining your target market include:
-Geographic location: Are you targeting surfers in a specific region or country?
-Demographics: What is the age, gender, and income level of your target market?
-Psychographics: What are the lifestyle and interests of your target market?
Once you have a good understanding of your target market, you can start to develop marketing strategies to reach them. This could include online marketing, print advertising, or word-of-mouth marketing.
Business Model
One option for starting a surfing school is to become an affiliate of a larger organization. This has the advantage of giving you access to their resources, marketing, and insurance. Some examples of larger organizations that offer surfing school franchises are Surf Camps International and Surf’s Up Academy.
Another option is to start your own independent surfing school. This option gives you more control over your business, but it also comes with more risk. You will need to create your own marketing materials, find insurance, and develop relationships with local surf shops and businesses.
If you choose to start your own independent surfing school, there are a few things you will need to do in order to get started.
First, you will need to develop a business plan. This will help you figure out your start-up costs, your target market, and your marketing strategy.
Second, you will need to get the proper insurance for your business. This will protect you in case of any accidents or injuries that occur at your surf school.
Third, you will need to create marketing materials, such as a website and flyers.
Finally, you will need to develop relationships with local surf shops and businesses. These relationships will be beneficial for both parties involved.
Competitive Landscape
When starting any business, it's important to understand the competitive landscape. This is especially true for businesses with relatively low barriers to entry, such as a surfing school. Here are a few things to consider when trying to understand the competitive landscape for starting a surfing school business:
The first thing to consider is the geographic location of the business. Surfing is most popular in coastal areas, so businesses located in or near these areas will have an advantage.
Other things to consider include the population density of the area and the average income of residents. Areas with a higher population density and higher incomes will likely be more competitive.
Another important thing to consider is the target market for the business. If the business is targeting beginner surfers, there will likely be less competition than if it were targeting experienced surfers. This is because there are already many businesses that cater to experienced surfers.
Finally, it's important to consider what type of services the surfing school will offer. If the school offers unique services or caters to a niche market, it will likely have less competition. For example, a surfing school that offers private lessons or lessons for children with special needs will likely have less competition than a school that only offers group lessons
Costs & Pricing Strategy
Starting a surfing school business can be a great way to share your love of the sport with others, but it's important to make sure you understand the costs involved and have a pricing strategy in place. Here are some things to consider:
1. Start-up costs: You'll need to factor in the cost of renting or buying a surf camp, as well as the cost of any necessary equipment. If you're starting from scratch, you can expect to spend several thousand dollars on start-up costs alone.
2. Operating costs: In addition to your start-up costs, you'll need to budget for things like insurance, marketing, and staffing. These costs can vary depending on the size and scope of your business, but they're important to consider when setting your prices.
3. Pricing strategy: Once you've considered your start-up and operating costs, you'll need to come up with a pricing strategy that will enable you to cover your costs and make a profit. There are a number of ways to do this, so it's important to do some research and figure out what will work best for your business.
4. Discounts and promotions: Another way to attract customers and generate income is by offering discounts and running promotions to bring in more first-time customers.
Forming a Legal Entity
If you want to start a Surfing School business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Surfing School business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Surfing School business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Surfing School business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Surfing School business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Surfing School business
Obtaining the Necessary Permits
If you want to start a surfing school business, the first step is to obtain the necessary permits. Depending on your location, this may require a business license, a permit to operate a water sports business, and/or a coastal development permit. Before you can apply for these permits, you will need to have a business plan in place. Your business plan should include information on your proposed business location, your target market, your surf instructors, your business management team, and your financial projections. Once you have all of the required permits in place, you can start promoting your surfing school business. To attract customers, you may want to offer discounts, package deals, or free trial lessons. You can promote your business through word-of-mouth, online marketing, or traditional advertising methods.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Surfing School business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Surfing School business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.
If you're passionate about surfing and want to share your love of the sport with others, starting a surfing school could be the perfect business for you. Before you get started, there are a few things you need to take into consideration, such as location, equipment, insurance, and marketing. Once you have all of that sorted out, you can start teaching others how to surf and turn your passion into a successful business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Surfing School business plan, fill out the form below and download our Surfing School business plan template. The template is a word document that can be edited to include information about your Surfing School business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Surfing School Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Surfing School industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Surfing School business. We would also be happy to create a bespoke Surfing School business plan for your Surfing School business including a 5-year financial forecast to ensure the success of your Surfing School business and raise capital from investors to start your Surfing School business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.