How to start a tanning salon business


How to start a Tanning Salon Business - Tanning Salon Business Plan Template

Are you interested in starting your own Tanning Salon Business?

Have you ever wanted to start your own business? Maybe you have a great idea for a new product or service, but you don't know how to get started. Or maybe you're looking for a new business opportunity and think that a tanning salon could be a good fit. Starting a tanning salon can be a great way to become your own boss and build a successful business. But like any business, there are some things you need to know before getting started. In this blog post, we'll cover the basics of starting a tanning salon business, from researching the market to finding the right location to setting up your salon. We'll also provide some tips on how to succeed as a tanning salon owner, including ways to stand out from the competition and attract customers. So whether you're just getting started or you're ready to take your salon to the next level, read on for everything you need to know about starting a tanning salon business.
Business Plan
If you're thinking about starting a tanning salon business, the first thing you'll need to do is put together a business plan. This will help you figure out the costs of starting and running your business, as well as giving you a roadmap to follow as you get up and running. Here are some key elements to include in your tanning salon business plan:
1. Executive summary. This is a brief overview of your business, including your goals and objectives.
2. Company description. Here, you'll provide more details about your tanning salon, including what services you'll offer and what makes your business unique.
3. Market analysis. In this section, you'll need to do some research on your target market and competitors. This will help you determine how to price your services and what marketing strategies to use.
4. Management and organization. Here, you'll need to describe how your business will be structured and who will be responsible for what tasks.
5. Financial plan. This is arguably the most important part of your business plan, as it will outline your startup costs and projected revenues and expenses. Be sure to include realistic assumptions in your financial projections. Once
Target Market
If you're thinking about starting a tanning salon business, one of the first things you need to do is identify your target market. Who are you going to sell your services to? Will you focus on a specific demographic, like college students or young professionals? Or will you try to appeal to a wider range of people? Once you've identified your target market, you need to figure out what they want. What are their needs and wants when it comes to tanning? Do they want a quick and easy way to get a tan, or are they willing to invest in a longer-term solution? Do they want to be able to tan all year round, or are they only interested in getting a tan during the summer months? Knowing the answers to these questions will help you create a business plan that meets the needs of your target market.
Business Model
There are a few different ways to go about starting a tanning salon business. The first step is to decide what sort of business model you’d like to follow. There are three main options for running a tanning salon:
1. A traditional brick-and-mortar business: This is the most common type of tanning salon business. In this model, you’ll need to secure a physical location, outfitting it with the necessary tanning equipment and furnishings. You’ll also need to hire staff, create a marketing plan, and handle all the day-to-day operations of the business.
2. A mobile tanning business: This type of business is becoming increasingly popular, as it’s a more convenient option for busy customers. In this model, you’ll bring your tanning equipment to your customers’ homes or offices, setting up in their desired location. You’ll still need to create a marketing plan and manage the day-to-day operations of the business, but you won’t have the overhead costs associated with a traditional brick-and-mortar salon. 
Competitive Landscape
When you’re looking to start a tanning salon business, it’s important to know what the competitive landscape looks like. Here are a few things to keep in mind:
1. There are a lot of tanning salon businesses out there, so you need to make sure yours stands out.
2. Many of these businesses are franchise operations, so you’ll need to be able to compete on price and services offered.
3. There are a variety of services offered by tanning salons, so you’ll need to find a niche that you can excel in.
4. Location is important for any business, but it’s especially important for a tanning salon business since people will need to be able to get to you easily.
5. Promotions and marketing will be key to getting customers in the door, so make sure you have a solid plan in place.
Costs & Pricing Strategy
When it comes to starting a tanning salon business, one of the most important things to think about is your pricing strategy. After all, if you charge too little, you won’t be able to make a profit. But if you charge too much, you might not get any customers. So how do you find the right price point? One way to start is by looking at your competition. See what they are charging and then price your services either slightly lower or slightly higher. Another option is to offer discounts for things like prepaying for a certain number of sessions or signing up for a monthly membership. Another thing to consider is your costs. Make sure you take into account things like the cost of rent, utilities, employees, and supplies. Once you have a good idea of your costs, you can start to come up with a pricing strategy that will allow you to make a profit. Finally, don’t be afraid to change your prices if you need to. If you find that you are constantly busy and turning away customers, it might be time to raise your prices. On the other hand, if you are struggling to attract customers, it might be time to lower your prices.
Forming a Legal Entity
If you want to start a Tanning Salon business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders. 
Opening a Business Bank Account
When you’re ready to start your Tanning Salon business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Tanning Salon business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Tanning Salon business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Tanning Salon business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Tanning Salon business
Obtaining the Necessary Permits
You will need to obtain a business permit and a zoning permit in order to start a tanning salon. The first step is to contact your local business license office and ask what permits you will need. They will be able to tell you what paperwork needs to be filled out and filed. Once you have obtained the necessary permits, you will need to find a suitable location for your salon.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Tanning Salon business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Tanning Salon business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.
In conclusion, starting a tanning salon business can be a viable and profitable option for entrepreneurs with the right mix of business acumen and people skills. There are a few key considerations to keep in mind when planning to start a tanning salon, such as location, start-up costs, and target market. With careful planning and execution, a tanning salon can be a successful business venture.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Tanning Salon business plan, fill out the form below and download our Tanning Salon business plan template. The template is a word document that can be edited to include information about your Tanning Salon business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Tanning Salon Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Tanning Salon industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Tanning Salon business. We would also be happy to create a bespoke Tanning Salon business plan for your Tanning Salon business including a 5-year financial forecast to ensure the success of your Tanning Salon business and raise capital from investors to start your Tanning Salon business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.
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Tanning Salon Business Plan Template FAQs

What is a business plan for a/an Tanning Salon business?

A business plan for a tanning salon business is a document that outlines the goals, strategies, and financial projections for the establishment and operation of a tanning salon. It serves as a roadmap for entrepreneurs and investors, providing a comprehensive overview of the business concept, target market, competitors, marketing and sales strategies, operational requirements, and financial forecasts.

The business plan highlights the unique selling points of the tanning salon, such as the range of services offered, the quality of equipment and facilities, and the competitive pricing. It also includes information about the target market, including demographics, customer preferences, and market trends, to demonstrate the potential for success in the industry.

Additionally, the business plan outlines the marketing and sales strategies that will be employed to attract and retain customers. It may include details about advertising campaigns, promotions, partnerships with local businesses, and online marketing efforts to increase brand awareness and drive foot traffic to the salon.

Operational requirements, such as location selection, equipment purchase or leasing, staffing needs, and licensing or permits, are also addressed in the business plan. This section ensures that entrepreneurs have a clear understanding of the resources and logistics required to successfully operate a tanning salon.

Lastly, the financial projections section of the business plan provides a detailed estimate of the startup costs, ongoing expenses, and revenue projections for the tanning salon business. This includes information on pricing strategies, sales forecasts, cash flow analysis, and profitability projections. It helps potential investors or lenders evaluate the financial viability and potential return

How to customize the business plan template for a Tanning Salon business?

Customizing the business plan template for a Tanning Salon business is a straightforward process. Here are the steps to follow:

1. Review the template: Start by thoroughly reviewing the entire business plan template. Familiarize yourself with its structure, sections, and content.

2. Understand your business: Gain a comprehensive understanding of your Tanning Salon business. This involves identifying your target market, competition, unique selling points, pricing strategy, marketing plan, and financial projections.

3. Personalize the executive summary: Customize the executive summary section by summarizing your Tanning Salon business concept, highlighting its key features, and showcasing its potential for success.

4. Modify the company description: Tailor the company description section to accurately represent your Tanning Salon business. Include information about the specific services you will offer, your location, the size of your facility, and any unique features.

5. Adjust the market analysis: Conduct thorough market research to update the market analysis section. Include information on the demand for tanning services in your area, your target customer demographics, and the competitive landscape.

6. Customize the marketing and sales strategies: Adapt the marketing and sales strategies section to align with your Tanning Salon business. Outline your promotional activities, pricing structure, customer retention initiatives, and partnerships with other businesses.

7. Update the organizational structure: Modify the organizational structure section to reflect your Tanning Salon business. Specify the roles and responsibilities of your management team, their qualifications, and any other key personnel required.


What financial information should be included in a Tanning Salon business plan?

In a Tanning Salon business plan, the following financial information should be included:

1. Start-up Costs: This includes all the expenses required to set up the tanning salon, such as lease or purchase of the property, renovation or construction costs, purchasing tanning beds, equipment, furniture, initial inventory, licensing fees, and legal costs.

2. Revenue Projections: This section should outline the expected revenue sources of the tanning salon, including the sale of tanning sessions, memberships, retail sales of tanning lotions or accessories, and any additional services offered, such as spray tanning or teeth whitening. Revenue projections should be based on market research, potential customer base, and pricing strategy.

3. Operating Expenses: This includes all the ongoing costs associated with running the tanning salon, such as rent or mortgage payments, utilities, insurance, marketing and advertising expenses, payroll for employees, maintenance and repairs, and supplies. It is crucial to provide detailed estimates or historical data for each expense category to demonstrate the feasibility of the business.

4. Profit and Loss Statement: This statement provides an overview of the expected income, expenses, and net profit or loss for a specific period, typically projected over the first three to five years of operation. It helps assess the financial viability of the business and serves as a benchmark to track performance.

5. Cash Flow Projection: A cash flow projection outlines the expected inflows and outflows of cash for a given time period. It provides a clear picture

Are there industry-specific considerations in the Tanning Salon business plan template?

Yes, the Tanning Salon business plan template takes into account industry-specific considerations. It includes sections that are specific to the tanning salon industry, such as market analysis, target market demographics, competition analysis, pricing strategies, marketing and advertising plans, and operational considerations unique to tanning salons. The template also provides financial projections tailored to the tanning salon industry, including revenue forecasts, expense budgets, and profit and loss statements. Additionally, it includes information on industry trends, regulatory requirements, and best practices specific to tanning salons.

How to conduct market research for a Tanning Salon business plan?

To conduct market research for a Tanning Salon business plan, follow these steps:

1. Identify your target market: Determine the demographic and psychographic characteristics of your potential customers. Consider factors like age, gender, income level, lifestyle, and preferences.

2. Analyze the competition: Identify existing tanning salons in your area and analyze their business models, pricing strategies, services offered, and customer reviews. Assess their strengths and weaknesses to understand how you can differentiate your salon.

3. Survey potential customers: Create a survey or questionnaire to gather information directly from your target market. Ask questions about their tanning habits, preferences, what they like or dislike about existing salons, and what additional services they desire.

4. Analyze industry trends: Stay up-to-date with current trends and industry reports to understand the overall market growth, emerging technologies, and evolving customer preferences. This will help you anticipate changes and adapt your business plan accordingly.

5. Conduct focus groups or interviews: Organize focus groups or one-on-one interviews with potential customers to gain deeper insights into their needs and expectations. This qualitative research can provide valuable feedback and ideas.

6. Visit local trade shows and events: Attend industry-specific trade shows, conferences, and events to network with industry professionals, gain knowledge about the latest products and services, and observe customer behavior.

7. Analyze online reviews and forums: Go through online platforms, review websites, and social media channels to gather feedback and reviews about existing tanning salons.

What are the common challenges when creating a business plan for a Tanning Salon business?

Creating a business plan for a Tanning Salon business can come with its fair share of challenges. Here are some common ones:

1. Market Research: Conducting thorough market research may be challenging, as it requires gathering data on the local competition, target market demographics, and industry trends. However, this step is crucial for understanding the demand for tanning services in your area and identifying any gaps in the market.

2. Financial Projections: Estimating the financial aspects of your Tanning Salon business can be complex. Determining startup costs, forecasting revenue, and projecting expenses can be challenging, especially if you lack experience in the industry. It is important to ensure that your financial projections are realistic and supported by accurate data.

3. Choosing the Right Location: Finding the ideal location for your Tanning Salon can be a challenge. Factors such as foot traffic, accessibility, proximity to competitors, and leasing costs need to be considered. Conducting a thorough analysis of potential locations and understanding the local market demand is crucial to make an informed decision.

4. Marketing and Promotion Strategies: Developing effective marketing and promotion strategies can be challenging, especially when it comes to reaching your target audience. Understanding how to effectively advertise your Tanning Salon and differentiate yourself from competitors is essential. Identifying the right channels, such as social media, local advertising, and partnerships, can help you attract and retain customers.

5. Staffing and Training: Hiring and training qualified staff can be a challenge for a Tanning Salon business. Finding

How often should I update my Tanning Salon business plan?

You should update your Tanning Salon business plan on a regular basis, typically at least once a year. However, it is recommended to review and make necessary adjustments to your business plan whenever significant changes occur in your business, such as new competitors, changes in market trends, or updates to your financial projections. Regularly updating your business plan ensures that it remains relevant, accurate, and aligned with your current goals and strategies.

Can I use the business plan template for seeking funding for a Tanning Salon business?

Yes, you can absolutely use the business plan template for seeking funding for a Tanning Salon business. The business plan template is designed specifically to help you outline your business concept, market analysis, financial projections, and overall strategy. These elements are crucial when presenting your business to potential investors or lenders. By using the template, you will be able to showcase the market potential of your Tanning Salon business, demonstrate your understanding of the industry, and provide a solid plan for profitability and growth. It is important to customize the template to fit your specific business and industry, as well as include any additional information or data that may be required by potential funders.

What legal considerations are there in a Tanning Salon business plan?

There are several legal considerations to keep in mind when creating a tanning salon business plan. These may vary depending on your location, but common legal considerations include:

1. Licensing and permits: Research and obtain all necessary licenses and permits required to operate a tanning salon in your area, such as a business license, health department permits, and tanning facility permits.

2. Zoning regulations: Ensure that your chosen location is zoned for commercial use and specifically permits tanning salon businesses. Check local zoning laws and regulations to avoid potential issues.

3. Health and safety regulations: Comply with all health and safety regulations related to operating a tanning salon. This includes following proper sanitation procedures, maintaining clean and safe equipment, and adhering to specific guidelines for the use of tanning beds.

4. Staff qualifications and certifications: Ensure that your staff members are properly trained and certified to operate tanning equipment. This may involve completing courses on safety, skin types, and proper usage of tanning beds.

5. Liability and insurance: Obtain appropriate liability insurance to protect your business from potential claims and lawsuits related to tanning bed usage, skin damage, or other accidents that may occur on your premises.

6. Employment laws: Understand and comply with employment laws, including minimum wage requirements, employee classification, and any other regulations specific to your jurisdiction.

7. Consumer protection laws: Familiarize yourself with consumer protection laws, such as providing accurate information on the potential risks and benefits of tanning, disclosing