How to start a Technical Writing business


How to start a Technical Writing Business - Technical Writing Business Plan Template

Are you interested in starting your own Technical Writing Business?

Are you thinking about starting a technical writing business? If so, you're in the right place! In this blog post, we'll cover everything you need to know to get started, including what technical writing is, what skills you need to be a successful technical writer, and how to start your own technical writing business. So, what is technical writing?
Technical writing is a type of writing that provides information about products, services, or systems. Technical writers produce user manuals, installation guides, and other types of documentation that help people use these products, services, or systems. To be a successful technical writer, you need to have strong communication and writing skills. You should also be able to understand complex technical information and explain it in simple terms. Additionally, it's helpful to be organized and detail-oriented, as well as to have experience using the software or systems that you'll be writing about. If you have the skills and experience needed to be a successful technical writer, then starting your own technical writing business is a great way to become your own boss and earn a good income.
To get started, you'll need to create a business plan and set up your business. You'll also need to find clients by marketing yourself through various channels.
Business Plan
Before you can start a technical writing business, you need to have a plan in place. This plan will help you determine your start-up costs, marketing strategies, and operational procedures. It will also give you a roadmap to follow as your business grows. There are a few key components to any successful business plan:
1. Executive Summary: This is a brief overview of your business, its products or services, and its goals. It should be no more than a page or two in length.
2. Company Description: This section provides more detail about your company, including its history, mission statement, and any unique selling points.
3. Market Analysis: In this section, you’ll need to research your target market and explain how you plan to reach them. You’ll also need to provide data on your competition.
4. Product/Service Description: Here, you’ll provide an overview of the technical writing services you offer. Be sure to include information on your experience and qualifications.
5. Marketing Plan: Your marketing plan should detail how you plan to generate demand for your services. It should include information on your target market, pricing, and promotional strategies.
Target Market
There are many potential target markets for a technical writing business. Some common target markets include businesses in the technology, engineering, and medical industries. Other potential target markets include government agencies and nonprofit organizations.
One way to narrow down your target market is to consider the type of technical writing you specialize in. For example, if you have experience writing user manuals, you could target businesses that produce consumer electronics. Or, if you have experience writing software documentation, you could target software companies.
Another way to narrow down your target market is to consider the size of the businesses you want to work with. For example, you could focus on small businesses that don’t have in-house technical writers. Or, you could focus on large enterprises that need help with complex projects.
Once you’ve identified your target market, you can start marketing your technical writing business to them. To reach your target market, you can use online advertising, direct mail, or PR campaigns. You can also attend trade shows and conferences that are relevant to your target market.
Business Model
There are a few different ways to start a technical writing business. The most common way is to start as a freelance writer and then gradually build up a client base. Another way is to start a consulting business, where you provide services to clients on a project basis. If you want to start a technical writing business, the first thing you need to do is decide what type of business model you want to use. Do you want to freelance or consult? There are pros and cons to both models, so it’s important to choose the one that’s right for you. Freelance writing is the most common way to start a technical writing business. It’s relatively easy to get started and you can gradually build up a client base. The downside is that it can be difficult to find consistent work and you may have to work for lower rates than you would if you were a consultant. Consulting is a great way to get started if you have the right skills and experience. It can be more lucrative than freelance writing, but it’s also more competitive. You’ll need to market your business well and build up a strong portfolio in order to attract clients. 
Competitive Landscape
There are a few key things you need to understand about the competitive landscape for technical writing businesses before you start yours. Here are a few key points:
1. The vast majority of technical writing businesses are one-person operations. This means that the competition is mostly other freelance writers, rather than large companies.
2. The market for technical writing services is growing, but it is still relatively small. This means that there is room for new businesses, but you will need to be able to stand out from the competition.
3. Many businesses that need technical writing services are large companies that outsource their work. This means that you will need to be able to compete with other freelancers who may have more experience or lower rates.
4. There is a lot of competition for online work, as many businesses are now looking to save money by hiring freelancers instead of full-time employees. This means that you will need to be able to market your services well and stand out from the crowd.
5. There are a few key areas where technical writing businesses can focus their services, such as user manuals, software documentation, and online help files.
Costs & Pricing Strategy
There are a few key things to think about when it comes to costs and pricing strategy for your technical writing business. The first is what your services will actually cost. This includes things like your time, research, and any software or other tools you might need. You'll also need to factor in things like overhead costs and marketing. Once you have a good understanding of your costs, you can start to think about pricing strategy. There are a few different ways to approach this, but the most important thing is to make sure your prices are competitive. You'll also want to consider ways to package and bundle your services to make them more appealing to potential clients. Whatever pricing strategy you choose, be sure to keep your costs in mind. You don't want to price yourself out of the market, but you also don't want to leave money on the table. With a little careful planning, you can find the sweet spot that will maximize your earnings and help you build a successful technical writing business.
Forming a Legal Entity
If you want to start a Technical Writing business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders. 
Opening a Business Bank Account
When you’re ready to start your Technical Writing business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Technical Writing business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Technical Writing business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Technical Writing business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Technical Writing business
Obtaining the Necessary Permits
If you want to start your own technical writing business, the first step is to obtain the necessary permits. Depending on your location, you may need to obtain a business license, a tax ID number, and/or a permit to operate your business. To get a business license, you will need to contact your local business licensing office. They will be able to tell you what type of license you need and how to go about obtaining it. If you are starting a business that will be selling products or services, you will need to obtain a tax ID number from the IRS. This number will be used for tax purposes and will be required on all of your tax filings. Lastly, depending on the type of business you are starting, you may need to obtain a permit to operate. For example, if you are starting a food-related business, you will need to obtain a permit from the health department. Contact your local government offices to find out what type of permits you may need.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Technical Writing business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Technical Writing business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Creating a Professional Portfolio

A professional portfolio is essential for any technical writer looking to get the attention of potential clients. Creating a portfolio that showcases your best work is key to standing out from the competition. Incorporating SEO keywords into your portfolio can also help you reach the right audience. To create an effective portfolio, be sure to include samples of your work, detailed descriptions of projects you’ve completed, and any client testimonials.

Building a Network

Developing a strong network is an important part of any business, and technical writing businesses are no exception. Networking with other professionals in the industry can help you find new opportunities and stay up-to-date on industry trends. Reach out to other technical writers through social media, attend conferences and events, and join professional organizations to get started.

Promoting Your Business

Advertising and promoting your technical writing business is essential for attracting new clients. Try leveraging social media platforms like Twitter, LinkedIn, and Facebook to reach potential customers. You can also consider creating a blog or website to showcase your services and connect with readers. Developing an email list is also an effective way to reach out to potential customers on a regular basis.

Securing Contracts

Once you’ve built your network and started promoting your business, you’ll need to start securing contracts with clients. Spend time researching potential clients who may be interested in your services, and then follow up with them by pitching your services with a well-written proposal. Be sure to communicate the value you offer clients clearly in order to stand out from other applicants for the same contracts.

Managing Your Time Effectively

Time management is one of the most important skills for any technical writer running their own business. Without proper time management techniques in place, it can be difficult to stay on top of multiple projects at once. Create a daily schedule that includes time for research, writing, and editing tasks so that you can stay organized and productive throughout the day.

Writing Effective Proposals

Pitching yourself as a technical writer requires more than just sending out generic cover letters or resumes; you’ll need to write customized proposals that highlight why you’re the best fit for the job. Include data points that demonstrate how you can bring value to the project, as well as examples of how you’ve helped similar companies in the past. Make sure that your proposal is concise and free of errors so that it stands out from others vying for the same contract.

Pricing Your Services

One of the toughest decisions when it comes to running a technical writing business is deciding how much to charge for your services. Research what other technical writers are charging for similar projects so you have an idea of what is reasonable in your market. Consider factors like experience level, complexity of the project, deadlines, and client budget when setting prices for your services.

Understanding Copyright Laws

As a technical writer, it’s important that you understand copyright laws so that you can protect yourself from potential legal issues down the road. Laws vary from country to country, so make sure that you understand what rights are associated with each project before agreeing to take it on. Additionally, be aware of any applicable laws regarding plagiarism or infringement when using other people’s content in your writing projects.

Leveraging Technology To Streamline Processes

Technology can help streamline processes for technical writers by making communication easier between team members and automating certain tasks like formatting documents or proofreading documents quickly and efficiently. Investing in technology tools like project management software or document editing software can make managing multiple projects more manageable while also making it easier to deliver quality work on time every time.
If you're thinking about starting a technical writing business, there are a few things you should keep in mind. First, you'll need to be an expert in your field and have a strong understanding of the latest technology. Second, you'll need to be a good writer and have the ability to communicate complex information in a clear and concise manner. Third, you'll need to have a business plan and be able to market your services to potential clients. If you have the necessary skills and knowledge, starting a technical writing business can be a great way to earn a living. Just be sure to do your research and planning before getting started.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Technical Writing business plan, fill out the form below and download our Technical Writing business plan template. The template is a word document that can be edited to include information about your Technical Writing business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Technical Writing Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Technical Writing industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Technical Writing business. We would also be happy to create a bespoke Technical Writing business plan for your Technical Writing business including a 5-year financial forecast to ensure the success of your Technical Writing business and raise capital from investors to start your Technical Writing business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.