How to start an Energy Drink Business?


how to start a energy drink  business plan template

Are you interested in starting your own Energy Drink Business?

Hello! If you're reading this, you're probably interested in starting your own energy drink business. This can be a very lucrative and exciting venture, but it's also important to be well-prepared before taking the plunge. In this blog post, we'll cover some of the basics of starting an energy drink business, including what you'll need to get started, the challenges you may face, and some tips for success. We hope you find this information helpful and wish you the best of luck in your new business venture!
Business Plan
If you're interested in starting your own energy drink business, the first step is to create a business plan. This plan will outline your business goals, strategies, and how you plan on making your energy drink business successful. When it comes to creating your business plan, there are a few key points to keep in mind. First, you need to clearly define your business goals. What are you hoping to achieve with your energy drink business? Do you want to become the next Red Bull or Monster Energy? Or are you hoping to create a more niche market for your energy drinks? Once you've defined your business goals, you need to develop a marketing and sales strategy. How are you going to get people to buy your energy drinks? Will you be selling them online, in stores, or at events? What kind of promotions and marketing campaigns will you run to generate interest in your products? Finally, you need to think about the financial side of your energy drink business. How much money do you need to get started? How will you generate revenue? What are your operating expenses? By creating a detailed business plan, you'll have a much better chance of making your energy drink business a success.
Target Market
When starting any business, it is important to first identify your target market. For an energy drink business, this could involve targeting specific demographics such as young adults or athletes. Alternatively, you could target specific markets such as the workplace or nightlife. Once you have identified your target market, you can then start to develop a marketing strategy to reach them. This could involve online advertising, sponsoring events, or using social media.
Business Model
Assuming you want to start an energy drink business from scratch, there are a few key things you need to do to get started.
1. Develop your product. This includes perfecting your recipe, packaging, and branding. You need to have a strong product that differentiates itself in the market.
2. Create a business plan. This will help you map out your costs, marketing strategy, and sales goals.
3. Secure funding. You'll need to find investors or take out a loan to finance your business.
4. Build a manufacturing process. You'll need to find a facility and develop a production process that can handle large volumes of your product.
5. Create a distribution network. You'll need to partner with distributors to get your product into stores and online retailers.
6. Promote your product. You'll need to create a marketing campaign that will generate excitement for your product and help you reach your sales goals..
Competitive Landscape
In any industry, it is important to be aware of your competition. The energy drink market is no different. There are a few large players that have been around for years, as well as a number of smaller brands that are constantly popping up. When starting your own energy drink business, it is important to do your research and understand who your competition is. This will help you position your brand and marketing message in a way that resonates with your target audience. Here is a quick overview of some of the main players in the energy drink market: Red Bull: Red Bull is the OG of energy drinks. They have been around since 1987 and have built a massive global brand. Red Bull is known for their marketing stunts and extreme sports sponsorships. Their target audience is young adults who are looking for an energy boost to help them party harder and stay up all night. Monster Energy: Monster Energy is one of the largest energy drink companies in the world. They offer a variety of different flavors and styles of energy drinks. Monster Energy’s target audience is mostly young adults, although they have started to appeal to a wider demographic in recent years. Rockstar: Rockstar is another large player
Costs & Pricing Strategy
Energy drinks are a popular product, but they can be expensive to produce. Here are some tips on how to keep your costs down and still produce a high-quality product:
1. Use lower-cost ingredients. There are a variety of energy drink recipes available online, so you can experiment with different ingredients to find the ones that work best for your budget.
2. Use smaller packaging. Energy drinks are often sold in small cans or bottles, so you don't need to use a lot of packaging material. This can help keep your costs down.
3. Use a simple production process. Energy drinks don't need to be complicated to make. You can often get by with a simple production process that doesn't require a lot of expensive equipment.
4. Sell direct to consumers. You can bypass retailers and sell direct to consumers through online channels or at events. This can help you keep your prices down.
5. Offer discounts and promotions. Offering discounts and promotions can help you attract customers and boost sales. This can also help you offset some of your production costs.
Forming a Legal Entity
If you want to start a Energy Drink business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Energy Drink business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Energy Drink business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Energy Drink business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Energy Drink business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Energy Drink business
Obtaining the Necessary Permits
In order to start an energy drink business, you will need to obtain the necessary permits from your local government. This may include a business license, a food permit, and a health permit. You will also need to make sure that your facility meets all of the safety and health requirements.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Energy Drink business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Energy Drink business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Distribution Strategy

A successful energy drink business requires a comprehensive distribution strategy that outlines the channels for sales and how products will reach customers. This strategy should include an analysis of the current market, a review of competitor’s strategies, and a plan for how the business will use multiple channels to increase its reach. Additionally, this plan should include an assessment of available resources and potential partnerships that could help the business maximize its distribution efforts.

Marketing Plan

A well-crafted marketing plan is essential to the success of any energy drink business. This plan should include an overview of the target customer base, comprehensive advertising strategies, and plans for public relations outreach. Additionally, this plan should identify key performance metrics to measure the effectiveness of each marketing strategy and track progress towards set goals.

Financial Projections

Developing accurate financial projections is key to the success of any energy drink business. This process involves forecasting expected expenses and income, assessing potential sources of capital, and creating budgets that ensure resources are used efficiently. Financial projections should also consider potential risks that could impact funding or profitability, such as changes in market demand or shifts in consumer preferences.


Logistics are an important part of any energy drink business. This includes establishing a supply chain management system, creating an efficient inventory management system, and finding reliable vendors for raw materials. Additionally, businesses should consider investing in warehousing equipment or services if their products require storage before reaching customers.

Human Resources

A successful energy drink business requires a team of motivated and knowledgeable employees. To attract the best talent, businesses must develop effective hiring processes, create engaging training programs, and provide competitive employee benefits. Additionally, businesses should consider implementing policies to ensure employee safety and satisfaction while fostering an inclusive work environment.

Technology and Equipment Needs

Technology is essential for any energy drink business to succeed. This includes investing in computers, software applications, web hosting services and other technology tools to facilitate operations. Additionally, businesses must consider purchasing machinery for bottling or production processes if necessary.

Risk Assessment

Risk assessment is an important part of any energy drink business plan as it helps identify potential threats that could disrupt operations or harm profits. Businesses must analyze their external environment to identify vulnerabilities related to competition or market changes as well as create strategies to mitigate these risks before they occur. Additionally, crisis management plans should be developed to respond quickly to unexpected events that could impact the business’s operations or profits.

Exit Strategy

Developing an effective exit strategy is essential for any energy drink business owner. This includes succession planning processes to ensure operations continue in case of an emergency as well as procedures for selling the business if desired. Additionally, this plan should consider tax implications related to selling a business as well as strategies for protecting intellectual property during a sale process.
If you're thinking about starting an energy drink business, there are a few things you need to keep in mind. First, you need to make sure you have a great product. There's no point in starting a business if you don't have a product that people want to buy. Second, you need to create a solid marketing and sales plan. You need to know who your target market is and how you're going to reach them. Lastly, you need to have the financial backing to get your business off the ground. If you have all of these things in place, you'll be well on your way to starting a successful energy drink business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Energy Drink business plan, fill out the form below and download our Energy Drink business plan template. The template is a word document that can be edited to include information about your Energy Drink business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Energy Drink Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Energy Drink industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Energy Drink business. We would also be happy to create a bespoke Energy Drink business plan for your Energy Drink business including a 5-year financial forecast to ensure the success of your Energy Drink business and raise capital from investors to start your Energy Drink business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.