How to start an Equine Therapy Business?


how to start a equine therapy  business plan template

Are you interested in starting your own Equine Therapy Business?

If you're reading this, you're probably considering starting an equine therapy business. Equine therapy is a unique and rewarding industry that can make a difference in the lives of many people. However, starting any business can be a daunting task. This guide will give you an overview of the steps you'll need to take to get your business off the ground. Before you get started, it's important to have a clear understanding of what equine therapy is and what it can do for your clients. Equine therapy is a type of therapy that uses horses to help people with physical, mental, or emotional problems. It can be used to help people with conditions like autism, PTSD, addiction, and more. There are many different ways to provide equine therapy, so you'll need to decide what type of services you want to offer. Do you want to provide private sessions or group sessions? Will you offer riding lessons or ground-based activities? Once you've decided what type of services you want to offer, you'll need to find the right horses for your business. After you've found the perfect horses, it's time to start marketing your business. You'll need to create a website and social media
Business Plan
When starting any business, it is important to have a clear and concise business plan. This will help you to map out your goals and objectives and ensure that you are on track to achieving your aims. For those wanting to start an equine therapy business, there are a few key points that should be included in your business plan. Firstly, you will need to decide on the type of therapy that you want to offer. There are many different types of therapies that can be offered to horses, so it is important to choose the one that you are most passionate about. Once you have decided on the type of therapy, you will need to research the market to see what demand there is for this service. This will help you to determine whether there is a viable market for your business. Next, you will need to consider the start-up costs for your business. This will include the cost of purchasing horses, as well as any equipment or premises that you will need. It is important to have a realistic budget in place so that you do not overspend at the start of your business. Finally, you will need to think about how you are going to market your business. This is vital in order to attract
Target Market
If you're considering starting an equine therapy business, it's important to first consider your target market. Who will you be providing services to? Will you work with individuals, families, groups, or organizations? What age group will your clients be? What issues will they be seeking help with? Answering these questions will help you create a business plan and marketing strategy that will be tailored to your target market. It's also important to research your competition and make sure there's a need for your services in your area. With the right planning and execution, you can create a successful equine therapy business that makes a difference in the lives of those you serve.
Business Model
There are a few different ways to go about starting an equine therapy business. The first step is to decide what type of business model you would like to use. There are three common types of business models for equine therapy businesses: private practice, mobile practice, or working at a facility. Private Practice: A private practice is when the therapist owns their own horse and sees clients at their own home or property. This is the most expensive way to start an equine therapy business, as you will need to purchase a horse and have a place to keep it. However, it can also be the most rewarding, as you will have complete control over your business and your schedule. Mobile Practice: A mobile practice is when the therapist travels to their clients’ homes or properties to provide therapy sessions. This is a less expensive way to start an equine therapy business, as you will not need to purchase a horse or maintain a facility. However, it can be more difficult to find clients and manage your schedule. Working at a Facility: Working at a facility is when the therapist works at an existing facility that provides horses for therapy sessions. This is the least expensive.
Competitive Landscape
If you're thinking of starting an equine therapy business, you'll need to be aware of the competition. Here's a quick overview of the landscape: There are a few large companies that dominate the market, such as Hippotherapy and Theraplay. However, there are also many small, independent businesses that offer similar services. The key to success in this industry is to find a niche and market your business well. For example, you could focus on a specific type of therapy, such as equine-assisted psychotherapy, or work with a particular population, such as veterans or people with disabilities. Whatever route you choose, make sure you do your research and put together a well-rounded business plan. With the right preparation, you can start a successful equine therapy business.
Costs & Pricing Strategy
Starting an equine therapy business can be a rewarding and profitable venture. However, like any business, it is important to carefully consider the costs and pricing strategy for your business. Here are some important points to consider when developing your costs and pricing strategy:
1. Start-up costs: Before you can start seeing clients, you will need to invest in some basic equipment and supplies. This can include items like saddles, bridles, grooming supplies, first aid supplies, etc. You will also need to factor in the cost of leasing or purchasing a horse or horses. Depending on the size and scope of your business, start-up costs can range from a few thousand dollars to tens of thousands of dollars.
2. Operating costs: In addition to your start-up costs, you will also need to budget for ongoing operating expenses. These can include things like feed, hay, straw, veterinary care, Farrier services, etc. Depending on the size of your operation, these costs can range from a few hundred dollars per month to several thousand dollars per month.
3. Pricing your services: Once you have an idea of your start-up and operating costs, you can begin to develop a pricing strategy for
Forming a Legal Entity
If you want to start a Equine Therapy business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders. 
Opening a Business Bank Account
When you’re ready to start your Equine Therapy business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Equine Therapy business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Equine Therapy business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Equine Therapy business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Equine Therapy business
Obtaining the Necessary Permits
If you want to start an Equine Therapy business, the first thing you need to do is obtain the necessary permits. Depending on the type of business you want to operate, you may need a special license or permit from the state, county, or city where you plan to do business. For example, if you want to open a horseback riding school, you will need to obtain a business license as well as a special use permit from the city or county in which you plan to operate. You will also need to get liability insurance to protect yourself and your business in case someone is injured while participating in your activities. If you plan to offer Equine Therapy services to people with disabilities, you will need to make sure that your facility meets all the requirements of the Americans with Disabilities Act (ADA). You will also need to get liability insurance to protect yourself and your business in case someone is injured while participating in your activities. In addition, you will need to have a place to keep your horses. If you don't own your own property, you will need to lease land from someone who does. 
Setting up a Business Number or Appointment Setter
When you’re ready to start your Equine Therapy business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Equine Therapy business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Developing a Marketing Strategy

Creating a marketing strategy for an equine therapy business is an essential step in getting your business off the ground. SEO keywords such as “equine therapy”, “marketing plan” and “advertising strategy” are key to ensuring that potential customers can find your business online. Developing a comprehensive and targeted plan will help you reach the right audience and increase interest in your unique services.

Hiring Employees

Hiring employees for an equine therapy business is a critical step in creating a successful practice. SEO keywords such as “equine therapy”, “hiring employees” and “job descriptions” should be included when creating job postings and descriptions. Finding reliable and knowledgeable staff who can work well with horses and clients is essential to providing a quality experience for all involved.

Acquiring Horses

Acquiring horses for your equine therapy business is a major investment. SEO keywords such as “equine therapy”, “horses” and “buying horses” can help potential buyers find the right horses and the best deals. Consider factors such as breed, temperament, health and age when selecting horses to ensure they are suitable for the therapeutic activities you plan to offer.

Building Your Client Base

Building a client base for an equine therapy business requires careful planning. SEO keyword “equine therapy” and “customer acquisition” can help prospective customers find your practice online. Utilize advertising tactics such as social media campaigns, email marketing, local events, or word-of-mouth referrals to reach potential clients in your area.

Creating Your Brand

Creating a brand for an equine therapy business is important for establishing credibility in the market. SEO keyword “equine therapy” and “branding” can help potential customers recognize your business quickly and easily. Designing your logo, website, brochure, or other marketing materials with consistent branding will help you stand out from the competition.

Financing Your Business

Financing an equine therapy business is essential for getting it off the ground. SEO keywords such as "equine therapy" and "financing" can help potential investors find information about your business quickly. Look into government grants or loans, private investors, or other sources of funding to get the money needed to launch or expand your practice.

Setting Up a Business Structure

Establishing a legal structure for your equine therapy business is important to protect your assets and ensure compliance with state regulations. SEO keywords such as "equine therapy" and "business structure" can help you find relevant information about setting up a corporation or limited liability company (LLC). Working with an attorney who specializes in business law will make it easier to set up the most appropriate structure for your purposes.

Managing Risk

Managing risk in an equine therapy business is important for ensuring safety of clients, horses, employees, volunteers, and other stakeholders. SEO keywords such as "equine therapy" and "risk management" can lead prospective clients to information about how your practice reduces risks associated with working with horses. Develop policies regarding safety protocols, insurance coverage, emergency preparedness plans, liability waivers, and other precautions to reduce risks associated with operating an equine therapy business.

Setting Up a Payment System

Establishing a payment system for an equine therapy business is essential for efficient management of cash flow. SEO keywords such as "equine therapy" and "payment system" can direct potential customers to information about how they can pay you online or in person safely using secure methods like PayPal or Stripe credit card processing services.

Evaluating Your Business Progress

Evaluating the progress of an equine therapy business on a regular basis is important for ensuring continued success. SEO keywords such as "equine therapy" and "business progress" can help potential customers discover what makes your practice unique compared to competitors in the area. Develop metrics that measure customer satisfaction or profitability over time to assess whether you are achieving desired goals or need to make changes that better serve clients' needs.
If you're thinking about starting an equine therapy business, there are a few things you need to keep in mind. First, you'll need to make sure you have the proper licenses and insurance. Secondly, you'll need to find the right location for your business. And finally, you'll need to create a marketing plan to attract clients. With careful planning and execution, starting an equine therapy business can be a rewarding experience. Helping people heal through the power of horses is an incredible feeling, and being your own boss has its perks too. If you're ready to take the plunge, remember to do your research and put together a solid business plan. You can make your equine therapy business a success.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Equine Therapy business plan, fill out the form below and download our Equine Therapy business plan template. The template is a word document that can be edited to include information about your Equine Therapy business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Equine Therapy Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Equine Therapy industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Equine Therapy business. We would also be happy to create a bespoke Equine Therapy business plan for your Equine Therapy business including a 5-year financial forecast to ensure the success of your Equine Therapy business and raise capital from investors to start your Equine Therapy business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.