How to start an Escape Room Business?


how to start a escape room business plan template

Are you interested in starting your own Escape Room Business?

Escape rooms are a popular new type of entertainment business. They are perfect for corporate events, birthday parties, team building exercises, and more. If you're thinking about starting your own escape room business, there are a few things you need to know. In this guide, we'll cover everything from finding the right location to designing your puzzles. By the end, you'll be ready to open your doors and start welcoming guests!
Business Plan
If you're considering starting an escape room business, the first step is to create a business plan. This will help you determine the feasibility of your business, as well as set goals and objectives. Here are some key components to include in your escape room business plan:
1. Executive Summary
2. Company Description
3. Market Analysis
4. Service or Product Line
5. Marketing and Sales Strategy
6. Management and Organization
7. Financial Plan
8. Appendix
Target Market
The first step to starting any business is identifying your target market. Who are the people most likely to be interested in your product or service? When it comes to an escape room business, your target market is likely people who are looking for a fun, challenging, and unique experience. Think about who in your area would be most interested in an escape room and target your marketing efforts accordingly. You may want to consider advertising in local publications or online, reaching out to groups and organizations who may be interested in booking an escape room for a team-building event, or partnering with local businesses who can help promote your business to their customers. By taking the time to identify your target market, you can ensure that your marketing efforts are focused on reaching the people who are most likely to use your escape room business – and that can help you get one step closer to success.
Business Model
There are a few different business models you can choose from when starting your own escape room business. You can either start from scratch and build your own escape room facility, or you can purchase a franchise. If you choose to start from scratch, you'll need to find a location, build or renovate the space, and stock it with puzzles and props. If you choose to purchase a franchise, you'll need to pay a franchise fee and follow the franchisor's guidelines. Another option is to start an escape room business in your home. This can be a lower-cost option, but you'll need to be careful to create a safe and enjoyable experience for your guests. No matter which business model you choose, there are a few things you'll need to do to get started:
1. Choose your niche. There are many different types of escape rooms, so it's important to choose the one that's right for you. Do some research and decide what kind of experience you want to provide for your guests.
2. Create a business plan. This will help you map out the costs, revenue, and profits of your business. 
Competitive Landscape
In the escape room business, it is important to be aware of the competitive landscape. This includes understanding who your competitors are, what they offer, and how they operate. Here are a few tips on how to research and understand your escape room business's competitive landscape:
1. Identify your escape room business's primary competitors. This can be done by searching online, asking industry experts, or conducting market research.
2. Research your competitors. Once you have identified who your primary competitors are, it is important to research their businesses. This can include visiting their websites, reading online reviews, and talking to customers.
3. Understand your competitors' offerings. It is important to understand what your competitors are offering in their escape rooms. This includes the type of puzzles, the level of difficulty, and the overall experience.
4. Know your competitors' prices. It is important to be aware of the prices that your competitors are charging for their escape rooms. This will help you determine if you need to adjust your own pricing in order to remain competitive.
5. Stay up-to-date on your competitors' changes. In the escape room business, it is important to stay up-to-date
Costs & Pricing Strategy
How much does it cost to start an escape room business? Starting an escape room business can be a costly endeavor. The cost of renting or purchasing a space, outfitting it with the necessary equipment and furnishings, and marketing the business can add up quickly. However, there are ways to cut costs and still provide a high-quality escape room experience. One way to save on costs is to use existing spaces rather than renting or purchasing a new one. For example, many businesses start out by using their home or a friend's home as their escape room space. This can be a great way to save on rent and other associated costs. Another way to cut costs is to do as much of the work yourself as possible. This includes things like building the puzzles and props, decorating the space, and creating the marketing materials. Pricing your escape room can also be tricky. You want to charge enough to cover your costs and make a profit, but you don't want to price yourself out of the market. A good rule of thumb is to start by charging around $25 per person. This price can be adjusted based on the length of the game, the difficulty level, and other
Forming a Legal Entity
If you want to start a Escape Room business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Escape Room business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Escape Room business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Escape Room business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Escape Room business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Escape Room business
Obtaining the Necessary Permits
You've got the entrepreneurial itch and you're ready to start your own business. But where do you begin? If you're looking to start an escape room business, the first step is understanding the permits and licenses you'll need to obtain. There are several permits and licenses you may need in order to open and operate an escape room business, including a business license, a zoning permit, and a Certificate of Occupancy. The specific permits and licenses you'll need will vary depending on the location of your business. To get started, contact your local city or county government to find out what permits and licenses you'll need to obtain. They will likely have a list of the required permits and licenses for businesses in your area. Once you have the necessary permits and licenses, you can move forward with opening your escape room business!
Setting up a Business Number or Appointment Setter
When you’re ready to start your Escape Room business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Escape Room business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Finding the Right Location

When starting an escape room business, the first and most important step is finding the right location. The space you choose should be large enough to accommodate the puzzles, props, and equipment that will be used in your escape room. Additionally, it should be easily accessible and located in an area with plenty of foot traffic. When searching for a location, it’s important to use keywords like “escape room business location” to ensure you get the best results.

Setting up the Escape Room

After finding a suitable location for your escape room business, the next step is setting it up. This involves designing and constructing the puzzles and props that will be used in your escape room and ensuring that all of the necessary equipment is in place. To ensure everything is done correctly, it is important to use keywords such as “escape room setup” when researching how to properly set up an escape room.

Choosing the Right Equipment

In order for your escape room business to be successful, you must choose the right equipment for your particular needs. This includes everything from locks and keys to audio-visual equipment and décor pieces. To ensure you select the best possible equipment for your escape room, use keywords like “escape room equipment” when searching online for potential vendors and suppliers.

Understanding Licensing Requirements

Before opening an escape room business, it is important to understand any licensing requirements that may apply in your area. This may include obtaining a business license or permits from local authorities. Use keywords such as “escape room licensing” when researching what type of licenses or permits may be required in your area.

Hiring Employees

Once you have established the necessary licensing requirements for opening an escape room business, the next step is hiring employees. It is important to find employees who are knowledgeable about puzzles and have experience working with customers. When searching for potential employees, use keywords like “escape room employees” to make sure you get qualified individuals who can help make your business successful.

Creating a Marketing Plan

To ensure that your escape room business attracts customers, it is important to develop a comprehensive marketing plan. This should include both online and offline marketing strategies that target potential customers in your area. To ensure you create an effective marketing plan, use keywords such as “escape room marketing plan” when researching different types of marketing strategies that are available.

Developing Your Brand

Once you have developed a marketing plan for your escape room business, the next step is developing your brand identity. This includes creating a logo, website, social media accounts, and other materials that reflect your unique vision for your business. Use keywords like “escape room branding” when researching how best to create a strong brand identity for your business.

Utilizing Online Marketing Strategies

In addition to developing a strong brand identity, it is also important to utilize online marketing strategies such as search engine optimization (SEO), content marketing, email campaigns, and social media campaigns in order to attract customers to your escape room business. Use keywords like “online marketing strategies for escape rooms” when researching which online strategies would work best for your particular needs.

Setting up Payment Processing Solutions

In order for customers to pay for their experience at your escape room business, you must set up payment processing solutions such as credit card processing or online payment systems like PayPal or Stripe. To make sure you select the best payment processing solution for your needs, use keywords like “escape room payment processing solutions” when researching different options available on the market.

Working with Vendors and Suppliers

As part of operating an escape room business, you must work with vendors and suppliers who can provide all of the necessary equipment and supplies needed to run a successful business. To make sure you select reliable vendors and suppliers who offer competitive prices, use keywords such as “escape room vendors and suppliers” when searching online for potential partners who can help take your business to the next level.

Establishing Rules and Regulations for Your Escape Room Business

In order to ensure safety and an enjoyable experience at your escape room business, it is essential that you establish clear rules and regulations that all participants must abide by while they are playing in your escape rooms. Use keywords such as “escape room business regulations” when researching which rules would be most appropriate for your particular situation.

Developing an Emergency Plan

As part of operating any type of business, it is essential that you develop an emergency plan in case of any unexpected occurrences while guests are playing in one of your escape rooms. To make sure you create an effective emergency plan, use keywords like “emergency plan for escape rooms” when researching how best to handle these types of situations should they arise at any point during game play at one of your facilities
If you're looking for a fun and unique business to start, an escape room could be a great option! With some creativity and planning, you can create an exciting and challenging experience for your customers. To get started, you'll need to choose a theme for your escape room, and then design a series of puzzles and challenges that fit within that theme. Once you have your escape room planned out, you'll need to find a location to set up your business. Finally, you'll need to market your escape room business to potential customers. With some effort, you can build a successful business that provides an enjoyable and challenging experience for your customers!

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Escape Room business plan, fill out the form below and download our Escape Room business plan template. The template is a word document that can be edited to include information about your Escape Room business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Escape Room Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Escape Room industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Escape Room business. We would also be happy to create a bespoke Escape Room business plan for your Escape Room business including a 5-year financial forecast to ensure the success of your Escape Room business and raise capital from investors to start your Escape Room business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.
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Escape Room Business Plan Template FAQs

What is a business plan for a/an Escape Room business?

A business plan for an Escape Room business is a written document that outlines the key details and strategies for starting and operating an Escape Room facility. It serves as a roadmap for entrepreneurs, investors, or lenders, providing a clear understanding of the business concept, target market, financial projections, marketing strategies, and operational plans. A comprehensive business plan includes information on the industry, market analysis, competition, management team, pricing strategy, marketing and sales plan, investment requirements, and potential risks and challenges. It is an essential tool for entrepreneurs looking to secure funding, attract partners, and navigate the complexities of setting up and running a successful Escape Room business.

How to customize the business plan template for a Escape Room business?

To customize the business plan template for an Escape Room business, follow these steps:

1. Review the template: Start by reading through the entire business plan template to understand its sections and structure. This will give you an overview of the content you need to customize.

2. Add your business information: Replace the placeholder text with your escape room business's name, address, contact details, and any other relevant information. Update the executive summary to provide an overview of your business and its unique selling proposition.

3. Conduct market research: Gather data on your target market, competitors, and industry trends. Customize the market analysis section of the template to reflect this research. Include information on customer demographics, demand for escape rooms in your area, and your competitive advantage.

4. Modify the financial projections: Adjust the financial projections section according to your specific business needs. Update revenue and expense estimates based on your pricing strategy, costs of operation, and marketing budget. Include information on projected profitability and cash flow.

5. Adapt the marketing plan: Tailor the marketing plan section to reflect your escape room business's marketing strategy. Define your target audience, outline promotional activities, and describe how you will attract customers. Incorporate any unique marketing ideas or partnerships you may have.

6. Customize the operations plan: Detail the operational aspects of your escape room business. Include information on your facility, equipment, staffing requirements, and hours of operation. Modify the section to align with any specific legal or regulatory requirements in your area.


What financial information should be included in a Escape Room business plan?

In an Escape Room business plan, several financial information should be included. These include:

1. Start-up costs: This section should outline the initial expenses required to start the Escape Room business. It may include costs such as lease or purchase of property, renovation or construction costs, licensing fees, equipment purchase, and other start-up expenses.

2. Revenue projections: It is important to include revenue projections based on market research, industry trends, and the capacity of the Escape Room. This can be presented in the form of monthly or annual projections, including expected sales, number of bookings, and average ticket prices.

3. Operating expenses: This section should outline the ongoing costs of running the Escape Room business. This may include rent, utilities, insurance, marketing expenses, employee wages, maintenance costs, and any other recurring expenses.

4. Break-even analysis: Including a break-even analysis will help determine the point at which the Escape Room business will start generating profits. This analysis considers the fixed and variable costs, as well as the average revenue per booking, to determine the number of bookings required to cover all expenses.

5. Cash flow projections: Cash flow projections provide an overview of the inflows and outflows of cash over a specific period. It helps identify potential cash shortfalls and ensures there is enough working capital to cover expenses, such as rent, utilities, payroll, and other financial obligations.

6. Profit and loss statement: This statement provides an overview of the revenues, costs, and expenses incurred during

Are there industry-specific considerations in the Escape Room business plan template?

Yes, the Escape Room business plan template includes industry-specific considerations. It covers various aspects specific to the Escape Room industry, such as market analysis, competitor analysis, target market identification, and marketing strategies tailored to the Escape Room business. It also includes financial projections specific to the industry, including revenue streams, operating expenses, and cash flow analysis. Additionally, it provides guidance on operational considerations, such as room design and layout, pricing strategies, staffing requirements, and customer experience management. Overall, the Escape Room business plan template is designed to address the unique challenges and opportunities of the Escape Room industry.

How to conduct market research for a Escape Room business plan?

To conduct market research for an Escape Room business plan, you can follow these steps:

1. Identify your target market: Determine who your ideal customers are by considering factors such as age, interests, location, and income. This will help you tailor your Escape Room experience to their preferences.

2. Study the competition: Research existing Escape Room businesses in your area or similar markets. Analyze their offerings, pricing, marketing strategies, and customer reviews. This will provide insights into what works well and what you can do differently to stand out.

3. Analyze market trends: Stay updated on the latest trends and developments in the Escape Room industry. This includes understanding popular themes, technological advancements, and customer preferences. This knowledge will help you create a unique and appealing experience.

4. Conduct surveys or interviews: Engage with potential customers through surveys or interviews to gather feedback on their preferences and expectations. Ask about their willingness to pay, preferred difficulty levels, desired themes, and any other factors that influence their decision to visit an Escape Room.

5. Visit competitors and attend industry events: Visit existing Escape Rooms as a customer to experience firsthand what they offer. Attend industry events, conferences, or trade shows to network with professionals and gain industry-specific insights.

6. Analyze online reviews and social media: Look for online reviews and comments about Escape Rooms, both locally and globally. Social media platforms can provide valuable insights into customer experiences, preferences, and suggestions.

7. Analyze demographics and market data: Utilize

What are the common challenges when creating a business plan for a Escape Room business?

Creating a business plan for an Escape Room business can present several common challenges. These challenges include:

1. Market research: Conducting thorough market research to understand the target audience, competition, and demand for Escape Rooms in your area can be time-consuming and challenging. Finding reliable data and identifying trends in the industry can be difficult, but it is crucial for the success of your business plan.

2. Financial projections: Estimating the costs of setting up and running an Escape Room business can be tricky. You need to consider expenses such as rent, utilities, marketing, staffing, and maintenance, as well as analyze potential revenue streams. Determining accurate financial projections can be challenging, especially if you lack experience or industry-specific data.

3. Unique selling proposition: Differentiating your Escape Room business from competitors is essential to attract customers. However, identifying a unique selling proposition that sets your business apart can be challenging. You must develop innovative themes, puzzles, and experiences that capture the interest and excitement of your target market.

4. Operational considerations: Planning the logistics of running an Escape Room business can be complex. This includes designing and building immersive rooms, managing bookings and reservations, creating effective marketing strategies, and ensuring smooth operations. Overlooking any operational considerations can lead to inefficiencies and affect the overall success of your business.

5. Regulation and safety: Escape Rooms are subject to safety regulations and guidelines to ensure the well-being of customers. Understanding and complying with local regulations, fire codes, and safety standards can be challenging

How often should I update my Escape Room business plan?

It is recommended to update your Escape Room business plan at least once a year or whenever significant changes occur in your business. This could include changes in your target market, competition, pricing, marketing strategies, financial projections, or any other factors that may impact the success of your Escape Room. Regularly reviewing and updating your business plan will help ensure that it remains relevant and aligned with your current goals and objectives.

Can I use the business plan template for seeking funding for a Escape Room business?

Yes, you can definitely use the business plan template for seeking funding for an Escape Room business. A well-written and comprehensive business plan is a crucial document when it comes to attracting investors or securing financing from banks or other financial institutions. The template will guide you through the process of creating a professional business plan that includes all the necessary sections and information that investors typically look for. It will help you outline your business concept, market analysis, financial projections, marketing strategies, and more. By using the business plan template, you will have a strong foundation to present your Escape Room business to potential investors and lenders, increasing your chances of securing the funding you need.

What legal considerations are there in a Escape Room business plan?

There are several legal considerations to keep in mind when creating an Escape Room business plan. Some important factors to consider include:

1. Business Structure: You will need to determine the appropriate legal structure for your business, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different legal requirements and implications, so it is important to consult with a legal professional to ensure you choose the right option for your business.

2. Permits and Licenses: Depending on your location, you may need to obtain certain permits and licenses to operate an Escape Room business. This could include zoning permits, building permits, fire safety permits, and entertainment licenses. Research the specific requirements in your area and ensure you comply with all necessary regulations.

3. Liability and Insurance: Escape Rooms involve physical activities and potential risks for participants. It is crucial to have liability insurance coverage to protect your business in case of accidents or injuries. Consult with an insurance professional to determine the appropriate coverage for your specific operations.

4. Intellectual Property: If you plan to create unique puzzles, themes, or designs for your Escape Room, it is important to consider intellectual property protection. This may include copyrighting your original content, trademarking your business name or logo, or obtaining patents for any innovative inventions or technologies you develop.

5. Employment Laws: If you plan to hire employees, it is essential to be aware of and comply with employment laws in your jurisdiction. This includes understanding minimum wage requirements, overtime