How to start an ESL School Business?


how to start a esl school  business plan template

Are you interested in starting your own ESL School Business?

If you're thinking about starting a ESL School business, there are a few things you should know. In this section, we'll introduce you to the basics of starting a ESL School business, from writing a business plan to choosing a location. We'll also provide some resources to help you get started.
Business Plan
If you're thinking about starting an ESL school, the first step is to create a business plan. This document will outline your school's goals, strategies, and financial projections. Your business plan should include:
1. An Executive Summary
2. Company Description
3. Market Analysis
4. Competitor Analysis
5. Sales and Marketing Plan
6. Operations Plan
7. Management Team
8. Financial Plan
The executive summary is a brief overview of your entire business plan. It should include your school's mission statement, a description of your target market, and your key marketing and financial objectives. Your company description should provide more detail about your ESL school, including its history, ownership structure, and any unique features or programs. Your market analysis should identify the size and growth potential of the ESL market in your area. It should also include information about your target students, their needs, and how you plan to reach them. Your competitor analysis should research other ESL schools in your area and identify their strengths and weaknesses. This information will help you position your school to be competitive. Your sales and marketing plan should outline your strategies for attracting students and generating revenue. It should
Target Market
If you are considering starting an ESL school business, it is important to first understand your target market. Who are you going to be teaching? What age group? What level of English? What type of business do you want to run? ESL schools can cater to a wide range of students, from young children to adults. The most common age group for ESL students is young adults, aged 18-24. However, there is a growing demand for ESL programs for younger students, aged 6-12. There are also many different levels of ESL students, from beginners to advanced. Most ESL schools will offer programs for all levels, but some may specialize in teaching only beginners or only advanced students. Finally, you need to decide what type of ESL school business you want to run. Do you want to offer private classes, group classes, or both? Will you be teaching in a physical location or online? There are many different ways to run an ESL school business, so it is important to figure out what will work best for you and your target market.
Business Model
If you're looking to start a business in the ESL industry, there are a few different models you can follow. The most common model is to start your own ESL school. This involves renting space, hiring teachers, and marketing your school to students and parents. You can also choose to work with an existing ESL school as a franchisee or contractor. This option can be less expensive and less risky than starting your own school, but you'll have less control over the business. Finally, you could also choose to work as an independent tutor or consultant, providing ESL services to students on an individual basis. This is the most flexible option, but it can be difficult to find consistent work. Whichever model you choose, make sure you do your research and create a solid business plan before getting started..
Competitive Landscape
When starting any business, it’s important to understand the competitive landscape. This is especially true for businesses that provide services that can be easily replicated, such as a ESL school. To be successful, you need to understand not only who your competition is, but what their strengths and weaknesses are. The first step is to identify your direct and indirect competitors. Direct competitors are those who offer the same services as you do. Indirect competitors are those who offer similar services that could be used in place of yours. Once you’ve identified your competition, the next step is to research them. This includes understanding their business model, pricing, marketing strategy, and any other relevant information. It’s also important to understand their strengths and weaknesses. This information will help you better position your own business and make it more attractive to potential customers. Finally, you need to stay up-to-date on your competition. This means regularly monitoring their activities and making adjustments to your own business accordingly. By doing so, you’ll be able to stay one step ahead and ensure long-term success for your ESL school business.
Costs & Pricing Strategy
The cost of starting a ESL school business can vary depending on many factors. The most important factor is the amount of start-up capital you have available. If you have a limited budget, you may need to start small and grow your business over time. ESL school businesses can be started for as little as a few thousand dollars. Another important factor to consider is the price of your services. You need to charge enough to cover your costs and make a profit, but not so much that your prices are out of reach for potential customers. Do some research to find out what other ESL schools in your area are charging and use that information to help set your prices. Finally, consider any discounts or promotions you can offer to attract customers. For example, you may want to offer a discount for new students or for families who enroll more than one child. By taking the time to consider all of these factors, you can develop a pricing strategy that will help you successfully launch your new ESL school business.
Forming a Legal Entity
If you want to start a ESL School business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your ESL School business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a ESL School business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a ESL School business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a ESL School business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your ESL School business
Obtaining the Necessary Permits
Before you can open your ESL school, you need to obtain the necessary permits and licenses from the government. This can be a lengthy and complicated process, but it's important to make sure that you are operating legally. The first step is to obtain a business license from your local government. You will also need to get a zoning permit to make sure that your school is in a suitable location. Next, you will need to obtain a teaching license from the state in which you plan to operate. This process can vary from state to state, but generally, you will need to have a bachelor's degree in education or a related field. Finally, you will need to get insurance for your school. This will protect you in case of any accidents or injuries that occur on your property. Once you have all of the necessary permits and licenses, you will be ready to open your ESL school!
Setting up a Business Number or Appointment Setter
When you’re ready to start your ESL School business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your ESL School business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.


Hiring and training qualified ESL teachers is an essential part of starting an ESL school business. Finding and retaining the right staff is key to success, so it’s important to have a thorough recruitment process in place. Once the right people have been found, they must then be trained and mentored to ensure they can deliver the best education to their students.

Developing a Curriculum

Creating a curriculum tailored to the needs of your students is vital to the success of any ESL school business. This should include topics such as grammar, vocabulary, pronunciation, reading and writing, as well as cultural aspects. It’s important to ensure that the curriculum aligns with educational standards, as this will help your school to gain recognition and attract more students.

Advertising and Marketing

Reaching your target market is key when starting an ESL school business. Develop a strong brand by creating an attractive website that communicates all the benefits of your school. Utilize social media, email marketing, direct mail campaigns, and other channels to get your message out there.


To run an effective ESL school business, you need to have access to the right resources. This includes textbooks, materials, technology such as computers and software, and other tools that can help enhance the learning experience for your students. It’s important to identify what resources you need ahead of time so you can plan accordingly.

Financial Management

Setting up a budget is essential for any business, especially one related to education. Track expenses on a regular basis and create projections for future spending in order to make sure you stay on track financially. Additionally, consider setting up a business bank account so you can keep track of income and expenses separately from your personal account.

Quality Assurance

Quality assurance processes should be implemented in order to ensure that standards are met and maintained at all times. Develop systems that will allow you to evaluate student feedback in order to identify areas that need improvement or further development.

Risk Management

Identifying potential risks and developing strategies to mitigate them is a key part of running an ESL school business. Take into account factors such as health and safety risks or compliance issues in order to avoid potential problems down the line.

Evaluation and Assessment

Evaluation and assessment processes are necessary in any educational setting in order to measure student achievement levels over time. Track student progress with tests or surveys so you can see which areas need more attention or development in order for them to reach their full potential.

Regulatory Compliance

Understanding legal requirements relevant to ESL school businesses is important in order for your business to be successful. Ensure that permits are properly acquired for any activities taking place at the school and take measures such as background checks for staff members if necessary.
If you're thinking about starting your own ESL School, there are a few things you should keep in mind. First, you'll need to make sure you have the right qualifications. Second, you'll need to find the right location. And third, you'll need to create a marketing plan. With the right qualifications, the right location, and a solid marketing plan, you'll be well on your way to starting a successful ESL School business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect ESL School business plan, fill out the form below and download our ESL School business plan template. The template is a word document that can be edited to include information about your ESL School business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your ESL School Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the ESL School industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your ESL School business. We would also be happy to create a bespoke ESL School business plan for your ESL School business including a 5-year financial forecast to ensure the success of your ESL School business and raise capital from investors to start your ESL School business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.