How to Start an Outdoor Adventure Business?

How to start a outdoor adventure business plan template

Are you interested in starting your own Outdoor Adventure Business?

Have you ever dreamed of starting your own business? Maybe you’ve always wanted to be your own boss, or maybe you’ve just always loved the idea of being outdoors. Whatever the reason, starting an outdoor adventure business can be a great way to turn your passion into a successful career. Of course, like any business, there’s a lot that goes into starting an outdoor adventure company. From creating a business plan to finding the right location to market your business, there are a lot of factors to consider. But don’t worry, we’re here to help. In this blog post, we’ll give you a step-by-step guide on how to start your own outdoor adventure business. So what are you waiting for? Let’s get started!
Business Plan
If you're thinking about starting an outdoor adventure business, the first step is to create a business plan. This will help you determine your start-up costs, set financial goals, and map out a path to success. To get started, you'll need to answer some basic questions about your business, such as what services you'll offer and who your target market is. Once you've got a good handle on these details, you can start writing your business plan. If you're not sure where to begin, check out our guide on how to write a business plan. It includes a template and tips to help you get started.
Target Market
When it comes to starting an outdoor adventure business, it's important to consider who your target market is. Are you catering to families? Adventure seekers? Retirees? Knowing who your target market is will help you better tailor your business to their needs. Here are a few tips for targeting your outdoor adventure business:
1. Know your audience. As we mentioned, it's important to know who you're catering to. This will help you determine what type of outdoor adventures to offer, what type of equipment to use, and how to market your business.
2. Do your research. Once you know who your target market is, it's time to do some research. Find out what type of outdoor activities they enjoy, what their budget is, and what their schedule looks like. This will help you better plan your business.
3. Get creative. There are a lot of outdoor adventure businesses out there, so it's important to be creative in order to stand out. Offer unique experiences that your target market will love.
4. Be flexible. Don't be afraid to change things up if you're not seeing the results you want. If something isn't working, try something else.
Business Model
There are a few different ways to start an outdoor adventure business. The most common way is to start as a sole proprietor, where you are the only owner and operator of the business. This is the simplest and most straightforward way to get started, and it has the advantage of being relatively low-cost. However, it also has the disadvantage of being more risky, since you are personally responsible for all aspects of the business. Another option is to form a partnership with one or more other people. This can help to spread the risk around and also pool resources, which can be helpful in getting the business off the ground. The downside of a partnership is that it can be more difficult to make decisions and there is the potential for disagreements down the road. Another option is to form a limited liability company (LLC). This is a business structure that offers some personal liability protection for the owners. It can be a good option if you are starting a business with one or more partners and want to have some extra protection. The downside of an LLC is that it can be more expensive to set up and maintain than a sole proprietorship or partnership. Finally, you could start a corporation. 
Competitive Landscape
In order to start an Outdoor Adventure business, it is important to first understand the competitive landscape. This will help you determine what type of business you want to start, as well as what products and services you need to offer to be successful. There are a few different types of businesses that offer outdoor adventure products and services. The first type is the outfitter. Outfitters generally provide gear and equipment for people to use on their adventures. They may also offer classes or workshops to teach people how to use the gear properly. The second type of business is the guide service. Guide services provide people with guidance and support while they are on their adventures. They may also offer transportation and other logistical support. The third type of business is the retail store. Retail stores sell gear and equipment for people to use on their adventures. When starting an Outdoor Adventure business, it is important to consider what type of business you want to be. Do you want to be an outfitter? A guide service? A retail store? Once you have decided on the type of business you want to be, you need to research the competition. What types of businesses are in your area? What do they offer? What are their prices?
Costs & Pricing Strategy
There are a few things to consider when it comes to the costs of starting an outdoor adventure business. The first is the cost of the equipment. This will vary depending on the type of adventure you want to offer, but can range from a few hundred to a few thousand dollars. The second is the cost of insurance. This is important to protect yourself and your business in case of any accidents or injuries. The third is the cost of marketing and advertising. This will be important to get your business name out there and attract customers. As for pricing, it is important to find a balance between what you need to charge to cover your costs and what your customers are willing to pay. It is also important to offer discounts or promotions to attract customers. A good place to start is by research what other businesses in your area are charging for similar services.
Forming a Legal Entity
If you want to start a Outdoor Adventure business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Outdoor Adventure business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Outdoor Adventure business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Outdoor Adventure business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business 
Setting up a Business Website
If you want to start a Outdoor Adventure business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Outdoor Adventure business
Obtaining the Necessary Permits
In order to start an outdoor adventure business, you will need to obtain the necessary permits from the government. This can be a difficult and time-consuming process, but it is necessary in order to operate legally. There are a few things you need to do in order to obtain the permits:
1. Research the regulations in your area. Each state and country has different regulations regarding outdoor businesses, so you will need to make sure you are familiar with the laws in your specific area.
2. Submit an application for a permit. Once you have researched the regulations, you will need to submit an application for a permit. This can usually be done online or at your local government office.
3. Pay the application fee. Most permit applications come with a small fee that must be paid in order to process the application.
4. Wait for approval. Once you have submitted your application and paid the fee, all you can do is wait for approval. The government will review your application and decide whether or not to issue you a permit.
5. Start your business! Once you have obtained your permit, you are ready to start your outdoor adventure business!
Setting up a Business Number or Appointment Setter
When you’re ready to start your Outdoor Adventure business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Outdoor Adventure business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.
If you're considering starting an outdoor adventure business, there are a few key things to keep in mind. First, you need to be passionate about the outdoors and have a strong desire to share your love of nature with others. Secondly, you need to be organized and have a good business plan. Lastly, you need to be marketing savvy and understand how to reach your target audience. With these tips in mind, you'll be well on your way to starting a successful outdoor adventure business. 

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant. 

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Outdoor Adventure business plan, fill out the form below and download our Outdoor Adventure business plan template. The template is a word document that can be edited to include information about your Outdoor Adventure business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Outdoor Adventure Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Outdoor Adventure industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Outdoor Adventure business. We would also be happy to create a bespoke Outdoor Adventure business plan for your Outdoor Adventure business including a 5-year financial forecast to ensure the success of your Outdoor Adventure business and raise capital from investors to start your Outdoor Adventure business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.