How to start Calligraphy business?

How to start a calligraphy business plan template

Are you interested in starting your own Calligraphy Business?

Starting a calligraphy business can be a rewarding and profitable way to use your creative skills. With some basic supplies and a little practice, you can start offering your services to clients in no time. In this section, we'll cover the basics of starting a calligraphy business, including what supplies you'll need, how to find clients, and how to price your services.
Business Plan
If you're thinking about starting a calligraphy business, the first step is to create a business plan. This will help you figure out your business goals, budget, and what you need to do to get started. To start, you'll need to decide what type of calligraphy business you want to start. There are two main types of businesses: those that provide services and those that sell products. If you want to provide calligraphy services, you'll need to decide what type of services you want to offer. Will you offer wedding calligraphy? Customized stationery? Envelope addressing? Once you've decided what services you want to offer, you'll need to price your services. Wedding calligraphy can range from $1-$10 per envelope, while customized stationery can start at $25 per set. If you want to sell products, you'll need to decide what type of products you want to sell. Will you sell ready-made stationary? Customized journals? Calligraphy pens and supplies? Once you've decided what products you want to sell, you'll need to price your products. Ready-made stationary can start at $5 per set, while customized
Target Market
Who is your target market? Your target market is anyone who is interested in learning calligraphy or improving their skills. This can include people who are already familiar with the basics of calligraphy, as well as those who are completely new to the art form. Once you have a better idea of who your target market is, you can start to focus on how to reach them. One way to reach your target market is through social media. Platforms like Instagram and Pinterest are great for sharing your work and connecting with potential customers. You can also use these platforms to offer tips, tricks, and tutorials on calligraphy. Another way to reach your target market is through local events and workshops. This is a great way to connect with people in your community who might be interested in learning more about calligraphy. You can also use this opportunity to sell your products and services.
Business Model
There are a few different ways that you can go about starting a calligraphy business. The most important thing is to find a niche that you can fill and that you enjoy doing. Once you have that figured out, the rest will fall into place. One way to start a calligraphy business is to become a mobile calligrapher. This means that you will travel to your clients' homes or businesses to provide your services. This is a great option if you don't have a lot of start-up money, as you won't need to rent out office space or purchase any expensive equipment. Another advantage of being a mobile calligrapher is that you can easily build up a clientele in your local area. Another option for starting a calligraphy business is to set up shop in a shared office space or retail location. This option will require more start-up money, as you will need to pay for rent and utilities. However, it also has some great advantages. Having a physical location will make it easier for customers to find you, and it will give your business a more professional image. Additionally, being located in a shared office space or retail location will give you the opportunity to meet.
Competitive Landscape
When you’re starting a business, it’s important to understand the competitive landscape. This will help you determine what you need to do to stand out from the competition. There are several things to consider when you’re looking at the competitive landscape for your business. First, you need to understand who your competitors are. What businesses are already doing what you want to do? How do they market themselves? What do they offer that you don’t? You also need to understand your target market. Who are you trying to reach with your business? What needs do they have that your competitors aren’t meeting? What can you offer that will appeal to them? Finally, you need to understand the overall market for your product or service. What is the demand for what you want to offer? How much competition is there? What are the trends in the industry? By understanding the competitive landscape, you can develop a plan for how to make your business successful.
Costs & Pricing Strategy
There are a few things you'll need to consider when it comes to costs and pricing strategy for your calligraphy business. First, you'll need to have a good understanding of your own costs in order to price your services competitively. This includes things like the cost of supplies, overhead costs, and your own time. You'll also need to have a pricing strategy that meets the needs of your target market. For example, if you're targeting high-end clients, you'll need to make sure your prices reflect that. On the other hand, if you're targeting budget-conscious clients, you'll need to be more competitive on price. Finally, you'll need to decide how you want to structure your pricing. For instance, will you charge by the hour, by the project, or by the word? Each option has its own advantages and disadvantages, so be sure to consider what will work best for you and your business.
Forming a Legal Entity
If you want to start a Calligraphy business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Calligraphy business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Calligraphy business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Calligraphy business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Calligraphy business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work. -A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Calligraphy business
Obtaining the Necessary Permits
Before you can hang your shingle as a professional calligrapher, you’ll need to obtain the necessary permits from your city or county. The requirements vary depending on where you live, but you’ll likely need to obtain a business license and/or a seller’s permit. You may also need to file for a fictitious business name if you plan on operating under a name other than your own. Once you have all the required permits, you’ll be ready to start your calligraphy business!
Setting up a Business Number or Appointment Setter
When you’re ready to start your Calligraphy business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Calligraphy business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.
If you're thinking about starting a calligraphy business, we hope this article has given you some helpful tips and information. Starting a business can be a daunting task, but with careful planning and execution, it can be a successful and rewarding endeavor. We wish you the best of luck in your new venture!

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Calligraphy business plan, fill out the form below and download our Calligraphy business plan template. The template is a word document that can be edited to include information about your Calligraphy business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Calligraphy Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Calligraphy industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Calligraphy business. We would also be happy to create a bespoke Calligraphy business plan for your Calligraphy business including a 5-year financial forecast to ensure the success of your Calligraphy business and raise capital from investors to start your Calligraphy business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.