How to start Coffee Roasting business?

How to start a coffee roasting business plan template

Are you interested in starting your own Coffee Roasting Business?

Are you passionate about coffee? Do you love the smell of fresh coffee beans roasting? If you answered yes to both of these questions, then starting a coffee roasting business may be the perfect entrepreneurial venture for you. Coffee roasting is a complex process that involves selecting the right beans, roasting them to perfection, and then packaging and marketing the finished product. But if you're up for the challenge, starting a coffee roasting business can be an incredibly rewarding experience. In this article, we'll give you an overview of what you need to do to start a coffee roasting business. We'll cover everything from choosing the right beans to investing in the right equipment to setting up your roastery for success. So if you're ready to take your love of coffee to the next level, read on to learn how to start a coffee roasting business.
Business Plan
If you want to start your own coffee roasting business, there are a few things you need to take into account before getting started. First, you need to develop a business plan. This should include your overall business goals, a market analysis, and a financial plan. Additionally, you will need to obtain the proper licenses and permits for your business. Finally, you need to choose the right location for your coffee roasting business. With all of these factors in mind, you can be well on your way to starting your own successful coffee roasting business.
Target Market
When starting any business, it is important to understand who your target market is. The same is true for starting a coffee roasting business. Who is your ideal customer? What are their characteristics? Understanding your target market will help you determine where to open your business, what type of coffee to roast, and how to price your product. It is also important to understand your target market when creating marketing and advertising materials. There are a few different ways to identify your target market. One way is to look at your current customer base. If you already have a coffee shop, take a look at who is buying your coffee. Another way to identify your target market is to look at who your competition is targeting. And finally, you can use market research to identify potential customers. Once you have identified your target market, you can begin creating a marketing strategy that will reach them. Some questions to consider when identifying your target market:
- Who is currently buying my coffee?
- Who is my competition targeting?
- What do potential customers want from a coffee roasting business?
- How much are potential customers willing to spend on coffee?
Business Model
If you're thinking about starting a coffee roasting business, there are a few things you need to know about how to make it work. First, you'll need to develop a business model. What type of business will you be? Will you be a roaster, retailer, or both? What is your target market? How will you reach your customers? Next, you'll need to consider the financial side of things. How much money do you need to get started? How will you generate revenue? What are your expenses? Make sure you have a solid understanding of the numbers before you move forward. Finally, you'll need to create a brand and build a following. Your coffee roasting business will be competing in a crowded market, so you need to make sure your product stands out. Figure out what makes your coffee unique and start promoting it to the right people. If you do all of these things, you'll be well on your way to starting a successful coffee roasting business..
Competitive Landscape
If you're thinking about starting a coffee roasting business, you'll need to be aware of the competition. Here's a quick overview of the competitive landscape: The coffee roasting business is fairly fragmented, with a large number of small businesses competing against each other. The top three companies in the industry
- Starbucks, Dunkin' Donuts, and Peet's account for less than 20% of the market.
However, the coffee roasting business is also fairly consolidated at the wholesale level, with the top three companies - Folgers, Maxwell House, and Nestle - accounting for more than 60% of all coffee bean sales. This means that if you want to be successful in the coffee roasting business, you'll need to be able to compete against these large companies. Fortunately, there are a few things you can do to set your coffee roasting business apart from the competition:
- Offer a unique blend of coffee beans that you roast yourself.
- Sell your coffee beans online or at local farmers markets and specialty stores.
- Offer a subscription service where customers can receive fresh beans on a regular basis.
Costs & Pricing Strategy
Starting a coffee roasting business is a significant investment. You'll need to factor in the cost of equipment, green coffee beans, packaging, and shipping. You'll also need to consider the costs of advertising and marketing. Pricing your coffee can be tricky. You'll need to factor in the cost of production, shipping, and marketing. You'll also need to consider the prices of your competitors. You'll need to find a balance between charging enough to cover your costs and remaining competitive. Your pricing strategy will also need to take into account your desired profit margin. You'll need to find a balance between making a profit and pricing your coffee too high. If you price your coffee too high, you may not be able to sell it. If you price it too low, you may not make a profit. The best way to determine the right price for your coffee is to experiment. Start with a price that you think is fair and see how customers respond. Adjust your price up or down based on customer feedback.
Forming a Legal Entity
If you want to start a Coffee Roasting business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Coffee Roasting business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Coffee Roasting business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Coffee Roasting business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Coffee Roasting business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Coffee Roasting business
Obtaining the Necessary Permits
You will need to obtain a few permits before you can start your coffee roasting business. The first permit you will need is a business license. You can obtain a business license by contacting your local city or county government office. The second permit you will need is a food handling permit. You can obtain a food handling permit by contacting your local health department. The third and final permit you will need is a coffee roasting permit. You can obtain a coffee roasting permit by contacting your local fire department.
Setting up a Business Number or Appointment Setter
When you’re ready to start your Coffee Roasting business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Coffee Roasting business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Choosing the Right Roasting Equipment

When starting a coffee roasting business, the right equipment is essential. Investing in quality machinery and tools is key to producing great coffee. Research different coffee roasters and machines to find the one that fits your needs. Be sure to consider size, capacity, and price when selecting the right equipment.

Sourcing your Coffee Beans

Obtaining the highest quality beans is an important part of running a successful coffee roasting business. Take time to research different suppliers and producers to find beans that fit your desired flavor profile. Purchase green (unroasted) coffee beans in bulk and store them properly for optimal freshness.

Roasting Basics

Learning the basics of roasting coffee is essential for creating a product customers will love. Understand the different phases of the roasting process and how to adjust variables such as temperature, time, and airflow for desired results. Experiment with different roast profiles to find unique flavor combinations that stand out from competitors.

Packaging and Labeling

Properly packaging and labeling your product is necessary for maintaining freshness and appealing to customers. Invest in quality packaging materials such as vacuum sealed bags, foil liners, and labels that contain information about roast date, origin, flavors, and brewing instructions. Ensure that your packaging is eye-catching yet informative for customers.

Promoting Your Business

Marketing your business to potential customers is important for success. Establish an online presence by creating a website and utilizing social media platforms such as Instagram and Facebook. Utilize search engine optimization (SEO) tactics to increase visibility of your website in search engine results pages (SERP). Consider other promotional strategies such as hosting events, offering discounts, or giving away free samples of your product.

Building Customer Relationships

Creating relationships with customers is essential for retaining them over time. Make sure to provide exceptional customer service through every interaction with clients whether it be through phone calls, emails, or social media messages. Develop loyalty programs or rewards systems that incentivize customers to purchase more product or refer others to your business.

Financing Your Business

Having adequate financing is critical for starting up a new business venture. Consider taking out loans or finding investors who are interested in helping you get started. Research different types of funding options including grants, crowdfunding campaigns, or angel investors so you can determine which one best fits your needs.

Setting Up Your Online Presence

Establishing an online presence can help you reach more potential customers around the world. Create an easy to navigate website that contains information about your business such as products offered, contact information, and any special deals or discounts available for customers. Utilize search engine optimization (SEO) tactics such as keyword research and link building strategies to increase visibility of your website within SERPs (search engine results pages).

Key Takeaways Resources

Starting a coffee roasting business requires careful planning and execution of various tasks from choosing the right equipment to marketing your product successfully online. Take time to research different resources available such as grants, crowdfunding campaigns, or angel investors who can help you finance your venture. Utilize SEO tactics such as keyword research when setting up an online presence so you can increase visibility of your website within SERPs (search engine results pages). Invest in quality packaging materials along with labeling that contains information on roast date, origin, flavors, and brewing instructions so customers always have access to fresh product with all necessary information included on the label. Finally, build customer relationships by offering rewards programs or incentives for referrals so you can retain loyal customers over time.
Assuming you've made it this far, you're probably convinced that starting your own coffee roasting business is a great idea. So how do you get started? The first step is to develop a business plan. This will help you determine the costs of starting and running your business, as well as set some financial goals. Next, you'll need to find a space to set up shop. If you're planning on running a small-scale operation, you can roast your beans in a home kitchen. However, if you're looking to roast on a larger scale, you'll need to find a commercial space. Once you have a space, you'll need to purchase some roasting equipment. There are a variety of options available, from small home roasters to large commercial roasters. Choose the option that best suits your needs and budget. Finally, it's time to start roasting! Experiment with different roast profiles and bean origins to find the perfect combination for your business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Coffee Roasting business plan, fill out the form below and download our Coffee Roasting business plan template. The template is a word document that can be edited to include information about your Coffee Roasting business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Coffee Roasting Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Coffee Roasting industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Coffee Roasting business. We would also be happy to create a bespoke Coffee Roasting business plan for your Coffee Roasting business including a 5-year financial forecast to ensure the success of your Coffee Roasting business and raise capital from investors to start your Coffee Roasting business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.