How to start Copywriting business?

How to start a copy writing  business plan template

Are you interested in starting your own Copywriting Business?

If you're a copywriter, you know the power of persuasion. You can use your words to sell just about anything. So why not put your skills to work for yourself and start a copywriting business? It's not as difficult as you might think. Here are a few tips to get you started:
1. Define your niche. What kind of copywriting do you want to do? Do you want to write web copy, marketing collateral, or something else entirely? Once you know what you want to write, you can start to find clients who need that type of copy.
2. Build a portfolio. Before you start pitching your services to potential clients, make sure you have a strong portfolio to show them. This will give them an idea of your skills and style, and it will help them decide if you're the right fit for their project.
3. market yourself. Once you have a portfolio and a niche, it's time to start marketing yourself to potential clients. Make sure your website is up-to-date and professional, and start reaching out to people who might need your services. 
Business Plan
When starting any business, it is important to have a plan. This is especially true for a copywriting business. There are a few key things you will need to do in order to get your business off the ground.
1. Research your industry. It is important to understand the copywriting industry before starting your own business. This includes understanding the different types of copywriting, the skills needed to be a successful copywriter, and the potential clientele you could work with.
2. Develop a niche. Once you have a good understanding of the copywriting industry, you can start to develop a niche for your business. This could be anything from writing copy for small businesses to specializing in a certain type of copywriting, such as web copy or ad copy.
3. Create a portfolio. As a copywriter, your portfolio is your most important marketing tool. Be sure to showcase your best work in your portfolio so that potential clients can see what you are capable of.
4. Develop a marketing plan. Even the best copywriters need to market themselves in order to find work. Develop a marketing plan that includes ways to promote your business, such as through social media, networking, or creating an website
Target Market
When you're starting a copywriting business, it's important to think about who your target market is. Who are the people that you want to reach with your copywriting? One way to think about your target market is to consider what kinds of businesses or organizations would need copywriting services. Do you want to write for small businesses? Startups? Nonprofits? Corporate clients? Once you have a good idea of who your target market is, you can start to think about how to reach them. What platforms do they use? What publications do they read? How can you get in front of them with your copywriting business?
Business Model
There are a number of ways to start a copywriting business. The most common is to start as a freelancer, working with clients on a project-by-project basis. This can be a great way to get started, as it allows you to build up your portfolio and learn the ropes of the business without having to make a large upfront investment. Another option is to start a copywriting agency. This involves recruiting a team of copywriters and working with clients on a retainership basis, where you are paid a monthly fee for a set number of hours of work. This model can be more challenging to get off the ground, but can be more lucrative in the long run. Finally, some copywriters choose to start their own businesses, offering products or services related to copywriting. This can be a great option if you have a specific niche or area of expertise that you can market to potential clients. No matter which model you choose, there are some key things to keep in mind as you start your copywriting business. First, make sure you have a strong understanding of the craft of copywriting. There are many resources available online and in books that can help you hone your skills. Second, build.
Competitive Landscape
As a copywriter, you'll be competing with other freelancers, agencies, and in-house marketers for clients. Here's a look at the competitive landscape and what you'll need to do to stand out. The first step is to understand who your competition is. Here's a quick overview: Freelancers: Most copywriters are freelancers, so this is your largest group of competitors. To stand out, you'll need a strong portfolio and great client testimonials. Agencies: Agencies can offer a full suite of marketing services, so they may be a good fit for companies that need more than just copywriting. To compete with agencies, you'll need to be able to offer a complete package of services and demonstrate your expertise in various marketing channels. In-house marketers: Many companies have in-house marketers who handle all or most of their marketing needs. To compete with in-house marketers, you'll need to be able to offer a higher level of service and customization.
Costs & Pricing Strategy
There are a few key things to keep in mind when it comes to pricing strategy for your copywriting business. The first is to make sure that your prices are in line with the going rate for copywriters in your area. You can check out sites like Glassdoor or Payscale to get an idea of what others in your field are making. The second is to think about what kind of pricing model makes the most sense for your business. Do you want to charge by the hour? By the project? By the word? There are pros and cons to each approach, so make sure to do your research before settling on a pricing strategy. Once you have a good handle on your costs and pricing strategy, it's time to start marketing your business to potential clients. One way to do this is by setting up a website and/or blog and including your rates on there. You can also reach out to businesses directly and offer your services. Networking is another great way to find clients, so don't be afraid to attend events and meetups in your area.
Forming a Legal Entity
If you want to start a Copywriting business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Copywriting business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Copywriting business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Copywriting business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Copywriting business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Copywriting business
Obtaining the Necessary Permits
Before you can hang your shingle as a copywriter, you’ll need to obtain the necessary permits from your local government. The process for doing this varies depending on where you live, but it typically involves filing a business license application and paying a fee. You may also need to obtain a fictitious business name permit if you’re operating under a name other than your own. Once you have all the necessary permits, you’ll be able to officially start your copywriting business!
Setting up a Business Number or Appointment Setter
When you’re ready to start your Copywriting business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Copywriting business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.
If you're considering starting a copywriting business, there are a few things you should keep in mind. First, you'll need to make sure you have a strong understanding of the craft of copywriting. This means having a firm grasp of grammar, punctuation, and the art of persuasion. You'll also need to be well-organized and able to meet deadlines. Another important aspect of running a successful copywriting business is having a good marketing strategy. You'll need to make sure you're getting your name out there and that potential clients know what services you offer. You can do this through a variety of channels, including social media, online directories, and even good old-fashioned word-of-mouth. Finally, remember that as with any business, it takes time, dedication, and hard work to succeed. But if you're passionate about copywriting and willing to put in the effort, you can build a successful business that will provide you with a great income.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Copywriting business plan, fill out the form below and download our Copywriting business plan template. The template is a word document that can be edited to include information about your Copywriting business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Copywriting Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Copywriting industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Copywriting business. We would also be happy to create a bespoke Copywriting business plan for your Copywriting business including a 5-year financial forecast to ensure the success of your Copywriting business and raise capital from investors to start your Copywriting business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.