How to start Creative Agency business?

how to start a creative agency  business plan template

Are you interested in starting your own Creative Agency Business?

If you're reading this, you're probably interested in starting your own creative agency. Congratulations! This is an exciting and rewarding endeavor, but it's also a lot of work. In this blog post, we'll cover the basics of how to start a creative agency business. We'll discuss everything from choosing a name and logo to building a website and attracting clients. So let's get started! The first step is to come up with a great name for your agency. This is important because it will be the first thing potential clients see when they search for you online or hear about you from word-of-mouth. brainstorm a few ideas with your team and then do some research to make sure the name you choose is available for use. Once you have a name, it's time to start thinking about your logo. This is another critical element of your brand identity. Your logo should be simple, memorable, and reflective of the type of work you do. If you need help designing a logo, there are plenty of resources available online or you can hire a professional graphic designer. Now it's time to build your website. This is where potential clients will go to learn more about your agency and your work.
Business Plan
If you're thinking about starting a creative agency, the first thing you need to do is put together a business plan. Here are some key components to include in your plan:
-Executive summary: This is a brief overview of your business, including your mission statement and what you hope to achieve.
-Company description: This is where you describe your company in more detail, including what services you offer and what makes you unique.
-Market analysis: This is your research on the current state of the market for creative agencies, including trends and opportunities.
-Competitive analysis: This is your research on your competitors, including their strengths and weaknesses.
-Marketing and sales strategy: This is your plan for how you'll market and sell your services, including your branding, advertising, and sales strategies.
-Financial projections: This is where you lay out your expected expenses and income, so you can see how your business will be financially viable.
Target Market
Assuming you would like tips on how to start a creative agency business, your target market would be businesses or individuals who are in need of creative services. This could include advertising agencies, design firms, production companies, and even in-house marketing departments. To reach these potential clients, you'll need to identify where they are and what platforms they use. For example, many ad agencies can be found on LinkedIn, while design firms may be more active on Twitter or Instagram. Once you've identified your target market, the next step is to start engaging with them. This could mean creating helpful blog posts or articles that address their specific needs, participating in relevant online discussions, or even attending industry events. By building up a relationship with your target market, you'll be in a better position to sell them on your creative agency's services.
Business Model
There are a few different ways to start a creative agency business. The most common way is to start as a sole proprietor, meaning you are the only owner and employee of the business. You can also form a partnership with another individual or company, or you can incorporation your business. The first step in starting a creative agency business is to develop a business model. This will include figuring out what services you will offer, who your target market is, how you will price your services, and what your operating expenses will be. Once you have a solid business model in place, you can start to market your business and attract clients. One of the most important aspects of running a successful creative agency is to always be marketing your business. This can be done through a variety of channels, such as social media, networking events, and online directories. It’s also important to have a strong online presence, so make sure your website is up-to-date and informative..
Competitive Landscape
As a creative agency, it's important to be aware of your competition. Here are a few tips on how to stay ahead of the competition:
1. Keep your finger on the pulse of the industry. What are other agencies doing? What trends are they following? What clients are they working with?
2. Stay ahead of the curve. Be the first to adopt new technologies and processes. This will give you a leg up on your competition.
3. Offer something unique. Whether it's your process, your approach, or your team, make sure you offer something that sets you apart from other agencies.
4. Keep your clients happy. This one is self-explanatory: happy clients will stay with you and recommend you to others.
5. always be marketing. Get your name out there through networking, speaking engagements, and thought-leadership articles.
The more people know about you, the better your chances of winning new business.
Costs & Pricing Strategy
As with any business, there are certain costs associated with starting a creative agency. These can range from the cost of incorporating your business and obtaining the necessary licenses and permits, to the costs of renting office space and hiring employees. One of the most important aspects of starting a creative agency is developing a pricing strategy that will allow you to cover your costs and generate a profit. There are a number of factors to consider when developing your pricing strategy, including the type of services you offer, your target market, and the competition. If you offer unique or highly specialized services, you can charge a premium price. However, if you are entering a market with lots of competition, you may need to be more competitive with your pricing. No matter what pricing strategy you choose, it is important to make sure that your prices are in line with your costs so that you can make a profit.
Forming a Legal Entity
If you want to start a Creative Agency business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Creative Agency business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Creative Agency business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Creative Agency business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Creative Agency business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Creative Agency business
Obtaining the Necessary Permits
If you're thinking about starting a creative agency, the first thing you need to do is obtain the necessary permits from your local government. This can be a lengthy and complicated process, so it's important to be prepared. First, you'll need to decide what type of business entity you want to create. This will determine what forms you need to file and how much paperwork you'll need to complete. Once you've done that, you'll need to obtain a business license from your city or county. Next, you'll need to apply for a federal tax ID number. This will allow you to file taxes as a business entity. Once you have that, you can apply for state and local tax IDs as well. Once you have all of your permits and licenses in order, you're ready to start your creative agency!
Setting up a Business Number or Appointment Setter
When you’re ready to start your Creative Agency business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Creative Agency business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Developing a Brand Identity

When starting a creative agency business, it is essential to create a unique and recognizable brand identity. This should include logo design, web design, advertising, and marketing. Your brand should not only be visually appealing but also reflect your company's values and mission. A strong brand identity will help differentiate your business from other creative agencies and build customer loyalty.

Securing Financing

Securing the necessary financing is an important step in starting a creative agency business. There are a variety of financing options available including loans, grants, equity investments, and crowdfunding. It is important to do your research and determine which option is best for your business. This will help ensure that you have the necessary funds to get your business off the ground.

Building a Team

To successfully run a creative agency business, it is important to have a team of skilled professionals in place. This includes hiring employees with the right skillset as well as providing competitive benefits packages to attract and retain top talent. It is also important to create an organizational structure that allows for efficient communication and collaboration among team members.

Creating a Marketing Strategy

Developing an effective marketing strategy is essential for any creative agency business. This should include SEO, social media, content creation, email campaigns, public relations, and advertising. It is important to identify the most effective channels for reaching your target audience and tailor your strategies accordingly. Additionally, measuring the success of your strategies can help you make data-driven decisions about future marketing efforts.

Setting Up Business Software and Tools

To ensure that your creative agency business runs smoothly, it is important to have the right software and tools in place. This includes project management software, accounting software, customer management software, and communication tools. Having these tools in place will help streamline operations, improve efficiency, and increase productivity within your organization.

Developing Strategic Partnerships

Establishing strategic partnerships can be a great way to expand your reach and increase revenue for your creative agency business. This can include collaborations with other businesses or organizations as well as joint ventures. It is important to research potential partners carefully to ensure that they are compatible with the goals of your organization.


Networking can be an effective way to grow your creative agency business. This includes attending events related to the industry as well as joining online communities or professional organizations related to creative agencies. Networking can help you build relationships with potential customers as well as gain valuable insights from other professionals in the industry.

Implementation of Quality Control

Ensuring quality control within your creative agency business is essential for long-term success. This includes setting benchmarks for excellence as well as implementing processes for quality assurance and continuous improvement. Quality control measures should be regularly monitored in order to ensure that projects are completed on time and within budget while maintaining high standards of excellence throughout all areas of the organization..
Assuming you have read and followed the advice in the previous sections, by now you should have a good understanding of what it takes to start a creative agency business. While there is no one-size-fits-all formula for success, these tips should help you get started on the right foot. Now it’s time to take action and start putting your plan into motion. The only way to achieve your goals is to take that first step and get started. So what are you waiting for? Get out there and make your dream a reality!

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Creative Agency business plan, fill out the form below and download our Creative Agency business plan template. The template is a word document that can be edited to include information about your Creative Agency business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Creative Agency Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Creative Agency industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Creative Agency business. We would also be happy to create a bespoke Creative Agency business plan for your Creative Agency business including a 5-year financial forecast to ensure the success of your Creative Agency business and raise capital from investors to start your Creative Agency business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.