How to start Jingle Company Business?


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Are you interested in starting your own Jingle Company Business?

If you have a passion for music and a talent for creating catchy tunes, you may be wondering how to start a jingle company. This type of business can be quite profitable, as businesses are always in need of original music to use in their advertising and marketing materials. Here are some tips on how to get started: 1. First, you'll need to create a portfolio of your work. This will include recordings of your original jingles, as well as any other music you have composed. You can create a website or online portfolio to showcase your work. 2. Once you have a portfolio of your work, start contacting businesses that you think could benefit from using a jingle in their advertising. Make sure to have some sample jingles ready to send them. 3. If you're able to land some clients, start working on creating custom jingles for their businesses. This will involve getting an understanding of the business's branding and what type of music would best represent them. 4. Once you have a few client projects under your belt, you can start thinking about expanding your business by hiring additional composers or musicians. This will help you take on larger projects and grow your client
Business Plan
1. Company Overview: Describe your company, including what services you offer and your target market.
2. Business Plan: Outline your business plan, including your marketing strategy, financial projections, and management team.
3. Company Structure: Describe the legal structure of your business and any licenses or permits you'll need.
4. Financing: Explain how you'll finance your business, including any investment capital you'll need to raise.
5. Implementation: Describe how you'll launch your business, including any partnerships or collaborations you'll form.
Target Market
When it comes to starting a jingle company, it is important to know who your target market is. This will help you determine what type of music to write and how to market your business. There are a few different ways to identify your target market. One way to identify your target market is to consider the age group of your potential customers. If you are targeting a younger audience, you will want to write music that is more upbeat and contemporary. If you are targeting an older audience, you will want to write music that is more classic and timeless. Another way to identify your target market is to consider the location of your potential customers. If you are targeting a local market, you will want to write music that is specific to that area. If you are targeting a national or international market, you will want to write music that has a broader appeal. Once you have identified your target market, you can start to write music that is specifically tailored to them. This will help you stand out from other jingle companies and make your business more successful.
Business Model
When starting a jingle company, it's important to have a clear business model in mind. There are a few different ways to go about this. The first is to start a traditional jingle company, where you write and produce original jingles for businesses. This can be a great option if you have a lot of creative ideas and are good at producing high-quality audio. Another option is to start a jingle company that specializes in creating custom jingles for businesses. This can be a good option if you're not as creative, but are good at working with clients to understand their needs and create something that fits their brand. Finally, you could start a hybrid jingle company that offers both traditional and custom jingles. This can be a good option if you want to offer the best of both worlds. No matter which option you choose, it's important to have a clear plan for how you'll generate revenue. will you charge per-jingle, or will you have a subscription-based model? What kind of price point do you want to offer? How will you market your services? Answering these questions will help you create a strong business model.
Competitive Landscape
In the jingle business, there are a few major players. However, there are many small, regional companies as well. The competitive landscape for starting a jingle company business is not too difficult to enter, but it is important to understand the competition before starting out. The three major players in the jingle business are Jingle Punks, Songfreedom, and Tracklib. These companies have been around for many years and have established themselves as the go-to companies for high-quality, professional jingles. However, there is room in the market for small, regional companies. There are many advantages to being a smaller company, such as being able to offer more personalized service and custom-made jingles. If you are thinking about starting a jingle company business, research the competition in your area to see what is already being offered. Then, create a niche for your company that will set you apart from the rest.
Costs & Pricing Strategy
If you're thinking about starting a jingle company, one of the first things you'll need to consider is your pricing strategy. How will you charge for your services, and what will your costs be? Here are a few things to keep in mind as you develop your pricing strategy. First, consider your target market. Who will you be selling your services to? This will help you determine how much to charge for your jingles. If you're targeting small businesses, you'll need to keep your prices relatively low so that they can afford your services. On the other hand, if you're targeting larger companies, you can charge more for your jingles. Next, consider your production costs. How much will it cost you to produce a jingle? This includes the cost of recording, studio time, musicians, and so on. Once you know your production costs, you can add a markup to determine your final price. Finally, think about how you'll package your services. Will you sell individual jingles, or will you offer discounts for bulk purchases? Will you offer discounts for longer-term contracts? Deciding how to package your services will help you determine your final pricing.
Forming a Legal Entity
If you want to start a Jingle Company business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Jingle Company business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Jingle Company business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Jingle Company business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Jingle Company business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services.
By having a well-designed website, you’ll be able to attract more customers and grow your Jingle Company business
Obtaining the Necessary Permits
If you want to start a jingle company, you will need to obtain the necessary permits from your local government. This process can vary depending on where you live, but you will likely need to apply for a business license and possibly a permit to operate a sound recording studio. You may also need to obtain copyright licenses for the music you use in your jingles. Once you have all the necessary permits, you will be ready to start your business!
Setting up a Business Number or Appointment Setter
When you’re ready to start your Jingle Company business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Jingle Company business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.
If you're thinking about starting a Jingle Company business, there are a few things you need to keep in mind. First, you need to be aware of the competition. There are already a number of established companies in the industry, so you'll need to find a way to stand out. Second, you need to have a clear vision for your business. What kind of jingles do you want to create? Who is your target market? What is your company's unique selling proposition? Once you have answers to these questions, you'll be well on your way to starting a successful Jingle Company business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Jingle Company business plan, fill out the form below and download our Jingle Company business plan template. The template is a word document that can be edited to include information about your Jingle Company business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Jingle Company Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Jingle Company industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Jingle Company business. We would also be happy to create a bespoke Jingle Company business plan for your Jingle Company business including a 5-year financial forecast to ensure the success of your Jingle Company business and raise capital from investors to start your Jingle Company business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.