Ice Cream Shop Business Plan Template

How to start an Ice Cream Shop Business?

Are you interested in starting your own ice cream shop Business?

If you're reading this, you might be considering starting an ice cream shop business. Congratulations! Ice cream is a delicious treat enjoyed by people of all ages, and there's always room for another great ice cream shop. Starting any business can be a challenge, but with careful planning and execution, you can set your ice cream shop up for success. In this blog post, we'll cover the basics of how to start an ice cream shop business, from writing a business plan to choosing the right location to stocking your shelves. With a little hard work and a lot of delicious ice cream, you'll be on your way to scooping up success in no time!
Global Market Size
According to a report by Grand View Research, the global ice cream market is expected to reach USD 305.7 billion by 2025. The market is driven by the growing popularity of ice cream as a dessert and snack option among consumers. The demand for ice cream is also increasing in emerging economies such as China, India, and Brazil due to the growing disposable incomes and changing lifestyles of consumers. The market is further segmented on the basis of product type, distribution channel, and geography. On the basis of product type, the market is segmented into regular ice cream, low-fat ice cream, non-dairy ice cream, and others. On the basis of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, specialty stores, online retailers, and others. Geographically, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East Africa. North America and Europe are the leading regional markets for ice cream due to the presence of a large number of players in these regions. The market in Asia Pacific is expected to grow at a significant pace during the forecast period due to the growing demand for ice cream in China and India. The key players in the global ice cream market include Unilever PLC, Nestle SA, General Mills Inc., Mars Incorporated, Danone SA, and Mondelez International Inc.
Target Market
Your target market is anyone who enjoys eating ice cream. This includes people of all ages, genders, and backgrounds. To maximize your chances of success, you should focus your marketing efforts on people who live near your ice cream shop and who are likely to visit frequently. Think about your ideal customer and what they would want in an ice cream shop. Do they want a wide variety of flavors to choose from? Do they want a relaxed and comfortable atmosphere? Do they want friendly and helpful staff? Keep these things in mind as you design your shop and create your marketing plan.
Business Model
  When starting an ice cream shop business, there are a few key things to consider in terms of your business model. First, you will need to decide on the type of ice cream shop you would like to open. There are many different types of ice cream shops, from traditional scoop shops to more innovative concepts like ice cream trucks or ice cream carts. Once you have decided on the type of shop you would like to open, you will need to consider your target market and how you will reach them. You will also need to develop a business plan and financial projections to ensure your business is viable. Finally, you will need to obtain the necessary licenses and permits to operate your business.
Competitive Landscape
When you’re starting any business, it’s important to know who your competition is. The same goes for opening an ice cream shop. In order to be successful, you need to be aware of the other ice cream businesses in your area and what they’re doing to attract customers. Here’s a quick overview of the competitive landscape for ice cream shops:
· National chains: These include well-known brands like Ben Jerry’s, Baskin-Robbins, and Cold Stone Creamery. They have the advantage of name recognition and a loyal customer base.
· Local independents: These are the mom-and-pop shops that have been around for years. They often have a cult following and are known for their unique flavors and recipes.
· Newcomers: These are the upstarts that are trying to make a name for themselves. They may offer unique flavors or innovative twists on classic ice cream dishes.
When you’re starting your own ice cream shop, you need to find a way to stand out from the competition. Otherwise, you’ll get lost in the shuffle and customers will never know you exist. Think about what makes your shop unique and what you can do to attract customers. Do you have a signature flavor? Do you make your ice cream from scratch? Do you have a fun and inviting atmosphere? Whatever it is, make sure it’s something that sets you apart from the rest.
After reading this guide, you should have a much better understanding of what it takes to start a successful ice cream shop business. There are a lot of facets to running a business, from marketing and advertising to product development and customer service. However, if you put in the hard work and dedication, your ice cream shop can be a very profitable and rewarding venture.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Tour business plan, fill out the form below and download our Tour business plan template. The template is a word document that can be edited to include information about your Tour business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Tour Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Tour industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Tour business. We would also be happy to create a bespoke Tour business plan for your Tour business including a 5-year financial forecast to ensure the success of your Tour business and raise capital from investors to start your Tour business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.