The rapid advancement of technology has ushered in a new era of innovation, with image sensors at the forefront of this transformation. As the demand for high-quality imaging solutions continues to grow across various industries—including consumer electronics, automotive, healthcare, and security—entrepreneurs are presented with a unique opportunity to enter the burgeoning field of image sensor semiconductors. Starting a business in this niche not only requires a solid understanding of semiconductor technology but also a keen awareness of market trends, customer needs, and the competitive landscape. This article will guide aspiring entrepreneurs through the essential steps to launch a successful image sensor semiconductor business, from conducting market research and developing a robust business plan to navigating manufacturing processes and establishing strategic partnerships. Whether you are a seasoned engineer or a visionary entrepreneur, this comprehensive guide aims to equip you with the knowledge and insights needed to thrive in this dynamic industry.

The global market for image sensor semiconductors has witnessed significant growth in recent years and continues to expand as applications in various sectors increase. As of 2023, the market is estimated to be valued at approximately USD 25 billion, with projections indicating it could exceed USD 35 billion by 2027, reflecting a compound annual growth rate (CAGR) of around 8% during this period. Key drivers of this growth include the rising demand for smartphones, digital cameras, automotive safety features, and surveillance systems. The proliferation of Internet of Things (IoT) devices also contributes to the increasing need for advanced imaging capabilities, as more devices incorporate image sensors for functionalities such as facial recognition, object detection, and augmented reality. In the consumer electronics segment, the adoption of high-resolution cameras in smartphones has been a primary contributor to market expansion. Additionally, the automotive sector is embracing image sensors for advanced driver-assistance systems (ADAS), enhancing safety and automation in vehicles. The growing focus on smart cities and enhanced security measures in public spaces is further propelling the demand for image sensors in surveillance systems. Geographically, Asia-Pacific leads the market, driven by significant semiconductor manufacturing capabilities in countries like China, Japan, and South Korea. North America and Europe also represent substantial markets, particularly in automotive and industrial applications, where high-performance image sensors are critical. As a result, entering the image sensor semiconductor business presents a lucrative opportunity for new players. However, understanding the competitive landscape, including established companies and emerging startups, is crucial for developing a successful strategy in this dynamic market. Focusing on innovation, quality, and meeting the specific needs of various applications will be essential for any new business aiming to carve out a niche in this thriving industry.

Identifying the target market is a critical step for any image sensor semiconductor business, as it defines the customer base and drives product development and marketing strategies. The primary markets for image sensor semiconductors include consumer electronics, automotive, industrial applications, and healthcare. In the consumer electronics sector, smartphones, tablets, and digital cameras represent significant demand for advanced image sensors. As these devices become increasingly sophisticated, there is a growing need for high-resolution sensors with enhanced capabilities such as low-light performance and high dynamic range. Understanding the trends in consumer preferences, such as the shift towards mobile photography and augmented reality, can help tailor products to meet market demands. The automotive industry is another vital area, particularly with the rise of autonomous vehicles and advanced driver-assistance systems (ADAS). Image sensors are essential for features such as lane detection, obstacle recognition, and parking assistance. Targeting automotive manufacturers and suppliers requires a focus on reliability, safety standards, and compliance with industry regulations. In industrial applications, image sensors find use in machine vision systems, which are critical for automation and quality control processes in manufacturing. The target market here includes businesses looking for solutions that enhance efficiency, accuracy, and productivity in their operations. Marketing efforts should emphasize the robustness and performance of the sensors in challenging environments. Healthcare is an emerging market for image sensors, particularly in medical imaging and diagnostics. Technologies such as endoscopy, ultrasound, and digital pathology are increasingly relying on high-quality imaging solutions. Engaging with medical device manufacturers and healthcare providers can open opportunities for innovative sensor applications that improve patient outcomes. Overall, a thorough understanding of these diverse target markets enables an image sensor semiconductor business to develop tailored products, establish partnerships, and effectively position itself in a competitive landscape.

When embarking on the journey of starting an image sensor semiconductor business, it's crucial to consider the various business models that can be employed to ensure profitability and sustainability. The choice of a business model can significantly influence your operational strategy, market positioning, and revenue generation.
1. Product-Based Model: This is the most traditional model where the focus is on designing and manufacturing image sensors. The company would invest in R&D to develop state-of-the-art sensors tailored for specific applications such as consumer electronics, automotive, medical devices, or industrial automation. Revenue is generated through the sale of these products to original equipment manufacturers (OEMs) or directly to end-users. Successful execution of this model relies on continuous innovation and maintaining a competitive edge in technology.
2. Licensing and Intellectual Property: A business can also focus on developing proprietary technology and then licensing it to other companies. This model allows for a less capital-intensive approach since it reduces the need for large-scale manufacturing. By developing unique sensor technologies or algorithms, a company can license its patents to firms looking to integrate advanced imaging capabilities into their products. This model can provide recurring revenue through licensing fees and royalties.
3. Foundry Services: Another viable business model is to offer foundry services, where your company provides manufacturing capabilities to other businesses. This model requires significant initial investment in fabrication facilities but can be lucrative by serving multiple clients across different sectors. By leveraging existing technologies and processes, you can produce image sensors on behalf of other companies, potentially filling capacity gaps in the market.
4. Partnerships and Collaborations: Forming strategic partnerships with technology firms, research institutions, and industry players can lead to new opportunities. This collaborative model can involve joint ventures for product development or co-marketing agreements to expand market reach. By pooling resources and expertise, these partnerships can accelerate innovation and reduce costs associated with research and development.
5. Value-Added Services: Beyond manufacturing image sensors, businesses can provide value-added services such as customization, integration support, and technical consulting for clients. This model focuses on building long-term relationships with customers by offering tailored solutions that meet specific needs. This can enhance customer loyalty and create additional revenue streams through service contracts.
6. Subscription-Based Model: With the rise of smart devices and IoT applications, a subscription-based model can be implemented, where customers pay a periodic fee for access to advanced imaging features or software updates. This approach can provide a steady revenue stream while continuously engaging customers with ongoing support and enhancements.
7. Ecosystem Development: Finally, developing a complete ecosystem around your image sensor technology can provide a competitive advantage. This could involve creating platforms that enable developers to build applications using your sensors, fostering a community of third-party developers and users. By establishing a robust ecosystem, the business can enhance its market presence and drive demand for its products. In conclusion, selecting the right business model for an image sensor semiconductor business depends on various factors, including market demand, technological capabilities, and available resources. A well-thought-out model can not only drive initial success but also ensure long-term viability in a rapidly evolving industry.

The competitive landscape for an image sensor semiconductor business is characterized by a mix of established industry leaders, emerging startups, and ongoing technological advancements. Major players such as Sony, Samsung, and OmniVision dominate the market, leveraging their extensive research and development capabilities and economies of scale to produce high-quality image sensors for a variety of applications, including smartphones, automotive systems, and industrial machines. These companies invest heavily in innovation, focusing on improving resolution, sensitivity, and miniaturization of sensors, which sets a high bar for newcomers. In addition to these giants, there is a growing presence of niche companies that specialize in specific segments of the market, such as infrared sensors or specialized sensors for medical imaging. These firms often seek to differentiate themselves through specialized technology or by targeting underserved markets, creating opportunities for smaller players to carve out a niche. The competitive dynamics are further influenced by rapid technological advancements, such as the shift towards artificial intelligence and machine learning, which are driving the demand for smarter image processing capabilities. This trend presents both challenges and opportunities; while new entrants must compete with the advanced capabilities of established firms, they can also innovate by integrating AI with image sensing technology to offer unique solutions. Additionally, emerging markets in regions like Asia-Pacific and Latin America are seeing increased investment in image sensor technology, creating a more fragmented competitive landscape. Startups in these regions may benefit from lower operational costs and access to growing consumer markets, posing a significant threat to established companies. Collaboration and partnerships also play a crucial role in the competitive landscape. Many companies are forming strategic alliances to leverage complementary strengths, share research, and accelerate product development. This trend highlights the importance of adaptability and the willingness to engage in cooperative ventures to thrive in a highly competitive environment. Overall, entering the image sensor semiconductor market requires a deep understanding of the competitive landscape, focusing on innovation, strategic positioning, and the ability to respond to rapid technological changes while carving out a unique value proposition.

Starting an image sensor semiconductor business involves navigating a complex landscape of legal and regulatory requirements that are essential for ensuring compliance, protecting intellectual property, and maintaining operational integrity. Entrepreneurs must be aware of several key areas:
1. Business Structure and Registration: Before commencing operations, it’s crucial to choose an appropriate business structure, whether it be a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different legal implications, tax obligations, and liability protections. After deciding on a structure, the business must be registered with the relevant state or national authorities, which often involves obtaining a business license and registering for taxes.
2. Intellectual Property Protection: The semiconductor industry is heavily reliant on innovation, making intellectual property (IP) protection vital. Entrepreneurs should consider filing patents for new technologies, designs, and processes associated with their image sensors. This can prevent competitors from using proprietary technology and can be a significant asset for the business. Additionally, trademarks may be necessary to protect brand names and logos.
3. Environmental Regulations: The manufacturing of semiconductors often involves the use of hazardous materials and generates waste that must be managed according to environmental regulations. Companies must comply with local, national, and international laws regarding waste disposal, emissions, and the use of toxic substances. This may include obtaining the necessary permits from environmental agencies and adhering to safety standards.
4. Export Control and Trade Compliance: Depending on the technology involved, certain image sensor products may fall under export control regulations, particularly if they have potential military applications or are deemed sensitive technologies. Compliance with regulations from agencies such as the Bureau of Industry and Security (BIS) in the U.S. and similar bodies in other countries is crucial for legal operation in international markets.
5. Health and Safety Regulations: The semiconductor manufacturing process involves various health and safety risks, including exposure to chemicals and working with heavy machinery. Businesses must comply with Occupational Safety and Health Administration (OSHA) regulations or equivalent local standards to ensure a safe working environment for employees. This includes proper training, provision of safety equipment, and implementation of safety protocols.
6. Quality Standards and Certifications: The semiconductor industry is governed by stringent quality standards, such as ISO 9001 for quality management systems and ISO/TS 16949 for automotive-related products. Obtaining necessary certifications can enhance credibility and demonstrate a commitment to quality, which is crucial for attracting customers and partners.
7. Labor Laws and Employment Regulations: Compliance with labor laws is essential for the recruitment and management of employees. This includes adhering to wage laws, workplace safety regulations, and non-discrimination policies. Additionally, understanding regulations concerning work visas and foreign workers is important if the business intends to hire international talent.
8. Funding and Securities Regulations: If seeking investment, either through private investors or public offerings, the business must comply with securities regulations. This includes adhering to guidelines set forth by the Securities and Exchange Commission (SEC) in the U.S. and similar regulatory bodies elsewhere, which govern how securities are offered and sold, ensuring transparency and protecting investors. Understanding and addressing these legal and regulatory requirements is vital for establishing a successful image sensor semiconductor business. Engaging with legal experts and industry consultants can provide valuable guidance and help navigate the complexities of compliance in this highly technical and regulated field.

Starting an image sensor semiconductor business requires a solid financial foundation to cover initial costs, ongoing operations, and research and development. There are several financing options available for entrepreneurs in this field, each with its own benefits and considerations. Self-Funding and Bootstrapping: Many entrepreneurs choose to fund their startups through personal savings or by bootstrapping, which involves reinvesting profits back into the business. This approach allows for greater control and ownership but can be risky, as it ties personal finances to the venture's success. Angel Investors: Angel investors are affluent individuals who provide capital for startups in exchange for equity or convertible debt. They often bring valuable industry experience and connections, which can be beneficial for a new business. To attract angel investors, it's crucial to present a well-researched business plan that outlines the market potential, competitive landscape, and financial projections. Venture Capital: For businesses that require significant capital, venture capital (VC) firms can be a viable option. These firms invest in early-stage companies with high growth potential in exchange for equity. Securing VC funding typically involves a rigorous vetting process, and entrepreneurs must demonstrate a scalable business model and a strong management team. Government Grants and Subsidies: Various government programs offer grants, subsidies, and tax incentives to support technology development and innovation. These funds can alleviate some financial burdens and may not require repayment. Researching available grants specific to semiconductor technology or innovation can provide valuable resources. Bank Loans: Traditional bank loans can be an effective way to secure funding for equipment, operational expenses, or expansion. However, banks typically require a solid credit history and collateral, along with a comprehensive business plan. This option may be more suitable for established businesses with a proven track record. Crowdfunding: Platforms like Kickstarter and Indiegogo allow entrepreneurs to raise funds by pitching their ideas to the public. Crowdfunding can serve not only as a financing option but also as a marketing tool, helping to validate the business concept and build a customer base before launching. Strategic Partnerships: Forming partnerships with established companies in the semiconductor industry can provide access to resources, expertise, and financial backing. These collaborations may involve shared development costs or co-investment in technology, allowing startups to leverage existing networks and market presence. Exploring a combination of these financing options can create a robust financial strategy, helping entrepreneurs to navigate the complexities of starting an image sensor semiconductor business while minimizing risk and maximizing growth potential.

Effective marketing and sales strategies are crucial for launching a successful image sensor semiconductor business. Understanding the target market and developing a strong value proposition are foundational steps. Here are several strategies to consider:
1. Market Research and Segmentation: Begin by conducting thorough market research to identify potential customers, including industries such as consumer electronics, automotive, healthcare, and security. Segment the market based on application needs, size of the target company, and geographical location. This will allow you to tailor your marketing efforts to specific groups.
2. Value Proposition Development: Clearly articulate what sets your image sensors apart from competitors. Focus on unique features such as image quality, power efficiency, size, and integration capabilities. Highlight any proprietary technology or patents that enhance your product's appeal.
3. Brand Positioning: Develop a strong brand identity that resonates with your target market. Position your brand as a leader in innovation and reliability within the semiconductor industry. Use professional branding elements—such as a logo, website, and marketing materials—that reflect your commitment to quality and technology.
4. Content Marketing: Create informative and engaging content to establish thought leadership in the semiconductor space. This can include white papers, case studies, technical blogs, and webinars that explain the technology behind your image sensors and their applications. Share this content through your website and social media channels to attract potential customers and build credibility.
5. Direct Sales and Partnerships: Consider a direct sales approach for large clients, where a dedicated sales team can build relationships and provide personalized service. Additionally, develop strategic partnerships with OEMs (Original Equipment Manufacturers) and system integrators who can incorporate your image sensors into their products. These collaborations can expand your reach and facilitate entry into new markets.
6. Trade Shows and Industry Events: Participate in relevant trade shows and industry events to showcase your products. This provides an opportunity to connect directly with potential customers, gather leads, and gain insights into industry trends. Consider hosting demonstrations or workshops to highlight the capabilities and advantages of your image sensors.
7. Digital Marketing and SEO: Leverage digital marketing strategies, including search engine optimization (SEO), to improve online visibility. Optimize your website for keywords related to image sensors and semiconductors to attract organic traffic. Use pay-per-click (PPC) advertising to target specific industries or customer segments effectively.
8. Customer Support and Feedback Loop: Establish a robust customer support system to assist clients with any technical issues and gather feedback. This not only enhances customer satisfaction but also provides valuable insights for product improvement. Building a strong relationship with customers can lead to repeat business and referrals.
9. Pricing Strategies: Carefully consider your pricing model. Competitive pricing is essential in the semiconductor industry, but it should also reflect the quality and value of your product. Offering tiered pricing or volume discounts can incentivize larger orders and long-term contracts.
10. Continuous Innovation: Stay ahead of the competition by investing in research and development. Regularly update your product line with new features and enhancements based on market trends and customer feedback. This commitment to innovation will help maintain your competitive edge and attract new customers. By implementing these marketing and sales strategies, your image sensor semiconductor business can effectively reach its target audience and build a loyal customer base, paving the way for long-term success in a competitive industry.

Starting an image sensor semiconductor business involves a complex interplay of operations and logistics that are crucial to ensuring efficiency, quality, and competitiveness in the market. Below are key considerations and steps to establish effective operations and logistics for this type of business. Supply Chain Management
1. Sourcing Raw Materials: Image sensors require high-purity silicon wafers, specialized chemicals for etching and doping, and various materials for packaging. Establish relationships with reliable suppliers to ensure a steady flow of quality materials. Consider sourcing from multiple suppliers to mitigate risks associated with supply chain disruptions.
2. Vendor Relationships: Building strong partnerships with vendors is essential. Negotiate contracts that provide favorable terms and conditions, including pricing, delivery schedules, and quality guarantees. Regularly review vendor performance to ensure they meet required standards. Manufacturing Processes
1. Facility Setup: A cleanroom environment is necessary for semiconductor fabrication to minimize contamination. Design a facility that adheres to industry standards, with the capacity to grow as demand increases. The layout should facilitate efficient workflow from wafer fabrication to testing and packaging.
2. Process Technology: Invest in advanced manufacturing technologies, such as photolithography, chemical vapor deposition, and wafer bonding. Continuously monitor and improve process yields and cycle times to enhance productivity and reduce costs.
3. Quality Control: Implement a rigorous quality assurance program at every stage of production. Use statistical process control (SPC) to monitor processes and identify any deviations from standards. Employ failure analysis techniques to troubleshoot and resolve defects promptly. Logistics and Distribution
1. Inventory Management: Develop an inventory management system that tracks raw materials, work-in-progress, and finished products. Employ just-in-time (JIT) strategies to reduce holding costs while ensuring that production is not interrupted.
2. Shipping and Handling: Establish protocols for the safe transport of sensitive semiconductor products. Work with logistics providers experienced in handling fragile and high-value items, ensuring that they understand the handling requirements for semiconductors.
3. Customer Delivery: Create a distribution network that can efficiently deliver products to customers. This may involve direct shipping to OEMs, partnerships with distributors, or establishing regional warehouses to expedite delivery times. Regulatory Compliance and Sustainability
1. Compliance: Stay informed about industry regulations and standards, such as those set by the Semiconductor Industry Association (SIA) and other regulatory bodies. Ensure that your operations comply with environmental, health, and safety regulations, as well as standards for product performance.
2. Sustainability Practices: Incorporate sustainability into your operations by minimizing waste, reducing energy consumption, and utilizing eco-friendly materials where possible. This not only meets regulatory requirements but also appeals to environmentally conscious customers. Talent Acquisition and Training
1. Skilled Workforce: Hire engineers, technicians, and operators with expertise in semiconductor manufacturing. Invest in ongoing training and development to keep staff updated on the latest technologies and best practices.
2. Collaboration and Innovation: Foster a culture of collaboration and innovation within the organization. Encourage cross-functional teams to work together on process improvements and product development, ensuring that the business remains competitive in a rapidly evolving market. By carefully planning and executing these operational and logistical components, a new image sensor semiconductor business can position itself for success, ensuring that it meets market demands while maintaining high standards of quality and efficiency.

Building a successful image sensor semiconductor business requires a strategic approach to human resources and management, as the industry demands a unique blend of technical expertise, innovative thinking, and effective leadership. Recruitment and Talent Acquisition The foundation of any semiconductor business lies in its workforce. To foster innovation and maintain a competitive edge, it’s essential to attract top talent in fields such as electrical engineering, materials science, and software development. Consider partnering with universities and research institutions to identify promising graduates and experienced professionals. Implementing a rigorous hiring process that includes technical assessments and behavioral interviews can help ensure candidates not only possess the necessary skills but also align with the company’s culture and values. Training and Development Given the rapid pace of technological advancement in the semiconductor industry, continuous learning and development are crucial. Establishing a robust training program can help employees stay updated on the latest technologies and methodologies. This might include workshops, online courses, and attendance at industry conferences. Encouraging ongoing education not only enhances employee capabilities but also fosters a culture of innovation and adaptability. Team Structure and Collaboration Effective management in a semiconductor business often requires cross-functional teams that can tackle complex projects from multiple angles. Organizing teams that combine engineers, designers, and marketing professionals can enhance collaboration and lead to more innovative product development. Implementing agile project management techniques can also facilitate flexibility and responsiveness to market changes, allowing teams to iterate quickly on product designs and features. Performance Management and Incentives To motivate employees and drive performance, it’s important to establish clear performance metrics aligned with the company’s goals. Regular performance reviews can help identify areas for improvement and recognize outstanding contributions. Additionally, offering competitive compensation packages, including bonuses for achieving specific milestones, can incentivize employees to excel in their roles and contribute to the overall success of the business. Culture and Employee Engagement Creating a positive workplace culture is vital for attracting and retaining top talent. Fostering an environment that encourages creativity, teamwork, and open communication can significantly enhance employee engagement. Regular team-building activities, feedback sessions, and recognition programs can help build a sense of community and belonging within the organization. An engaged workforce is more likely to be productive and committed to the company’s vision. Leadership and Vision Strong leadership is critical in guiding the company through the complex landscape of the semiconductor industry. Leaders should possess not only technical knowledge but also strategic vision and the ability to inspire others. Transparent communication about the company’s goals, challenges, and successes can build trust and align the team towards a common purpose. In summary, effective human resources and management strategies are essential for establishing a thriving image sensor semiconductor business. By prioritizing recruitment, training, collaboration, performance management, and a positive workplace culture, founders can build a capable and motivated team ready to innovate and succeed in this competitive field.

In summary, launching an image sensor semiconductor business requires a strategic blend of technical expertise, market understanding, and innovative thinking. By thoroughly researching the industry landscape, identifying niche opportunities, and building a robust network of partnerships, entrepreneurs can position themselves for success. Investing in research and development will be crucial to staying ahead of the competition and catering to the evolving demands of technology in various sectors, from consumer electronics to automotive applications. Moreover, navigating the complexities of manufacturing and supply chains, while ensuring compliance with industry standards, will be essential for establishing a reputable and efficient operation. With dedication and a clear vision, aspiring business owners can carve out a significant presence in this dynamic and rapidly growing field, contributing to advancements that shape the future of imaging technology.

A business plan is a critical tool for businesses and startups for a number of reasons
Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the mark
et.Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
Business plans allow you to position your brand by understanding your company’s role in the marketplace.
Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:Executive Summary
Company Overview
Industry Analysis
Consumer Analysis
Competitor Analysis & Advantages
Marketing Strategies & Plan
Plan of Action
Management Team
The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at info@avvale.co.uk . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

To complete your perfect image sensor semiconductor business plan, fill out the form below and download our image sensor semiconductor business plan template. The template is a word document that can be edited to include information about your image sensor semiconductor business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.