Independent Insurance Business Plan Template

how to start a independent insurance  business plan template

Are you interested in starting your own independent insurance agency Business?

Starting an insurance agency can be a daunting task, but it doesn't have to be. By following these simple steps, you can get your business up and running in no time.
1. Choose your niche. The first step to starting an insurance agency is to decide what kind of business you want to be. Do you want to focus on auto insurance, life insurance, or health insurance? Once you've decided on your niche, you can start to build up your clientele.
2. Get licensed. In order to sell insurance, you must be licensed by your state's insurance department. The requirements for licensure vary from state to state, so be sure to check with your local department to find out what you need to do.
3. Find an insurer. Once you're licensed, you'll need to find an insurer to work with. There are many different insurers out there, so it's important to shop around and find one that's a good fit for your business.
4. Start selling! Now that you have everything in place, it's time to start selling insurance! There are many ways to market your business, so be sure to get creative and reach out to as many potential clients as possible. By following these simple steps, you can get your independent insurance agency up and running in no time!
Global Market Size
The global insurance industry is huge, and the independent insurance agency sector is a significant part of that. In 2018, the industry was worth $4.6 trillion, and independent agencies accounted for $1.2 trillion of that total. The U.S. is the largest market for insurance, followed by China and Japan. The insurance industry is growing at a healthy clip globally. In 2018, it grew by 4.3 percent, and it is expected to grow by 4.7 percent in 2019. The independent insurance agency sector is expected to grow even faster, at 5 to 6 percent annually over the next few years. There are a number of reasons why starting an independent insurance agency can be a great business opportunity. First, the industry is large and growing. Second, as an independent agency, you will have access to a wide range of insurance products from different carriers, which will allow you to tailor coverage to your clients' needs. Third, you can start your business with relatively low capital requirements. If you're thinking of starting an independent insurance agency, there are a few things you should keep in mind. First, you will need to obtain a license from your state's insurance department. Second, you will need to find carriers to partner with and develop relationships with them. Third, you will need to invest in marketing and advertising to build your client base. fourth, you must maintain a high level of customer service to retain your clients. Starting an independent insurance agency can be a great way to enter the insurance industry and build your own business. With some planning and effort, you can be successful in this growing sector of the insurance industry.
Target Market
If you're thinking about starting an insurance agency, one of the first things you need to do is identify your target market. Who are you going to sell insurance to? There are a number of ways to identify your target market. One way is to think about the type of customer you want to work with. Do you want to work with businesses or individuals? Do you want to work with high-risk customers or low-risk customers? Another way to identify your target market is to think about the type of coverage you want to sell. What kind of insurance do your potential customers need? Do they need health insurance, life insurance, auto insurance, or something else? Once you've identified your target market, you can start working on marketing and advertising strategies that will reach them. For example, if you're targeting businesses, you might want to advertise in business magazines or sponsor business events. If you're targeting individuals, you might want to advertise in lifestyle magazines or sponsor community events. The most important thing is to make sure your marketing and advertising are focused on your target market. 
Business Model
If you're thinking of starting an insurance agency, there are a few things you need to know about the business model. First, insurance agencies are businesses that sell insurance products on behalf of insurers. In order to become an insurance agent, you must be appointed by an insurance company. There are two main types of insurance agencies: independent and captive. An independent insurance agency represents multiple insurers and offers a variety of insurance products from different companies. A captive agency, on the other hand, only sells the products of one insurer. The type of agency you choose to start will depend on a number of factors, including your experience in the industry, your business goals, and the amount of capital you have to invest. If you're just starting out in the insurance industry, an independent agency might be the best option for you. This type of agency gives you the opportunity to learn about a variety of different insurance products and companies before deciding which ones you want to represent. Starting an independent insurance agency can be a bit more expensive than starting a captive agency since you'll need to purchase Errors and Omissions (E) insurance and bonding. These are important protections for you and your business, so make sure you factor them into your start-up costs. Another important consideration when starting an insurance agency is your marketing strategy. You'll need to find a way to stand out in a competitive marketplace and attract customers to your business. There are many ways to do this, so do some research and create a marketing plan that makes sense for your business. Finally, make sure you understand the regulations governing insurance agencies in your state. Each state has different requirements for licensure and operation, so it's important to be aware of these before you get started. Starting an insurance agency can be a rewarding and profitable business venture. By doing your research and planning ahead, you can set your business up for success../div div style="text-align: center;"strongCompetitive Landscape/strong/div center As an insurance agent, you will be competing with other insurance agents and agencies to win business. It is important to understand the competitive landscape in your area so that you can craft a marketing and sales strategy that will help you win business. There are a few things to consider when trying to understand the competitive landscape for insurance agencies:
1. Who are the major players in your market?
2. What do they offer?
3. How do they market themselves?
4. What are their strengths and weaknesses?
Once you have a good understanding of the competitive landscape, you can start to develop a plan to win business. Here are a few tips:
1. Know your target market. Make sure you understand who your target market is and what their needs are. This will help you develop targeted marketing and sales strategies.
2. Differentiate yourself. Find ways to differentiate your agency from the competition. This could include offering unique products, having a strong digital presence, or providing outstanding customer service.
3. Focus on your strengths. Play to your strengths and focus on what makes your agency unique. This will help you attract the right clients and win div style="text-align: center;"strongConclusion/strong/div div style="text-align: center;" After reading this guide, you should have a good understanding of what it takes to start an insurance agency. While the process may seem daunting, remember that you can always reach out to experienced professionals for help. With the right planning and execution, you can be well on your way to starting a successful insurance agency./div

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Independent Insurance business plan, fill out the form below and download our Independent Insurance business plan template. The template is a word document that can be edited to include information about your Independent Insurance business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Independent Insurance Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Independent Insurance industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Independent Insurance business. We would also be happy to create a bespoke Independent Insurance business plan for your Independent Insurance business including a 5-year financial forecast to ensure the success of your Independent Insurance business and raise capital from investors to start your Independent Insurance business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.