Jewellery Retail Business Plan Template

How to start a Jewellery Business?

Are you interested in starting your own Jewellery Retail Business?

Starting your own jewellery retail business can be a daunting task. There are many things to consider before taking the plunge, from the type of products you'll sell to the best way to market your business. But don't worry! We're here to help. In this blog post, we'll give you an overview of what you need to do to get started.
Global Market Size
The jewellery retail industry is a booming business with a global market size of $316 billion in 2016. This number is expected to grow to $372 billion by 2021, at a compound annual growth rate (CAGR) of 3.5%. The Asia-Pacific region is the largest market for jewellery retail, accounting for more than 50% of the global market. There are a number of factors driving the growth of the jewellery retail industry, including the increasing disposable incomes of consumers and the growing popularity of online jewellery retailing. The jewellery retail industry is also benefiting from the trend of consumers buying more luxury items. If you're thinking of starting a jewellery retail business, there are a number of things you need to consider, including the size of the market, the competition, and the best way to reach your target market.
Target Market
When starting a jewellery retail business, it is important to consider who your target market is. Who are you selling to? What type of jewellery do they like? What is their budget? Consider your target market and what they would want to see in a jewellery store before you start your business. This will help you determine what type of jewellery to sell, what price point to target, and how to market your business to them.
Business Model
There are numerous business models that can be adopted when starting a jewellery retail business. The most common and straightforward model is to purchase jewellery from wholesalers and then sell it to customers at a markup. This business model requires relatively little start-up capital and can be run from a home office or small retail space. Another business model is to design and manufacture your own jewellery. This model requires more capital and expertise, but can be more profitable as you are not relying on markups from wholesalers. If you choose to go this route, you will need to invest in jewellery-making equipment and materials, and hire skilled jewellers. Yet another option is to act as a jewellery consultant, helping customers select and purchase jewellery from different designers and manufacturers. This model requires strong industry knowledge and relationships, but can be very rewarding. No matter which business model you choose, there are a few things you will need to do to get your jewellery retail business off the ground. First, you will need to find reliable sources for jewellery, whether that means wholesalers, manufacturers, or designers. Next, you will need to set up a system for displaying and storing your jewellery
Competitive Landscape
When starting any business, it's important to understand the competitive landscape. For a jewellery retail business, this means understanding the other businesses that sell similar products in your area. To get started, take a look at the jewellery stores in your local mall or shopping district. What are their strengths and weaknesses? How does their selection compare to what you're planning to offer? You can also research online jewellery retailers to get a sense of the competition. What do they offer that's unique? What are their prices like? Finally, don't forget to consider non-traditional jewellery retailers, such as department stores or boutiques. While they may not be direct competitors, they can still impact your business. By understanding the competitive landscape, you can develop strategies to make your jewellery retail business successful.
After reading this blog, you should have a good understanding of the different aspects of starting a jewellery retail business. Starting your own business can be a very rewarding experience, but it is also a lot of work. There are many things to consider when starting a business, such as your target market, your business plan, and your financing. If you are thinking about starting a jewellery retail business, take the time to research the different aspects of the business. This will help you to be better prepared for the challenges and opportunities that you will face.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Jewellery Retail business plan, fill out the form below and download our Jewellery Retail business plan template. The template is a word document that can be edited to include information about your Jewellery Retail business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Jewellery Retail Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Jewellery Retail industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Jewellery Retail business. We would also be happy to create a bespoke Jewellery Retail business plan for your Jewellery Retail business including a 5-year financial forecast to ensure the success of your Jewellery Retail business and raise capital from investors to start your Jewellery Retail business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.